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THIS WEBSITE USES COOKIES We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You agree to our cookies if you continue to use our website. Do not sell or share my personal information Use necessary cookies only Close Show details OK Use necessary cookies only Allow selection Allow all cookies Necessary Preferences Statistics Marketing Show details Cookie declaration [#IABV2SETTINGS#] About Necessary (5) Preferences (3) Statistics (8) Marketing (4) Unclassified (1) Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. 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Cookie declaration last updated on 07.01.23 by Cookiebot Firms that deliver Search Leave a Review Sign in * Services * Resources 0 Companies in Shortlist 0 New messages * Visit Website * Add to Shortlist * * Boston, MA 6172063040 * BRAFTON * Summary * Focus * Portfolio * Reviews * Verification FUEL YOUR BRAND 4.8 28 reviews GOLD VERIFIED Brafton is what happens when a roomful of creative geniuses get their hands on killer marketing data. We're a global content marketing agency with offices in the US, Australia and the UK, and we pride ourselves on data-led content marketing strategies. We pioneered the Search Performance Brief, a technique for creating content that utilizes over a dozen metrics and signals, and that maximize the likelihood of ranking in search. Brafton's content marketing techniques have achieved a sixfold increase in traffic every 24 months. These results are realized by creating the most comprehensive and authoritative content on the web. Read more... $5,000+ $150 - $199 / hr 50 - 249 Founded 2008 32 Timezones 32 TIMEZONES * GMT * UTC * EET * ECT * ART * EAT * CAT * BET * AGT * CNT * PRT * IET * MST * CST * EST * PNT * PST * AST * HST * MIT * NST * SST * AET * ACT * JST * CTT * VST * BST * IST * PLT * NET * MET Boston, MA HEADQUARTERS * 2 Oliver Street, Suite 904 Boston, MA 02109 United States 6172063040 OTHER LOCATIONS * 1 N State St 15th floor Chicago, IL 60602 United States 6172063040 * 600 California Street San Francisco, CA 94108 United States 6172063040 * 5 Martin Place Sydney 2000 Australia 10289731908 * 1 Canada Square, Canary Wharf London E14 5DY United Kingdom 442070977270 FOCUS Service lines 90% 10% Content Marketing Search Engine Optimization 90% Content Marketing 10% Search Engine Optimization show all + Client focus 50% 40% 10% Enterprise (>$1B) Midmarket ($10M - $1B) Small Business (<$10M) 50% Enterprise (>$1B) 40% Midmarket ($10M - $1B) 10% Small Business (<$10M) Industry focus 25% 25% 20% 10% 10% 10% Financial services Information technology Education 25% Financial services 25% Information technology 20% Education 10% Business services 10% Consumer products & services 10% Telecommunications SEO Focus 45% 40% 5% 5% 5% 45% Content development 40% On site optimization 5% Link earning & development 5% Mobile optimization 5% Other SEO PORTFOLIO Key clients: Canva, Cisco Systems, Citrix Systems, Epson, Genworth Financial, JTB Corp., Lasko, MIT, MOO, Pearson, Rubbermaid Commercial, Stanford University and many more. THE MOST TRANSLATED BOOKS OF THE WORLD - PREPLY Language is a superpower, and so are infographics. Combine them, and you get 500+ backlinks from more than 200 referring domains. The infographic Brafton designed for Preply went viral in multiple countries and generated around $60,000 worth of affiliate and syndication links. It was picked up by several large media outlets, and helped generate brand awareness for Preply. The cherry on top: It won an AVA Digital Award! $15K TRAFFIC WORTH FOR STANFORD UNIVERSITY We got Stanford on Page 1 for “What is Entrepreneurship,” using an SEO writing approach. This single blog post earned more than $15k in monthly traffic value. MOTION GRAPHIC FOR THOUGHTTRACE (90 SECONDS) A solution overview video with vith plenty of pizzazz for our client, ThoughtTrace. This video is the first thing that anyone who arrives on the company's website will see. EBOOK FOR ZENDESK This is the title page, the table of contents and the introduction of an 11-page eBook we wrote and designed for Zendesk to help with lead generation. The eBook focuses on methods that help financial services companies offer a stronger customer experience. It was written for the company's APAC audience. GOLD INFOGRAPHIC We wrote and designed this infographic for our client, Culligan Water. WHITE PAPER FOR JTB CORP We wrote, designed and formatted this white paper about how food and beverage companies that cater to conferences and corporate events can create a better, more memorable customer experience - while following COVID-19 health and safety protocols. 7 KEY CX METRICS - INFOGRAPHIC (ZENDESK) We created this visually compelling, but not over-designed, infographic for use as marketing colleteral in Zendesk's APAC business. TYPES OF FONTS Example of Brafton infographics HISTORY OF EMAIL MARKETING An example of our infographic work. KPI CHEAT SHEET FOR INBOUND MARKETERS Brafton infographic. WEBSITE REDESIGN FOR CLEMENS FOOD We re-designed and developed 4 websites for Clemens Food Group. The result? A highly branded website for each of Clemens’ four unique brands. Each site was crafted with technical SEO and UX best practices in mind. GOLD MOTION GRAPHIC FOR 1 CYBER VALLEY A 1-minute video explaining the core value proposition of our client, 1Cyber Valley, that features custom made motion graphics using their brand colors and elements. This video is featured on Cyber Valley About Us Page. CASE STUDY FOR SCHOOLYTICS Case study we wrote and designed for our client, Schoolytics. we showcased how they are experts in helping public schools develop data-driven strategies. This is perfect for leads who are just a step away from becoming customers, showing real examples, challenges and outcomes paired with great design and creative writing. L2L BRANDING GUIDE We love good branding, and L2L was ready for a brand guidelines upgrade. We helped them create a detailed guide on how to use their brand consistently, intentionally, and strategically. We included custom illustrations, imagery, and ample use of brand colors. NEWSLETTER Check out this custom newsletter template we created for a client in the APAC region, which features multiple calls to action and compelling visuals in alignment with our client’s strategy. INFOGRAPHIC FOR CUTOVER A visually engaging infographic for Cutover that illustrates basic data points, workflows and cycles through stylized custom icons and smart copy. GOLD EBOOK FOR BROTHER AUSTRALIA Our global client, Brother, needed a high-quality piece of downloadable content that would help them generate leads. This particular eBook talks about how businesses can reduce their environmental impact through print. As such, it not only provides valuable insight for the company’s target audience (consumers and businesses who rely heavily on printing technology), but it also demonstrates their dedication to sustainability. A WHITEPAPER ABOUT CRYSTALS We made this fun white paper about Crystals for our client, Future Publishing. They wanted a playful look, and that is precisely what our content creators delivered. This 24-page long deep-dive into the world of crystals just rocks (sorry, I had to), and even includes a few fun facts about celebrities’ crystal indulgences. RANKING RUBBERMAID AUSTRALIA IN POSITION 1 Our goal was to get Rubbermaid Commercial Products (Australia), on page 1 organically. The result? 8 of 9 blogs we published made it to page 1 in Australia in 2021, leading to a 55% increase in website traffic. SOCIAL MEDIA FOR DECORATING DEN We manage Decorating Den’s Instagram, Facebook and Paid Strategy. The client wanted to increase their brand awareness, followers and website traffic through social media. We helped them achieve this with compelling content and stunning design. GOLD MOTION GRAPHIC FOR ZENDESK A 40-second, engaging Gold Motion Graphic that communicates Zendesk’s key value propositions. This video was made to accompany an article on the same topic. EMAIL MOCKUP FOR CULLIGAN WATER Our client, Culligan Water, wanted to take their email strategy to the next level, and we helped them by developing this eye-catching custom template they can use for every send. UX BEST PRACTICES MOCKUP FOR CREWS CONTROL This mockup was part of a proposal made for Crews Control for their blog. We designed it with the goal of making their blog UX more visually appealing, with the end goal of reducing bounce rate and encouraging subscriptions. INFOGRAPHIC FOR ESPATIAL Who said sales quotas have to be boring? This colorful infographic succinctly illustrates a problem that faces many sales teams. It also presents a simple solution that is line with eSpatia’s core product offering. CASE STUDY FOR SPORTRADAR We wrote, designed and formatted this 9 -page case study about how to stay competitive in the sports betting market using cutting-edge technology and market expertise of the largest pool of betting data in the industry. ONE EBOOK= 2,715 NEW LEADS We wrote and designed an 8-page eBook for our client in the supply chain industry. The eBook generated a total of 2,715 new leads for the company. show all + REVIEWS 4.8 28 reviews Submit Review Sort by Relevance Relevance Most Recent Rating: high to low Rating: low to high Relevance Project Cost $10,000 to $49,999 (12) Confidential (3) $50,000 to $199,999 (8) $200,000 to $999,999 (3) Less than $10,000 (2) Project Cost Service Provided Content Marketing (20) SEO & PPC (7) Digital Marketing (7) Video production (2) Social Media Marketing (2) Web design (2) Digital Strategy (1) Branding (1) Advertising & Marketing (1) Market Research (1) Web Development (1) Public relations (1) Design (1) Service Provided Review type Phone Interview (17) Online Review (11) Review type Apply Clear all Video production SEO & PPC Content Marketing Jul 18, 2022 THE PROJECT SEO, CONTENT MARKETING & VIDEO PRODUCTION FOR SOFTWARE CO. "We have a small in-house team, and working with Brafton has really expanded our marketing abilities." Video production SEO & PPC Content Marketing $10,000 to $49,999 Dec. 2020 - Ongoing see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 4.5 Willing to refer: 5.0 The Project $10,000 to $49,999 Dec 2020 - Ongoing Project summary: Brafton has been hired to provide content writing and SEO services for a software company; they conduct keyword research. The scope of work has since expanded to include e-book writing and video production. The Reviewer 11-50 Employees Aalborg, Denmark Egle Šegždaite Digital Marketing Manager, Dynaway Verified THE REVIEW "We have a small in-house team, and working with Brafton has really expanded our marketing abilities." JUL 18, 2022 5.0 Quality: 5.0 Schedule: 5.0 Cost: 4.5 Willing to refer: 5.0 The Review Feedback summary: The client is seeing continuous increases in their traffic and keyword rankings — they've also seen an increase in page view time from 30 seconds to 4 minutes. Brafton's professionalism and skill are a hallmark of their work. They have biweekly Zoom meetings to strategize content production. THE REVIEWER Digital Marketing Manager, Dynaway Egle Šegždaite Software 11-50 Employees Aalborg, Denmark Phone Interview A Clutch analyst personally interviewed this client over the phone. Verified THE REVIEW * Background * Challenge * Solution * Results * Ratings A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript. BACKGROUND Introduce your business and what you do there. I'm the digital marketing manager at Dynaway, a software company providing enterprise asset management solutions for a niche market using Microsoft Dynamics. OPPORTUNITY / CHALLENGE What challenge were you trying to address with Brafton? We knew the potential of organic searches to convert leads, but we lost our writer and realized our site traffic was dropping significantly. SOLUTION What was the scope of their involvement? Initially, Brafton was hired to help us with blogs and SEO strategies. They did all the research and guided us through which keywords were the best to target. Then, we expanded the scope of work because the engagement was going smoothly and was not time-consuming. We now engage with them on other deliverables like e-books and video production. All the videos are animated, and Brafton has provided everything from the scripts to the storyboards. What is the team composition? We've worked with about four teammates. How did you find & come to work with this vendor? I found Brafton through a Google search and trusted them — I knew if they could get themselves ranked high on Google, they could do the same for us. How much have you invested with them? We've invested just over $30,000 with them. What is the status of this engagement? Our engagement began in December 2020. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? We've continued to see increased site traffic, which is our most important metric. We've also seen an increase in ranking for our targeted keywords — we went from the thirtieth place to the fifteenth. The goal with the e-book was to have visitors spend more time on our page and provide them with information via the videos. We ended up increasing the page view time from 30 seconds to four minutes. How did Brafton perform from a project management standpoint? Usually, we communicate via email. We also have biweekly meetings through Zoom with teammates involved in keyword research and content development. During those meetings, we also plan the content calendar and catch up on ongoing progress. Their team delivers quickly, and we rarely have to make changes. What did you find most impressive about them? Even though Brafton has never worked with asset management companies, they've been able to create professional content that utilizes our keywords. They're incredibly easy to work with. We have a small in-house team, and working with Brafton has really expanded our marketing abilities. Are there any areas they could improve? I can't think of anything for Brafton to improve. Do you have any advice for potential customers? I'd advise customers to hire Brafton because they'll quickly see results from the partnership. There is also no risk in engaging with them because the campaigns are cancellable if they aren't beneficial. 5.0 Overall Score * 5.0 Scheduling ON TIME / DEADLINES * 4.5 Cost VALUE / WITHIN ESTIMATES * 5.0 Quality SERVICE & DELIVERABLES * 5.0 NPS WILLING TO REFER SEO & PPC Social Media Marketing Content Marketing Jun 2, 2022 THE PROJECT MARKETING FOR SOFTWARE DEVELOPMENT COMPANY ''They’re great, and I highly recommend people working with them.'' SEO & PPC Social Media Marketing Content Marketing Confidential Feb. 2021 - Ongoing see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Project Confidential Feb 2021 - Ongoing Project summary: A software development company hired Brafton to provide marketing services. They help the client publish content, which they create based on their SMEs' team knowledge. The Reviewer 51-200 Employees Birmingham, Michigan Executive, Software Development Company Verified THE REVIEW ''They’re great, and I highly recommend people working with them.'' JUN 2, 2022 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Review Feedback summary: Thanks to Brafton's work, the client's engagement on social media and newsletter has increased in the last 12 months. They work collaboratively with their marketing team to plan content, ensuring a solid project management experience. Their team also praises their ability to understand their project. THE REVIEWER Executive, Software Development Company Software 51-200 Employees Birmingham, Michigan Phone Interview A Clutch analyst personally interviewed this client over the phone. Verified THE REVIEW * Background * Challenge * Solution * Results * Ratings A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript. BACKGROUND Introduce your business and what you do there. I’m an executive at a software development company. OPPORTUNITY / CHALLENGE What challenge were you trying to address with Brafton? We wanted to produce quality content and leadership pieces. Still, we didn’t have professional writers or copy editors in-house, so we needed a partner to help us with that. SOLUTION What was the scope of their involvement? Brafton publishes content for us utilizing the knowledge of our SME team. What is the team composition? We’ve been working with a writer, a copy editor, a project manager, and their editorial team. How did you come to work with Brafton? I found them through Clutch and Google search. What is the status of this engagement? We started working together in February 2021, and the engagement is ongoing. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? We’ve increased our engagement rate from our content on social media, and we’ve also had a high engagement in our newsletter. Also, the content pieces they helped us produce are the ones with the most attention in the last 12 months. How did Brafton perform from a project management standpoint? They plan the content collaboratively with our internal marketing team. Overall, they’re organized, clean, and have good project managers. Regarding communication, we use email, Zoom, and phone calls. What did you find most impressive about them? They’ve been great at understanding our project and its technical pieces of work, enabling them to write meaningful questions to our SMEs. We’re impressed with their writers' ability to go deep and broad into high technical specs. Are there any areas they could improve? I don’t think there’s anything they can improve on — they’re great, and I highly recommend people working with them. 5.0 Overall Score * 5.0 Scheduling ON TIME / DEADLINES * 5.0 Cost VALUE / WITHIN ESTIMATES * 5.0 Quality SERVICE & DELIVERABLES * 5.0 NPS WILLING TO REFER Social Media Marketing Digital Marketing Content Marketing Sep 9, 2021 THE PROJECT DIGITAL MARKETING FOR PORK MANUFACTURING COMPANY "They are far and beyond any of the agencies that we’ve worked with in the past." Social Media Marketing Digital Marketing Content Marketing $50,000 to $199,999 May 2021 - Ongoing see more 5.0 Quality: 4.5 Schedule: 5.0 Cost: 4.0 Willing to refer: 5.0 The Project $50,000 to $199,999 May 2021 - Ongoing Project summary: A pork manufacturing company was looking to enhance their digital presence and extend their reach to prospective clients, so they engaged with Brafton for their digital marketing services. The Reviewer 1,001-5,000 Employees Philadelphia, Pennsylvania Breinn Overturf Associate Retail Marketing Manager, Hatfield Verified THE REVIEW "They are far and beyond any of the agencies that we’ve worked with in the past." SEP 9, 2021 5.0 Quality: 4.5 Schedule: 5.0 Cost: 4.0 Willing to refer: 5.0 The Review Feedback summary: Since partnering with Brafton, the client has seen a significant improvement in their branding, as well as their social media presence. The team is analytical in their approach to marketing, and the internal stakeholders are particularly impressed with their vast industry knowledge and expertise. THE REVIEWER Associate Retail Marketing Manager, Hatfield Breinn Overturf Food & Beverages 1,001-5,000 Employees Philadelphia, Pennsylvania Phone Interview A Clutch analyst personally interviewed this client over the phone. Verified THE REVIEW * Background * Challenge * Solution * Results * Ratings A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript. BACKGROUND Introduce your business and what you do there. I’m the digital marketing manager for Clemens Food Group. We’re a pork manufacturing company outside of Philadelphia, Pennsylvania. We’re a vertically coordinated business which means we provide everything such as farm-to-table pork products. Our brand Hatfield is a direct-to-consumer pork business, selling directly to retailers in grocery stores. OPPORTUNITY / CHALLENGE What challenge were you trying to address with Brafton? We wanted to elevate our social media channels and achieve a more consistent and updated look and feel. SOLUTION What was the scope of their involvement? We essentially had a presence on our social media channels, but we wanted to further elevate our digital presence with Brafton — so we can better speak to our target consumers. We started with a four-week discovery process to get to know our business, and then they did a full audit and analysis of our social media, as well as our website traffic. Since then, they’ve been managing our social media calendars and we work with them on a weekly basis — we have an interactive approach and put together our weekly content calendars based on our corporate priories. Additionally, we work with a dashboard with them to review, approve, decline, and discuss our social media postings on a regular basis. We’ve also decided to hire Brafton to support our website consolidation process, so they’ll be handling our SEO for seven of our corporate websites, as we come up with the strategy to consolidate them. What is the team composition? We basically work with everyone from Brafton, including the CEO, sales team, copy editors, and proofreaders. We’ve also worked with the social media team, website team, and their technology and integrations team. How did you come to work with Brafton? We actually brought in Brafton from my previous organization, and they supported my franchise network executive recruiting for about 10 years. How much have you invested with them? Thus far, we have a $120,000 contract with them for the year, and we’ll be spending an incremental $100,000 dollars on our website project. What is the status of this engagement? The ongoing partnership started in March 2021. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? Since the partnership is still new, we haven’t set a definitive KPI right now. However, we’re seeing a drastic improvement in the overall aesthetics of our brand, and consistency in our communication across our digital platforms. They’re doing excellent in the short term that we’ve worked with them. How did Brafton perform from a project management standpoint? They are far and beyond any of the agencies that we’ve worked with in the past. They’re extremely organized and they’ve actually created a lot of efficiencies for us internally — the way they streamline communications between our channels has been really wonderful. They have a web-based internal platform that they use, and we typically communicate through email and weekly phone calls. What did you find most impressive about them? I will say that the amount of data and analytics they bring to the table has been extremely refreshing. We’re really utilizing our expertise, content management, and trending topics — they’re really bringing ideas based on data, and not just what’s hot on social media. They’ve truly opened our eyes to the way that we accomplish our process, which is why we’ve decided to work with them on our new project. They really understand our brand and messaging, and they can quickly and decisively put out content that says a lot by saying very little. Apart from that, they take criticism extremely, they’re very agile, and they’re quick to respond to anything that’s needed. Are there any areas they could improve? One piece of constructive criticism that I have is the shift in personnel resources on our account could’ve gone more efficiently. The transition from the previous representative to who we’re working with now could’ve taken longer, but it wasn’t communicated as directly as it could’ve been. 5.0 Overall Score * 5.0 Scheduling ON TIME / DEADLINES * 4.0 Cost VALUE / WITHIN ESTIMATES * 4.5 Quality SERVICE & DELIVERABLES * 5.0 NPS WILLING TO REFER Web design Digital Marketing Content Marketing Jun 4, 2021 THE PROJECT CONTENT MARKETING & WEB MANAGEMENT FOR COMMUNITY BANK “Being able to rely on the expertise of a partner like Brafton is invaluable — they’ve become an extension of our team.” Web design Digital Marketing Content Marketing $200,000 to $999,999 Jan. 2015 - Ongoing see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 4.0 Willing to refer: 5.0 The Project $200,000 to $999,999 Jan 2015 - Ongoing Project summary: Brafton helps a community bank with SEO content creation, WordPress website management, HubSpot email marketing, and other consulting services. They’ve also helped redesign and maintain the client’s website. The Reviewer 51-200 Employees Spirit Lake, Iowa Laura Fischer Digital Marketing Manager, Community Bank Verified THE REVIEW “Being able to rely on the expertise of a partner like Brafton is invaluable — they’ve become an extension of our team.” JUN 4, 2021 5.0 Quality: 5.0 Schedule: 5.0 Cost: 4.0 Willing to refer: 5.0 The Review Feedback summary: Brafton has become an extended part of the client’s marketing team thanks to their technical expertise. They understand the client’s business well while providing a fresh perspective to their efforts. The team is great at communicating and does the required research to answer the client’s questions. THE REVIEWER Digital Marketing Manager, Community Bank Laura F. Financial services 51-200 Employees Spirit Lake, Iowa Phone Interview A Clutch analyst personally interviewed this client over the phone. Verified THE REVIEW * Background * Challenge * Solution * Results * Ratings A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript. BACKGROUND Introduce your business and what you do there. We are a community bank that services in three states and 11 locations. In addition to our commercial and retail banking services, we offer financial planning services, including insurance and healthcare equipment financing. I’m a digital marketing manager with responsibility for communications, content, and user experience related to our website and other digital platforms. OPPORTUNITY / CHALLENGE What challenge were you trying to address with Brafton? We wanted to provide educational content for our customers and prospects, hoping to attract more engagement in our digital channels. We initially hired Brafton to provide blogs and other related assets which we could use for content marketing. SOLUTION What was the scope of their involvement? We’ve been working with Brafton for content marketing for around seven years. They worked solely on our content for the first two years. Then, we had a situation where we needed to change our website management agency. Brafton was able to take over and manage our website, using the existing WordPress content management solution. Their technical team makes sure it remains up-to-date, and they're able to address any technical enhancements that we want to make to optimize our site. After the website move, we expanded our relationship with Brafton to include HubSpot email marketing and consulting, as well as SEO development, while they continued with the site maintenance. In 2019, they helped us redesign our website, and we launched it in 2020. Our relationship has grown over the years from a single service to a more overall digital engagement. What is the team composition? My main point of contact from Brafton is Christina (Director of Customer Experience). We’ve also worked with Hannah (Director of Sales and Account Management), a project manager, a web person, and a content production manager. How did you come to work with Brafton? I don't actually remember how I learned about Brafton. I had been going to conferences and other events like that, so I assume I got on somebody's mailing list and, maybe, that's where I heard about them. How much have you invested with them? We’ve spent around $375,000 since we started working together. What is the status of this engagement? We started working together in January 2015, and the engagement is ongoing. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? Our company doesn’t currently have the technical expertise in-house for website development or SEO, and we don't have the time to do a lot of content creation ourselves. For us, being able to rely on the expertise of a partner like Brafton is invaluable — they’ve become an extension of our team. How did Brafton perform from a project management standpoint? We meet with Brafton weekly and talk through all of the projects that we have on the table. I can ask them any questions and request them to make any changes to our website. If I have an SEO-related question, they do the research and get back to me with a recommendation — we really value that part. Recently, Brafton launched their own private portal. Customers like myself can log in and look at the different projects that are in progress. I can download any previous work content items, whether it is a blog, an illustration, or an analytics report. When they have something for me to approve, I get an alert by email saying that I need to log in and approve the requested change. It has been a very nice tool. What did you find most impressive about them? We like having Brafton's perspective outside of the financial industry. We work with a lot of financial-related vendors, so it’s nice when Brafton comes to the table with fresh ideas from their experience with clients in a variety of industries. Are there any areas they could improve? Early on in our engagement, there was a handful of account relationship turnovers, so it was hard to establish the solid relationship that we have now. After moving the website, to them and broadening our base of services, the team ended up being pretty solid, and I feel like they better understand our needs. One area that I'm a bit concerned about is that the technical support for our website is limited to standard business hours. I know our IT team would sleep better if Brafton could provide 24/7 support in the event of an outage or issue that could develop overnight or during a weekend. However, they have been prompt and very helpful when we have brought issues to their attention. The limited support has not been a strong enough reason to leave their service since they are doing a great job. Do you have any advice for potential customers? Develop a close relationship with your primary account representative, and make sure they really understand what your business is and what your goals are — that’s the biggest key to being successful. 5.0 Overall Score * 5.0 Scheduling ON TIME / DEADLINES * 4.0 Cost VALUE / WITHIN ESTIMATES * 5.0 Quality SERVICE & DELIVERABLES * 5.0 NPS WILLING TO REFER Digital Strategy Content Marketing May 24, 2021 THE PROJECT CONTENT WRITTING FOR BIOTECH COMPANY “Brafton’s professionalism and flexibility are impressive.” Digital Strategy Content Marketing $200,000 to $999,999 Jan. 2019 - Ongoing see more 5.0 Quality: 4.0 Schedule: 5.0 Cost: 4.0 Willing to refer: 5.0 The Project $200,000 to $999,999 Jan 2019 - Ongoing Project summary: Brafton provides content writing services for the life sciences segment of a biotechnology company. They work with the topics that the client researched to create original content. The Reviewer 5,001-10,000 Employees Waltham, Massachusetts Sandra Florindi Marketing Leader of Life Sciences Segment, Biotech Company Verified THE REVIEW “Brafton’s professionalism and flexibility are impressive.” MAY 24, 2021 5.0 Quality: 4.0 Schedule: 5.0 Cost: 4.0 Willing to refer: 5.0 The Review Feedback summary: The content created by Brafton is of high quality, and it has helped the client get around 20% of their marketing-qualified leads. The team is professional, flexible, and capable of meeting deadlines. The client is satisfied with the engagement and the quality of their work. THE REVIEWER Marketing Leader of Life Sciences Segment, Biotech Company Sandra Florindi Chemicals & Biotechnology 5,001-10,000 Employees Waltham, Massachusetts Phone Interview A Clutch analyst personally interviewed this client over the phone. Verified THE REVIEW * Background * Challenge * Solution * Results * Ratings A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript. BACKGROUND Introduce your business and what you do there. I’m the marketing leader of the life sciences segment for a biotechnology company. We focus on multiple areas, including life sciences, fuel, applied genomics, and diagnosis. We also have services and informatics groups. OPPORTUNITY / CHALLENGE What challenge were you trying to address with Brafton? A couple of years ago, we did a perpetual demand generation program where we needed to develop content for strategic engagement. We needed key opinion leadership, expert points of view, and topics at the level of solutions. We also wanted to take a lot of our instrumentation as solutions to our customers and develop content that addressed their pain points to help them navigate through a virtual funnel. SOLUTION What was the scope of their involvement? First, another company helped us do some insight work collecting a lot of internal and external opinions from subject matter experts. We were able to coordinate the topics for discussion and content development. Brafton helped us identify writers in their network, and they’ve been helping us develop that content. We’ve published the content on our site, as well as in third-party publications. What is the team composition? I’ve worked with Tricia (Director of Customer Experience) and Chris (Project Manager), as well as with Shannon (Former Senior Project Manager). Chris and Shannon have moved to different projects, so we started working with other quite good people. Megan (Former Social Media Strategist) and Chris (Creative Director) have helped us manage all of our programmings, and they’ve done a really good job. How did you come to work with Brafton? We heard about Brafton through another company, and this company helped us get organized with them. However, I wasn’t part of the selection process, so I’m not sure how we decided that they were the best fit for us. How much have you invested with them? We’ve spent around $300,000. What is the status of this engagement? We started working together in early 2019, and the engagement is ongoing. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? We’ve used the content that Brafton creates for third-party promotions, and we’ve generated many marketing-qualified leads from there. Around 20% of our leads are generated from all the work that they’ve done. They’ve met our goals and done a great job. How did Brafton perform from a project management standpoint? Project management is Brafton’s strength — they’re really good at that. We’re very clear about what our internal and external deadlines are, and they do their due diligence to make sure that those deadlines are met. What did you find most impressive about them? Brafton’s professionalism and flexibility are impressive. Are there any areas they could improve? I don’t know anything they can improve on. We’re constantly upping the ante for them, and they’ve done great. Do you have any advice for potential customers? Be clear about your expectations and provide them with examples of writing styles that you want to see. Don’t make the assumption that they’re going to provide you with content specifically made for you from the start. They’re not mind-readers, so you have to walk them through the process. It takes them a bit to find writers that fit your style, but once they do, the project runs pretty seamlessly. 5.0 Overall Score They've been great. * 5.0 Scheduling ON TIME / DEADLINES * 4.0 Cost VALUE / WITHIN ESTIMATES * 4.0 Quality SERVICE & DELIVERABLES * 5.0 NPS WILLING TO REFER Web design Branding May 5, 2021 THE PROJECT WEB DESIGN & BRANDING FOR CONSULTANCY COMPANY "The support and contribution we received from the team were outstanding." Web design Branding $10,000 to $49,999 Sep. 2020 - Feb. 2021 see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Project $10,000 to $49,999 Sep 2020 - Feb 2021 Project summary: Brafton revamped a website and designed branding materials for a consultancy company. They were tasked with creating a logo and an e-book, as well as writing articles and conducting a case study for the client. The Reviewer 1-10 Employees Guildford, United Kingdom Dave Phillips CEO, Tecflair Limited Verified THE REVIEW "The support and contribution we received from the team were outstanding." MAY 5, 2021 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Review Feedback summary: Thanks to Brafton's efforts, the client was able to establish an image that resonates with their brand and projects their message. A dependable partner, the team led an organized approach and was receptive to feedback, allowing them to deliver high-quality and personalized designs on time. THE REVIEWER CEO, Tecflair Limited David Phillips Consulting 1-10 Employees Guildford, United Kingdom Online Review The client submitted this review online. Verified THE REVIEW * Background * Challenge * Solution * Results * Ratings The client submitted this review online. BACKGROUND Please describe your company and your position there. I am the owner of a boutique cost optimisation consultancy OPPORTUNITY / CHALLENGE For what projects/services did your company hire Brafton, and what were your goals? The company was expanding and neeed a more professional image, website and supporting marketing material. We wanted our message to be clear and to have a strong process to support our marketing. SOLUTION How did you select this vendor? We found four marketing agencies/individuals and had each pitch to us based on a set of pre-defined requirements. We selected Brafton as they had the strongest portfolio of past work in our space, had an up to date image and approach and ranked close to the top with their own website on Google. They were big enough to have a strong and varied team, whilst not charging the high prices of the biggest agencies. Describe the scope of their work in detail, including any steps and the final deliverables. We agreed a detailed scope of work which covered creating a new logo/graphical imagery, redesign of the website, creating an eBook, a case study and a number of articles/content pieces. Each deliverable was assigned a number of units, which gave us flexibility to modify the brief part way through by switching units from one deliverable to a new one that became a higher priority. How many people from the vendor's team worked with you, and what were their positions? We worked with five different people on the team, with a project manager assigned who ensured that work was pulled together and kept on track. Our account manager was excellent and helped by providing advice and positioning (which was outside the original brief) to ensure our messaging was on-point. We also worked with a designer and a copywriter and the head of the design team at times. RESULTS & FEEDBACK Can you share any outcomes from the project that demonstrate progress or success? The project was 100% successful. We were very pleased with the deliverables and we now have an image that we are confident in and that projects our message. The new website is great and gets good feedback and we have a strong marketing process in place. Describe their project management style, including communication tools and timeliness. As soon as we signed up, we received a login to the project management portal, which clearly showed us the content, progress and contained all versions of the deliverables along with a clear approval/revision process. We also had regular video calls to work through the brief, stay updated on progress and provide feedback. There were some aspects of the design that we didn't like early on and they were happy to provide new ideas and revisions until we were delighted with the result. What did you find most impressive or unique about this company? The support and contribution we received from the team were outstanding - above and beyond the requirement. Are there any areas for improvement or something they could have done differently? No problems, it was a great experience working with Brafton. 5.0 Overall Score Great result, great team! * 5.0 Scheduling ON TIME / DEADLINES Project management and timeliness were excellent * 5.0 Cost VALUE / WITHIN ESTIMATES Good value, happy with the pricing. Not the cheapest, not the most expensive. * 5.0 Quality SERVICE & DELIVERABLES Very professional and innovative * 5.0 NPS WILLING TO REFER I would definitely refer Brafton Content Marketing May 3, 2021 THE PROJECT SEO CONTENT SERVICES FOR TECH CONSULTATION PROVIDER "I get excited about this partnership with each new draft, as Brafton has always brought me outstanding work." Content Marketing Confidential Feb. 2021 - Ongoing see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Project Confidential Feb 2021 - Ongoing Project summary: Brafton is offering SEO services for a tech consultation provider. The client provides instructions and outlines that the vendor will use for keyword-based content creation. The Reviewer 201-500 Employees Memphis, Tennessee Cameron Elliott Brand Manager, Green Mountain Technology Verified THE REVIEW "I get excited about this partnership with each new draft, as Brafton has always brought me outstanding work." MAY 3, 2021 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Review Feedback summary: Brafton not only provides consistent quality pieces, but also improves the amount of content on the client's site by 50%. The vendor has been able to suggest the ideal keyword placements for their outputs, which is also thanks to their strong researching skills. Their deadlines remain transparent. THE REVIEWER Brand Manager, Green Mountain Technology Cam Elliott Consulting 201-500 Employees Memphis, Tennessee Online Review The client submitted this review online. Verified THE REVIEW * Background * Challenge * Solution * Results * Ratings The client submitted this review online. BACKGROUND Please describe your company and your position there. I am the content and design manager of a technology and strategic consultations provider for parcel and LTL shippers. We work with some of the world's largest brands to help them manage their shipping spend from audit and pay, network optimization, opportunity modeling and more. OPPORTUNITY / CHALLENGE For what projects/services did your company hire Brafton? Content marketing is a critical component of our demand generation and growth strategy; however, Google loves consistency, and churning out quality and timely articles, infographics, case studies, white papers, videos, and more is no small feat. I started looking for the right partner to not only help me execute these important content pieces, but also a partner that understood the transportation industry (my readers) in a way that helped showcase my company's industry expertise. SOLUTION How did you select this vendor and what were the deciding factors? After speaking with roughly ten content marketing specialists across the U.S., I felt the most comfortable and confident with Brafton. Overall, they offered the exact content services I was looking for, I was able to speak with their team to understand their level of experience in my industry, and they were very realistic in laying out what they could and could not provide as a partner. They were also very clear about pricing, which was extremely fair compared to the other content providers I was exploring. Describe the project in detail and walk through the stages of the project. During the initial exploration of what a Brafton partnership could look like, we had already settled on what types of content Brafton would assist me with, as well as what those subjects would be. We had a brief kick-off call to setup milestones and assess content/team needs, and then we established a weekly call where we could touchbase on where content was in the pipeline or any lingering questions. Agencies like Brafton are true partnerships – you have to give as good as you get – so I've tried my hardest to collect as much info as possible upfront, as well as to provide clear instructions and outlines for content where possible. I get excited about this partnership with each new draft, as Brafton has always brought me outstanding work. It's clear they do their own homework, and the team has been very clear about expectations, questions, or content/project improvement opportunities. How many resources from the vendor's team worked with you, and what were their positions? For this project, I work with a variety of Brafton's team members, including a helpful account manager and project manager (who are both clear about needs and often provide SEO suggestions/best practices), a stellar content writer that never misses the mark, and an equally stellar graphic designer that helps create visual documents that relate and match my company's brand image. RESULTS & FEEDBACK Can you share any outcomes from the project that demonstrate progress or success? In addition to helping increase our content output by more than 50%, Brafton's quality writing and practices have helped me create more consistent content pieces. In addition, it's clear Brafton has thought through these pieces from an SEO perspective, as they suggest the best keyword placement for content titles, a crosslink strategy for the main site when pieces are published, as well as strong research on their own end for the writing component. As someone that's worked as a content and digital marketing strategist in a marketing agency before, I know these are no small tasks. How effective was the workflow between your team and theirs? Again, Brafton is very clear about needs and milestones. We have never been delayed or missed a deadline, even when I asked to add a project addendum and increase the content deliverables. Brafton is clear about when I will receive drafts, as well as when they require feedback to ensure any requested revisions are completed in a timely manner. To date, I haven't had to request any content revisions, and I think that's largely due to the Brafton team's clear communication and execution. They obviously care about delivering quality components. What did you find most impressive or unique about this company? Overall, I'm impressed with the quality of their writing. I do my best to provide helpful insights, as well as clear instructions as far as what I would like to see in the articles/case studies/white papers, and Brafton listens to that feedback and delivers tenfold. I'm always impressed by their drafts, which are almost always the final documents. Are there any areas for improvement or something they could have done differently? No. This project is my company's first endeavor with Brafton, and because of that we've kept the project relatively focused on key content needs. That strategic focus combined with Brafton's best-in-class execution has lead to a very successful first project, and this is a partnership that I am returning to for continued content execution. 5.0 Overall Score I am returning to Brafton for continued project work. * 5.0 Scheduling ON TIME / DEADLINES The team is extremely flexible, and both the account and project managers are upfront about needs/milestones. * 5.0 Cost VALUE / WITHIN ESTIMATES For everything they provide – and the quality of what they provide – Brafton's pricing is very fair compared to competitors. You get what you pay for. * 5.0 Quality SERVICE & DELIVERABLES Content is thoroughly researched and well executed. * 5.0 NPS WILLING TO REFER Content Marketing Apr 18, 2021 THE PROJECT CONTENT MARKETING FOR TOURISM COMPANY "They have an excellent knowledge of our industry and our market and we appreciate their cooperation and patience." Content Marketing $10,000 to $49,999 May 2018 - Ongoing see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Project $10,000 to $49,999 May 2018 - Ongoing Project summary: To establish their online presence, a tourism company hired Brafton to provide content marketing services. The team generates content and implements strategies for the client's inbound and outbound businesses. The Reviewer 10,001+ Employees Tokyo, Japan Abrar Uppal Senior Manager, JTB Corp. Verified THE REVIEW "They have an excellent knowledge of our industry and our market and we appreciate their cooperation and patience." APR 18, 2021 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Review Feedback summary: A creative partner, Brafton continuously produces valuable content for the client, resulting in an increase in their site's traffic. Their extensive knowledge in the industry, effective collaboration skills, and quick turnaround time allow them to deliver innovative solutions for the client's needs. THE REVIEWER Senior Manager, JTB Corp. Abrar Uppal Hospitality & leisure 10,001+ Employees Tokyo, Japan Online Review The client submitted this review online. Verified THE REVIEW * Background * Challenge * Solution * Results * Ratings The client submitted this review online. BACKGROUND Please describe your company and your position there. I am a Senior Manager at JTB Corp. Global headquarter in Tokyo, Japan. Our company offers a wide variety of products, services, and solutions ranging from business travel, MICE, and employee benefits to publishing, merchandising, and digital solutions. Our company has about 20,000 employees in 30 countries, and we serve individual clients and B2B partners around the world. OPPORTUNITY / CHALLENGE For what projects/services did your company hire Brafton? We have been working with BRAFTON to build content creation strategies to create the international identity for our Global Inbound and Outbound businesses. We rely on BRAFTON to be creative in content development. What were your goals for this project? We aim to increase and strengthen the awareness of our business segments. We were seeking to create a variety of content for our Global inbound & outbound business segments. We were seeking a partner who understands the needs of our global clients and connects the dots to help us create exciting content. SOLUTION How did you select Brafton? Our team searched the number of companies in Japan and abroad. We started with a list of 7 companies based in Japan and the United States and narrowed it down to 2 after receiving their initial pitches. Being stationed in Japan and not knowing about this company, honestly, it was not an easy decision to select an unknown partner in the U.S for our project. Still, after having an e-meeting with BRAFTON, we felt a vital sign of willingness to work alongside our team made it easy for us to work with them. Describe the scope of their work in detail. After selecting BRAFTON as our business partner, we had a series of e-meetings explaining our businesses, goals, and JTB's company brand. Both sides were eager to know more about their ins and out of our work and our companies. After sharing the initial thoughts of our plan, they worked with us on creating the content strategies for our global inbound and outbound businesses. The understanding and teamwork brought us to this point, and today, we have gathered great content for our B2B clients. What was the team composition? We have worked closely with several team members in 4 different States, and I believe there were more than six members involved in our project and the size of their team remains the same till today. RESULTS & FEEDBACK Can you share any outcomes from the project that demonstrate progress or success? Since the beginning of our partnership with BRAFTON we have experienced valuable content for our businesses. We have experienced tremendous traffic to our websites, social media sites. How effective was the workflow between your team and theirs? Everyone assigned to our project is straightforward to communicate with, and we always exchange ideas regularly. We connected via e-meetings at least once a month. They met timelines swiftly. And they shared the final material via their internal portal system, a convenient and time-saving tool. What did you find most impressive about this company? They have an excellent knowledge of our industry and our market and we appreciate their cooperation and patience. I like their efforts to be flexible with us and loved the solutions offered during difficult times. We have worked with other companies in the United States, but this was an exemplary collaboration. Because of their tremendous help and support, we recently have extended our content creation contract with BRAFTON. Are there any areas for improvement? Of course, things can always be done differently, but we are satisfied with their understanding and exceptional support to our people under the circumstances. We prefer quality over speed, and I am proud to say that we have supported us and help to present great content to our business partners. 5.0 Overall Score * 5.0 Scheduling ON TIME / DEADLINES 5 Star * 5.0 Cost VALUE / WITHIN ESTIMATES 5 Star * 5.0 Quality SERVICE & DELIVERABLES 5 Star * 5.0 NPS WILLING TO REFER Content Marketing Apr 5, 2021 THE PROJECT CONTENT CREATION FOR PLANNING & ANALYTICS CONSULTING "Brafton takes our outlines or slides, breaks them down, and delivers exactly what we are looking for." Content Marketing $10,000 to $49,999 Feb. 2019 - Ongoing see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 4.5 Willing to refer: 5.0 The Project $10,000 to $49,999 Feb 2019 - Ongoing Project summary: A planning and analytics company needed to create content to help push their ideas out to prospects and clients. They chose Brafton to provide the necessary services. The Reviewer 11-50 Employees Irvine, California Tori Hvizdak Marketing Manager, Allitix Verified THE REVIEW "Brafton takes our outlines or slides, breaks them down, and delivers exactly what we are looking for." APR 5, 2021 5.0 Quality: 5.0 Schedule: 5.0 Cost: 4.5 Willing to refer: 5.0 The Review Feedback summary: Thanks to the efforts of the Brafton team, the company's SEO significantly improved, their campaigns are more impactful, and their messaging is more meaningful. The company will continue working with the team as they continue to expand because they consistently exceed expectations. THE REVIEWER Marketing Manager, Allitix Tori Hvizdak Business services 11-50 Employees Irvine, California Online Review The client submitted this review online. Verified THE REVIEW * Background * Challenge * Solution * Results * Ratings The client submitted this review online. BACKGROUND Please describe your company and your position there. Quite simply, we are “all in” on client success. Allitix was founded in 2017 to focus on providing the best experience for all stakeholders: management teams, project teams, and employees. Our focus is delivering high-value industry solutions through connected planning & analytics. The team has an average of 15 years of consultative experience and over 60 successful projects. We bring data, people and plans together. I am the Marketing Manager at Allitix. I handle all things marketing: the website, social media, events, sales collateral, sales messaging, etc. OPPORTUNITY / CHALLENGE For what projects/services did your company hire Brafton? My company hired Brafton to create the content we needed to elevate our consulting to the next level. We have so many brilliant people and ideas, but we don't always have the time to push those ideas out to prospects and clients. Writing for internal business process and analytics can be tricky and it takes time and skill. With Brafton, I can utilize my brilliant consultants and their expertise to bring ideas to Brafton, and they will create content around their ideas. They have the technical writing skill to write about difficult topics but make it interesting to read. Brafton has the marketing skill to make content that can be hard to portray very readable and interesting for clients and prospects. What were your goals for this project? The goals were to have content for our website and campaigns that were well written and got out message across. This would bring our campaigns to the next level, spread brand awareness and encourage new business. SOLUTION How did you select Brafton? We selected Brafton after speaking with them and trusting them with the process. We are a smaller organization so we wanted to be sure we were spending our money with a company that understood our goals. I can't remember now who else we considered or how many other vendors there were. During the decision making process I was involved, our Solution and Innovation Director was involved, and the CEO was involved. Describe the scope of their work in detail. The scope has remained mostly context creation and SEO work. Brafton has done a lot of creative work and some tracking and reporting. I have been involved in the process by providing materials, providing the guidelines of what we wanted, giving feedback, passing on new projects, etc. Brafton has been responsible for taking our ideas and information, and creating blogs, videos, articles etc. What was the team composition? The people on the team have changed but normally there are 3 people working with us! There will be more working with us on our most recent project because we are doing an informational video and that is a new team. RESULTS & FEEDBACK Can you share any outcomes from the project that demonstrate progress or success? Our SEO has boosted tremendously, our campaigns are more significant, our messaging is more impactful, we would have a much harder time marketing our services without Brafton. Our software parter, Anaplan, has appreciated our content and it is always good to differentiate ourselves as a partner. The work Brafton does has continued to exceed our expectations and we will continue to use them moving forward as we continue to grow! How effective was the workflow between your team and theirs? Normally, it is just me from the Allitix team. There may be the lead consultant on the call or someone that is helping with a current campaign on the calls. Brafton has been great about scheduling and keeping our projects on track. Feedback has never been an issue, they just listen and adjust. We have never had a problem communicating. What did you find most impressive about this company? They can take a base idea or topic and elevate it to the next level. Consulting in data analytics and planning processes can be hard to express to people that aren't in the industry. Brafton takes our outlines or slides, breaks them down and delivers exactly what we are looking for. Are there any areas for improvement? Not that I can think of! 5.0 Overall Score * 5.0 Scheduling ON TIME / DEADLINES * 4.5 Cost VALUE / WITHIN ESTIMATES * 5.0 Quality SERVICE & DELIVERABLES * 5.0 NPS WILLING TO REFER Digital Marketing Content Marketing Mar 23, 2021 THE PROJECT CONTENT MARKETING FOR MARKETING TECHNOLOGY CONSULTANCY “They develop content that is so valuable for our business.” Digital Marketing Content Marketing $50,000 to $199,999 Sep. 2019 - Ongoing see more 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Project $50,000 to $199,999 Sep 2019 - Ongoing Project summary: Brafton writes on-brand blog posts for a marketing technology consultancy. They conduct keyword research and create engaging content that matches the client’s voice and follows brand guidelines. The Reviewer 51-200 Employees Warwick, New York Heather Osteen Marketing Communications and Brand Manager, GeekHive Verified THE REVIEW “They develop content that is so valuable for our business.” MAR 23, 2021 5.0 Quality: 5.0 Schedule: 5.0 Cost: 5.0 Willing to refer: 5.0 The Review Feedback summary: Brafton creates high-quality content that increases traffic and provides valuable information for the readers. The client almost never has to make changes to their final drafts. Consequentially, internal stakeholders are very happy with their work and they plan to expand the engagement. THE REVIEWER Marketing Communications and Brand Manager, GeekHive Heather Osteen IT Services 51-200 Employees Warwick, New York Phone Interview A Clutch analyst personally interviewed this client over the phone. Verified THE REVIEW * Background * Challenge * Solution * Results * Ratings A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript. BACKGROUND Introduce your business and what you do there. I’m the communications manager of a marketing technology consultancy. OPPORTUNITY / CHALLENGE What challenge were you trying to address with Brafton? The business shifted focus in 2019, so our marketing efforts needed to change. Brafton was brought on board to fulfill our need for top-of-the-funnel content on our website. SOLUTION What was the scope of their involvement? As we changed our brand messaging, we outlined how we wanted them to get our ideas across and provided some guidelines. Brafton does keyword research and writes regular blog posts to help us become more visible. For the most part, they focus on marketing technology topics. For example, they’ve written blogs about “Modern Market for Traditional Financial Services” and “Marketing Automation is Transforming How We Reach People.” What is the team composition? We’re regularly in contact with four people, including one writer, a chief editor, a project manager, and a content strategist. How did you come to work with Brafton? Brafton was brought on board before I was hired. How much have you invested with them? We spend about $80,000 annually (approximately $160,000 in total), but we expect that to increase as we expand our engagement. What is the status of this engagement? I started working with them in September 2019 and the project is ongoing. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? Brafton has surpassed my expectations. They’ve done an incredible job at taking the information I gave them and owning the new brand messaging and voice. They’ve been able to emulate our style, while successfully putting their own spin on it. Whenever we receive a new piece, I can’t wait to read the content that they write. I never have to change more than a word here or there. The research they do is on-point. They develop content that is so valuable for our business. Not only can we post their articles to increase traffic, but we can also use their content for social media and sales enablement tools. As a result, they’re helping us establish our position in the market. Now we’re looking to increase our investment in them because they’ve blown it out of the water. Our CEO thinks their work is amazing. How did Brafton perform from a project management standpoint? I look forward to every meeting with them. We communicate with them via email, Google Docs, Google Sheets, and Google Hangouts. What did you find most impressive about them? They listen to our needs and work hard to create content that aligns with our brand messaging. When we shifted our brand messaging, they took the information I provided and adjusted as needed. They’re really good at what they do. Are there any areas they could improve? No, I think the world of them. Do you have any advice for potential customers? Gather all the information and guidelines that you want to share with them and be honest about whether or not you’re happy with their work. Do that, and you’ll be successful. 5.0 Overall Score * 5.0 Scheduling ON TIME / DEADLINES * 5.0 Cost VALUE / WITHIN ESTIMATES * 5.0 Quality SERVICE & DELIVERABLES * 5.0 NPS WILLING TO REFER * 1 * 2 * 3 * next * last VERIFICATION Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services. Learn more GOLD VERIFIED Business Entity Business Entity Name Brafton, Incorporated Status Active Jurisdiction of Formation Delaware ID 000967619 Date of Formation December 31, 2007 Source Massachusetts Secretary of State Last Updated March 4, 2021 Payment & Legal Filings Bankruptcy No Tax Lien Filings 0 Judgement Filings 0 Collections Count 0 Source Experian Full Business Credit Report Last Updated March 4, 2021 Client Reviews VERIFIED CLIENT REVIEWS 28 OVERALL REVIEW RATING 4.8 Source Clutch LAST UPDATED November 11, 2022 * © 2023 Clutch * Terms of Service * Privacy * We updated our Terms of Service on August 4, 2022. 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