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top of page Skip to Main Content * Crash Courses * AI In Digital Marketing * LinkedIn Marketing * Data Storytelling & Reporting * TikTok Advertising * Digital Strategy * Google Analytics 4 (GA4) * SEO * Content Marketing Strategy * B2B Lead Generation * Meta Ads * Google Ads * Social Media Analytics * 6-Hour Courses * Google Analytics 4 (GA4) * Meta Ads * Google Ads * Content Marketing Strategy * SEO Strategy * Go-To-Market Strategy * CX Implementation * Digital Bootcamp * Contact * Customised Training * Request Training * Join Our Mailing List * Be Our Trainer * Use tab to navigate through the menu items. Register INSPIRATIONAL. EXPERIENTIAL. REAL WORLD. DIGITAL MARKETING COURSES View Courses Deep dive with detailed explanations Read More Latest Strategies Acquire best practices and pitfalls to avoid In-Depth Content Deep dive with detailed explanations Real-Life Application Apply strategies instantly in your work Practical Case Studies Find out what works and what doesn’t Experience Sharing Insights from leading industry practitioners OUR DIGITAL MARKETING COURSES ARE NOW ONLINE 4 ways we keep it engaging for you: 1 Bite-Size Sessions Our courses are broken down into 3-hour sessions. 3 Interactive Activities Instructor-led training + hands-on exercises 2 Small Class Size To optimise learner engagement 4 Engagement Tools Collaborative boards, quiz, live demonstration, video, chat DIGITAL MARKETING COURSES CHOOSE YOUR ONLINE TRACK 3-HOUR CRASH COURSES Fast-paced. Content-packed. For those skilled in the basics and looking to level up. View Online Courses 6-HOUR COURSES In-depth content. Hands-on exercises for practical application. Receive expert advice on your digital marketing challenges. View Online Courses DIGITAL MARKETING BOOTCAMP 12-hour programme packed with the latest best practices to hone your skills. View Online Bootcamp Course track DIGITAL MARKETING 3-HOUR ONLINE CRASH COURSES Online Courses LINKEDIN MARKETING CRASH COURSE 24 Apr, 9 am - 12 pm (GMT+8) I ONLINE Learn how to use LinkedIn for lead generation and community building. Understand LinkedIn campaign setup and targeting options and how to optimise LinkedIn advertising campaigns. Course details Register DATA STORYTELLING & REPORTING CRASH COURSE 25 Apr, 9 am - 12 pm (gmt+8) I ONLINE Learn how to create compelling reports for stakeholders. Acquire practical frameworks to structure effective presentations. Adopt data visualisation best practices. Course details Register TIKTOK ADVERTISING CRASH COURSE 16 May, 9 am - 12 pm (GMT+8) I ONLINE Understand TikTok campaign setup and targeting options. Learn how to leverage Audience Insights and acquire TikTok creative best practices. Adopt TikTok metrics that matter. Course details Register DIGITAL STRATEGY CRASH COURSE 5 June, 9 am - 12 pm (gmt+8) I ONLINE Learn how to conduct a customer and market analysis. Deep dive into your customer journey and develop a holistic digital marketing strategy for your brand. Course details Register SEO CRASH COURSE 26 June, 9 am - 12 pm (gmt+8) I ONLINE Learn how to effectively conduct keyword research, apply on-page SEO and develop SEO-friendly content. Get started with link building and track SEO metrics that matter. Course details Register CONTENT MARKETING STRATEGY CRASH COURSE 27 June, 9 am - 12 pm (GMT+8) I ONLINE Acquire best practices in social media, seasonal and evergreen content. Adopt storytelling fundamentals and learn how to audit your content marketing efforts. Course details Register AI IN DIGITAL MARKETING CRASH COURSE 19 Apr, 9 am - 12 pm (gmt+8) I ONLINE Be updated on the latest AI trends, applications and tools. Learn how to leverage ChatGPT for digital marketing. Find out how to future-proof your company for the era of AI. Course details Register B2B LEAD GENERATION CRASH COURSE TBC I ONLINE Develop an effective lead generation strategy for your brand. Acquire proven strategies, best practices and tactics in organic and paid lead generation. Course details Request Training SOCIAL MEDIA ANALYTICS CRASH COURSE TBC I ONLINE Adopt organic and paid Facebook, Instagram and LinkedIn metrics that matter for your business. Learn how to analyse data to make content and optimisation decisions. Course details Request Training 6-hour courses DIGITAL MARKETING 6-HOUR ONLINE COURSES GOOGLE ANALYTICS 4 COMPLETE COURSE 8-9 May, 9 aM - 12 pm (GMT+8) I ONLINE Learn how to set up and configure GA4 Events, Conversions and UTM tags. Discover how to analyse data in GA4 using Funnel Analysis and Segment Overlap reports. Course details Register META ADS CAMPAIGN OPTIMISATION 13-14 MAY, 9 am - 12 pm (GMT+8) I ONLINE Get the inside scoop on how to structure a successful Meta Ads campaign. Acquire creative best practices and proven strategies to optimise your Meta Ads campaigns. Course details Register GOOGLE ADS CAMPAIGN OPTIMISATION 20-21 MAY, 9 am - 12 pm (GMT+8) I ONLINE Set up paid search campaigns with attention to detail. Acquire optimisation strategies to maximise ROI. Adopt best practices in Performance Max, Display, Video campaigns. Course details Register CONTENT MARKETING STRATEGY TBC I ONLINE Acquire best practices in social media, seasonal and evergreen content. Adopt storytelling fundamentals and learn how to audit your content marketing efforts. Course details Request Training SEO STRATEGY TBC I ONLINE Learn how to effectively conduct keyword research, apply on-page SEO and develop SEO-friendly content. Get started with link building and track SEO metrics that matter. Course details Request Training GO-TO-MARKET STRATEGY TBC I ONLINE Adopt a holistic go-to-market roadmap for your brand! Acquire market analysis fundamentals, map your customer journey and identify the right channels and tactics. Course details Request Training EMBARKING ON YOUR CX IMPLEMENTATION TBC I ONLINE Learn how to develop customer personas and map your customer journey, brainstorm ideas for opportunities, create prototypes, and build a CX blueprint. Course details Request Training DIGITAL MARKETING ONLINE BOOTCAMP Bootcamp DIGITAL MARKETING BOOTCAMP 5 June I 6 June I 26 June I 27 June 9 am - 12 pm (GMT+8) I ONLINE Our Digital Marketing Bootcamp is a power-packed 12-hour programme to hone your digital marketing skills and equip you with the latest industry best practices. Takeaway practical strategies in Digital Strategy, Google Analytics 4, SEO and Content Marketing. Course details Register Looking for a specific topic? Let us know. Participant Tesimonials PARTICIPANT TESTIMONIALS Went in thinking I know enough basics, proven wrong at every session. Learnt so many new things. Thank you so much for your guidance! The course was one of the most complicated and detailed sessions I have attended, but the trainer was able to fully explain it from a marketer’s perspective which was quite refreshing. The trainer explained everything in an easy-to-digest manner. A lot of samples/demos were shown throughout the session which made it super easy to understand. For the longest time, we have only just used Page Insights and Creator Studio for our analytical reporting, but never knew Facebook Analytics existed till today. The trainer was very clear in his delivery and I like that he emphasised on strategic and critical thinking. Helps bring the platform into perspective instead of merely teaching us how to read the data. Very informative. I liked that there was a pre-course assessment and that the questions I raised were also brought up in the course later, which really helped me." Broken down into easy to absorb sections. Each topic or point that the trainer is trying to get across is illustrated by an exercise to reinforce what has been taught. The trainer is knowledgeable about the content and patient in addressing our doubts. The workbook/exercises were good hands-on practice as well. Learnt a lot, learning tools were interesting and engaging. Also liked that there were different case studies cited to spark inspiration for our own programmes. INTERESTED TO RUN OUR COURSES IN-HOUSE? Contact Us The Experience Effect offers digital marketing online courses. We help brands acquire street smart, real-world strategies. Join Our Mailing List Thank you for subscribing! Courses Google Analytics 4 SEO Strategy Google Ads Campaign Optimisation Content Marketing Strategy Meta Ads Campaign Optimisation Digital Marketing Bootcamp TikTok Advertising Digital Strategy Go-To-Market Strategy Social Media Analytics Data Storytelling & Reporting LinkedIn Marketing AI In Digital Marketing B2B Lead Generation Embarking on your CX Implementation About Us Our Online Learning Experience Participant Testimonials Who We Are Get In Touch Contact Register Customised Training Request Training Be Our Trainer Event Management hello@experience.com.sg +65 8044 1120 © 2024 The Experience Effect. All rights reserved. Personal Data Protection Statement bottom of page