www.atlassian.com
Open in
urlscan Pro
185.166.143.30
Public Scan
Submitted URL: https://links.eml.atlassian.com/dc/jJSklxE05Rx8OSS_2WGEXVCzhmc8QXvZfxmVvniWuw13E7eXqqn3eED4bnB5j1wZn0g0_fC0KWBrKtKUivl_wWCVt8By-...
Effective URL: https://www.atlassian.com/whitepapers/your-guide-to-digital-transformation?utm_source=nurture-email&utm_medium=email&utm_c...
Submission: On August 29 via api from IE — Scanned from DE
Effective URL: https://www.atlassian.com/whitepapers/your-guide-to-digital-transformation?utm_source=nurture-email&utm_medium=email&utm_c...
Submission: On August 29 via api from IE — Scanned from DE
Form analysis 5 forms found in the DOM
GET /search
<form class="global-nav--wac__search-form" action="/search" method="GET">
<div class="global-nav--wac__search-container">
<div class="global-nav--wac__search-input-container"> <label for="global-nav-wac-search">Search atlassian.com</label> <input id="global-nav-wac-search" name="q" class="global-nav--wac__search-input" type="text" autocomplete="off"
placeholder="Search"> </div> <input type="submit" class="global-nav--wac__search-submit" value="Search" data-event="clicked" data-uuid="3642d018-f6-submit" data-event-component="linkButton" data-event-container="globalNavWac"
data-schema-version="1"> <a href="#" class="global-nav--wac__search-close" data-event="clicked" data-uuid="3642d018-f6-close" data-event-component="linkButton" data-event-container="globalNavWac" data-schema-version="1">Close search</a>
</div>
</form><form id="mktoForm_1095"></form><form id="mktoForm_1194" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutAbove" style="display: flex;">
<style type="text/css"></style>
<div class="mktoFormRow FirstName" data-wrapper-for="FirstName">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth">First Name</label><input id="FirstName" name="FirstName" maxlength="255" aria-labelledby="LblFirstName InstructFirstName"
type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow LastName" data-wrapper-for="LastName">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth">Last Name</label><input id="LastName" name="LastName" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow Email" data-wrapper-for="Email">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth">Email</label><input id="Email" name="Email" placeholder="Your resource will arrive here" maxlength="255"
aria-labelledby="LblEmail InstructEmail" type="email" class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow Company" data-wrapper-for="Company">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth">Company</label><input id="Company" name="Company" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text"
class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow Country" data-wrapper-for="Country" style="display: none;">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Country" id="LblCountry" class="mktoLabel mktoHasWidth">Country:</label><select id="Country" name="Country" aria-labelledby="LblCountry InstructCountry"
class="mktoField mktoHasWidth mktoRequired" aria-required="true">
<option value="">Select...</option>
<option value="US">United States of America</option>
<option value="AF">Afghanistan</option>
<option value="AL">Albania</option>
<option value="DZ">Algeria</option>
<option value="AS">American Samoa</option>
<option value="AD">Andorra</option>
<option value="AO">Angola</option>
<option value="AI">Anguilla</option>
<option value="AQ">Antarctica</option>
<option value="AG">Antigua and Barbuda</option>
<option value="AR">Argentina</option>
<option value="AM">Armenia</option>
<option value="AW">Aruba</option>
<option value="AU">Australia</option>
<option value="AT">Austria</option>
<option value="AZ">Azerbaijan</option>
<option value="BS">Bahamas</option>
<option value="BH">Bahrain</option>
<option value="BD">Bangladesh</option>
<option value="BB">Barbados</option>
<option value="BY">Belarus</option>
<option value="BE">Belgium</option>
<option value="BZ">Belize</option>
<option value="BJ">Benin</option>
<option value="BM">Bermuda</option>
<option value="BT">Bhutan</option>
<option value="BO">Bolivia</option>
<option value="BQ">Bonaire, Sint Eustatius and Saba</option>
<option value="BA">Bosnia and Herzegovina</option>
<option value="BW">Botswana</option>
<option value="BV">Bouvet Island</option>
<option value="BR">Brazil</option>
<option value="IO">British Indian Ocean Territory</option>
<option value="BN">Brunei Darussalam</option>
<option value="BG">Bulgaria</option>
<option value="BF">Burkina Faso</option>
<option value="BI">Burundi</option>
<option value="CV">Cabo Verde</option>
<option value="KH">Cambodia</option>
<option value="CM">Cameroon</option>
<option value="CA">Canada</option>
<option value="KY">Cayman Islands</option>
<option value="CF">Central African Republic</option>
<option value="TD">Chad</option>
<option value="CL">Chile</option>
<option value="CN">China</option>
<option value="CX">Christmas Island</option>
<option value="CC">Cocos (Keeling) Islands</option>
<option value="CO">Colombia</option>
<option value="KM">Comoros (the)</option>
<option value="CD">Congo (the Democratic Republic of the)</option>
<option value="CG">Congo</option>
<option value="CK">Cook Islands</option>
<option value="CR">Costa Rica</option>
<option value="HR">Croatia</option>
<option value="CU">Cuba</option>
<option value="CW">Curaçao</option>
<option value="CY">Cyprus</option>
<option value="CZ">Czechia</option>
<option value="CI">Côte d'Ivoire</option>
<option value="DK">Denmark</option>
<option value="DJ">Djibouti</option>
<option value="DM">Dominica</option>
<option value="DO">Dominican Republic</option>
<option value="EC">Ecuador</option>
<option value="EG">Egypt</option>
<option value="SV">El Salvador</option>
<option value="GQ">Equatorial Guinea</option>
<option value="ER">Eritrea</option>
<option value="EE">Estonia</option>
<option value="SZ">Eswatini</option>
<option value="ET">Ethiopia</option>
<option value="FK">Falkland Islands [Malvinas]</option>
<option value="FO">Faroe Islands</option>
<option value="FJ">Fiji</option>
<option value="FI">Finland</option>
<option value="FR">France</option>
<option value="GF">French Guiana</option>
<option value="PF">French Polynesia</option>
<option value="TF">French Southern Territories </option>
<option value="GA">Gabon</option>
<option value="GM">Gambia (the)</option>
<option value="GE">Georgia</option>
<option value="DE">Germany</option>
<option value="GH">Ghana</option>
<option value="GI">Gibraltar</option>
<option value="GR">Greece</option>
<option value="GL">Greenland</option>
<option value="GD">Grenada</option>
<option value="GP">Guadeloupe</option>
<option value="GU">Guam</option>
<option value="GT">Guatemala</option>
<option value="GG">Guernsey</option>
<option value="GN">Guinea</option>
<option value="GW">Guinea-Bissau</option>
<option value="GY">Guyana</option>
<option value="HT">Haiti</option>
<option value="HM">Heard Island and McDonald Islands</option>
<option value="VA">Holy See (the)</option>
<option value="HN">Honduras</option>
<option value="HK">Hong Kong</option>
<option value="HU">Hungary</option>
<option value="IS">Iceland</option>
<option value="IN">India</option>
<option value="ID">Indonesia</option>
<option value="IR">Iran (Islamic Republic of)</option>
<option value="IQ">Iraq</option>
<option value="IE">Ireland</option>
<option value="IM">Isle of Man</option>
<option value="IL">Israel</option>
<option value="IT">Italy</option>
<option value="JM">Jamaica</option>
<option value="JP">Japan</option>
<option value="JE">Jersey</option>
<option value="JO">Jordan</option>
<option value="KZ">Kazakhstan</option>
<option value="KE">Kenya</option>
<option value="KI">Kiribati</option>
<option value="KP">Korea (the Democratic People's Republic of)</option>
<option value="KR">Korea (the Republic of)</option>
<option value="KW">Kuwait</option>
<option value="KG">Kyrgyzstan</option>
<option value="LA">Lao People's Democratic Republic</option>
<option value="LV">Latvia</option>
<option value="LB">Lebanon</option>
<option value="LS">Lesotho</option>
<option value="LR">Liberia</option>
<option value="LY">Libya</option>
<option value="LI">Liechtenstein</option>
<option value="LT">Lithuania</option>
<option value="LU">Luxembourg</option>
<option value="MO">Macao</option>
<option value="MK">Macedonia</option>
<option value="MG">Madagascar</option>
<option value="MW">Malawi</option>
<option value="MY">Malaysia</option>
<option value="MV">Maldives</option>
<option value="ML">Mali</option>
<option value="MT">Malta</option>
<option value="MH">Marshall Islands</option>
<option value="MQ">Martinique</option>
<option value="MR">Mauritania</option>
<option value="MU">Mauritius</option>
<option value="YT">Mayotte</option>
<option value="MX">Mexico</option>
<option value="FM">Micronesia (Federated States of)</option>
<option value="MD">Moldova (the Republic of)</option>
<option value="MC">Monaco</option>
<option value="MN">Mongolia</option>
<option value="ME">Montenegro</option>
<option value="MS">Montserrat</option>
<option value="MA">Morocco</option>
<option value="MZ">Mozambique</option>
<option value="MM">Myanmar</option>
<option value="NA">Namibia</option>
<option value="NR">Nauru</option>
<option value="NP">Nepal</option>
<option value="NL">Netherlands</option>
<option value="NC">New Caledonia</option>
<option value="NZ">New Zealand</option>
<option value="NI">Nicaragua</option>
<option value="NE">Niger</option>
<option value="NG">Nigeria</option>
<option value="NU">Niue</option>
<option value="NF">Norfolk Island</option>
<option value="MP">Northern Mariana Islands</option>
<option value="NO">Norway</option>
<option value="OM">Oman</option>
<option value="PK">Pakistan</option>
<option value="PW">Palau</option>
<option value="PS">Palestine, State of</option>
<option value="PA">Panama</option>
<option value="PG">Papua New Guinea</option>
<option value="PY">Paraguay</option>
<option value="PE">Peru</option>
<option value="PH">Philippines</option>
<option value="PN">Pitcairn</option>
<option value="PL">Poland</option>
<option value="PT">Portugal</option>
<option value="PR">Puerto Rico</option>
<option value="QA">Qatar</option>
<option value="RO">Romania</option>
<option value="RU">Russian Federation</option>
<option value="RW">Rwanda</option>
<option value="RE">Réunion</option>
<option value="BL">Saint Barthélemy</option>
<option value="SH">Saint Helena, Ascension and Tristan da Cunha</option>
<option value="KN">Saint Kitts and Nevis</option>
<option value="LC">Saint Lucia</option>
<option value="MF">Saint Martin (French part)</option>
<option value="PM">Saint Pierre and Miquelon</option>
<option value="VC">Saint Vincent and the Grenadines</option>
<option value="WS">Samoa</option>
<option value="SM">San Marino</option>
<option value="ST">Sao Tome and Principe</option>
<option value="SA">Saudi Arabia</option>
<option value="SN">Senegal</option>
<option value="RS">Serbia</option>
<option value="SC">Seychelles</option>
<option value="SL">Sierra Leone</option>
<option value="SG">Singapore</option>
<option value="SX">Sint Maarten (Dutch part)</option>
<option value="SK">Slovakia</option>
<option value="SI">Slovenia</option>
<option value="SB">Solomon Islands</option>
<option value="SO">Somalia</option>
<option value="ZA">South Africa</option>
<option value="GS">South Georgia and the South Sandwich Islands</option>
<option value="SS">South Sudan</option>
<option value="ES">Spain</option>
<option value="LK">Sri Lanka</option>
<option value="SD">Sudan</option>
<option value="SR">Suriname</option>
<option value="SJ">Svalbard and Jan Mayen</option>
<option value="SE">Sweden</option>
<option value="CH">Switzerland</option>
<option value="SY">Syrian Arab Republic</option>
<option value="TW">Taiwan</option>
<option value="TJ">Tajikistan</option>
<option value="TZ">Tanzania, United Republic of</option>
<option value="TH">Thailand</option>
<option value="TL">Timor-Leste</option>
<option value="TG">Togo</option>
<option value="TK">Tokelau</option>
<option value="TO">Tonga</option>
<option value="TT">Trinidad and Tobago</option>
<option value="TN">Tunisia</option>
<option value="TR">Turkey</option>
<option value="TM">Turkmenistan</option>
<option value="TC">Turks and Caicos Islands</option>
<option value="TV">Tuvalu</option>
<option value="UG">Uganda</option>
<option value="UA">Ukraine</option>
<option value="AE">United Arab Emirates</option>
<option value="GB">United Kingdom of Great Britain and Northern Ireland</option>
<option value="UM">United States Minor Outlying Islands</option>
<option value="UY">Uruguay</option>
<option value="UZ">Uzbekistan</option>
<option value="VU">Vanuatu</option>
<option value="VE">Venezuela</option>
<option value="VN">Viet Nam</option>
<option value="VG">Virgin Islands (British)</option>
<option value="VI">Virgin Islands (U.S.)</option>
<option value="WF">Wallis and Futuna</option>
<option value="EH">Western Sahara</option>
<option value="YE">Yemen</option>
<option value="ZM">Zambia</option>
<option value="ZW">Zimbabwe</option>
<option value="AX">Åland Islands</option>
</select><span id="InstructCountry" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow AcknowledgePrivacyPolicySubmission" data-wrapper-for="AcknowledgePrivacyPolicySubmission">
<div class="mktoFormCol">
<div class="mktoOffset mktoHasWidth"></div>
<div class="mktoFieldWrap">
<div class="mktoHtmlText mktoHasWidth"><strong>By submitting this form, I acknowledge receipt of Atlassian's <a href="https://www.atlassian.com/legal/privacy-policy" target="_top">Privacy Policy</a>.</strong>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow form_gmoiGranted" data-wrapper-for="form_gmoiGranted" style="display: block;">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap"><label for="form_gmoiGranted" id="Lblform_gmoiGranted" class="mktoLabel mktoHasWidth"><strong>Yes! I would like to receive promotional emails including product news, events and more from Atlassian and its
affiliates.</strong></label>
<div class="mktoLogicalField mktoCheckboxList mktoHasWidth"><input name="form_gmoiGranted" id="form_gmoiGranted" type="checkbox" value="yes" aria-labelledby="Lblform_gmoiGranted Instructform_gmoiGranted" class="mktoField"><label
for="form_gmoiGranted" id="Lblform_gmoiGranted"></label></div><span id="Instructform_gmoiGranted" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow LeadSource" data-wrapper-for="LeadSource"><input type="hidden" name="LeadSource" class="mktoField mktoFieldDescriptor mktoFormCol" value="Website">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow form_gmoiDisplayedText" data-wrapper-for="form_gmoiDisplayedText"><input type="hidden" name="form_gmoiDisplayedText" class="mktoField mktoFieldDescriptor mktoFormCol"
value="Yes! I would like to receive promotional emails including product news, events and more from Atlassian and its affiliates.">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow form_privacyPolicyGranted" data-wrapper-for="form_privacyPolicyGranted"><input type="hidden" name="form_privacyPolicyGranted" class="mktoField mktoFieldDescriptor mktoFormCol" value="True">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow form_gmoiFormUrl" data-wrapper-for="form_gmoiFormUrl"><input type="hidden" name="form_gmoiFormUrl" class="mktoField mktoFieldDescriptor mktoFormCol"
value="https://www.atlassian.com/whitepapers/your-guide-to-digital-transformation?utm_source=nurture-email&utm_medium=email&utm_campaign=P%3Ano-product%2AO%3Aclm%2AF%3Anot-aware%2AC%3Ablog%2AW%3Amig-ent%2AH%3Afy22q4%2AI%3Anot-aware-misconceptions-digital-transformation%2AY%3Acloud_mig%2A&leadid=479336176&programid=7699&mkt_tok=NTk0LUFUQy0xMjcAAAGGanCpGknBdEskJ8iMMFG0oqDviwG0zBXCefL8ITLsCL7GwFtTICKqujzlDAuL3LshwgLuNLSTgfWjrc-zpzrp-QLNLhbfqCLS7UsP_xVt4r1vpOaJ7A">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow form_gmoiUpdatedAt" data-wrapper-for="form_gmoiUpdatedAt"><input type="hidden" name="form_gmoiUpdatedAt" class="mktoField mktoFieldDescriptor mktoFormCol" value="2022-08-29T15:45:05.809Z">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow form_privacyPolicyDisplayedText" data-wrapper-for="form_privacyPolicyDisplayedText"><input type="hidden" name="form_privacyPolicyDisplayedText" class="mktoField mktoFieldDescriptor mktoFormCol"
value="By signing up on this form, I acknowledge receipt of Atlassian's Privacy Policy.">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow form_privacyPolicyFormUrl" data-wrapper-for="form_privacyPolicyFormUrl"><input type="hidden" name="form_privacyPolicyFormUrl" class="mktoField mktoFieldDescriptor mktoFormCol"
value="https://www.atlassian.com/whitepapers/your-guide-to-digital-transformation?utm_source=nurture-email&utm_medium=email&utm_campaign=P%3Ano-product%2AO%3Aclm%2AF%3Anot-aware%2AC%3Ablog%2AW%3Amig-ent%2AH%3Afy22q4%2AI%3Anot-aware-misconceptions-digital-transformation%2AY%3Acloud_mig%2A&leadid=479336176&programid=7699&mkt_tok=NTk0LUFUQy0xMjcAAAGGanCpGknBdEskJ8iMMFG0oqDviwG0zBXCefL8ITLsCL7GwFtTICKqujzlDAuL3LshwgLuNLSTgfWjrc-zpzrp-QLNLhbfqCLS7UsP_xVt4r1vpOaJ7A">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow form_privacyPolicyUpdatedAt" data-wrapper-for="form_privacyPolicyUpdatedAt"><input type="hidden" name="form_privacyPolicyUpdatedAt" class="mktoField mktoFieldDescriptor mktoFormCol" value="2022-08-29T15:45:05.809Z">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow utmSource" data-wrapper-for="utmSource"><input type="hidden" name="utmSource" class="mktoField mktoFieldDescriptor mktoFormCol" value="nurture-email">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow utmMedium" data-wrapper-for="utmMedium"><input type="hidden" name="utmMedium" class="mktoField mktoFieldDescriptor mktoFormCol" value="email">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow utmCampaign" data-wrapper-for="utmCampaign"><input type="hidden" name="utmCampaign" class="mktoField mktoFieldDescriptor mktoFormCol"
value="P:no-product*O:clm*F:not-aware*C:blog*W:mig-ent*H:fy22q4*I:not-aware-misconceptions-digital-transformation*Y:cloud_mig*">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow utmContent" data-wrapper-for="utmContent"><input type="hidden" name="utmContent" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow utmKeyword" data-wrapper-for="utmKeyword"><input type="hidden" name="utmKeyword" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoButtonRow"><span class="mktoButtonWrap mktoCleanGray"><button type="submit" class="mktoButton button button--small button--one button--primary">Download PDF</button></span></div><input type="hidden" name="formid"
class="mktoField mktoFieldDescriptor" value="1194"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="594-ATC-127">
</form>GET #
<form action="#" method="GET"> <select option="language-selector" name="url">
<option disabled="">Choose your language</option>
<option aria-label="Deutsch" class="notranslate SL_opaque" data-lang="de" value="https://www.atlassian.com/de/whitepapers/your-guide-to-digital-transformation">Deutsch</option>
<option selected="" aria-label="English" class="notranslate SL_opaque" data-lang="en" value="https://www.atlassian.com/whitepapers/your-guide-to-digital-transformation">English</option>
<option aria-label="Español" class="notranslate SL_opaque" data-lang="es" value="https://www.atlassian.com/es/whitepapers/your-guide-to-digital-transformation">Español</option>
<option aria-label="Français" class="notranslate SL_opaque" data-lang="fr" value="https://www.atlassian.com/fr/whitepapers/your-guide-to-digital-transformation">Français</option>
<option aria-label="Italiano" class="notranslate SL_opaque" data-lang="it" value="https://www.atlassian.com/it/whitepapers/your-guide-to-digital-transformation">Italiano</option>
<option aria-label="한국어" class="notranslate SL_opaque" data-lang="ko" value="https://www.atlassian.com/ko/whitepapers/your-guide-to-digital-transformation">한국어</option>
<option aria-label="Magyar" class="notranslate SL_opaque" data-lang="hu" value="https://www.atlassian.com/hu/whitepapers/your-guide-to-digital-transformation">Magyar</option>
<option aria-label="Nederlands" class="notranslate SL_opaque" data-lang="nl" value="https://www.atlassian.com/nl/whitepapers/your-guide-to-digital-transformation">Nederlands</option>
<option aria-label="日本語" class="notranslate SL_opaque" data-lang="ja" value="https://www.atlassian.com/ja/whitepapers/your-guide-to-digital-transformation">日本語</option>
<option aria-label="Polski" class="notranslate SL_opaque" data-lang="pl" value="https://www.atlassian.com/pl/whitepapers/your-guide-to-digital-transformation">Polski</option>
<option aria-label="Português" class="notranslate SL_opaque" data-lang="br" value="https://www.atlassian.com/br/whitepapers/your-guide-to-digital-transformation">Português</option>
<option aria-label="русский" class="notranslate SL_opaque" data-lang="ru" value="https://www.atlassian.com/ru/whitepapers/your-guide-to-digital-transformation">русский</option>
<option aria-label="中文" class="notranslate SL_opaque" data-lang="zh" value="https://www.atlassian.com/zh/whitepapers/your-guide-to-digital-transformation">中文</option>
</select>
<script type="text/x-component"> { "type":"imkt.components.LanguageSelector", "params": { } } </script>
</form><form novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutAbove"
style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;"></form>Text Content
Close View this page in Deutsch? All languages Choose your language * 中文 * Deutsch * English * Español * Français * Italiano * 한국어 * Magyar * Nederlands * 日本語 * Português * Pусский * Polski Back Products For teams Support * Support * View all products * Atlassian.com Try now Buy now Search Toggle menu My account Search atlassian.com Close search PLAN, TRACK, & SUPPORT JIRA SOFTWARE Project and issue tracking JIRA WORK MANAGEMENT Business team collaboration JIRA SERVICE MANAGEMENT High-velocity ITSM OPSGENIE Modern incident response STATUSPAGE Incident communication JIRA ALIGN Enterprise agile planning COLLABORATE CONFLUENCE Document collaboration TRELLO Collaborate visually on any project CODE, BUILD, & SHIP BITBUCKET Git code management SOURCETREE Git and Mercurial desktop client BAMBOO Integration and release management SECURITY & IDENTITY ATLASSIAN ACCESS Security and control for cloud CROWD User management for self-managed environments View all products * MARKETPLACE Apps that enhance Atlassian products * DEVELOPERS Docs and resources to build Atlassian apps * TRUST & SECURITY Compliance, privacy, platform roadmap, and more * WORK LIFE BLOG Stories on culture, tech, teams, and tips Close dropdown BY TEAM SIZE STARTUPS Great for startups, from incubator to IPO SMALL BUSINESS Get the right tools for your growing business ENTERPRISE Learn how we make big teams successful BY TEAM FUNCTION SOFTWARE Plan, build, & ship quality products MARKETING Bring together a winning strategy HR Streamline people management LEGAL Operate securely and reliably OPERATIONS Run your business efficiently IT Provide great service and support FINANCE Simplify all finance processes INCIDENT RESPONSE Respond, resolve, & learn from incidents View all products * MARKETPLACE Apps that enhance Atlassian products * DEVELOPERS Docs and resources to build Atlassian apps * TRUST & SECURITY Compliance, privacy, platform roadmap, and more * WORK LIFE BLOG Stories on culture, tech, teams, and tips Close dropdown RESOURCES DOCUMENTATION Guides to all of our products ATLASSIAN MIGRATION PROGRAM Tools and guidance for migrating CLOUD ROADMAP Upcoming feature releases PURCHASING & LICENSING FAQs about our policies SUPPORT SERVICES ENTERPRISE SERVICES Personal support for large teams PARTNER SUPPORT Trusted third-party consultants ATLASSIAN SUPPORT A resource hub for teams and admins LEARN & CONNECT ABOUT US Our mission and history CAREERS Job openings, values, and more ATLASSIAN UNIVERSITY Training and certifications for all skill levels ATLASSIAN COMMUNITY A forum for connecting, sharing, and learning * MARKETPLACE Apps that enhance Atlassian products * DEVELOPERS Docs and resources to build Atlassian apps * TRUST & SECURITY Compliance, privacy, platform roadmap, and more * WORK LIFE BLOG Stories on culture, tech, teams, and tips Close dropdown FREE DOWNLOAD YOUR GUIDE TO DIGITAL TRANSFORMATION Why it’s important and how to ensure a smooth journey for your team Access the download EXECUTIVE SUMMARY Despite it's rising popularity, digital transformation isn’t just a buzzword. The need for companies to frequently re-evaluate their ways of working, both internally and externally, is critical for success and longterm growth. 70 percent of digital transformation projects don’t reach their goals — and the reason is rarely technology. Striking the perfect balance between your technology and the people using it is the key to a lasting transformation. To ensure a successful journey, use this guide to break down the buzzword and learn everything you need to know about digital transformation, including tips and mindsets to adopt along the way. IN THIS GUIDE, YOU’LL LEARN: * What digital transformation is (and isn't) * The importance of people to your journey’s success * Mindsets and tips to fail-proof your transformation PDF CONTENT PREVIEW YOUR GUIDE TO DIGITAL TRANSFORMATION DEMYSTIFYING MISCONCEPTIONS ABOUT DIGITAL TRANSFORMATION Love it or hate it, digital transformation isn’t just a buzzword. The need for companies to continually rethink how they use technology, people, and processes to fundamentally change business performance is critical for success. There are plenty of articles discussing what a digital transformation is; however, for long-term success it’s important to understand what a digital transformation is - and what it isn’t. MISCONCEPTION #1: DIGITAL TRANSFORMATION = THE DIGITALIZATION OF YOUR COMPANY Digital transformation is more about strategy and people than the technology itself. Yes, technology is important but it’s how you use it that will fundamentally shift and improve how work is getting done, often from a cultural and process perspective. This can make the concept of digital transformation confusing and potentially lead to an unsuccessful transformation. Bringing in new technology to simplify and speed up work is not a digital transformation. Ask yourself, what are you transforming? You might be optimizing your current practice but your methodologies have not changed. Instead, try generating new ideas and concepts on how to use business technology in new ways. MISCONCEPTION #2: DIGITAL TRANSFORMATION IS A DESTINATION Digital transformation is a journey, not a destination. There is no way to “hack-it” or cut corners; this will only be detrimental to your efforts. Why? Because it’s impossible to know all of the challenges and changes an organization will encounter during a transformative journey. It’s imperative that you aren’t too committed to one direction; keep an agile mindset. As there is consistently new technology, and therefore new opportunities, it could be argued that an innovative organization starts a digital transformation that never really ends. Think of your company as a ship and the digital transformation as the ocean. To stay upright, balanced, and moving forward, you need three main things: your people and culture, your strategy, and your technology. While it’s true that you should always be working on all these things, you won’t need to focus on all three at once. You might start with a strong culture and strategy, but need to advance your tooling. Later on, you might have found the appropriate technology but your strategy shifts. To be successful in a digital transformation you must embrace agility and become comfortable in a perpetual state of evolution. PDF PREVIEW ACCESS THE FULL DOWNLOAD Start your digital transformation journey First Name Last Name Email Company Country:Select...United States of AmericaAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComoros (the)Congo (the Democratic Republic of the)CongoCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzechiaCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland Islands [Malvinas]Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern Territories GabonGambia (the)GeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly See (the)HondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (the Democratic People's Republic of)Korea (the Republic of)KuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (the Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussian FederationRwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUnited States Minor Outlying IslandsUruguayUzbekistanVanuatuVenezuelaViet NamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands By submitting this form, I acknowledge receipt of Atlassian's Privacy Policy. Yes! I would like to receive promotional emails including product news, events and more from Atlassian and its affiliates. Download PDF PRODUCTS Jira Software Jira Align Jira Service Management Confluence Trello Bitbucket View all products RESOURCES Technical Support Purchasing & licensing Atlassian Community Knowledge base Marketplace My Account Create support ticket EXPAND & LEARN Partners Training & Certification Documentation Developer Resources Enterprise services View all resources ABOUT ATLASSIAN Company Careers Events Blogs Investor Relations Trust & Security Contact us English Choose your language Deutsch English Español Français Italiano 한국어 Magyar Nederlands 日本語 Polski Português русский 中文 Privacy policy Terms Impressum Copyright © 2022 Atlassian * * * * This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, click Cookie Settings. Otherwise, clicking Accept all Cookies indicates you agree to our use of cookies on your device.Atlassian Cookies and Tracking Notice > Cookie Settings Accept All Cookies