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Effective URL: https://www.mailgun.com/blog/product/inboxready-salesforce-integration/?utm_campaign=inboxready_sfmc_promo&utm_medium=em...
Submission: On June 22 via api from US — Scanned from DE
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InboxReady x Salesforce: The key to a stronger email deliverability
Back to Product
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Product
INBOXREADY X SALESFORCE: THE KEY TO A STRONGER EMAIL DELIVERABILITY
EMAIL DELIVERABILITY HAS ALWAYS BEEN HARD. NOW, WITH INBOXREADY’S NEW SALESFORCE
INTEGRATION, IT’S ABOUT TO GET EASIER. LEARN HOW YOU CAN EASILY ACCESS THE
INDUSTRY’S MOST POWERFUL DELIVERABILITY TOOLS THROUGH SALESFORCE.
FacebookTwitterLinkedIn
FacebookTwitterLinkedIn
Email has been around for decades, and it’s arguably the hallmark channel for a
good marketing program. But despite its pedigree and popularity, email is still
pretty difficult to get right. Even if you’re sending campaigns through an
enterprise-grade platform like Salesforce Marketing Cloud, there are many
factors that can impact your ability to hit your customer’s inbox: poor sending
reputation, inactive email addresses, surprise blocklists, etc.
At Mailgun, we know how important email deliverability is. Back in February, we
announced the launch of InboxReady, a suite of the industry’s most powerful
deliverability products, to help senders manage their email deliverability and
reach new heights with their email program.
Now, we’re making InboxReady even more accessible for email teams everywhere
with the launch of a new Salesforce integration for email deliverability.
table of content
01
SOLVING TOUGH PROBLEMS
02
YOUR COMPLETE DELIVERABILITY TOOLBOX
03
FULLY INTEGRATED WITH SALESFORCE
04
ACT QUICKLY WITH CLEAR INSIGHTS
05
GET STARTED TODAY
table of content
01Solving tough problems
02Your complete deliverability toolbox
03Fully integrated with Salesforce
04Act quickly with clear insights
05Get started today
Recent articles
How to use email-safe fonts and typography for accessibility
How to prevent outbound spam
This is why your data privacy is so important
SOLVING TOUGH PROBLEMS
Email marketers and deliverability experts are constantly looking for the best
way to manage their deliverability and improve their inbox placement.
That’s why we created InboxReady, a suite of products that offers
straightforward and clear data for email marketers trying to improve their email
deliverability. And now, InboxReady’s new email deliverability integration is
available for Salesforce Marketing Cloud customers to help solve those exact
issues. No more digging through mounds of data to find insights – InboxReady
serves them up to you in a clear analytics dashboard. From maintaining clean
mailing lists to testing emails to monitoring your sender reputation, InboxReady
has got you covered.
YOUR COMPLETE DELIVERABILITY TOOLBOX
We know that email deliverability problems are extremely common. In fact, an
estimated 21% of marketing messages never reach their intended target’s inbox.
There’s way more to hitting the inbox than just hitting “send”. InboxReady gives
users a few different tools to dig into those email deliverability problems when
they occur, including tools you can use to improve email deliverability before
you send.
* Inbox Placement testing allows marketers to use seedlist testing to see if
their emails are reaching the inbox and which tab. Users will know where
their campaigns are headed and will be able to identify and correct any
deliverability issues before major campaigns are sent.
* Email Previews empower marketers to view their campaigns among different
email clients and devices before they hit send. Users can use Email Previews
to check important elements like subject lines and catch broken formatting
and other technical issues on the recipient’s end.
* Email Verification helps clean up contact lists and validates new email
addresses when they are first captured at signup. This has the potential to
lower bounce rates by 20%, boosting the results of your campaigns while
improving the ROI of your email program.
* Blocklist monitoring provides users the ability to monitor key blocklists and
address potential issues to avoid having messages blocked from reaching their
targets’ inboxes.With InboxReady, marketers can track their IPs across a
curated list of blocklist providers to spot and address problems in
real-time.
* Spam trap monitoring gives users invaluable insight to help understand the
quality of their email lists so they can protect their reputation and
profits.Sending to "spam traps" can destroy your sending reputation, but
senders can leverage InboxReady to run their list through our verification
tool, which will remove fake or spammy email aliases.
FULLY INTEGRATED WITH SALESFORCE
We know nothing is more annoying than having to navigate between multiple tools
when creating a campaign. We want you to be able to work quickly and
efficiently, which is why we’ve taken steps to create an enhanced integration
with Salesforce.
INBOXREADY IS A WELCOME ADDITION TO APPEXCHANGE, AS IT PROVIDES THE
DELIVERABILITY FEATURES AND DEEP ANALYTICS TO HELP MARKETERS OPTIMIZE THEIR
EMAIL CAMPAIGNS. APPEXCHANGE IS CONSTANTLY EVOLVING TO CONNECT CUSTOMERS WITH
THE RIGHT APPS AND EXPERTS FOR THEIR BUSINESS NEEDS.
Woodson Martin, GM of Salesforce AppExchange
With InboxReady, Salesforce Marketing Cloud users can quickly run Inbox
Placement tests simply by checking a box or seamlessly use our Email
Verification tool to keep their contact lists clean and healthy.
ACT QUICKLY WITH CLEAR INSIGHTS
Have you ever heard of decision paralysis? It’s the feeling you get when you’re
given so much information about a problem. You overanalyze to the point where a
decision cannot be made.
That’s how many users feel when looking at many other email deliverability tools
on the market – they are inundated with so much data that it’s hard for them to
know what actions to take.
Unlike other solutions, InboxReady’s analytics are streamlined and to-the-point,
so you can avoid data overload and work more efficiently. But that doesn’t mean
InboxReady is missing any analytics you might want. It means all of our email
verification, seed testing, email previews, blocklist monitoring, and spam trap
monitoring insights are offered in a clear and effective way so you can easily
find everything you need and nothing you don’t.
GET STARTED TODAY
Can’t wait to take your email strategy to the next level? Check out InboxReady’s
deliverability solution for Marketing Cloud in the Salesforce AppExchange.
Simply click here to view the listing and add InboxReady to your account.
If you have any questions about InboxReady or email deliverability, we’d love to
help. Just reach out and one of our experts will be in touch.
Unmatched Email Deliverability
INBOXREADY DELIVERABILITY SUITE
Land your emails in the inbox and connect with real people – your customers.
InboxReady deliverability apps and services give you the data and the resources
you need to build a winning email program.
Talk To A Strategist
The Mailgun team
April 12, 2022
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February 22, 2022
ANNOUNCING INBOXREADY: THE DELIVERABILITY SUITE YOU NEED TO HIT THE INBOX
Since 2010, we’ve been innovating in the email space. We’ve proven again and
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April 27, 2022
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March 21, 2022
BECOME AN EMAIL PRO WITH OUR TEMPLATES API
Email templates are the secret sauce for producing consistent and scalable email
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