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Brand Marketing Brand Genius Brandweek Challenger Brands Food & Beverage Gaming
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Brand Marketing
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Sports Marketing Sustainability Travel & Transportation


ADVERTISING NEWS


A FORTUNE—AND AN AD? HOW ONE COMPANY IS PENETRATING CHINESE RESTAURANTS


OPEN FORTUNE RECENTLY PARTNERED WITH CAPITAL ONE

Open Fortune's recent campaign with Capital One went viral on social
media.Anthony Randazzo, 1028 Photography
By Diana Pearl

August 28, 2018

Turn raw social media metrics into strategies that drive impact. Learn how at
Social Media Week, this April 9–11 in NYC. Register today to save 35% on your
pass.

The future includes an ad—at least, according to millions of fortune cookies
currently being rolled out in Chinese restaurants across the country. These
cookies are the work of Open Fortune, a company that prints ads on the other
side of those slips of paper you find inside fortune cookies, putting marketing
into what has long been an ad-free experience.

Open Fortune’s product has already caught wind on social media: A tweet
featuring one of its ad-covered fortunes has received over 10,000 likes, and a




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DIANA PEARL

 * @dianapearl_
 * diana.pearl@adweek.com

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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