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WHAT IS MUSIC LICENSING AND WHY IS IT IMPORTANT FOR A MUSIC CAREER?

ISC’S SCREEN SHOT PROMOTION CAN HELP…ENTER BY DECEMBER 13



Simply put, music licensing has become one of the best ways for an artist to get
more exposure and more revenue for their music. Revenues driven from music
licensing alone grew to nearly $1 billion in 2020 representing nearly 25% of all
music publishing revenue reported last year.

Whenever you hear a song played in a tv show, movie, or television commercial,
the artist (or copyright holder) is getting paid for the usage. You’re seeing
music licensing (synchronization, or ‘synch licensing’) in action. Synch
licensing earns revenue through upfront fees paid to copyrights owners, whether
that be a music publisher or an individual songwriter, for rights to synch some
or all of a song to visual images.

These ‘upfront’ licensing fees can range from a nominal fee for use of a song in
an independent project to more than $500,000 for a hit song used as the theme of
a major motion picture. Synch licensing also generates income after productions
are aired. For many artists, music licensing continues to be one of the most
reliable ways to earn income from your music, especially as opportunities to
perform live and tour continue to face challenges around the world.


BUT HOW DO YOU GET YOUR MUSIC LICENSED?

There are music professionals whose job is to locate and secure music for
upcoming projects (e.g., music publishers, music supervisors, etc.). Developing
direct relationships with these professionals can be incredibly difficult if
you’re just starting out, so artists should explore alternative methods to get
their music heard by these types of professionals.



One option is to let an established organization help make these connections for
you. For example, the International Songwriting Competition (ISC) has a special
promotion running until December 13, 2021, called Screen Shot. Its objective is
to help connect talented songwriters with music licensing professionals who are
looking to place songs in upcoming projects.

 * One overall Screen Shot winner will be selected by ISC and provided the
   opportunity to be mentored directly by a group of high-profile music
   supervisors who specialize in music placement. Additionally, the winner will
   be awarded a music promotion campaign from our friends at Play MPE.
 * Ten Screen Shot finalists will have their songs made available to over 1,000
   industry licensing contacts who are looking for music for upcoming projects.

Past winners have secured licensing and publishing deals simply based on the
connections made by entering this special promotion.

Additionally, all songs entered into the special promotion are also included in
ISC 2021, which is awarding over $225,000 in cash and prizes, as well as the
opportunity to be heard by celebrity artists and record label execs. This year’s
panel includes artists like Coldplay, Tom Waits, Bebe Rexha, Linkin Park, The
Lumineers, Christian Scott, and many more. Additionally, judges include industry
execs from Capitol, Roc Nation, Sony, Glassnote, Atlantic, Warner, and more.

CLICK HERE TO ENTER THE SCREEN SHOT PROMOTION

© 2021 International Songwriting Competition, Inc. All rights reserved.





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