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LIVING CONSUMER INTELLIGENCE

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On-demand access to an ever-growing source of consumer insights. Always-on
audience research to over 26 million panel members in 55 markets.

We call it living data.


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EXPLORE

Actionable answers from your audience - from syndicated data and in-depth custom
research to quick surveys and polls.


PLAN

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competition, with daily updates.


Client success stories


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Our pioneering solutions help the world’s most recognised brands, media owners,
and agencies to explore, plan, activate and track better marketing activities.

YouGov works continuously to remain the biggest, most representative and most
connected proprietary panel in the market.

The Pew Research Center study concluded that YouGov “consistently outperforms
competitors on accuracy”, highlighting the credible, robust nature of our
connected consumer insights. Meltwater 2022 report concluded that YouGov is the
most quoted research company in the world.

"Being able to tap into YouGov’s suite of products allowed us to evaluate and
directly attribute the increase in brand awareness for Coors Banquet... using
YouGov BrandIndex for brand health tracking, combined with YouGov Profiles"

Matt Slater, Senior Manager, Marketing Insights at Molson Coors

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DBS PayLah! and Visa top YouGov’s brand equity ranking of payment providers in
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What are Britons top travel destinations for 2024?



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Public predictions – Who will win the Super Bowl?



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New Cadbury ad reviewed by consumers - half say it made them happy



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Could TikTok and Tokopedia’s partnership be a game-changer for Indonesia’s
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From traditions to tattoos: Ad testing Heinz’ recent marketing campaign with
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At the heart of our company is a global online community, where millions of
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