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For Brands For Game Devs For Communities Company Blog Contact IT ALL STARTS WITH COMMUNITY Work with Discord communities to mobilise their masses of superfans in and around the game. Start Campaign 120% Communities Terence John Iron clad Complete Steve Harrison Walo Gamerz Ongoing IGNITING PARTNERSHIPS Work with our data, skilled team and tailored creative strategy to drive acquisition campaigns on Discord. With over 35 million members in our network, our Spark platform suggests the most relevant communities for our team to activate for you, targeting by context, demographic, game genre, behaviour, interests and keywords. Learn More * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * UGC COMPETITIONS UGC as an acquisition channel! Maximise Discord's engagement by briefing the most loyal fans to create your content and use the best across other marketing channels. Where else can you go straight to hardcore COD gamers or drill music fans to create your content? Passionate Unique Authentic SPONSOR TOURNAMENTS Show up in e-sports without the high prices. Be part of the conversation and drive action by sponsoring Fortnite, Valorant, Call of Duty or more tournaments. Learn More OUR SECRET SAUCE What's powering our high-performing campaigns? Get in touch CONTENT We translate a business objective into a message that resonates with an individual Discord community, at scale. COMMUNITIES Our unrivalled network of 35mil+ members provides the reach for campaigns. DATA Trial and error. Trial and error. Now we're in a place where we know what converts and with which communities. NATIVES Our team lives and breathes Discord, understanding how to integrate brands effectively without rejection. Testimonials SOLVING HUGE PROBLEMS FOR HUGE BRANDS * "Discord has always been a channel I wanted to test advertising on, but couldn't figure out the best way to do it. That's where Wildfire came in." Andrew Bender As. Product Marketing Manager, World of Warships "Wildfire are to this day our most efficient solution for Discord community growth. They bring exactly the right audiences to our server & surpass expectations with each activation." Laurent Denis Senior Marketing Manager, Gunzilla Games "I have been looking for a long time for a service like this that allows not only to collaborate between Discord servers but also to share in the profits. Thank you!" Miguel Pugnali Community Manager, Game Station Studio "The Wildfire team know Discord inside out and were instrumental in putting together our early growth strategy." Fredie Hickman Co-founder & CEO, Hyper SQ * "Discord has always been a channel I wanted to test advertising on, but couldn't figure out the best way to do it. That's where Wildfire came in." Andrew Bender As. Product Marketing Manager, World of Warships "Wildfire are to this day our most efficient solution for Discord community growth. They bring exactly the right audiences to our server & surpass expectations with each activation." Laurent Denis Senior Marketing Manager, Gunzilla Games "I have been looking for a long time for a service like this that allows not only to collaborate between Discord servers but also to share in the profits. Thank you!" Miguel Pugnali Community Manager, Game Station Studio "The Wildfire team know Discord inside out and were instrumental in putting together our early growth strategy." Fredie Hickman Co-founder & CEO, Hyper SQ * "Discord has always been a channel I wanted to test advertising on, but couldn't figure out the best way to do it. That's where Wildfire came in." Andrew Bender As. Product Marketing Manager, World of Warships "Wildfire are to this day our most efficient solution for Discord community growth. They bring exactly the right audiences to our server & surpass expectations with each activation." Laurent Denis Senior Marketing Manager, Gunzilla Games "I have been looking for a long time for a service like this that allows not only to collaborate between Discord servers but also to share in the profits. Thank you!" Miguel Pugnali Community Manager, Game Station Studio "The Wildfire team know Discord inside out and were instrumental in putting together our early growth strategy." Fredie Hickman Co-founder & CEO, Hyper SQ FREQUENTLY ASKED QUESTIONS How does Wildfire target audiences? Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance. What ad formats are available? Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions, and channel tenancies. This would be a mixture of text + assets to form community posts, that always have push notifications attached to drive impact. Do you manage campaigns? For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place. What campaign analytics are offered? We report on impressions where possible, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available. These are reported on shared dashboards so you can check any time. How do you ensure brand safety? We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage. Can you provide case studies? Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign. WILDFIRE INSIGHTS What Discord's Embedded App SDK Means for Game Developers Game developers understand the importance of reaching a wide and engaged audience. Discord, with its vibrant and dynamic community of around 200 million monthly active users, offers an unparalleled platform to showcase new games and connect with players. Logan Jory 30 July 2024 • 9 mins Boost Your Discord Game with Wildfire: Market Your Activity Across Discord As a game developer, you understand the importance of reaching a wide and engaged audience. Discord, with its vibrant and dynamic community, offers an unparalleled platform to showcase your game and connect with players. At Wildfire, we specialize in helping developers like you market your activities across Discord, ensuring your game gains the visibility and engagement it deserves. With the recent introduction of the Embedded App SDK, now is the perfect time to integrate and promote your game on Discord. Logan Jory 17 June 2024 • What Is Discord and What Is It Used For? Uncover the potential of Discord, a fast-growing social media hub with 563 million users, revolutionizing how brands connect with audiences through community-focused, real-time interactions. Logan Jory 22 April 2024 • 5 mins FINALLY, A WAY TO REACH DISCORD COMMUNITIES. Interested in discussing options with the team? Get in touch. Get Started Enabling brands and game developers to reach and engage Discord communities authentically and at scale. info@getwildfire.gg As featured in Copyright 2024 Certainly Stuff Ltd. All rights reserved. Home For Brands For Communities Contact Us Company Blog Terms of Service Privacy Policy