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Déjà vu occurs… WRITTEN BY: KRISTA SUCHY LOHSE read the full article BLOG Explore by Topic Explore by Topic Explore by Topic A/B Testing Account Based Marketing Business Strategy Conscious Business Full Stack Experimentation Growth Marketing Leadership Optimization Optimization tools Personalization Prioritization Privacy Remote Shopify A/B Testing Shopify Conversion Optimization Support Close Search We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy! 14 October, 2024 By Ryan Thomas A/B TESTING HOW TO WRAP YOUR HEAD AROUND MINIMUM DETECTABLE EFFECT (MDE) What Is MDE? Minimum detectable effect (MDE) is pretty simple on the surface, but it’s also one of the most confusing and misunderstood terms in online A/B testing. 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