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 1. Home
 2. Platform
 3. 6sense Revenue AI™ for Marketing
 4. AI Email Assistant


AI EMAIL ASSISTANT


CONVERSATIONAL EMAIL

Your win rate is zero in accounts you never work. Increase pipeline quality and
velocity with conversational AI. With 6sense® Conversational Email, marketers
can leverage AI to craft relevant, on-brand email campaigns that compel
conversations and get meetings booked.

Book a Demo



MOVE ACCOUNTS THROUGH THE BUYER'S JOURNEY

Deliver personalized, and contextually-relevant, emails to all of your buyers
throughout every step of their buying process.


BOOST YOUR KPIS & CONVERSION RATES

Pre-qualify inbound leads with lightning speed, create personalized emails in a
few clicks, and proactively engage all of your buyers with AI assistance.


CREATE PIPELINE WITH MORE EFFICIENCY

Take away the guesswork and time-intensive manual tasks placed on your revenue
teams. Leverage AI to create more engaging emails, help automate qualification,
and handover to sales.


GENERATE PIPELINE WITH GENERATIVE AI

Ignored or underworked accounts have long been a source of friction between
sales and marketing, leading to insufficient follow-up, forgotten leads, and
missed revenue opportunities. 6sense® Conversational Email gives revenue teams
the power to engage accounts with timely relevant outreach, at scale, so you
never have to miss a revenue moment again.


MOVE ACCOUNTS DOWN THE FUNNEL & ENGAGE THEM THE RIGHT WAY

Keep your buyers engaged at every step of their buying journey with relevant and
personalized messaging unique to their needs.

Scale your efforts with AI assistance that reaches your audience based on
dynamic behavior and interprets context to send replies on your behalf.

Book Your Demo


MARATHON HEALTH SOURCED $4.5M IN PIPELINE IN JUST 2 MONTHS USING CONVERSATIONAL
EMAIL.

Using an AI Assistant to nurture middle-of-the-funnel buyers by city, Marathon
Health also increased email open rates by more than double the average industry
rate.




QUALIFY & CONVERT LEADS

Create workflows for your AI assistant to qualify, nurture, and convert inbound
leads into booked meetings.


NURTURE BUYERS AT SCALE

Setup various AI assistants with unique personas to send tailored outreach based
on buying behavior, including early stage peer-to-peer nurture, closed/lost
opportunities, and customer cross-sell/upsell opportunities.


ENSURE TIMELY RESPONSE

Use AI-driven responses and automation to serve relevant and timely outreach to
unworked accounts and contacts until they’re ready for a meeting with sales.


BOOST KPIS & CONVERSION RATES WITH LESS EFFORT

Automate your conversion and qualification processes, leading to better
qualified leads and less time wasted on manual efforts.

Keep all of your leads warm with automated campaigns that deliver personalized
and relevant messaging, ensuring an opportunity never slips through the cracks.


VENDAVO GENERATED 33% OF MARKETING WON REVENUE WITH CONVERSATIONAL EMAIL.

In 6 weeks, the AI Assistant delivered 66 qualified contacts, 19 meetings
booked, and 10 opportunities, totaling to $3.3M in pipeline.


LET AI DO THE WORK

Utilize AI to engage prospects until they’re ready for human interaction. Our AI
will loop the appropriate team member in to provide response as needed.


REDUCE BDR EFFORTS

Allow AI to handle engagement with low-intent leads and event or webinar
attendees with timely follow-up, so BDRs can focus on high-value tasks like
taking meetings and creating opportunities.


INCREASE CAPACITY

Manage a higher volume of inbound leads, and convert more of them into
opportunities. Ensure each account receives the appropriate response.


SEE HOW OUR MARKETING TEAM
USES CONVERSATIONAL EMAIL




GET A SALES-FREE DEMO
OF CONVERSATIONAL EMAIL




CREATE PIPELINE MORE EFFICIENTLY & REDUCE WASTE

Leverage AI assistance to reduce manual processes, provide a better experience
for your buyers, improve efficiency for your marketing and sales teams, and
increase engagement. 

Keep BDRs focused on the accounts that are ready to engage (not writing emails,
qualifying leads, and trying to schedule meetings).


CUSTOM TRUCK ONE SOURCE CREATED $6M IN NET-NEW PIPELINE IN 2 MONTHS WITH
CONVERSATIONAL EMAIL.

In addition, they saved their revenue team roughly 530 hours of work by using
Conversational Email.




ELIMINATE WASTED EFFORTS

Reduce the time your demand gen teams spend trying to draft and optimize emails.
Instead use customized generative AI to write emails based on your brand
identity, voice, and product knowledge.


PRIORITIZE BDR WORK

Leverage AI assistance to nurture accounts until they’re ready for a meeting and
keep BDRs focused on accounts that are ready to engage – not writing emails,
qualifying leads, and trying to schedule those meetings.


ENGAGE THE ENTIRE BUYING TEAM

After enriching and acquiring the right contacts, ensure your team is
multithreading to engage the entire buying team, targeting key personas.

“The amount of work Conversational Email does in a day would take someone on my
team a week to do. It’s like having five more SDRs working simultaneously.”

Walker Smith

Manager of Sales Development, CustomTruck One Source

“If you can create a highly relevant email stream speaking specifically to the
problems of your prospects, you can generate really, really high open rates,
engagement rates, and ultimately closed-won deals.”

Troy Prudue

Director of Growth Marketing, Marathon Health

Read the Story

“Conversational Email AI assistants are fully executing campaigns and following
up with leads that our SDRs didn’t have the bandwidth to go after.”

Rich Fong

Senior Manager of Sales Development, Vendavo

Read the Story

“The amount of work Conversational Email does in a day would take someone on my
team a week to do. It’s like having five more SDRs working simultaneously.”

Walker Smith

Manager of Sales Development, CustomTruck One Source

“If you can create a highly relevant email stream speaking specifically to the
problems of your prospects, you can generate really, really high open rates,
engagement rates, and ultimately closed-won deals.”

Troy Prudue

Director of Growth Marketing, Marathon Health

Read the Story

“Conversational Email AI assistants are fully executing campaigns and following
up with leads that our SDRs didn’t have the bandwidth to go after.”

Rich Fong

Senior Manager of Sales Development, Vendavo

Read the Story

“The amount of work Conversational Email does in a day would take someone on my
team a week to do. It’s like having five more SDRs working simultaneously.”

Walker Smith

Manager of Sales Development, CustomTruck One Source




CONVERSATIONAL EMAIL FEATURES:


AI EMAIL WRITER

Use your best content to train your own generative AI with your brand identity,
voice and product knowledge to draft and optimize emails designed to generate
pipeline.


PROMPT LIBRARY

Brief your AI Writer on the intended audiences, message objectives, and
necessary talking points using prompts. Choose from a curated list of pre-loaded
prompts or create your own. Access prompts across teams and quickly generate
email copy.


AI CONVERSATION FLOW BUILDER

Design intent-based email campaigns using visualization to build conversation
scenarios and responses for your AI Assistant. Run thousands of simultaneous
conversations, autonomously.


AI ASSISTANT

Leverage AI to interpret and automate responses for each conversation scenario.
The AI Assistant works on your behalf to schedule follow-up based on
out-of-office replies, send targeted content, and loop sales into qualified
conversations.


WORKFLOWS

Automate repetitive tasks by setting up workflows to perform specific actions
based on rules and triggers on objects like conversations, leads, accounts, or
campaigns.


INSIGHTS

Know the number of conversations started and meetings booked to better
understand your impact on pipeline. Track performance by any time period across
teams, campaigns, or AI Assistants.


FREQUENTLY ASKED QUESTIONS

What is an AI email assistant?

An AI email assistant engages, qualifies leads, and holds personalized
conversations on behalf of sales and marketing teams. They are customizable,
intelligent, and never get sick. You can build a variety of AI email assistants
for different personas and campaigns to ensure no revenue opportunity gets
missed.

What is conversational email?

Conversational email is a tool that combines the latest in artificial
intelligence and natural language processing to help sales and marketing teams
automate email outreach and increase lead conversion rates. It assists with
generating one-to-one conversational email campaigns, understanding customer
intent, and looping in appropriate team members as needed.

How is AI used in email marketing?

AI can be used in email marketing to automate processes such as personalizing
outbound emails, segmenting audiences, and predicting how to engage the best
accounts. AI can also be used to keep prospects engaged in email conversations
until they are ready for human interaction, improving lead quality and
eliminating wasted seller effort.


INTEGRATIONS BUILT TO CENTRALIZE & MAXIMIZE YOUR TECH STACK



6sense integrates with a wide range of sales, marketing, and operations
technologies.

Improve data, connect critical systems, build more engaging campaigns, and
deepen the insights that live within your existing tech stack.


Explore Integrations



RELATED RESOURCES

View All
Customer Story
Conversational Email


CONVERSATIONAL EMAIL: THE COMPASS IN VENDAVO’S TECH STACK

Reports & eBooks
Operations


CONVERSATIONAL EMAIL PLAYBOOK

Guides
Account-Based Experience


THE GUIDE TO CONVERSATIONAL EMAIL


READY TO SEE 6SENSE IN ACTION?

Activate relevant and efficient audience targeting, with industry-leading
account identification, intent data and predictive models.

Book a demo


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