www.motionpoint.com Open in urlscan Pro
2001:19f0:1000:3e19:5400:4ff:fe91:bf72  Public Scan

Form analysis
1 forms found in the DOM

GET https://www.motionpoint.com/

<form data-min-no-for-search="1" data-result-box-max-height="400" data-form-id="181405" class="is-search-form is-form-style is-form-style-2 is-form-id-181405 is-ajax-search" action="https://www.motionpoint.com/" method="get" role="search"><label
    for="is-search-input-181405"><span class="is-screen-reader-text">Search for:</span><input type="search" id="is-search-input-181405" name="s" value="" class="is-search-input" placeholder="Search MotionPoint.com" autocomplete="off"><span
      class="is-loader-image lazyload" style="display: none;background-image:inherit;" data-bg-image="url(https://www.motionpoint.com/wp-content/plugins/add-search-to-menu/public/images/spinner.gif)"></span></label><input type="hidden" name="id"
    value="181405"></form>

Text Content

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PROXY TRANSLATION FOR WEBSITE LOCALIZATION

--------------------------------------------------------------------------------


ADVANCED TRANSLATION SOLUTIONS CAN DRAMATICALLY EASE TECHNICAL AND WORKFLOW
BURDENS WITHIN YOUR ORGANIZATION—OR ELIMINATE THEM ALTOGETHER. LEARN HOW THE
PROXY PLAY A FACTOR IN WEBSITE LOCALIZATION.

14 Min Read

Sections IntroductionWhat is Proxy Translation?What are the Dangers of Proxy
Translation Technology?Not All Proxies are Created EqualServer-Based Proxies vs.
Browser-Based ProxiesAdvantages to the Proxy Translation ApproachAn Innovative
Approach: The Effortless Proxy Translation


SECTIONS

Introduction
What is Proxy Translation?
What are the Dangers of Proxy Translation Technology?
Not All Proxies are Created Equal
Server-Based Proxies vs. Browser-Based Proxies
Advantages to the Proxy Translation Approach
An Innovative Approach: The Effortless Proxy Translation


INTRODUCTION

Leveraging proxy translation technology is another way to localize content for
multilingual markets. Unlike APIs and connectors, the proxy translation approach
operates independently of your CMS or technology stack. The best proxy
translation solutions eliminate the technology and personnel challenges of
localizing online content.

A proxy translation server uses the code and content of your website to
continuously translate it for multiple markets.

These systems perfectly preserve the website’s functionality, and automatically
update and serve its translated content on a continual basis. 


WHAT IS PROXY TRANSLATION?

Proxy-based technology separates the content from your origin website’s code in
ways that—when combined with translation—deliver immersive, localized web
experiences.Click to tweet

How does proxy technology work? Proxy based website translation works by
connecting the end-user and your back-end system. We change your website’s
content to its translated version and send the fully translated webpage to the
multilingual user. This process happens instantly.

When a user chooses a language, the site asks the translation proxy to show the
page in that language.

The proxy translation server gets the request for the translated site, sitting
between the origin website and the translated website. The translation server
asks your back-end system to show the code for the new page.

The proxy translation server then updates the language content while preserving
the same look, feel, and functionality. The entire process is instantaneous and
undetectable to the user.

The proxy technology does not alter or interfere with your primary site or its
code in any way. It is simply the middleman for your content as the site
switches languages.


WHAT ARE THE DANGERS OF PROXY TRANSLATION TECHNOLOGY?

Errors in Content Detection Affect SEO: Not all translation proxies are created
equal. Some translation proxies cannot identify new content in complex apps,
dynamic content, and embedded forms, making you susceptible to bleed-throughs.
This creates an incomplete customer experience and can hurt their perception of
your brand. This also impacts your SEO because it does not process local
keywords and phrases.

Can’t localize non-web content: Translation proxies are web-based. You can’t use
proxy for videos, print media. You need to localize these non-text assets using
human translation, which requires you to run two or more localization workflows.
MotionPoint is the best choice because its translation memory is free, so users
can access their translated segments whenever they want. 

Cost: Some translation technologies can be expensive, especially when there are
large amounts of content. Additionally, any missed content requires human
attention and a separate localization workflow. This makes translation proxy an
unpredictable localization strategy in many situations. Some proxy technologies
can save you on your translation costs.

Need a refresher on website translation? Learn more here.


NOT ALL PROXIES ARE CREATED EQUAL

While there are some serious pitfalls when you translate proxy, but that isn’t
always true with the right technology partner. With many proxy based website
translation solutions on the market, some are going to be much better than
others. Many vendors claim to provide superior translation technology, but
that’s all they provide—just the technology.

That’s not enough for most businesses. With these technology-only approaches,
you must still implement, set up and operate the solutions on your own. This
demands a large development team, along with the management of complex processes
and workflows. Beyond the actual process of translating content, creating
multilingual websites also require you to:

 * Export translatable content from your back-end system
 * Send this content to translators
 * Oversee a complicated, error-prone translation workflow
 * Uploading that translated content into your CMS instance
 * Test for quality
 * And more

Some companies, especially with limited IT or marketing resources, can’t monitor
their translated sites constantly.

Ideally, you should seek out vendors with excellent effortless technology and
website translation services.


SERVER-BASED PROXIES VS. BROWSER-BASED PROXIES

Server-based proxies offer distinct advantages over browser-based proxies,
particularly in the context of SEO. Unlike browser-based proxies that manipulate
content at the browser level, server-based proxies operate at the server level.
This means that when using server-based proxies, the content is retrieved and
modified before it even reaches the browser. This approach is beneficial for SEO
because it allows for more comprehensive and precise content optimization.

While both server and browser-based proxy solutions aim to simplify tasks and
automate processes, significant differences exist between them. Server-based
proxies are generally more versatile and powerful for tasks like content
scraping, data analysis, or security monitoring. They can handle a broader range
of functions since they operate at the network level, making them more suitable
for SEO professionals and developers who require deeper control and
customization.

In contrast, browser-based proxies are simpler to set up and may suffice for
basic tasks like bypassing geo-restrictions. However, their limitations become
evident when dealing with complex SEO strategies that demand in-depth content
analysis and manipulation. Therefore, for SEO purposes and more extensive
automation needs, server-based proxies are often the preferred choice due to
their ability to work at a higher level of the network stack, offering greater
control and efficiency.


ADVANTAGES TO THE PROXY TRANSLATION APPROACH

Great Flexibility: Translation proxy servers allow you to customize the scope of
work, translation type, number of languages, and level of involvement. Click to
tweet

Adaptable: Proxies can be fully hands-on, fully turn-key, or a blend of both.

Secure: The best proxy translation solutions never collect data from end users.

Ease of Integration: The best translation proxy services let you change hardware
or software or replatform without impacting site functionality. Proxy technology
works with any CMS and programming language.

Scalability: Proxy solutions adapt to meet your translation needs, without
requiring additional personnel. The proxy translates your origin website in as
many languages as you wish, without creating additional work for your team Click
to tweet.

Seamless Usability: Translation proxies work smoothly and instantly. Website
visitors get a robust user experience, regardless of their preferred languages.

Multi-Device Capability: Translation proxy servers automatically adjust content
appearance for laptops, tablets, and smartphones for a better user experience.

Cost Savings: Translation proxy reduces costs by using the code of your site to
dynamically present translated content to global users.

Speed: The best proxies use advanced technologies to localize and launch
websites in as little as 30 days. This includes in-context editing, which gives
translators a live view of the website’s layout, to accelerate translation
turnaround.Click to tweet

No Separate Websites: Because translation proxy servers use the code of your
original website, you’ll never need to host and operate separate, localized
websites.

Translation for Dynamic Content: Proxy technology translates third-party
content, graphics, multimedia and applications. This improves user experiences
at every point of their visit to your website.

INDUSTRY-LEADING INSIGHTS. WORLD-CLASS SOLUTIONS.

Receive thought leadership on website translation, customer experience
localization and more.


AN INNOVATIVE APPROACH: THE EFFORTLESS PROXY TRANSLATION

Companies seeking a hands-free website translation solution should investigate
vendors that deliver effortless translation proxy services. This method has the
benefits of a regular proxy solution mentioned earlier. It saves time and
consistently reduces expenses over time.

We manage the initial setup and ongoing operations at launch and continually as
part of a service package. There’s no need to hire more employees or overwork
your current ones. There is no learning curve to master website translation, and
no worry about integrating a new CMS, platform or solution.

These solutions handle practically every aspect of the website translation and
process and its operation, including:

 * Detecting and queuing content for localization, translation, editing,
   approval and launch typically within one business day.
 * Website operation, including uptime, software patches and installation
 * Project management by dedicated teams that oversee every facet of the website
   translation project

Have a closer look.


TECHNOLOGY CONFIGURATION

The effortless proxy based localization approach removes the burden of
configuring and managing multilingual websites from your IT team. You don’t have
to…

 * Configure plugins or connectors to export content from your CMS
 * Manage the configuration and ongoing scalability of servers
 * Parse, identify and extract translatable content in JavaScript files or
   Single-Page Applications


DYNAMICALLY GENERATED CONTENT

Leading effortless proxy solutions can work with programming languages like
JavaScript to identify and translate content that’s generated on-the-fly by
product inventory applications, or single-page applications Click to tweet(for
instance, applications that use AJAX requests to serve up dynamic content).

Translation proxy identifies specific details about a visitor, like their
location, search history, cookies, or session data. It then sends these details
to your site’s backend, allowing you to provide the necessary personalized
content to that user.

For instance, the proxy will forward you a session. Then you can serve the user
an appropriate product. The proxy shows the user the translated information in
real-time.


TRANSLATION WORKFLOW

When you work with an effortless proxy translation solution, you don’t have to…

 * Manage a translation glossary and brand style guide
 * Manually copy, paste and send translatable content from your CMS into
   spreadsheets for localization by internal or outsourced linguists
 * Manage translation workflows, consistency and quality across multiple
   languages and channels
 * Manage translation of multimedia and interactive applications
 * Continually optimize content to reduce the number of words for translation

Your translation provider will manage the website translation workflow and
ensure quality and consistency. They will maintain your brand’s unique
translation glossary and style guide for every language and global market.


QUALITY ASSURANCE

Proxy technology also saves you the time it takes to review, test and fix the UX
of your multilingual websites. You don’t have to:

 * Perform QA on multilingual sites
 * Monitor for content updates
 * Review translation quality

Easy proxy solutions test your translated website to mimic the user’s journey
from navigation to conversion. They ensure your new page design is consistent,
your conversion funnels work, and customers can properly access any secure
areas. The best solutions guarantee the usability of localized third-party
applications, too.

They also examine the site to make sure your page designs look great, your
conversion funnels work and customers can properly access any secure areas. The
best solutions guarantee the usability of localized third-party applications,
too.

EFFORTLESS TRANSLATION SOLUTION FOR MULTILINGUAL WEB AND DIGITAL CONTENT.

MotionPoint’s superior approach practically eliminates the time and resources
needed to localized sites and other content for global markets.

Learn More


BUSINESS-BOOSTING WEBSITE OPTIMIZATIONS

Effortless proxy website translation services also offer many business
optimization capabilities that can help increase your business’ success in
multilingual markets:

Instant Language Detection: Look for website translation solutions that offer
intelligent language-detection capabilities. This ensures that multilingual
visitors find the right localized version of your website, every time.Click to
tweet This multilingual “welcome mat” delivers benefits such as:

 * Dramatically improves user experience and conversion rates by eliminating
   friction caused by manual language-switching, while improving traffic to
   global sites
 * A powerful algorithm automatically determines user preferences, such as
   language and country
 * The visitor won’t appreciate the website’s original language
 * Supports other features, such as cookie law compliance

On-Site Search Enablement: Great vendors offer localized on-site search
capabilities:

 * Improves conversion rates by enhancing a website’s on-site search in other
   languages
 * Leverages your site’s existing search technology to generate optimal results
 * Monitors customer activity and site performance to ensure the on-site search
   configuration remains accurate and relevant

International SEO Keyword Research: Great website translation vendors perform
SEO keyword research in any language, for any market, in every industry—with no
effort required from you.Click to tweet

 * Includes synonym-based searches, so visitors can more easily find
   CenturyLink’s localized sites
 * Increases organic search traffic

URL Translation: Great solutions also translate your site’s URLs with no
customer-side involvement required.

 * This helps pages rank higher in search engines for non-branded keywords,
   boosting organic traffic in regional search engines
 * The new translated URLs incorporate strategically important search terms that
   local markets commonly use.
 * Website visitors can follow the URL navigation path in their own language,
   improving the user experience
 * The best vendors supports URL translation for all languages (including those
   with non-Latin characters, such as Russian, Chinese and Arabic)

Global Sitemap Management: This effortless capability automatically sets up and
updates multilingual versions of your origin website’s sitemap.xml files, and
layers in hreflang tag attributes.

 * This improves international SEO by providing the right mapping signals to
   search engines
 * Intelligently organizes and packages all localized website URLs
 * Reduces effort for customer-side SEO analysts by removing constant manual
   updates to language referencing tags in source code
 * hreflang tagging informs search engines about which language is available a
   specific page. The search engine can serve that result to users searching in
   that language.
 * Ensures international search engines are displaying the correct localized
   version of a site

Multimedia Translation: The best providers of effortless solutions also localize
multimedia content for use on a website or other channels.

 * This includes translating images with text embedded within the image, or
   images that have a “text overlay”
 * We provide video dubbing or subtitles, as well as translatable content within
   the video such as images within the video
 * Translation of audio files
 * Animations that contain translatable content

Offline Document Translation: Effortless solutions often serve your entire
enterprise, including translating non-digital content.

 * Look for capabilities that support localizing offline documents for sales
   material, marketing material, store signage, training material, support
   documentation, etc.
 * Great solutions ensure their linguists are native speakers of the language
   they’re translating the content into
 * Translation process follows ISO 17100 and 9001 procedures


OTHER VALUE-ADDED FEATURES

Site and Keyflow Monitoring: Smart technology monitors your localized website’s
keyflows for functionality issues. Our engineers will notify you of any errors
and correct them.

Customization: You can customize website code and content for different markets.
This includes showing local support information, using different units,
displaying local currency, and offering market-specific deals.

Ongoing SEO: Deployment of localized sitemaps greatly improves search rankings.
Special hreflang implementation ensures the proper translated version of your
website appears in multilingual users’ search results.

Customer-Aligned: Many vendors try to maximize your translation spend. The best
easy solutions help you succeed internationally, adding languages and expanding
your global reach effortlessly.

Read more about website translation in our ultimate guide to website
translation.

EFFORTLESS TRANSLATION SOLUTION FOR MULTILINGUAL WEB AND DIGITAL CONTENT.

MotionPoint’s superior approach practically eliminates the time and resources
needed to localized sites and other content for global markets.

Learn More

THE EASE AND BENEFITS OF THE PROXY TRANSLATION APPROACH

When it comes to effectively translating your website for global markets, the
proxy solution rises to the top every time.

Learn More

INDUSTRY-LEADING INSIGHTS. WORLD-CLASS SOLUTIONS.

Receive thought leadership on website translation, customer experience
localization and more.

 


LET’S TALK.

Ask us how we can help you grow globally, easily.

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