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An eCoexist Foundation Initiative
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PUNARAVARTAN IS A CAMPAIGN TO REINTRODUCE CIRCULARITY TO INDIAN RITUALS AND
FESTIVALS AND MAKE THEM COMPLETELY ZERO WASTE.

It promotes the reuse and recycling of sacred offerrings after immersions so
that they are not treated as waste.


EVENTS


ONLINE: 31 JULY, 2024


FERGUSSON COLLEGE, PUNE : 24 JULY 2024


ONLINE : 24 JULY 2024


ONLINE 2 AUG : MARATHI 9 AUG: ENGLISH


ONLINE : 4 AUG 2024


SIGN UP FOR PUNARAVARTAN

PUNE
PIMPRI CHINCHWAD
BANGALORE
AHMEDABAD
THANE
HYDERABAD
CHHATRAPATI SAMBHAJI NAGAR
SANGLI
SAWANTWADI
MAHAD
NAVI MUMBAI


WOULD YOU LIKE TO INITIATE THE PUNARAVARTAN CAMPAIGN IN YOUR CITY? EMAIL US AT
THEECOEXISTFOUNDATION@GMAIL.COM OR CALL 9049146644

FRESH GANESH IDOLS MADE FROM THE COLLECTED CLAY SLUDGE



PUNARAVARTAN ON THE YALE FORUM FOR RELIGION AND ECOLOGY CLICK HERE TO VISIT THE
YALE WEBSITE 




THE PROBLEM

Natural clay – known as Shaadu Maati – is a non renewable resource that is mined
from different parts of India and sent to cities to be converted into religious
idols. After the ban on the use of PoP, the traditional use of natural clay is
expected to increase. This will create another ecological disaster and therefore
needs to be addressed. Also, when clay idols are immersed into natural water
bodies they form an impermeable layer on the river bed. 

Currently the clay sludge collected after immersion is either thrown into open
mines around the city or some of it gets poured back into the river. 

Source: Gujarat Mineral Development Corp Ltd.


THE SOLUTION

Natural clay can be easily reused and recycled by artisans to remake fresh
Ganesh idols. To enable this the clay sludge has to be collected in a clean
manner stored carefully and returned to the sculptors. 

The CPCB guidelines for Eco friendly Ganesh Celebrations , 2020, recommend the
recycling of clay sludge. 



Know More / Join The Campaign




THE PUNARAVARTAN CAMPAIGN ALIGNS WITH THE FOLLOWING UN SUSTAINABLE DEVELOPMENT
GOALS 


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© eCoexist Foundation, Pune. e-Coexist Foundation CIN: U74999PN2017NPL173344
Dated: 10/11/2017
eCoexist Foundation B 306 Harmony Wing 2 North Avenue Kalyani Nagar Pune 411006
Phone: +91 9049146644 | Email: theecoexistfoundation@gmail.com
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