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10/09/2023


KOHL’S, NEWEGG, CORESIGHT COMPETE WITH PRIME BIG DEALS DAY

Dan Berthiaume
Senior Editor, Technology

Image

Tori Vasquez (from left), Ben Tibbels, Niko Sindayen and Izzy Ramzan in Newegg’s
FantasTech Sale II promo music video. (Credit: Newegg)

New competitors are springing up for the Amazon Prime Big Deals Day promotional
event.

The upcoming Amazon Prime Big Deal Days sale (Oct. 10-11) has already drawn
competition with competing sales extravaganzas from retailers including Walmart,
Target and Best Buy.

In the last few days, department store chain Kohl’s, technology e-commerce
retailer Newegg Commerce Inc., and retail research/advisory firm Coresight
Research have all announced their own events running concurrently with Prime Big
Deal Days. Following is a brief overview of each:

Kohl’s Deal Dash

The Kohl’s Deal Dash event runs for all customers through Wednesday, Oct. 11 at
Kohl’s more than 1,100 stores and on its e-commerce site and app.

Discounts are available for national and private label brands across product
categories including toys, kitchen appliances. Free shipping is available for
online orders with no minimum purchase amount and self-pick-up of online
purchases is also offered at stores.   

Customers enrolled in the free Kohl’s Rewards loyalty program will receive
additional exclusive offers, including $10 off $50 a qualifying home purchase
and $10 off $50 qualifying toy and novelty gifts purchases.

“We know shoppers are starting to shop and plan for the holidays earlier, and
our customers loved our Deal Dash event last year, so are we bringing it back,
making it longer and packing it with even more great deals and more ways to
stretch your dollar at Kohl’s,” said Christie Raymond, Kohl’s chief marketing
officer. “From deal seekers looking to grab must-have gifts for family and
friends to festive hosts looking to deck their halls and home, everyone will
find more savings at Kohl’s during our kick off to the holidays, and all season
long.”

Newegg FantasTech Sale II

Newegg is offering its major fall sales promotion, FantasTech Sale II, through
Friday, Oct. 13. A follow-up to its annual FantasTech Sale which competed with
Amazon Prime Day in July, FantasTech Sale II provides discounts on tech products
like graphics cards, gaming laptops, creator laptops, desktop PCs, PC
components, and a variety of tech devices.

FantasTech Sale II is also the kick-off of Newegg’s Extended Holiday Return
Policy. Certain products purchased from Newegg on its e-commerce site are
eligible for a refund or replacement through Jan. 31, 2024. The purchase must
fall between Oct. 9, 2023, and Dec. 31, 2023.

In addition to FantasTech Sale II, Newegg is rolling out deals throughout
October with its Techtober Sale, a series of online sales events.

“FantasTech Sale II is a fantastic online shopping experience for customers who
want to save big on tech before the traditional holiday shopping season begins
in November,” said Kevin Lin, senior director of product management for Newegg.
“With customers pursuing great deals this week, we are dedicated to delivering
an effortless shopping experience on our platform.”

Coresight Research 10.10 shopping festival

Created by Coresight Research as a U.S. version of Chinese e-tail giant
Alibaba’s annual “Singles Day” 11.11 Global Shopping Festival in 2020,  the
10.10 shopping festival features over 100 participating retailers and brands
offering livestream and online discounts.

As part of the event, Coresight is partnering with social commerce platform
LiSA, to host a social and livestream discovery day. The event will take place
in London at the Sook pop-up retail space. Retailers such as Marks & Spencer
will showcase their livestreaming programs, and Coresight Research and LiSA will
provide best practices and research for brands and retailers.

There will also be an interactive live show demo, and retailers and creators can
participate virtually.

“We created the 10.10 shopping festival to showcase the value that social
commerce can bring to retailers and brands,” said Deborah Weinswig, CEO and
founder of Coresight Research. “We chose the date of 10.10 in order to build on
the value already created by online shopping festivals such as Singles’ Day
(11.11), and to provide an opportunity for retailers and brands to kick-start
the holiday season early, providing limited time deals and promotions for
consumers as they start their holiday shopping. Today we are pleased to see that
a number of retailers and brands – large and small – have adopted 10.10 as an
annual shopping holiday, providing consumers with numerous options for
deal-hunting in the start of the holiday season.”


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