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INFORMATION


About our Audience
12 million+ users are engaging on BrightTALK

Pricing
Platform pricing and feature comparison

Services
Accelerate your ROI from BrightTALK products

LEAD PRODUCTS


Content Leads
Drive guaranteed engagement to your content

Intent Leads
Identify accounts and leads with buying intent

Sponsorships
Build awareness at scale with event-quality leads

Originals
Content creation from ideation to lead generation

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Build a Better Webinar
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Build a Better Webinar: SEO & Content Tags




BUILD A BETTER WEBINAR: SEO & CONTENT TAGS

Episode
20
in
Build a Better Webinar
July 20, 2022 8:00 AM
Whether you’re targeting 100 professionals or 100,000, we’ll cover tips and
tricks you can use to make sure your webinars target your ideal audience and
convert them to buyers.
Content Marketing

BrightTALK Academy | BrightTALK


Great content is an asset for any B2B marketing team. Effective webinars build
relationships and close deals, but how can you continue to drive registrations
without overwhelming your mailing list?

In this episode of BrightTALK’s Build a Better Webinar series, we’ll coach you
through how you can use SEO basics to improve the quality (and quantity) of your
webinar registrants. Whether you’re targeting 100 professionals or 100,000,
we’ll cover tips and tricks you can use to make sure your webinars zero in your
ideal audience and convert them to buyers.

20
Build a Better Webinar: SEO & Content Tags
is episode
20
in the BrightTALK series,
Build a Better Webinar
Let us show you how to build a webinar that puts your content to work for you.


PREVIOUS EPISODE

CURRENT EPISODE

NEXT EPISODE

Episode
19
19
Build a Better Webinar: Visualizing Data
June 16, 2022
From leaning into charts or graphs to cut down on text, to the best uses for
images and animations, we’ll cover all you need to know to keep it simple and
keep your audience’s interest.
Episode
20
4
Build a Better Webinar: SEO & Content Tags
July 20, 2022
Whether you’re targeting 100 professionals or 100,000, we’ll cover tips and
tricks you can use to make sure your webinars target your ideal audience and
convert them to buyers.
Episode
4
title
date
blurb
Episode
1
1
Build a Better Webinar
December 16, 2020
Let us show you how to build a webinar that puts your content to work for you.
Episode
2
2
Build a Better Webinar: Speaker Prep
January 19, 2021
A poor presenter can ruin great content, so how do you prep your speakers (or
yourself) to handle the ins and outs of being on a virtual stage?
Episode
3
3
Build a Better Webinar: Audience Engagement
March 17, 2021
Distractions are everywhere. How can you ensure your content doesn’t get lost in
the crowd?
Episode
4
4
Build a Better Webinar: Integrating Video
March 17, 2021
If a picture is worth a thousand words, then a succinct, on-brand product demo
or expert interview has to be worth upwards of a million.
Episode
5
5
Build a Better Webinar: Crafting Talking Points
April 13, 2021
Clear and succinct communication is an art, especially when it comes to live
webinars.
Episode
6
6
Build a Better Webinar: Effective Promotions
May 11, 2021
In this episode of Build a Better Webinar, we’ll walk through how to build
promotions that drive registrations.
Episode
7
7
Build a Better Webinar: Slide Decks
June 2, 2021
In this episode of BrightTALK’s Build a Better Webinar series, we’ll dive into
crafting slides that effectively convey your message.
Episode
8
8
Build a Better Webinar: Speaker Recruitment
July 14, 2021
We’ll coach you through how to build and maintain a bench of expert talent.
Episode
9
9
Build a Better Webinar: Post-Event Momentum
August 11, 2021
From sales enablement best practices to nurturing leads and satisfying
customers, we’ll cover everything you need to know to turn your webinar into a
success.
Episode
10
10
Build a Better Webinar: Content Brainstorming
September 16, 2021
Get into the nitty gritty of brainstorming and learn to evolve your high-level
content theme ideas into actionable webinar topics.
Episode
11
11
Build a Better Webinar: Designing Thumbnails
October 14, 2021
Whether you’re creating your first image or branding an entire content series,
we’ll cover tips and tricks you can use to boost webinar registrations and
intrigue your audience.
Episode
13
13
Build a Better Webinar: Revitalizing Existing Content
December 9, 2021
Whether you’re replaying knock-out webinars or refreshing dated content, we’ll
cover tips and tricks you can use to boost your pipeline now and far into the
future.
Episode
14
14
Build a Better Webinar: Including Attachments
January 13, 2022
Whether you’re promoting further learning opportunities, driving demo requests,
or anything in between, we’ll cover tips and tricks you can use to maximize
engagement and boost ROI with webinar attachments.
Episode
15
15
Build a Better Webinar: Landing Pages
February 17, 2022
From increasing conversions to building awareness (and everything in between),
we’ll cover tips and tricks you can use to embed your webinars and maximize
traffic on your company site.
Episode
16
16
Build a Better Webinar: Coaching Speakers
March 16, 2022
From establishing on-camera stage presence to creating appealing presentations,
we’ll cover tips and tricks you can use to light up your audience and give your
most engaging webinar yet.
Episode
17
17
Build a Better Webinar: Location Scouting
April 14, 2022
From addressing common sound and lighting problems to demonstrating the proper
set-up, you’ll walk away with creative solutions to help your presenters look
and feel their best on camera.
Episode
18
18
Build a Better Webinar: Utilizing Polls
May 19, 2022
From taking your content beyond a static screen to energizing your audience,
we’ll cover everything you need to build polls that help engage your viewers,
qualify your prospects and convert them into buyers.
Episode
19
19
Build a Better Webinar: Visualizing Data
June 16, 2022
From leaning into charts or graphs to cut down on text, to the best uses for
images and animations, we’ll cover all you need to know to keep it simple and
keep your audience’s interest.
Episode
20
20
Build a Better Webinar: SEO & Content Tags
July 20, 2022
Whether you’re targeting 100 professionals or 100,000, we’ll cover tips and
tricks you can use to make sure your webinars target your ideal audience and
convert them to buyers.
Build a Better Webinar: SEO & Content Tags
is a session in our Summit,

Explore


Build a Better Webinar: SEO & Content Tags
is episode
20
in the BrightTALK series,
Build a Better Webinar
Explore
Build a Better Webinar
Trent Warrick
Content Marketing Manager
at
BrightTALK
Connect

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REACH HIGHLY-ENGAGED BUYERS WITH WEBINARS AND VIRTUAL EVENTS


Explore lead generation opportunities



REACH MORE BUYERS WITH YOUR WEBINARS


Capture more registrants and viewers by optimizing conversions at every step
with eye-catching live webinars.


Explore our webinar platform



REACH MORE BUYERS WITH YOUR WEBINARS


Capture more registrants and viewers by optimizing conversions at every step
with eye-catching live webinars.


Explore our webinar platform



REACH MORE BUYERS WITH YOUR VIRTUAL EVENTS


Combine the immersive experience your audience craves with the integrations and
promotions you need to drive demand


Explore our virtual event platform


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