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Whiteboard Video Animation Service

 * Home
 * Video Products
   * Video Ideas
   * Social Video Software
   * Logo Animation
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   * Whiteboard Animation Video
   * Blackboard Animation Video
   * Greenboard Animation Video
   * Explainer Animation Videos
   * Chalkboard/Glassboard Animation Video
   * Kinetic Typography
   * Whiteboard Animation Video Subscription with voiceover
   * Presentation Style
   * Cinematic Videos
   * Product Showcase Videos
   * Video Sales Letters
   * Webinar Presentations
   * Spokesperson Videos
   * Extra Demos
 * Pricing
 * Our Process
   * About Us
   * GDPR Policy & Privacy Policy
   * Frequently Asked Questions
 * Animated Banners
 * Blog
 * Contact Us
 * Support

 * Home
 * Video Products
   * Video Ideas
   * Social Video Software
   * Logo Animation
   * Social Media Video
   * Whiteboard Animation Video
   * Blackboard Animation Video
   * Greenboard Animation Video
   * Explainer Animation Videos
   * Chalkboard/Glassboard Animation Video
   * Kinetic Typography
   * Whiteboard Animation Video Subscription with voiceover
   * Presentation Style
   * Cinematic Videos
   * Product Showcase Videos
   * Video Sales Letters
   * Webinar Presentations
   * Spokesperson Videos
   * Extra Demos
 * Pricing
 * Our Process
   * About Us
   * GDPR Policy & Privacy Policy
   * Frequently Asked Questions
 * Animated Banners
 * Blog
 * Contact Us
 * Support




PRODUCT SHOWCASE VIDEOS

GRAB YOUR FREE FUNNEL AND VIDEO SALES LETTER SCRIPT NOW


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Advertising and promotion are a vital part of your product’s success. But for
individuals to spend their money on your product, they need to know what it’s
about and why it’s so great.

If you are searching for new ideas on how to show your product to the world, a
product showcase video might be just what you require. We’ve put together this
guide to help you do just that.

In this guide, you’ll learn when you need a product video and what type of video
is best for your needs.

We’ve also compiled pro tips from product showcase videos you can learn from.


WHAT IS A PRODUCT VIDEO?

A product video is a video that showcases the features of your product and how
it works. It’s an excellent tactic for product marketing. Although you’re most
likely to think of a physical product when you think of a product video, you can
also develop product videos for services and SaaS products.

The main goal of a product video is to develop trust with clients and increase
sales. A good product video shows customers how the product will benefit them or
add value to their lives.


TYPES OF PRODUCT VIDEOS AND WHEN TO USE THEM

An easy way to distinguish between the three types is to determine their place
in the sales funnel and the emotional factor.


1. TEASER/PROMO



Most TV commercials or ads promoting a product are teasers. They tap into
viewers’ emotions and feelings of beauty, wealth, prestige, and hunger.

Take chocolate commercials, for example, which show raw chocolate being swirled,
poured, and mixed with other ingredients to create a perfect final product that
is then eaten with relish. Or the videos for perfumes, in which the bottles are
illuminated with seemingly magical light, and beautiful people look grandiose.

Teaser product video clips are at the top and bottom of the funnel. New clients
will be intrigued and fascinated and want more, while loyal clients will seem
like they have become part of that magic and will keep buying new and better
product versions.

TV commercials are shot with professional cameras and edited to incorporate
special effects. However, you can also creatively use some tricks with your
phone. There are various instructional videos on YouTube for shooting product
clips.


2. EXPLAINER VIDEOS

Explainer videos respond to the “what” behind your product. They show your
product at its best, explaining what it is and what problem it solves.

This product video is usually found halfway down the marketing funnel when a
customer has already passed the attention stage and is in the consideration
stage.

An explainer video gives more information about a product than a teaser; it
attracts customers by relating their actual problems and complaints. An
explainer video is not regarding glamour but more about practicality.


3. DEMO



A demo product video concerns how a product works in detail rather than
convincing the customer to buy.

However, in some cases, a product demo is exactly what people at the top of
the funnel need to be persuaded to buy – it depends entirely on the type of
product you’re selling.

Product videos, which are demos, show step-by-step how to use the product or
service for a specific task or solve a specific problem. They need to be
detailed and well narrated.

SaaS product companies can easily create a series of demo product videos, each
showing how to perform a particular action, use a specific feature, or achieve a
specific goal.


12 TIPS FOR CREATING A PRODUCT VIDEO WITH A HIGH CONVERSION RATE

Producing a product video for the first time isn’t always easy, especially if
you’re doing it first. If you’re doing it yourself, we’ve compiled a list of 12
pro tips to help you get your product video started, created, and distributed.


1. TELL A STORY



The first tip applies to all types of content you create, not just product
videos. Always look for a way to tell a story with your video. Even product
teaser videos with minimal narrative can tell a story; the trick is to find the
strategic angle and use it.

Generally, stories have a beginning and an end. But with short videos, the story
can be a snippet of something that is not entirely told, like opening a window
to a larger story.


2. SHOW HOW IT SOLVES A PROBLEM

This tip is tricky for teasers but pretty obvious for explanations and demos.
The difference is that the problem solved in a teaser video appeals to the
customers’ emotions and rarely to the practicality of usage of the product.

An explainer video requires storytelling techniques to explain how a problem is
solved using the product, and a demo shows what you need to do with the product
to accomplish something.

A teaser makes the audience feel like they require the product they are seeing;
in other words, it triggers an emotional reaction to an emotional pain point. It
is where advertisers take advantage of emotional cues to make an idea clear.


3. BE BRIEF

Product videos, regardless of style, need to be relatively short. So anything in
between 30 and 90 seconds is fine. However, a product video can sometimes be
longer– up to 5 minutes.

However, a longer product video is unsuitable for a TV commercial or a YouTube
ad but is intended as entertainment material.

When in doubt, keep it short.




4. BE CONVERSATIONAL



It’s essential that you can relate to your audience: No one likes a pure sales
pitch that leaves a bad taste in their mouth. Even if your product fits into a
serious niche like health or law, you can still be entertaining in your
narrative.

Think of it this way: You’re talking to a person representing a more significant
population segment. You’re conversing with them concerning how your product
solves their problem. So be human and honest.


5. USE HIGH-QUALITY FOOTAGE

Physical product videos need high-quality footage showing the product from every
angle.

Professional product videographers use tools like turntables, high-speed
cameras, directed lighting, mirrors, water, and air to create magical
experiences. You can be sure that most of these products are
highly enhanced, especially for food and hair products.

You can use well-captured screenshots for SaaS products or create a stylized
representation of your tool in action. You’ll find plenty of resources on
YouTube if you require help learning how to capture high-quality product
footage.


6. GET VISUALLY CREATIVE



Visual creativity is key to making your product video engaging and interesting.
For example, if your product is edible, you can use the ingredients as
supporting visuals. Look for creative methods to showcase your products.


7. DON'T LEAVE THEM GUESSING



Although some brands have used this angle, product videos aren’t meant to be
mysterious, so ensure the audience can tell what the product is at the end, even
if you’re shooting a teaser product video.

Consider adding text to the footage to help clarify the message.


8. INCLUDE CALLS TO ACTION

Regardless of the product video you create, include a call to action (CTA). Your
CTA can be anything that triggers the desired action of the customer watching
your video.

For example, you might want customers to:

 * Visit your website
 * Visit your store
 * Scan a QR code
 * Make a booking

Whatever your CTA is, include it somewhere in your video – preferably at the end
– and as a clickable web link in your social media caption or accompanying
message. If you don’t add a call to action, you’re missing an opportunity, and
your video won’t be compelling.


9. INTEGRATE YOUR BRANDING



Your brand ought to always be front and center in your product video. It should
be reflected in everything from the story to the colors to the brand voice and
tone of voice. People who see your product connect with your brand and what it
stands for.

Good product videos help to build your brand equity and loyalty. As your brand
grows, your product videos will be some of the actual content.


10. CHOOSE THE PERFECT TONE

For maximum impact, your product video needs a soundtrack. Some product videos
are just music, some are narration, and some are both. Teasers, for example, are
great with a music track and perhaps a spoken call to action at the end.

Explainer videos need either a narrator or a text design that can easily be read
over the footage. Demos are usually better suited with a voiceover from a
professional narrator but can also be accompanied by a subtle music track.

Ultimately, it’s about choosing the perfect sound, whether it’s music, voiceover
only, or a mix. When choosing music, you should choose something that fits the
emotional factor of your video.

The same goes for the lyrics. Do you think a female or male voice is more
appropriate? What about her accent? Should it be neutral or location-specific?


11. MAKE IT IN DIFFERENT ASPECT RATIOS



You most likely think of a horizontal layout when you think of the video. But
video marketing has expanded to so many channels that horizontal videos are no
longer enough.

Unless your brand needs to stay cinema-style, you should create your product
video in horizontal, vertical, and square aspect ratios.

You can distribute your videos on all social media platforms, including YouTube
and television. You might even want to create a product video just for vertical
platforms like TikTok, Instagram Stories, or Pinterest.

The best way to choose is to know your audience – where they spend the most
time, which channel they respond to the most, and how you can best reach them.


12. MAKE IT EASY TO SHARE

People love to share content they’ve found helpful, especially if it’s engaging
or visually enticing. So make sure your product videos are easy to share, and
you’ll be surprised how far they spread.


CREATE A COMPELLING PRODUCT VIDEO FOR YOUR BRAND

A product video is always good regardless of where you are in your video
marketing. It’s a great way to showcase your products, show how they can help
your audience, and highlight their best features. Get your Product Showcase
Videos for your website and social media at whiteboard animation service.

GRAB YOUR FREE FUNNEL AND VIDEO SALES LETTER SCRIPT NOW


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STEP 1: REVIEW THE VIDEO STYLES

(Check out the video styles – they are just demos to give you an idea. We fully
customize them to your needs – Just make a note of the video title and style, or
we can choose for you)


STEP 2: SUBMIT THE FORM

(Check out the video styles – they are just demos to give you an idea. We fully
customize them to your needs – Just make a note of the video title and style, or
we can choose for you)


STEP 3: SEND US YOUR WEBSITE LINK VIA OUR SUPPORT DESK

(With any style preferences you have, our service is COMPLETELY done for you –
you don’t need to do anything at all!)

CLICK HERE FOR THE SUPPORT DESK LINK

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SOME OF OUR AWESOME FANS

LISTEN TO WHAT OTHERS ARE SAYING ABOUT HOW EASY AND INTUITIVE WHITEBOARD
ANIMATION VIDEO IS...

JAMES

PLUMBER

Whiteboard, thank you for the great videos. They are suitable for my website and
social media. They look professional, and the cost of the subscription is
reasonable.

I look forward to next month!

Don’t wait – purchase now, or you might miss out!

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We looked all over the country to discover the whiteboard-style fun animated
videos. The quality of the product and the low subscription cost is a true
no-brainer. And the best bit – Whiteboard does it all for you! I have
recommended it numerous times already.

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LIAN

PR CONSULTANT

Whiteboard Video Animation Service was great to work with. They interpreted our
needs perfectly. The professional videos showcase our company beautifully.
Ordering was straightforward, select the video number, share your website or
some details on your service and they go to work.

 5/5


STEP 1: REVIEW THE VIDEO STYLES

(Check out the video styles – they are just demos to give you an idea. We fully
customize them to your needs – Just make a note of the video title and style, or
we can choose for you)


STEP 2: SUBMIT THE FORM

(Check out the video styles – they are just demos to give you an idea. We fully
customize them to your needs – Just make a note of the video title and style, or
we can choose for you)


STEP 3: SEND US YOUR WEBSITE LINK VIA OUR SUPPORT DESK

(With any style preferences you have, our service is COMPLETELY done for you –
you don’t need to do anything at all!)

CLICK HERE FOR THE SUPPORT DESK LINK

GRAB YOUR FREE FUNNEL AND VIDEO SALES LETTER SCRIPT NOW


Submit



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 * 2 Revisions
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SOCIAL MEDIA STARTER
SUBSCRIPTION

$297 / PER MONTH

 * 4 Videos Per Month
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FREQUENTLY ASKED QUESTIONS (FAQS)

How long is my video?

For our website video subscription service, they are typically between 30
seconds and 1 minute 30.

Our Social Media videos are typically 15 to 30 seconds.

But let us know how long you want it, and we will try to make it happen. We want
to make you happy!

For our one-off videos, the price is per minute.

I only need one video, not one per month

No problem! After you have purchased, cancel the subscription, and you will get
one video.

Alternatively, see all our products here, including single and multi-video
packages, with or without voiceover.

If you have any issues doing this, submit a ticket here whenever you like. Or
get in touch on the contact us page here.

I can have the video in any language I like?

Absolutely! We provide the script in almost any language you like.

We can also produce the voiceover (if you purchase that on the purchase page) in
almost any language, and within the language, we can also do several different
accents.

For example, we can do English US, English British, and English with an Indian
accent, almost anything you like.

Let us know what you want. We want to make you happy! We will try to make it
happen.

When will I get my video?

Typically 5-7 working days.

I don't have to write the video script, do I?

No, we write the script! Our service is completely done for you. Just mention
the video style you like and submit your website link. If you want to provide
the text, you can, but that is optional.

Is music included?

Yes, royalty-free music is included.

I'd like a voice over

The only thing we’re charging extra for is a voice-over – get in touch, and we
can make it happen. You will have the option to purchase once you select the buy
button.

I would like more than one video

The sky is the limit, so connect with us via: 

 1. Submitting a support ticket here
 2. Using our contact us form here
 3. Or, hit us up on the live chat.

I would like a longer video or video series

The sky is the limit, so connect with us via: 

 1. Submitting a support ticket here
 2. Using our contact us form here
 3. Or, hit us up on the live chat.

I have more questions

Submitting a ticket is usually the best option. Submit a ticket here any time
you like. Or get in touch on the contact us page here. Or hit us up on the live
chat.

100% NO-RISK MONEY BACK GUARANTEE!

You are completely protected by our 100% No-Risk Money Back Guarantee. If you
don’t like your initial purchase over the next 14 days, we will happily refund
100% of your money in the first seven days and 50% in the next seven days.
No questions asked.

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