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IT ALL STARTS WITH


COMMUNITY

Work with Discord communities to mobilise their masses of superfans in and
around the game.

Start Campaign

120%



Communities

Terence John

Iron clad

Complete

Steve Harrison

Walo Gamerz

Ongoing




IGNITING

PARTNERSHIPS

Work with our data, skilled team and tailored creative strategy to drive
acquisition campaigns on Discord.

With over 35 million members in our network, our Spark platform suggests the
most relevant communities for our team to activate for you, targeting by
context, demographic, game genre, behaviour, interests and keywords.

Learn More



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UGC




COMPETITIONS

UGC as an acquisition channel! Maximise Discord's engagement by briefing the
most loyal fans to create your content and use the best across other marketing
channels.

Where else can you go straight to hardcore COD gamers or drill music fans to
create your content?

Passionate




Unique




Authentic



SPONSOR

TOURNAMENTS

Show up in e-sports without the high prices. Be part of the conversation and
drive action by sponsoring Fortnite, Valorant, Call of Duty or more tournaments.

Learn More





OUR


SECRET


SAUCE

What's powering our high-performing campaigns?

Get in touch



CONTENT

We translate a business objective into a message that resonates with an
individual Discord community, at scale.

COMMUNITIES

Our unrivalled network of 35mil+ members provides the reach for campaigns.

DATA

Trial and error. Trial and error. Now we're in a place where we know what
converts and with which communities.

NATIVES

Our team lives and breathes Discord, understanding how to integrate brands
effectively without rejection.

Testimonials

SOLVING

HUGE PROBLEMS

FOR HUGE BRANDS



 * "Discord has always been a channel I wanted to test advertising on, but
   couldn't figure out the best way to do it. That's where Wildfire came in."
   
   Andrew Bender
   
   As. Product Marketing Manager, World of Warships
   
   
   
   "Wildfire are to this day our most efficient solution for Discord community
   growth. They bring exactly the right audiences to our server & surpass
   expectations with each activation."
   
   Laurent Denis
   
   Senior Marketing Manager, Gunzilla Games
   
   
   
   "I have been looking for a long time for a service like this that allows not
   only to collaborate between Discord servers but also to share in the profits.
   Thank you!"
   
   Miguel Pugnali
   
   Community Manager, Game Station Studio
   
   
   
   "The Wildfire team know Discord inside out and were instrumental in putting
   together our early growth strategy."
   
   
   
   
   Fredie Hickman
   
   Co-founder & CEO, Hyper SQ
   
   

 * "Discord has always been a channel I wanted to test advertising on, but
   couldn't figure out the best way to do it. That's where Wildfire came in."
   
   Andrew Bender
   
   As. Product Marketing Manager, World of Warships
   
   
   
   "Wildfire are to this day our most efficient solution for Discord community
   growth. They bring exactly the right audiences to our server & surpass
   expectations with each activation."
   
   Laurent Denis
   
   Senior Marketing Manager, Gunzilla Games
   
   
   
   "I have been looking for a long time for a service like this that allows not
   only to collaborate between Discord servers but also to share in the profits.
   Thank you!"
   
   Miguel Pugnali
   
   Community Manager, Game Station Studio
   
   
   
   "The Wildfire team know Discord inside out and were instrumental in putting
   together our early growth strategy."
   
   
   
   
   Fredie Hickman
   
   Co-founder & CEO, Hyper SQ
   
   

 * "Discord has always been a channel I wanted to test advertising on, but
   couldn't figure out the best way to do it. That's where Wildfire came in."
   
   Andrew Bender
   
   As. Product Marketing Manager, World of Warships
   
   
   
   "Wildfire are to this day our most efficient solution for Discord community
   growth. They bring exactly the right audiences to our server & surpass
   expectations with each activation."
   
   Laurent Denis
   
   Senior Marketing Manager, Gunzilla Games
   
   
   
   "I have been looking for a long time for a service like this that allows not
   only to collaborate between Discord servers but also to share in the profits.
   Thank you!"
   
   Miguel Pugnali
   
   Community Manager, Game Station Studio
   
   
   
   "The Wildfire team know Discord inside out and were instrumental in putting
   together our early growth strategy."
   
   
   
   
   Fredie Hickman
   
   Co-founder & CEO, Hyper SQ
   
   

FREQUENTLY ASKED

QUESTIONS

How does Wildfire target audiences?

Contextually – niche audiences in niche communities, through zero-party survey
data showing interests, and location. When onboarding communities to the
platform, we get this data and assess each community's content to tag them
appropriately for campaigns, as well as assessing a community's past
performance.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament
sponsorships, announcements, giveaways, UGC competitions, and channel tenancies.




This would be a mixture of text + assets to form community posts, that always
have push notifications attached to drive impact.

Do you manage campaigns?

For all campaigns, we track performance by community and optimise based on
approach and community, as a fully-managed service with regular client reporting
in place.

What campaign analytics are offered?

We report on impressions where possible, clicks, engagements
(mentions/reactions), conversions and brand uplift studies are also available.
These are reported on shared dashboards so you can check any time.

How do you ensure brand safety?

We vet communities during onboard to assess content suitability and activity
levels, and ensure a community's mods and Wildfire staff are watching closely
during brand activations, and using the latest tools to automod to ensure
coverage.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our
creative strategy and audience network across Discord so you can get a leg up on
your first campaign.

WILDFIRE

INSIGHTS

What Discord's Embedded App SDK Means for Game Developers

Game developers understand the importance of reaching a wide and engaged
audience. Discord, with its vibrant and dynamic community of around 200 million
monthly active users, offers an unparalleled platform to showcase new games and
connect with players.

Logan Jory

30 July 2024

•

9 mins

Boost Your Discord Game with Wildfire: Market Your Activity Across Discord

As a game developer, you understand the importance of reaching a wide and
engaged audience. Discord, with its vibrant and dynamic community, offers an
unparalleled platform to showcase your game and connect with players. At
Wildfire, we specialize in helping developers like you market your activities
across Discord, ensuring your game gains the visibility and engagement it
deserves. With the recent introduction of the Embedded App SDK, now is the
perfect time to integrate and promote your game on Discord.

Logan Jory

17 June 2024

•



What Is Discord and What Is It Used For?

Uncover the potential of Discord, a fast-growing social media hub with 563
million users, revolutionizing how brands connect with audiences through
community-focused, real-time interactions.

Logan Jory

22 April 2024

•

5 mins

FINALLY, A WAY TO REACH DISCORD COMMUNITIES.

Interested in discussing options with the team? Get in touch.

Get Started




Enabling brands and game developers to reach and engage Discord communities
authentically and at scale.

info@getwildfire.gg

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