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Frequently Asked Questions
After moving to Flodesk my emails started to go to spam. What should I do?


AFTER MOVING TO FLODESK MY EMAILS STARTED TO GO TO SPAM. WHAT SHOULD I DO?

An overview of how spam filters work, why emails land in spam, and how
whitelisting can help you
Written by Petra Molnar
Updated over a week ago

So you decided this was it: You were ready to start sending beautiful emails
people love to get—and that are just as easy to create and send. You waved
goodbye to your old email marketing provider, joined Team Flodesk, created your
first gorgeous email campaign, hit send and then...crickets.



Until one of your subscribers broke the news:

Your email landed in their junk folder. 🗑



Why did my email land in spam?

Is there anything I can do to avoid it next time?



We get asked these questions a lot here at Flodesk, so rest assured that it’s
not just happening to you. Email going to spam is a common issue anytime you
move to any new email marketing platform, whether you’re moving from ConvertKit
to Flodesk or MailChimp to Mad Mimi. Happily, there are steps you can take to
get your emails out of spam and into your subscribers’ inboxes. We created the
following guide to show you how.



Before we show you how to get your emails out of spam through a process called
whitelisting, it’s helpful to understand why emails end up in spam in the first
place.




WHY DO EMAILS LAND IN SPAM?

As diverse and amazing as your email subscribers are, so are the email service
providers they use.



Need proof?



Go to your Audience > Subscribers dashboard to see for yourself. Scroll through
the list and you’ll probably see a rainbow of email accounts, including
gmail.com, outlook.com and yahoo.com addresses, to name a few. You’ll even find
email addresses from custom domains.



All of these email service platforms work slightly differently. But their main
goal is the same: to provide their users with the best email experience,
including protecting their accounts from harm and filtering out certain emails
as spam.



But why would they filter out my email as spam now?

I’ve been sending emails to my subscribers for months—or even years—without any
problems.



Well, actually, that’s the exact reason why they do it.



If you’ve been emailing your list from another email marketing platform for a
while—think MailChimp, ActiveCampaign—then the spam filters have learned to let
your emails through as safe. They learned this based on the positive actions
your subscribers took in the past. Like opening and clicking links in your
emails.



But when you switched over to Flodesk, now your emails are coming via Flodesk’s
servers. This is something new and unexpected. Your subscriber’s email provider
may wonder if it's a hack. And to protect their subscriber's inbox, they may
deliver the message to the junk folder.



You see, the spam filters need to learn again to let your emails through as
safe. And that goes for all email marketing platforms, not only when you switch
to Flodesk. You can help spam filters learn faster by asking your subscribers to
whitelist your email address or domain.




WHAT IS WHITELISTING AND HOW CAN IT HELP



When an email address or domain gets whitelisted, it means that they’re marked
as a safe sender so their emails aren’t automatically marked as spam. The
process to whitelist an email address or domain varies by provider but is super
easy to do. Let’s take a look at how to do it in Gmail.




HOW TO WHITELIST AN EMAIL IN GMAIL



Follow the steps below to whitelist a specific email address or domain in Gmail
so these emails don’t go to Spam.



 1. Go to your Gmail account

 2. Click the gear icon in the top-right, then select Settings

 3. Click the Filters and Blocked Addresses tab

 4. Click Create a New Filter

 5. In the pop-up window, enter the email address or domain (e.g., @flodesk.com)
    that you want whitelisted in the From field

 6. Click Create Filter

 7. Check "Never send it to Spam"

 8. Click Create Filter

This is a strong signal to email providers—i.e., Gmail, Outlook, Yahoo—that your
recipients see you as a safe source. And they’ll generally deliver your emails
to their clients’ inboxes—unless other spam triggers are detected.



If you’re just getting started on Flodesk, you may want to copy and paste the
whitelist instructions above and share them with your list to ensure they get
your emails. Or you can include it in one of your first few welcome sequence
emails as a best practice for your subscribers.





LET'S SUM IT UP

If you switch email marketing providers, it's not uncommon that some of your
emails land in spam in the beginning. Your recipients' email servers need to
learn that your emails are still safe—though they are being sent via a new
marketing platform like Flodesk.



If you ask your subscribers to add your email address to their Contacts list or
Address book—this is called whitelisting—that can ensure that the spam filters
let your email through as safe the next time you email them. Your deliverability
(that is, the number of emails that land in subscribers’ inboxes) should be back
to normal within a few weeks of regular emailing.






MORE TO LEARN:

 * Design a welcome email

 * How to create a Lead Magnet automation

 * How to troubleshoot your opt-in system if your emails aren't coming through



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We'd love to hear about your recent experience when searching for solutions to
issues in the Flodesk Help Center (Knowledge Base). With your feedback, we can
improve our knowledge base with new and better ways to help you succeed!



Please do not submit support tickets and feature requests via this feedback
form.



Share your feedback







If you need technical assistance, please submit a support ticket via email at
support@flodesk.com mentioning your Flodesk account login email with a detailed
description of your problem.



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Do you have an idea for a feature that will help improve Flodesk for you and
other members? Our Product team would love to hear from you.

Submit a feature request here.



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