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PRODUCTS

Sitecore Experience Platform (XP) - Powering Unforgettable Digital Experiences
Sitecore Content Hub Sitecore Commerce - Implement Commerce Flexibility &
Scalability

ARTICLES

What is Personalization, Why it Matters, and How to Get Started The Ecommerce
Platform Buyer's Guide What is a Content Hub?
Skip to main content
 * 
 * * Solutions
     * Business Goals
        * Content Operations
          
          Collaborate effortlessly on content strategy, creation and analytics
       
        * Digital Asset Management
          
          Centralize all your digital assets and deliver them to any customer
          touchpoint
       
        * Content Management
          
          Create, manage and deliver content across unlimited channels and
          markets
       
        * Customer Data Management
          
          Understand every user and uncover trends with customer and journey
          insights
       
        * Personalization and Testing
          
          Optimize every customer interaction with A/B testing and
          personalization
       
        * Marketing Automation
          
          Engage your audiences with automated email and messaging campaigns
       
        * Storefronts and Marketplaces
          
          Design composable B2C or B2B buying experiences for any channel or
          device
       
        * Search and Merchandizing
          
          Convert more customers with hyper-relevant shopping experiences
       
        * Order Management
          
          Manage orders with flexible fulfillment solutions for any buyer or
          supplier
     
     * Industries
        * Financial Services
          
          Focusing on key priorities and investments in customer experience is
          putting FinServ leaders in an enviable position
       
        * Manufacturing
          
          Manufacturing is evolving, with customer centricity emerging as a key
          competitive differentiator
       
        * Automotive
          
          The rapidly changing automotive industry is under pressure to deliver
          standout customer experiences
       
        * Healthcare
          
          Healthcare brands are witnessing a shift in power as they align
          themselves around the patient’s priorities
       
        * Education
          
          Delivering outstanding DX for students improves engagement and drives
          better education outcomes
       
        * Retail
          
          Rapid changes in the retail landscape are driving the need to know
          your customers in a digital world
       
        * Government
          
          Governments that simplify processes and deliver personalized services
          earn the goodwill of their citizens
       
        * Information Technology
          
          In a digital world, IT companies have to demonstrate their credentials
          by providing memorable digital experiences
       
        * Travel and Hospitality
          
          Travelers have higher expectations than ever before - delight them
          with standout experiences across channels
       
        * Professional Services
          
          Professional service providers are differentiating themselves by
          providing DX that meets growing client needs
     
     * Departments
        * Marketing Departments
          
          Combine content, data and personalization to deliver experiences that
          guide consumers through their journey
       
        * IT Departments
          
          Deliver fast, high performing, stable and secure experiences, across
          channels and at scale
       
        * Content Departments
          
          Create and manage an efficient content supply chain to deliver
          relevant content to any channel at scale
       
        * Commerce Departments
          
          Meet diverse customer shopping needs with seamless, adaptable
          experiences both online and offline
       
        * Digital Experience Departments
          
          Empowering DX teams to create, deliver and manage highly engaging
          experiences and omnichannel content
     
     * Solutions overview
     * Free
       Level up your content
       Fuel business growth with the right content strategy for transformative
       and sustainable content management.
       Access resources
   * Platform
     * Products
        * * Content
          * Content Hub
            
            Unified content planning, production and collaboration
          
          * Digital Asset Management
            
            Store, manage and centralize digital assets
          
          * CMP & MRM
            
            Sync teams with Sitecore Content Marketing Platform and Sitecore
            Marketing Resource Management
          
          * Experience Manager
            
            Create, manage and publish multisite, multilingual content
          
          * XM Cloud
            
            Create content, launch websites and experiences all in the cloud
        * * Experience
          * Customer Data Platform
            
            Unify and leverage customer data across a variety of touchpoints to
            deliver intelligent experiences
          
          * Personalize
            
            Increase engagement, improve satisfaction, and drive business goals
            with hyper-relevant, personalized content
          
          * Send
            
            Strengthen communication with your customers by delivering targeted,
            relevant, timely campaigns
        * * Commerce
          * OrderCloud
            
            A cloud-native, headless, API-first, and customizable commerce
            platform fit for all of today's complex commerce needs
          
          * Discover
            
            Supercharge 1:1 digital shopping experiences with AI-powered search
            and personalized merchandising
     
     * Services and Support
        * Sitecore Managed Cloud
          
          Host, monitor, manage and maintain the installation of Sitecore XP, XC
          & XM
       
        * Sitecore Connectors
          
          Extensible integrations that preserve the connected experience for the
          next emerging channel
       
        * Sitecore Marketplace New
          
          Find Sitecore-developed, technology partner, and service partner apps,
          connectors, tools, and templates
       
        * Sitecore Support
          
          Reliable and robust paid support packages and open-source support
          resources
       
        * Sitecore Training
          
          Learn best practices, get informed, and take advantage of the full
          capabilities of our products
       
        * Sitecore Services
          
          Access deep expertise drawn from hands-on experience with customers
          and partners
     
     * Platform overview
     * Get to know Sitecore Discover
       Latest acquisition boosts personalized omnichannel experiences by adding
       AI-powered digital search to Sitecore DXP
       Explore the solution
   * Resources
     * Knowledge Center
        * AI & ML
          
          Plan your approach to AI and ML to unleash massive benefits in your
          organization
       
        * Cloud
          
          Explore the right cloud computing approach to help you thrive now and
          into the future
       
        * Commerce
          
          Discover the most important commerce trends and decide which
          capabilities matter most to your success
       
        * Content Management
          
          Master the research to get a 360-degree view of your content landscape
          from creation to publication
       
        * Data & Analytics
          
          Review best-practice approaches to data and analytics to turn missed
          opportunities into positive engagements
       
        * Digital Transformation Popular
          
          Discover ways to accelerate transformation to make authentic human
          connections with your customers
       
        * DX & CX
          
          Build relationships with your customers by being empathetic, telling
          great stories, and using AI to let your humanity show
       
        * Headless
          
          Investigate the benefits of going headless to deliver a consistent
          experience no matter the device
       
        * Omnichannel
          
          Learn omnichannel strategies to provide a consistent and seamless
          experience every step of the way
       
        * Personalization
          
          Prepare to deliver personalized digital experiences, creating a
          connection between your customer and your brand
     
     * Learn & Connect
        * Getting Started with Sitecore
          
          Learn how to deploy, upgrade, access training and consulting, and more
       
        * Mastering Personalization
          
          Free step-by-step guide for marketing & technical teams
       
        * Insights Blog
          
          Sitecore experts share their thoughts on DX transformation
       
        * Events and Webinars
          
          Learn, connect and upskill with events nearby & globally
     
     * Developer Resources
        * Sitecore for Developers
          
          Is it the right choice for your team? See how Sitecore integrates with
          your tech stack and allows you to iterate with the business.
       
        * Sitecore Community
          
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          developer hangouts
       
        * Sitecore Documentation
          
          Access Sitecore product technical documentation
       
        * Sitecore Partner Network
          
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        * Sitecore Training
          
          Get trained and certified through Learn@Sitecore, Sitecore's own
          official training program
     
     * Customer Stories
        * All Customer stories
          
          Read how Sitecore customers are using our products to drive business
          results and transform their CX
       
        * Customer stories by industry
          
          Learn how businesses like yours are delivering the experience their
          customers demand
       
        * Customer stories by product
          
          Sitecore’s range of products are used by brands around the world to
          solve their business goals
       
        * Sitecore Experience Awards
          
          Sitecore’s Annual Experience Awards recognize the top digital
          experiences from brands across the globe
     
     * Support
        * Sitecore Training
          
          Sitecore offers a comprehensive training program for all roles to help
          you benefit from your solution
       
        * Sitecore Documentation
          
          Access comprehensive documentation for developers and business users
          to leverage Sitecore’s platforms
       
        * Sitecore Support
          
          Sitecore has a range of support packages available in addition to a
          wealth of open-source options
     
     * View all resources
     * New
       Sitecore Essentials learning pathway
       On-demand access to foundational information about Sitecore products,
       services, and dynamic digital experiences.
       Start learning
   * Partners
     * For Customers
        * Find a Solution Partner Popular
          
          Find a Sitecore Solution Partner to help you implement, grow and
          optimize your solution
       
        * Solutions from our Partners New
          
          Find a partner that offers the solution best suited to solving your
          business challenge using the power of Sitecore, enabling the fastest
          time to value
       
        * Connector & App Marketplace New
          
          Find Sitecore-developed, technology partner, and service partner apps,
          connectors, tools, and templates
       
        * Why work with a Sitecore Solution Partner
          
          Understand the Sitecore Solution Partner Program as a customer, and
          determine the best match for your project
       
        * Global Alliances
          
          Our robust ecosystem of alliances has you covered, from strategic
          insight to technical execution
       
        * Technology Partners
          
          Expand and complement your Sitecore platform with a range of solutions
          from our partners
       
        * Sitecore Integrations
          
          Sitecore Connectors are prepackaged integration products that deliver
          out-of-the-box functionality
       
        * Partner Perspectives
          
          Insights and articles on digital transformation best practice created
          by our valued partners
     
     * For Partners
        * Sitecore Partner Network
          
          Central hub for Sitecore Solution Partner Program information,
          enablement, tools, deal registration, and more
       
        * About the Solution Partner Program
          
          The Solution Partner Program offers our partners a range of resources
          to build their partnership with us
       
        * Become a Sitecore Solution Partner
          
          Start your relationship with Sitecore and access a robust ecosystem
          designed for growth and success
       
        * Sitecore Technology Alliance Program
          
          An ecosystem of complementary solutions that provide unique and
          industry-leading technologies
       
        * Sitecore Business Optimization Strategies (SBOS)
          
          Learn about SBOS, helping Sitecore customers and partners transform
          their digital marketing practices
     
     * Partners overview
     * 
   * Company
     * About Sitecore
       
       Our mission is to elevate leading brands through unforgettable digital
       connections with their customers
       
        * Our Story
          
          Learn how Sitecore began, as well as the strategic, technical, and
          business decisions that paved the way for our success
       
        * Newsroom
          
          Sitecore in the news and making news around the world
       
        * Sustainability
          
          Sitecore has a comprehensive ESG program designed to reduce our
          footprint and create positive changes in the markets in which we
          operate
       
        * Leadership
          
          Lifelong coders, inventors, and change agents. Get to know Sitecore’s
          leadership team
       
        * Careers
          
          We are a fast growing, enthusiastic team that thrives on transparency,
          diversity, innovation and collaboration
       
        * DX@Sitecore - our strategy
          
          Learn about Sitecore's DX strategy and how we deliver on our promise
          to connect the experience on Sitecore.com
       
        * Sitecore Brand Resources
          
          Browse our Visual Identity Guide, download our corporate logo, or
          contact us with brand-related questions
       
        * Our Values
          
          We're working together to innovate and grow, with central values
          driving our team around the globe
       
        * Contact Us
          
          Get in touch with our teams to get the support you need
       
        * Office Locations
          
          Find Sitecore offices around the world with our full list of locations
     
     * More about Sitecore
     * Join the Sitecore team
       The people of Sitecore are truly unique and we invite you to be part of
       our growth journey
       Find out more
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 * Sitecore MVP Program

 * Sitecore Downloads

 * Sitecore Partner Network

 * Symposium

 * Knowledge Base

Request a demo

 * Solutions
   * Back
   * Business Goals
     * Back
     * Content Operations
       
       Collaborate effortlessly on content strategy, creation and analytics
     
     * Digital Asset Management
       
       Centralize all your digital assets and deliver them to any customer
       touchpoint
     
     * Content Management
       
       Create, manage and deliver content across unlimited channels and markets
     
     * Customer Data Management
       
       Understand every user and uncover trends with customer and journey
       insights
     
     * Personalization and Testing
       
       Optimize every customer interaction with A/B testing and personalization
     
     * Marketing Automation
       
       Engage your audiences with automated email and messaging campaigns
     
     * Storefronts and Marketplaces
       
       Design composable B2C or B2B buying experiences for any channel or device
     
     * Search and Merchandizing
       
       Convert more customers with hyper-relevant shopping experiences
     
     * Order Management
       
       Manage orders with flexible fulfillment solutions for any buyer or
       supplier
   * Industries
     * Back
     * Financial Services
       
       Focusing on key priorities and investments in customer experience is
       putting FinServ leaders in an enviable position
     
     * Manufacturing
       
       Manufacturing is evolving, with customer centricity emerging as a key
       competitive differentiator
     
     * Automotive
       
       The rapidly changing automotive industry is under pressure to deliver
       standout customer experiences
     
     * Healthcare
       
       Healthcare brands are witnessing a shift in power as they align
       themselves around the patient’s priorities
     
     * Education
       
       Delivering outstanding DX for students improves engagement and drives
       better education outcomes
     
     * Retail
       
       Rapid changes in the retail landscape are driving the need to know your
       customers in a digital world
     
     * Government
       
       Governments that simplify processes and deliver personalized services
       earn the goodwill of their citizens
     
     * Information Technology
       
       In a digital world, IT companies have to demonstrate their credentials by
       providing memorable digital experiences
     
     * Travel and Hospitality
       
       Travelers have higher expectations than ever before - delight them with
       standout experiences across channels
     
     * Professional Services
       
       Professional service providers are differentiating themselves by
       providing DX that meets growing client needs
   * Departments
     * Back
     * Marketing Departments
       
       Combine content, data and personalization to deliver experiences that
       guide consumers through their journey
     
     * IT Departments
       
       Deliver fast, high performing, stable and secure experiences, across
       channels and at scale
     
     * Content Departments
       
       Create and manage an efficient content supply chain to deliver relevant
       content to any channel at scale
     
     * Commerce Departments
       
       Meet diverse customer shopping needs with seamless, adaptable experiences
       both online and offline
     
     * Digital Experience Departments
       
       Empowering DX teams to create, deliver and manage highly engaging
       experiences and omnichannel content
   * Solutions overview
 * Platform
   * Back
   * Products
   * Services and Support
     * Back
     * Sitecore Managed Cloud
       
       Host, monitor, manage and maintain the installation of Sitecore XP, XC &
       XM
     
     * Sitecore Connectors
       
       Extensible integrations that preserve the connected experience for the
       next emerging channel
     
     * New Sitecore Marketplace
       
       Find Sitecore-developed, technology partner, and service partner apps,
       connectors, tools, and templates
     
     * Sitecore Support
       
       Reliable and robust paid support packages and open-source support
       resources
     
     * Sitecore Training
       
       Learn best practices, get informed, and take advantage of the full
       capabilities of our products
     
     * Sitecore Services
       
       Access deep expertise drawn from hands-on experience with customers and
       partners
   * Platform overview
 * Resources
   * Back
   * Knowledge Center
     * Back
     * AI & ML
       
       Plan your approach to AI and ML to unleash massive benefits in your
       organization
     
     * Cloud
       
       Explore the right cloud computing approach to help you thrive now and
       into the future
     
     * Commerce
       
       Discover the most important commerce trends and decide which capabilities
       matter most to your success
     
     * Content Management
       
       Master the research to get a 360-degree view of your content landscape
       from creation to publication
     
     * Data & Analytics
       
       Review best-practice approaches to data and analytics to turn missed
       opportunities into positive engagements
     
     * Popular Digital Transformation
       
       Discover ways to accelerate transformation to make authentic human
       connections with your customers
     
     * DX & CX
       
       Build relationships with your customers by being empathetic, telling
       great stories, and using AI to let your humanity show
     
     * Headless
       
       Investigate the benefits of going headless to deliver a consistent
       experience no matter the device
     
     * Omnichannel
       
       Learn omnichannel strategies to provide a consistent and seamless
       experience every step of the way
     
     * Personalization
       
       Prepare to deliver personalized digital experiences, creating a
       connection between your customer and your brand
   * Learn & Connect
     * Back
     * Getting Started with Sitecore
       
       Learn how to deploy, upgrade, access training and consulting, and more
     
     * Sitecore Training
       
       Learn best practices, get informed, and take advantage of the full
       capabilities of our products
     
     * Mastering Personalization
       
       Free step-by-step guide for marketing & technical teams
     
     * Insights Blog
       
       Sitecore experts share their thoughts on DX transformation
     
     * Events and Webinars
       
       Learn, connect and upskill with events nearby & globally
   * Developer Resources
     * Back
     * Sitecore for Developers
       
       Is it the right choice for your team? See how Sitecore integrates with
       your tech stack and allows you to iterate with the business.
     
     * Sitecore Community
       
       Find answers to questions, videos from the latest events, and Sitecore
       developer hangouts
     
     * Sitecore Documentation
       
       Access Sitecore product technical documentation
     
     * Sitecore Partner Network
       
       Register or sign in to the Sitecore Partner Network
     
     * Sitecore Training
       
       Get trained and certified through Learn@Sitecore, Sitecore's own official
       training program
   * Customer Stories
     * Back
     * All Customer stories
       
       Read how Sitecore customers are using our products to drive business
       results and transform their CX
     
     * Customer stories by industry
       
       Learn how businesses like yours are delivering the experience their
       customers demand
     
     * Customer stories by product
       
       Sitecore’s range of products are used by brands around the world to solve
       their business goals
     
     * Sitecore Experience Awards
       
       Sitecore’s Annual Experience Awards recognize the top digital experiences
       from brands across the globe
   * Support
     * Back
     * Sitecore Training
       
       Sitecore offers a comprehensive training program for all roles to help
       you benefit from your solution
     
     * Sitecore Documentation
       
       Access comprehensive documentation for developers and business users to
       leverage Sitecore’s platforms
     
     * Sitecore Support
       
       Sitecore has a range of support packages available in addition to a
       wealth of open-source options
   * View all resources
 * Partners
   * Back
   * For Customers
     * Back
     * Popular Find a Solution Partner
       
       Find a Sitecore Solution Partner to help you implement, grow and optimize
       your solution
     
     * New Solutions from our Partners
       
       Find a partner that offers the solution best suited to solving your
       business challenge using the power of Sitecore, enabling the fastest time
       to value
     
     * New Connector & App Marketplace
       
       Find Sitecore-developed, technology partner, and service partner apps,
       connectors, tools, and templates
     
     * Why work with a Sitecore Solution Partner
       
       Understand the Sitecore Solution Partner Program as a customer, and
       determine the best match for your project
     
     * Global Alliances
       
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At Sitecore we understand the value of data, and the importance of protecting
it. We aim to be transparent with our customers, partners, service providers,
and web visitors about how we handle data in all your interactions with
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> Sitecore is committed to the privacy-first philosophy of the GDPR and
> emulating that in our processes and products. With that in mind, we have taken
> a number of steps to ensure our ongoing compliance and our Privacy Team is
> implementing an ongoing data protection plan that covers all areas of our
> business.

Rachael Ormiston
Chief Privacy and Cyber Compliance Officer, Sitecore


FREQUENTLY ASKED QUESTIONS


 * DOES SITECORE ADHERE TO THE GDPR AND/OR THE CCPA?
   
   Like all globally engaged companies, Sitecore took a number of steps to
   implement the various requirements of the General Data Protection Regulation
   (GDPR) and California Consumer Protection Act (CCPA) and evolving global
   privacy laws into Sitecore’s business. This meant building our privacy,
   security and data governance teams and continuing to build our data strategy
   to ensure a robust data model for continuing adherence beyond the May 25th
   2018 implementation dates of new laws.
   
   These steps included:
   
    * Building an accountable privacy team: With a Data Governance Committee
      comprised of Sitecore C-suite members from the Legal, HR, Finance,
      Marketing, Customer Operations, Product, and Sales teams, and supported by
      a Steering Group, Sitecore has implemented top-down awareness of our
      privacy and data governance framework to ensure accountability in all of
      our business processes.
    * Transparency, notice and choice: We have updated our Privacy Policy to
      ensure that those whose data we collect understand how it will be
      processed and can make informed choices about whether to share their data
      with us.
    * Organizational measures: We reviewed our internal processes to ensure that
      we have improved internal guidelines and thresholds on who we work with
      and engage as vendors, reviewing our contracts to ensure that appropriate
      contractual mechanisms are in place before sharing data, implementing
      structures that incorporate privacy by design in our product review cycles
      and establishing protocols for responding to data subject requests.
    * Technical measures: We have improved our internal security measures to
      ensure greater asset management and encryption on portable devices, as
      well as updating our internal security policies to deal with new legal
      requirements. Refer to the Trust Center security page for more information
      on Sitecore’s security framework.
    * Reviews: We have built into our business model reviews and audits to
      ensure that we continue to assess
   
    


 * WHAT IS AN ISO CERTIFICATION?
   
   The International Organization for Standardization (“ISO”) is an independent,
   non-governmental international organization that creates and develops global
   standards.


 * WHY IS ISO CERTIFICATION IMPORTANT TO SITECORE?
   
   Sitecore has recently obtained a number of ISO certifications, detailed on
   the Trust Center security page.
   
   ISO 27001 is a security standard that governs an organization’s Information
   Security Management System (ISMS) and mandates specific requirements in the
   implementation, monitoring, maintenance and continuous improvement of the
   ISMS.
   
   ISO 27017 is a security standard that provides guidance on the information
   security aspects of cloud computing. Sitecore uses this standard to
   supplementing the ISO 27001:2013 standard with cloud-specific controls that
   are applied to its public cloud environment.
   
   ISO 27018 is a code of practice that focuses on protection of personally
   identifiable information (PII) in the public cloud. By providing cloud
   services, Sitecore acts as a data processor to its customers. Sitecore uses
   ISO 27018:2014 standard in order to protect the PII that it processes for its
   customers
   
   These standards are internationally recognized and demonstrates to our
   customers, partners and vendors that we have adopted best practices to manage
   the infrastructure of Sitecore’s ISMS and cloud offerings


 * HOW DO I SUBMIT A SUPPORT TICKET?
   
   To contact Sitecore’s support team, please submit your support ticket via the
   Sitecore Support Portal at: support.sitecore.net.


 * IS SITECORE A PROCESSOR OR CONTROLLER OF MY PERSONAL INFORMATION?
   
   Whether Sitecore is a Processor or Controller (as defined by applicable laws)
   will depend on your relationship with Sitecore and the purpose for which the
   data is being processed. Generally however, when Sitecore is entering into a
   relationship with our customers, Sitecore is a processor of personal
   information and a controller of Other Information. This will be detailed in
   the applicable Order Form or Agreement with Sitecore. When Sitecore is
   gathering the information on our website or for marketing activities,
   Sitecore is generally a controller of data.


 * HOW CAN I OPT-OUT OF SITECORE SELLING MY DATA?
   
   Under the CCPA, a “sale” means providing to a third party personal
   information for valuable consideration. It does not necessarily mean money
   was exchanged for the transfer of personal information. Based on our current
   understanding of the CCPA, we do not “sell” your personal information as
   defined in the CCPA. We will continue to monitor the regulations and
   clarifying guidance once available so that we can evolve our update our
   business practices as may be appropriate. If you have any questions on this,
   please reach out to privacy@sitecore.com.


 * WHERE CAN I FIND MORE TRUST CENTER RESOURCES?
   
    
   
   Access more information, brochures and white papers about privacy and
   security at Sitecore.
   
    


 * HOW CAN I GET IN TOUCH?
   
    * For questions, comments, or feedback regarding Sitecore’s privacy
      practices, contact us at privacy@sitecore.com.
      
      
    * To report a security issue, or if you have questions regarding Sitecore’s
      security controls, please contact security@sitecore.com.
      
      
    * For all other questions, please visit our company Contact us page.
   
   .
   
   






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