senalnews.com Open in urlscan Pro
148.72.65.54  Public Scan

Form analysis
3 forms found in the DOM

https://senalnews.com/en/search

<form id="formulario-busqueda-header" class="busqueda-menu" action="https://senalnews.com/en/search">
  <input type="text" name="q" placeholder="Search">
  <img src="https://senalnews.com//assets/images/icon-search.svg" alt="Search">
</form>

https://senalnews.com/en/search

<form id="formulario-busqueda-mobile" action="https://senalnews.com/en/search">
  <input type="text" name="q" placeholder="Search">
  <img src="https://senalnews.com//assets/images/icon-search.svg" alt="Search">
</form>

https://senalnews.com/en/search

<form id="formulario-busqueda" class="busqueda-menu" action="https://senalnews.com/en/search">
  <input type="text" name="q" placeholder="Search">
  <img src="https://senalnews.com//assets/images/icon-search.svg" alt="Search">
</form>

Text Content

ESP

Señal News – Global entertainment TV, film, streaming news and stats
 * 
 * 
 * 
 * 
 * 


subscribe
ESP

ESP
agenda Digital editions App Interviews
Content


Production Distribution Deals Coporate Moves Kids & animation
Tv


Programmers Operators Free TV Ad sales
Digital


Streaming Social media Gaming
Data


Forecasts Trends
Events


Trade shows Launches Awards
 * agenda
 * Digital editions
 * App
 * Interviews


ABOUT SEÑAL NEWS
Contact
Content Production Distribution Deals Coporate Moves Kids & animation
TV Programmers Operators Free TV Ad sales
Digital Streaming Social media Gaming
Data Forecasts Trends
Events Trade shows Awards Launches
 * 
 * 
 * 
 * 
 * 


Señal News > Data > Markets
9 APR 2024


THE NORDICS: CONTENT SPENDING GROWTH, IN AN EVOLVING LANDSCAPE


AMPERE ANALYSIS’ SENIOR ANALYSTS PETER INGRAM AND MARIA DUNLEAVY DESCRIBED THE
COMPANY’S FINDINGS ABOUT ONE OF EUROPE’S MOST MATURE TV AND VOD MARKETS.

por Señal News

news@senalnews.com

@senalnews

@senalnews

@senalnews

9 APR 2024



Share
 * 
 * 
 * 
 * 

The Nordic region (Sweden, Denmark, Norway, Finland, and Iceland) has a strong
regional identity and significantly contributes to the European content
landscape. In a recent webinar, Ampere Senior Analysts Peter Ingram and Maria
Dunleavy discussed the company's regional TV and VOD market research.

Local broadcasters and streaming services spent 4.1 billion euros on content for
Nordic audiences in 2023, only narrowly below Spain and Italy. Sweden, the
largest Nordic market, accounted for 1.5 billion euros during 2023, 37% of the
Nordic total. Denmark and Norway followed behind, accounting for almost 1
billion euros in spending. Finland is also a significant contributor to the
regional landscape, with Iceland adding 40 million euros to the total
expenditure.

Content spending in the region has been supported by a varied mix of local
companies, with growth and expenditure across original programming, acquired
titles, and sports rights in 2023, reaching around 40 % over the value achieved
in 2019. Viaplay has historically led overall spending, exceeding 1 billion
euros on content for Nordic viewers in 2023, followed by TV4 Media at 0.5
billion euros. Public service broadcasters have also been essential drivers of
spend.Players like TV2 Denmark and TV2 Norway also contribute meaningfully to
the sector, with fairly consistent spending over the recent historic period.
However, while the market is led by local operators, global services, including
Netflix and Disney+, are growing their Nordic footprint and investing heavily in
programming to attract and retain new subscribers. That pressures local
operators to keep high spending and focus on differentiated strategies to stand
out.

Regarding Viaplay, sports rights account for 60% of content costs, with a
substantial investment in original programming for its linear channels and
streaming service. That differs from TV4 Media, which invests more in acquired
content to populate its film thematic pay TV channels. TV2 Denmark has focused
on complimenting Danish originals with acquired international titles, while
fellow commercial broadcaster TV2 Norway has a more balanced strategy, with an
equal focus across original commissions, acquisitions, and sports rights. Public
broadcasters have prioritized original content, accounting for over 60% of spend
by each during 2023. Finally, Netflix has an even split in spend across
originals and acquisitions, while Disney+ has focused more on producing
originals using its robust IP library.

MATURE OTT MARKET

According to Ampere Analysis, the Nordic OTT market is one of the most mature in
the world. The region's average of between three and four connected homes paying
for a streaming service leveled or exceeded most of the EU's big five markets.

The streaming giants make up 70% of streaming subscriptions, with the remaining
30% going to Nordic services such as Viaplay and local services like TVT Play in
Norway and Denmark. At roughly 28 million subscriptions, almost a quarter goes
to Netflix. Disney+ had a very successful launch in the region, and it's reached
as many households as HBO Max, which itself has a long-standing history in the
Nordic market, launching as HBO Nordic back in 2012.Subscription streaming has
become more widespread than traditional TV services, but household penetration
is also beginning to stagnate. Despite streaming services having cheaper and
more accessible price points, with the volume of subscriptions, revenues are on
track to surpass pay-TV revenues by 2028.

As OTT grows further from pay TV, local broadcasters are being forced to adapt
their strategies to tackle these new challenges posed by major foreign streamers
in order to keep a mature audience engaged with their services. Ampere Analysis
set 2028 as the year when all these strategies will see if they have been
successful or if this global trend will also take over the region.

By Federico Martinez

Maria Dunleavy Peter Ingram Ampere Analysis Sweden Denmark Norway Finland
Iceland



RELATED NEWS

Deals


WHAT COULD BE NETFLIX'S NEXT MOVE IN THE SPORTS ARENA?

Markets


THE BBC DEFIED A UK COMMISSIONING DOWNTURN IN 2023

Data


NETFLIX’S CONTENT SPENDING IS MAINLY OUTSIDE OF NORTH AMERICA

Trade Shows


MIPTV 2024: TECH AND AI INNOVATION SUMMIT LINE UP CONFIRMED

Data


LATIN AMERICA: AMAZON LEADS IN STREAMING COMMISSIONS FOR THE FIRST TIME

Data


GLOBAL THEATRICAL REVENUES REACHED $30.3 BILLION IN 2023

Data


USA: STREAMING REVENUE TO OVERTAKE PAY TV IN 2024

Data


THE COMEBACK OF CONTENT LICENSING

Data


U.S.: SCRIPTED RELEASES FELL IN 2023 AFTER STRIKES’ IMPACT

SUBSCRIBE

to Señal News Newsletter

Enter





MOST READ STORIES


“LAURA H. THE CALIPHATE GIRL,” THE NEW INTRIGUING STORY FROM DUTCH CORE


THE NORDICS: CONTENT SPENDING GROWTH, IN AN EVOLVING LANDSCAPE


MIPTV 2024: FILMRISE AQUIRES GLOBAL DIGITAL DISTRIBUTION RIGHTS TO SYFY'S “Z
NATION”


MIPTV 2024: FRENCH DOCS, A PERFECT FIT FOR LINEAR AND DIGITAL


MIPTV 2024: DORI MEDIA GROUP RENEWS "POWER COUPLE" AND ADDS NEW TERRITORIES






Senal.TV LLC, 990 Biscayne Blvd,
Suite 501, Miami, FL 33132, USA
 * 
 * 
 * 
 * 
 * 

 * agenda
 * Digital editions
 * App
 * Interviews

ABOUT SEÑAL NEWS
Contact
Sitemap

CONTENT

Production Distribution Deals Coporate Moves Kids & animation

TV

Programmers Operators Free TV Ad sales

DIGITAL

Streaming Social media Gaming

DATA

Forecasts Trends

EVENTS

Trade shows Awards Launches
Senal.TV LLC © 2024 Developed by THET