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EUROPEAN STREET DESIGN CHALLENGE


THE CREATIVE COOPERATIVE

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 * About
 * ESDC
   * ESDC 2016
   * ESDC 2015
   * ESDC 2014
   * ESDC 2013
   * ESDC 2012
   * ESDC 2011
   * ESDC 2010
 * China
   * Background
   * LRDC 2019
   * LRDC 2018
 * UNDP
   * UNDP Alexandria
   * UNDP Tbilisi
   * UNDP Cairo
 * Partners
 * Creative Cooperative
 * Contact


WHAT IS THE EUROPEAN STREET DESIGN CHALLENGE (ESDC)?

In the European Street Design Challenge, international teams of top young
designers, in close cooperation with local residents and policy makers, compete
to create innovative, “smart” urban community solutions and applications through
the use of open and collaborative methodologies, together with digital tools and
prototyping.

Impact of the Challenge
The Challenge targets a strong impact for participating cities, governmental
organisations, schools, designers, architects, and resident communities:

 * The revitalisation and regeneration of the urban neighbourhood and community,
   focusing on collaborative creativity, social empowerment and cohesion, and
   authenticity
 * An innovative form of inclusive cross-cultural learning and creativity
 * The leveraging of community heritage and identity
 * Greater awareness and use of digital technologies, tools, prototyping and
   open, collaborative methodologies in the design of innovative, sustainable
   and desirable urban design solutions
 * Growth of “organic” understanding and collaboration between designers,
   resident communities and policy makers; the designer as a creative agent and
   mediator
 * Greater exchange and understanding within cultural diversity: shared and
   complementary creative perspectives on a global scale

Across cultural, social and professional layers:

 * The international teams apply their own “cultural” perspective and experience
   to the local urban design issues
 * Collaboration with local residents and policy makers gives the challenge
   local “roots” to ensure relevance, ownership and a shared vision of a
   desirable, feasible, and sustainable future urban community, landscape and
   experience.

The Challenge so Far…
The Challenge, devised and run by Creative Cooperative, “kicked off” in
Amsterdam in September 2010, and is already in its fifth year. In all Challenges
to date, the international designers have produced highly innovative, practical
yet poetic “smart” urban designs, which have demonstrated diverse cultural
perspectives together with acute awareness of the need to create socially
inclusive urban solutions with shared identity and ownership. International
participation has been growing steadily, with teams from the UK, Netherlands,
France, Austria, Italy, Finland, China, Russia and India to date.

ESDC WINNERS 2016
Humanising a radically expanding suburban landscape, Montreuil

Of all the districts within Seine-Saint-Denis in the eastern suburbs of Paris,
which we have visited with the ESDC to date, the commune of Montreuil displays
the greatest degree of “mixité” – a mixture of old French residential and
industrial architecture, new apartment blocks, private and social housing, large
parks and green areas, commercial and rural (agriculture, horticulture)
development. The commune comprises several districts, each of which has its own
identity. There is a marked difference between Bas (Lower) Montreuil and Haut
(Higher) Montreuil. Bas Montreuil borders with the 20th arrondissement of Paris
– therefore an attractive, slightly cheaper alternative to living in the city
itself – and hosts several large-scale corporations and national organisations
(UbiSoft, international banks, CGT, the trade union organisation). There is much
attractive renovated housing in the area, and old factories, which have been
renovated by modern enterprises. Nevertheless, the area still contains many old
areas, in need of renovation, particularly to the north of the “rue de Paris”.

The winners of the 2016 Trophée du Conseil Général de Seine-Seine-Denis
were Colab / AUT, New Zealand. Read more…





ESDC WINNERS 2015
Digital and community in the new urban village, Bagnolet

Within the framework of the Futur en Seine festival, the ESDC celebrated its
fifth anniversary in Seine-Saint-Denis. In 2015, the ESDC ran from the 10th to
14th June under the heading “Digital and community in the new urban village”. We
focused efforts on the commune of Bagnolet, in the eastern suburbs of Paris (5.2
km from the centre) and bordering the 20th arrondissement. Bagnolet has a rich
industrial past, and a strong drive for sustainable future urban and cultural
development. Particular attention was given to the “quartiers” of La Noue and
Les Malassis, both areas with diverse multi-cultural communities, a desire for
“green” park integration and community redevelopment ambitions.

The first prize, the Trophée du Conseil Général de Seine-Seine-Denis was awarded
to the Design Schools of Rome, Italy for their design proposal “Bagnolet – Un
jardin en devenir”.
Read more…





ESDC WINNERS 2014
Designing community cohesion, inclusion, creativity and quality of life in Bondy

This summer, the European Street Design Challenge focused on Bondy, with its
rich diversity of cultural, environmental, demographic and architectural
perspectives. Bondy is a commune in a state of dynamic development. The
provision of adequate and attractive housing for a rapidly expanding and diverse
community is a priority, in addition to cultural and social initiatives, aimed
at promoting civic cohesion and wellbeing. Despite intensive and committed
efforts by local government, Bondy remains a “Zone Humaine Sensible” (a
sensitive, delicate and complex human area) due to such factors as its
geographic position, history, diverse demography, and relative poverty.
Questions such as community identity, empowerment, civic engagement and sense of
belonging are complex and challenging

The challenge in Bondy was to create new and innovative connections across this
diversity, in order to improve community cohesion and inclusion, creativity and
quality of life.

The design proposals presented by the international teams after several days of
intensive work were innovative and diverse, reflecting the complex nature of the
challenge.  Against evaluation criteria such as innovative, scalable, authentic,
socially cohesive, feasible and sustainable, the international panel of judges
awarded the 1st prize, the Trophée du Conseil Général de Seine-Seine-Denis to
the team from the National Design Instiute of India with “BonBondy”. Read more …



 

ESDC WINNERS 2013
Envisioning the Future, Designing the Expo

In the 2013 ESDC, we focused on the idea of an Expo for the Paris Region, which
would both present wider visions of an urban future, whilst providing a
practical legacy of sustainable urban regeneration for the local area.
Participants were invited to create an international Expo concept for the area,
then design a pavilion, installation, an application or space which would
inspire, excite and transform on an economic, social or cultural level. Given
the large number of international teams, we needed an area which could be viewed
immediately before or during the event. The participants in the past have
stressed the importance of the “physical” contact with the area, walking around,
even talking to the local residents. Given the time available, we had to stay
relatively close to the 104.  For that reason we decided to target the area,
which we know well, focusing on the west side of La Plaine and over towards the
Ourcq and Pantin. We then offered different perspectives for improving quality
of life in this target area – from the regeneration of the former dense
industrial space to the “opening” up of the Ourcq and its banks – for living,
recreation, community building and better access…The resulting design solutions
– applications, installations, spaces – could then “exhibit” innovative
different perspectives for revitalising the area.

The 1st prize, the Trophée du Conseil Général de Seine-Seine-Denis was awarded
to the L’Amour d’Orange team of designers from Utrecht. Read more…



Saint Petersburg is Challenged….May, 2013

The ESDC ran a “Mini-Challenge” workshop at the Make It Center in Saint
Petersburg in May 2013.

Two teams of young design and architecture professionals and students were set
the task of redesigning the area around the Make It Center, an old, disused
printing factory complex which lies on the Karpovka river and is surrounded by
several universities, a botanical garden and historically rich residential areas
with a mixed social demography.

The design prototypes present a strong reflection of the different approaches
and concepts developed by the two groups:

Urban Peppers: An “all-embracing”, very contextual approach at a meta-level,
encompassing the whole factory complex, its ecological setting, and its
relationship to the surrounding area. The concept integrated interaction with
the surrounding area and its inhabitants, a very open and accessible approach,
with strong use of digital media for communication. A strongly aesthetic and
“green” design of the landscape also included pointers towards the historic
heritage of the sight.

Design Garden: A more micro-oriented approach, with a focus on one building
which integrates recreation for the whole family with opportunities for creative
collaboration under one roof.



ESDC WINNERS 2012
Connecting the diverse urban community around the planned new Condorcet Campus

In 2016, the Campus de Condorcet, the largest university centre for the
Humanities in Europe, will open its doors for students and researchers in
Saint-Denis La Plaine. The aim of the 2012 European Design Challenge was to
connect the highly diverse urban community around the planned new Condorcet
Campus on a digital and physical level in order to promote “civicism”, citizen
participation, civic and cultural awareness, shared responsibility,
entrepreneurship and sustainability.

Specific issues for the Challenge in this area included:

 * Integration of local creative industries into the community as an
   inspirational, regenerative and unifying factor
 * Citizen participation in community and creative development – “civicism”,
   shared identity, responsibility, ownership and entrepreneurship
 * Cross-cultural information and creativity exchange on the basis of a shared
   and open physical and virtual platform
 * Optimum integration of innovative transport resources

The 1st prize, the Trophée du Conseil Général de Seine-Seine-Denis was awarded
to the team from Ecole Boulle Paris with “Les Sentiers de la Plaine”. Read more…



ESDC WINNERS 2011
Designing a “bridge” between the banlieue and the city centre

In Paris, as in other major cities, urban designers, architects, politicians,
creatives and citizens increasingly face the challenge of finding solutions that
create a sense of ‘connectedness’ and shared identity between the expanding new
suburbs and the old, historic city centre. For Futur en Seine, a “border” area
linking the city of Paris and the Seine-Saint-Denis “banlieue” was predefined as
the target area for redevelopment by young, international designer teams. The
challenge was indeed ambitious – to design a “gateway” or “bridge” from the
suburbs to the city centre and vice versa, which is natural, aesthetically
balanced and inclusive.

The area that was chosen to be ‘redesigned’ was in the commune of Pantin in the
Seine-Saint-Denis (93) department. One of the most densely populated
municipalities in Europe, bordering on the inner ring road (périphérique) on the
northeastern side of Paris, Pantin has shared the same fate as many of its
neighbouring communities, as its identity and social infrastructure have been
eroded over the years. This presents an additional challenge : to reinforce not
only common identity between the city and the suburbs but also within the
suburbs themselves. The Ourcq with its origins in the city’s Villette basin
before it passes through eleven communes in the suburbs of Seine-Saint-Denis,
represents an excellent “organic” link, on which to build this common identity.

The 1st prize, the Trophée du Conseil Général de Seine-Seine-Denis was awarded
to the team from Strate School of Design / Les Gobelins with “Rainbows”. Read
more…



ESDC WINNERS 2010
”A European digital design – myth or reality?”
The Scalability of Cultural Production in Europe – Designing innovative digital
solutions across societies and cultures

The European Street Design Challenge “kicked off” its international activities
with an inter-festival collaborative event at PICNIC 2010 in Amsterdam, bringing
together young French and Dutch designers for an ambitious urban design
challenge. This exercise focused on the future, but was based very much on
realities faced by the Amsterdam and Paris / Ile de France municipalities: to
redesign and regenerate “challenging” areas of the city. In the case of
Amsterdam, the “core” streets of the historic Red Light District, an area of
strong identity, heritage, and charm, but also urban tension and notoriety, were
selected for the challenge.

Six teams of design students and young professionals from Paris / Ile de
France and the Netherlands were set the task of designing and prototyping a
“street of the future” solution (e.g. interactive street furniture, smart
communications or entertainment spaces, surfaces, or devices) over a period of
three days in this historic urban melting-pot in Amsterdam. The team to produce
the ‘winning” solution of excellence would receive the European Street Design
Award.

The 1st prize was awarded to the team from Strate School of Design with ‘Behind
the windows’. Read more…

 

 

 



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