www.itcosmetics.com
Open in
urlscan Pro
104.16.251.136
Public Scan
URL:
https://www.itcosmetics.com/makeup/face-makeup/foundation
Submission: On June 20 via api from US — Scanned from DE
Submission: On June 20 via api from US — Scanned from DE
Form analysis 8 forms found in the DOM
Name: localization — POST /on/demandware.store/Sites-itcosmetics-us-Site/en_US/Page-Submit
<form action="/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Page-Submit" method="POST" name="localization" data-component="global/Form" class="c-form "
data-component-options="{"clearFormOnSuccess":false,"text":{"offlineErrorMessage":"Network error. Please check your Internet connection and try again."}}"
data-analytics="{"category":"country selector","action":"validate","label":"header","extraData":{"event_name":"country_selector_validate","click_area":"header"}}"
data-has-active-csrf="true">
<div data-component="global/Select" data-component-options="{}" class=" c-field c-select h-hidden" data-js-field-component="true"> <label class="h-text-size-14 h-text-bold c-select__label" for="country-088737">Select your location</label> <select
data-js-field="true" name="country" class=" c-select__field" id="country-088737" pattern="^[A-Z]{2}$" data-error-pattern="<span data-js-error-message class="h-show-for-sr">Error : </span>Wrong format" maxlength="2"
data-js-anchor="true">
<option value="US" selected="selected"> United States </option>
</select> </div>
<div data-onecurrency-block="">
<div class="h-text-bold h-text-size-14">Change currency</div>
<p class="h-text-size-14">There is only one currency available for your location: <strong data-onecurrency-label="">$ - USD</strong></p>
</div>
<div class="h-hidden" data-currency-block="">
<div data-component-force="small" data-component="global/Select" data-component-options="{}" class="c-field c-select m-active" data-js-field-component="true" data-component-id="n_qua3rzsc3v9"> <label
class="h-text-size-14 h-text-bold c-select__label" for="currency-045402">Change currency</label>
<div class="c-select__container"><select data-js-field="true" name="currency" class=" c-select__field" id="currency-045402" pattern="^[A-Z]{3}$"
data-error-pattern="<span data-js-error-message class="h-show-for-sr">Error : </span>Wrong format" maxlength="3">
<option value="USD" selected="selected"> $ - USD </option>
</select></div>
</div>
</div>
<div data-onelanguage-block="">
<div class="h-text-bold h-text-size-14">Change language</div>
<p class="h-text-size-14">There is only one language available for your location: <strong data-onelanguage-label="">English</strong></p>
</div>
<div class="h-hidden" data-language-block="">
<div data-component-force="small" data-component="global/Select" data-component-options="{}" class="c-field c-select m-active" data-js-field-component="true" data-component-id="n_pygmb3hrph"> <label
class="h-text-size-14 h-text-bold c-select__label" for="language-008402">Change language</label>
<div class="c-select__container"><select data-js-field="true" name="language" class=" c-select__field" id="language-008402" pattern="^[a-z]{2}$"
data-error-pattern="<span data-js-error-message class="h-show-for-sr">Error : </span>Wrong format" maxlength="2">
<option value="en" selected="selected"> English </option>
</select></div>
</div>
</div>
<div class="h-text-justify-content-center c-field" data-js-field-component="true"> <button type="submit" class="m-expand c-button" disabled="disabled" name="apply">Apply</button> </div> <input type="hidden" name="form_id" value="localization">
</form>Name: simpleSearch — GET /search
<form class="c-simple-search m-secondary" action="/search" method="get" name="simpleSearch" role="search" data-component="global/SimpleSearch"
data-component-options="{"apiUrl":"/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Search-GetSuggestions?q=","suggestionsMinChars":3,"useOverlay":true,"showClearButton":true,"autofocus":false,"searchAriaLabel":"Suggestions are available after the search box","isAutocompletion":false}"
data-component-force="" data-component-id="o_xp2lz96ud6">
<div class="c-simple-search__input-group"> <input class="c-simple-search__field" aria-autocomplete="both" aria-controls="simpleSearchResults-068200" aria-expanded="false" autocomplete="off" aria-haspopup="dialog" data-js-search-input=""
id="simpleSearch-068200" role="combobox" name="q" placeholder=" " type="text" value=""> <label class="c-simple-search__search-label" for="simpleSearch-068200">Search</label> <button class="c-simple-search__button" data-js-search-submit=""
type="submit"> <span class="c-simple-search__button-text">Search</span> </button> <button class="c-simple-search__close-button" data-js-search-close="" type="button"> <span class="c-simple-search__close-button-text">Close</span> </button>
<button class="c-simple-search__clear-button" data-js-search-clear="" type="button"> <span class="c-simple-search__clear-button-text">Clear</span> </button> <input type="hidden" value="" name="lang"> </div>
<div class="h-show-for-sr" aria-live="polite" aria-atomic="true" data-js-header-search-aria=""></div>
<div class="c-simple-search__results">
<div class="c-simple-search__results-group" data-js-search-results-group="">
<div data-js-search-results="" id="simpleSearchResults-068200" role="dialog" class="c-simple-search__results-container"></div>
</div>
</div>
</form>Name: localization — POST /on/demandware.store/Sites-itcosmetics-us-Site/en_US/Page-Submit
<form action="/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Page-Submit" method="POST" name="localization" data-component="global/Form" class="c-form "
data-component-options="{"clearFormOnSuccess":false,"text":{"offlineErrorMessage":"Network error. Please check your Internet connection and try again."}}"
data-analytics="{"category":"country selector","action":"validate","label":"burger menu","extraData":{"event_name":"country_selector_validate","click_area":"burger menu"}}"
data-has-active-csrf="true" data-component-id="o_a36wg4ht5po">
<div data-component="global/Select" data-component-options="{}" class="c-field c-select h-hidden m-active" data-js-field-component="true" data-component-id="n_ja8630wt2sd"> <label class="h-text-size-14 h-text-bold c-select__label"
for="country-088737-065557">Select your location</label>
<div class="c-select__container"><select data-js-field="true" name="country" class=" c-select__field" id="country-088737-065557" pattern="^[A-Z]{2}$"
data-error-pattern="<span data-js-error-message class="h-show-for-sr">Error : </span>Wrong format" maxlength="2" data-js-anchor="true">
<option value="US" selected="selected"> United States </option>
</select></div>
</div>
<div data-onecurrency-block="">
<div class="h-text-bold h-text-size-14">Change currency</div>
<p class="h-text-size-14">There is only one currency available for your location: <strong data-onecurrency-label="">$ - USD</strong></p>
</div>
<div class="h-hidden" data-currency-block="">
<div data-component-force="small" data-component="global/Select" data-component-options="{}" class="c-field c-select m-active" data-js-field-component="true" data-component-id="n_ulau50jnc6r"> <label
class="h-text-size-14 h-text-bold c-select__label" for="currency-045402-089237">Change currency</label>
<div class="c-select__container"><select data-js-field="true" name="currency" class=" c-select__field" id="currency-045402-089237" pattern="^[A-Z]{3}$"
data-error-pattern="<span data-js-error-message class="h-show-for-sr">Error : </span>Wrong format" maxlength="3">
<option value="USD" selected="selected"> $ - USD </option>
</select></div>
</div>
</div>
<div data-onelanguage-block="">
<div class="h-text-bold h-text-size-14">Change language</div>
<p class="h-text-size-14">There is only one language available for your location: <strong data-onelanguage-label="">English</strong></p>
</div>
<div class="h-hidden" data-language-block="">
<div data-component-force="small" data-component="global/Select" data-component-options="{}" class="c-field c-select m-active" data-js-field-component="true" data-component-id="n_857t40kzr9t"> <label
class="h-text-size-14 h-text-bold c-select__label" for="language-008402-076476">Change language</label>
<div class="c-select__container"><select data-js-field="true" name="language" class=" c-select__field" id="language-008402-076476" pattern="^[a-z]{2}$"
data-error-pattern="<span data-js-error-message class="h-show-for-sr">Error : </span>Wrong format" maxlength="2">
<option value="en" selected="selected"> English </option>
</select></div>
</div>
</div>
<div class="h-text-justify-content-center c-field" data-js-field-component="true"> <button type="submit" class="m-expand c-button" name="apply">Apply</button> </div> <input type="hidden" name="form_id" value="localization"> <input type="hidden"
name="csrf_token" value="eyc2mSl-IJjfR7P7OpLXftER0jZfklW9gbTeIymoQEB0oqx2k3zsCKvaW47BNOqjT2vqOmWZsy9SG-HtI0OAzeqgk9nvqx3TTYarIOPEKPCwbXwI_Y1mecfx5E91v-BwEcOtr7jG4SlIBkn6hU7lB9ebvSB9wkTamjG5qfq5dTcR3pnRJQc=">
</form>Name: simpleSearch — GET /search
<form class="c-simple-search m-primary m-inline" action="/search" method="get" name="simpleSearch" role="search" data-component="global/SimpleSearch"
data-component-options="{"apiUrl":"/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Search-GetSuggestions?q=","suggestionsMinChars":3,"useOverlay":true,"showClearButton":true,"disableFullScreen":true,"autofocus":false,"searchAriaLabel":"Suggestions are available after the search box","isAutocompletion":false}"
data-component-force="" data-component-id="o_vzlut7k73xf">
<div class="c-simple-search__input-group"> <input class="c-simple-search__field" aria-autocomplete="both" aria-controls="simpleSearchResults-074405" aria-expanded="false" autocomplete="off" aria-haspopup="dialog" data-js-search-input=""
id="simpleSearch-074405" role="combobox" name="q" placeholder=" " type="text" value=""> <label class="c-simple-search__search-label" for="simpleSearch-074405">Search</label> <button class="c-simple-search__button" data-js-search-submit=""
type="submit"> <span class="c-simple-search__button-text">Search</span> </button> <button class="c-simple-search__close-button" data-js-search-close="" type="button"> <span class="c-simple-search__close-button-text">Close</span> </button>
<button class="c-simple-search__clear-button" data-js-search-clear="" type="button"> <span class="c-simple-search__clear-button-text">Clear</span> </button> <input type="hidden" value="" name="lang"> </div>
<div class="h-show-for-sr" aria-live="polite" aria-atomic="true" data-js-header-search-aria=""></div>
<div class="c-simple-search__results">
<div class="c-simple-search__results-group" data-js-search-results-group="">
<div data-js-search-results="" id="simpleSearchResults-074405" role="dialog" class="c-simple-search__results-container"></div>
</div>
</div>
</form>POST https://www.itcosmetics.com/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Cart-AddProduct
<form action="https://www.itcosmetics.com/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Cart-AddProduct" method="post" class="c-product-add-bag__form" data-component="product/AddToBag"
data-analytics="{"dynamic":{"product":{"pid":"3605972559166","stock":"in stock","remainingStock":null}}}"
data-component-options="{"pid":"3605972559166","showModalError":true,"preventReload":true,"showConfirmModal":true,"dataModelId":"productmainaction_producttile","text":{"accessibility":{"processingStatusMessage":"Your product adding is in progress"}},"errorModalTitle":"You can’t add product","closeModalButtonLabel":"go back to product","bonusPromoURL":"https://www.itcosmetics.com/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Bonus-Promo","bonusPromoModal":{"clickOutsideClose":false,"cssPath":"bonus-product.css"},"confirmationModal":{"title":"Added product(s)","contentUrl":"https://www.itcosmetics.com/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Cart-AddToCartPopup"},"showMiniCart":false}"
data-js-productmainaction="" data-analytics-wait="" data-component-force="" data-component-id="s_9tp6iqs6sgl"> <input type="hidden" name="pid" value="3605972559166"> <button
class="c-button m-expand-for-medium-down c-product-add-bag__button m-secondary" data-pid="3605972559166" aria-label="Add the CC+ Cream Full-Coverage Foundation with SPF 50+ to Cart" data-js-addtobag-submit=""> <span
class="c-product-add-bag__text">Add to bag</span> </button> </form>POST https://www.itcosmetics.com/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Cart-AddProduct
<form action="https://www.itcosmetics.com/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Cart-AddProduct" method="post" class="c-product-add-bag__form" data-component="product/AddToBag"
data-analytics="{"dynamic":{"product":{"pid":"817919013928","stock":"in stock","remainingStock":null}}}"
data-component-options="{"pid":"817919013928","showModalError":true,"preventReload":true,"showConfirmModal":true,"dataModelId":"productmainaction_producttile","text":{"accessibility":{"processingStatusMessage":"Your product adding is in progress"}},"errorModalTitle":"You can’t add product","closeModalButtonLabel":"go back to product","bonusPromoURL":"https://www.itcosmetics.com/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Bonus-Promo","bonusPromoModal":{"clickOutsideClose":false,"cssPath":"bonus-product.css"},"confirmationModal":{"title":"Added product(s)","contentUrl":"https://www.itcosmetics.com/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Cart-AddToCartPopup"},"showMiniCart":false}"
data-js-productmainaction="" data-analytics-wait="" data-component-force="" data-component-id="s_656s1nfire"> <input type="hidden" name="pid" value="817919013928"> <button
class="c-button m-expand-for-medium-down c-product-add-bag__button m-secondary" data-pid="817919013928" aria-label="Add the CC+ Cream Illumination Full-Coverage Foundation with SPF 50+ to Cart" data-js-addtobag-submit=""> <span
class="c-product-add-bag__text">Add to bag</span> </button> </form>Name: newslettersignup — POST /on/demandware.store/Sites-itcosmetics-us-Site/en_US/Newsletter-SignUpSubmit
<form action="/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Newsletter-SignUpSubmit" method="POST" name="newslettersignup" data-component="global/Form" class="c-form "
data-component-options="{"successModal":{"classNames":{"container":["m-medium"]}},"events":{"success":"signup.success","customSuccess":"toaster.close"},"text":{"accessibility":{"processingStatusMessage":"Newsletter signing up is in progress","finishedStatusMessage":"Newsletter signing up has been finished"},"offlineErrorMessage":"Network error. Please check your Internet connection and try again."}}"
data-analytics="{"category":"registration","action":"newsletter","label":"footer","extraData":{"event_name":"newsletter_registration","referral":"footer"}}"
data-has-active-csrf="true">
<div class="c-form__legend">Required fields are marked with an asterisk <span class="h-text-size-14" aria-hidden="true"> (*)</span></div>
<div class=" c-form__row m-group" data-js-group="">
<div data-component="global/TextField" data-component-options="{}" class=" c-field c-text-field m-float" data-js-field-component="true"> <input type="email" autocomplete="email" data-js-field="true" name="email" class=" c-text-field__input"
id="email-034748" placeholder=" " pattern="^[a-zA-Z0-9_\-\.\+]{1,}@([\da-zA-Z-]{1,}\.){1,}[\da-zA-Z-]{2,20}$" data-error-pattern="<span data-js-error-message class="h-show-for-sr">Error : </span>Email address is invalid"
data-error-format="<span data-js-error-message class="h-show-for-sr">Error : </span>Email address is invalid" required="required" aria-required="true"
data-error-required="<span data-js-error-message class="h-show-for-sr">Error : Email address is required</span>Please enter email address" data-js-anchor="true"> <label class=" m-float c-text-field__label" for="email-034748">Email
address<span class="h-text-size-14" aria-hidden="true">*</span></label> </div>
</div>
<div class="c-form__row-title c-simple-signup__group-label h-hidden"></div>
<div class="m-fullwidth c-form__row m-group" data-js-group="">
<div class="h-hidden c-field c-check-field m-checkbox" data-component="global/AbstractField" data-component-options="{}" data-js-field-component="true"> <input type="checkbox" checked="checked" data-js-field="true" name="acceptemailsignup"
class=" c-check-field__input" id="acceptemailsignup-093489" required="required" aria-required="true"
data-error-required="<span data-js-error-message class="h-show-for-sr">Error : acceptemailsignup is required</span>Please select the checkbox"> <label class=" c-check-field__label" for="acceptemailsignup-093489">By checking this
box, I want to receive promotional emails from IT Cosmetics and <a target="_blank" href="https://www.loreal.com/en/usa/articles/contact-us/consumer-inquiries-usa/">other L'Oreal brands</a>. I am a US resident, 16+ and understand IT Cosmetics'
<a target="_blank" href="https://www.itcosmetics.com/privacy.html">privacy policy</a>, <a target="_blank" href="https://www.itcosmetics.com/terms-conditions.html">terms or use</a>, and
<a target="_blank" href="https://www.itcosmetics.com/privacy.html">CA Privacy</a> govern the use of information about me.<span class="h-text-size-14" aria-hidden="true">*</span></label> </div>
</div>
<div data-component="global/AbstractField" data-component-options="{}" class=" c-field c-check-field m-checkbox" data-js-field-component="true"> <input type="checkbox" data-js-field="true" name="acceptprivacypolicy" class=" c-check-field__input"
id="acceptprivacypolicy-005019" required="required" aria-required="true" data-error-required="<span data-js-error-message class="h-show-for-sr">Error : Accept privacy policy is required</span>You must accept the Privacy Policy">
<label class=" c-check-field__label" for="acceptprivacypolicy-005019">
<p>Yes, I want to receive promotional emails from IT Cosmetics and other <a href="https://www.loreal.com/en/usa/articles/contact-us/consumer-inquiries-usa/">L'Oreal brands</a>.</p> By clicking Submit, I confirm I am a US resident, 18+,
agree to IT Cosmetic’s <a href="https://www.itcosmetics.com/terms-conditions.html">Terms of Use</a>. I have read and acknowledge IT Cosmetic’s <a href="https://www.itcosmetics.com/privacy.html">Privacy Policy</a>,
and <a href="https://mcqg7tb-yjgl2414mz73fvhqnjg1.pub.sfmc-content.com/f1hi0yqv3yg">Notice of Financial Incentives</a>. I understand I may unsubscribe from promotional emails at any time.<span class="h-text-size-14"
aria-hidden="true">*</span>
</label> </div>
<div class="h-show m-autosize c-field h-hidden" data-js-field-component="true"> <button type="submit" class="m-autosize m-loading c-button" disabled="disabled" name="submit" aria-label="Submit">Submit</button> </div>
<div class="h-hidden c-field c-text-field" data-component="global/TextField" data-component-options="{}" data-js-field-component="true"> <input type="hidden" data-js-field="true" name="location" class=" c-text-field__input" placeholder=" "
aria-label=" " value="Footer"> </div>
<div class="h-hidden c-field c-text-field" data-component="global/TextField" data-component-options="{}" data-js-field-component="true"> <input type="hidden" data-js-field="true" name="successcontent" class=" c-text-field__input" placeholder=" "
aria-label=" "> </div>
<div class="h-hidden c-field" data-js-field-component="true"> <button type="submit" class="m-autosize m-loading c-button" disabled="disabled" name="submit2" aria-label="Sign up">Sign up</button> </div>
<div class="h-hidden c-field c-text-field" data-component="global/TextField" data-component-options="{}" data-js-field-component="true"> <input type="hidden" data-js-field="true" name="registrationsource" class=" c-text-field__input"
placeholder=" " aria-label=" "> </div>
<div class="h-hidden c-field c-text-field" data-component="global/TextField" data-component-options="{}" data-js-field-component="true"> <input type="hidden" data-js-field="true" name="registrationsubsource" class=" c-text-field__input"
placeholder=" " aria-label=" "> </div>
<div class="h-hidden c-field c-text-field" data-component="global/TextField" data-component-options="{}" data-js-field-component="true"> <input type="hidden" data-js-field="true" name="subjectarea" class=" c-text-field__input" placeholder=" "
aria-label=" "> </div> <input type="hidden" name="form_id" value="newslettersignup">
</form>Name: localization — POST /on/demandware.store/Sites-itcosmetics-us-Site/en_US/Page-Submit
<form action="/on/demandware.store/Sites-itcosmetics-us-Site/en_US/Page-Submit" method="POST" name="localization" data-component="global/Form" class="c-form "
data-component-options="{"clearFormOnSuccess":false,"text":{"offlineErrorMessage":"Network error. Please check your Internet connection and try again."}}"
data-analytics="{"category":"country selector","action":"validate","label":"footer","extraData":{"event_name":"country_selector_validate","click_area":"footer"}}"
data-has-active-csrf="true">
<div data-component="global/Select" data-component-options="{}" class=" c-field c-select h-hidden" data-js-field-component="true"> <label class="h-text-size-14 h-text-bold c-select__label" for="country-008562">Select your location</label> <select
data-js-field="true" name="country" class=" c-select__field" id="country-008562" pattern="^[A-Z]{2}$" data-error-pattern="<span data-js-error-message class="h-show-for-sr">Error : </span>Wrong format" maxlength="2"
data-js-anchor="true">
<option value="US" selected="selected"> United States </option>
</select> </div>
<div data-onecurrency-block="">
<div class="h-text-bold h-text-size-14">Change currency</div>
<p class="h-text-size-14">There is only one currency available for your location: <strong data-onecurrency-label="">$ - USD</strong></p>
</div>
<div class="h-hidden" data-currency-block="">
<div data-component-force="small" data-component="global/Select" data-component-options="{}" class="c-field c-select m-active" data-js-field-component="true" data-component-id="n_grp7rkigfwn"> <label
class="h-text-size-14 h-text-bold c-select__label" for="currency-089174">Change currency</label>
<div class="c-select__container"><select data-js-field="true" name="currency" class=" c-select__field" id="currency-089174" pattern="^[A-Z]{3}$"
data-error-pattern="<span data-js-error-message class="h-show-for-sr">Error : </span>Wrong format" maxlength="3">
<option value="USD" selected="selected"> $ - USD </option>
</select></div>
</div>
</div>
<div data-onelanguage-block="">
<div class="h-text-bold h-text-size-14">Change language</div>
<p class="h-text-size-14">There is only one language available for your location: <strong data-onelanguage-label="">English</strong></p>
</div>
<div class="h-hidden" data-language-block="">
<div data-component-force="small" data-component="global/Select" data-component-options="{}" class="c-field c-select m-active" data-js-field-component="true" data-component-id="n_ibbp3a1o69h"> <label
class="h-text-size-14 h-text-bold c-select__label" for="language-010050">Change language</label>
<div class="c-select__container"><select data-js-field="true" name="language" class=" c-select__field" id="language-010050" pattern="^[a-z]{2}$"
data-error-pattern="<span data-js-error-message class="h-show-for-sr">Error : </span>Wrong format" maxlength="2">
<option value="en" selected="selected"> English </option>
</select></div>
</div>
</div>
<div class="h-text-justify-content-center c-field" data-js-field-component="true"> <button type="submit" class="m-expand c-button" disabled="disabled" name="apply">Apply</button> </div> <input type="hidden" name="form_id" value="localization">
</form>Text Content
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* FOUNDATION
FOUNDATION
DISCOVER YOUR BEST FOUNDATION! CHOOSE FROM SHEER OR MEDIUM-TO-FULL COVERAGE
FOUNDATIONS IN BOTH LIQUID AND BUILDABLE POWDER FORMULAS. PACKED WITH
SKIN-LOVING INGREDIENTS AND AVAILABLE IN NATURAL, MATTE, RADIANT, AND HEALTHY
GLOW FINISHES, IT’S YOUR PERFECT COVERAGE—MADE EASY!
LEARN MORE ―＋
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WHY IS FOUNDATION AN IMPORTANT MAKEUP STEP?
Foundation is just that—the literal foundation of your beauty routine. It works
to even out your skin tone and provides a fresh canvas for all other makeup.
Whether you’re looking for a foundation to smooth out lines and wrinkles,
correct redness on skin, cover blemishes, or simply achieve a natural yet
airbrushed makeup look—there’s a foundation for you!
HOW DO YOU FIND THE RIGHT SHADE OF FOUNDATION FOR YOUR SKIN TONE?
Finding the right foundation shade may take some trial and error—but it’s well
worth it. Luckily, our Foundation Finder makes it easier than ever to find your
perfect match.
What type of coverage do you need?
The best way to determine if sheer, medium or full coverage foundation is best
for you is to know your skin type and beauty goals. If you want to color-correct
hyperpigmentation from acne scars or dark spots, then full coverage is the best
option for you. If you’re looking for a more natural, less pigmented look, then
a tinted moisturizer or foundation that offers medium coverage to sheer coverage
is best.
HOW DO YOU FIND THE RIGHT FOUNDATION FINISH FOR YOUR SKIN TYPE?
Knowing your skin type is an essential step to finding the perfect foundation
formula. If you have oily skin, you’ll want to avoid any extra shine and choose
an oil-free matte finish. Dry skin? Select a hydrating foundation with
anti-aging ingredients that won’t crease or crack. For combination skin, you
have a bit more freedom in determining your ideal finish—stick with what you
feel most confident in!
Do you need different shades of foundation for different seasons?
Our honest answer? It depends. As advocates for practicing safe sun, we’d like
to say no, and that your skin tone shouldn’t change much regardless of the
season when SPF is properly used. However, if you do find yourself with a darker
complexion in the summer, opt for a foundation 1-2 shades deeper than your usual
one. Learn more about changing your foundation with different seasons.
FOUNDATION
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FOUNDATION
19 products
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Reset Apply (19)
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CC+ CREAM FULL-COVERAGE FOUNDATION WITH SPF 50+
4.4
(11906)
Old price $47.00 New price $35.25
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NEW SHADE: Neutral Deep (N)
25% off Learn more
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CC+ CREAM ILLUMINATION FULL-COVERAGE FOUNDATION WITH SPF 50+
4.4
(2594)
Old price $47.00 New price $35.25
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Medium (W) (Most Popular)
25% off Learn more
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YOUR SKIN BUT BETTER FOUNDATION + SKINCARE
4.2
(1339)
Old price $46.00 New price $34.50
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Medium Cool 30
25% off Learn more
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CC+ NUDE GLOW LIGHTWEIGHT FOUNDATION + GLOW SERUM WITH SPF 40
4.5
(2631)
Old price New price $47.00
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Light (W)
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BYE BYE UNDER EYE FULL COVERAGE ANTI-AGING WATERPROOF CONCEALER
4.2
(2455)
Old price $29.00 New price $21.75
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21.5 Medium Nude (N)
25% off Learn more
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CC+ CREAM OIL-FREE MATTE FULL-COVERAGE FOUNDATION WITH SPF 40
4.2
(1959)
Old price New price $47.00
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Medium (W) (Soft Beige)
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As Seen On TikTok
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BYE BYE REDNESS NEUTRALIZING COLOR-CORRECTING CREAM
4.4
(1594)
Old price $38.00 New price $22.80
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Transforming Porcelain Beige
40% off Learn more
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CELEBRATION FOUNDATION AND COSMETICS POWDER
4.3
(1099)
Old price New price $46.00
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Medium (W) (Most Popular)
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CC+ AIRBRUSH PERFECTING POWDER FOUNDATION
4.0
(366)
Old price New price $42.00
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Medium Tan (W)
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BYE BYE FOUNDATION FULL COVERAGE MOISTURIZER™ WITH SPF 50+
4.3
(3572)
Old price New price $47.00
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Medium (W) (Most Popular)
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CHECK OUT THESE TRENDING PRODUCTS
LEARN MORE ―＋
--------------------------------------------------------------------------------
Why is foundation an important makeup step?
Foundation is just that—the literal foundation of your beauty routine. It works
to even out your skin tone and provides a fresh canvas for all other makeup.
Whether you’re looking for a foundation to smooth out lines and wrinkles,
correct redness on skin, cover blemishes, or simply achieve a natural yet
airbrushed makeup look—there’s a foundation for you!
How should you prep your skin before applying foundation?
Our experts recommend waiting 10-15 minutes after applying your
moisturizer before applying foundation. If you typically use color on your eyes,
you’ll want to do that first, too. This prevents any pigment from falling on
your face after you’ve perfected your foundation application.
How do you find the right shade of foundation for your skin tone?
Finding your perfect foundation shade may take some trial and error—but it’s
well worth it. For foundation to work as intended, you need to ensure you’re
well matched. Let our Foundation Finder help you find your perfect shade.
What type of coverage do you need?
The best way to determine if sheer, medium or full coverage foundation is best
for you is to know your skin type and beauty goals. If you’re looking to
color-correct hyperpigmentation on your face from acne scars or dark spots, then
full coverage is the best option for you. If you’re looking for a more natural,
less pigmented approach, then a tinted moisturizer or foundation that offers
medium to sheer coverage is the way to go. Learn more about the differences
between foundation and tinted moisturizer.
How do you find the right foundation finish for your skin type?
Knowing your skin type is an essential step to selecting the perfect foundation
formula. If you have oily skin, you’ll want to skip any extra shine in your
foundation and opt for an oil-free matte finish. Dry skin? Look for a hydrating
foundation with anti-aging ingredients that promises not to crease or crack. For
combination skin, you’ll have a bit more freedom in determining which finish you
like the most.
Do you need different shades of foundation for different seasons?
The true answer? It depends. As advocates for safe sun practices, we’d like to
say no, and that your skin tone shouldn’t change much regardless of the season
when SPF is properly used. But if you do find yourself a bit darker than usual
in the summer, opting for a foundation 1-2 shades deeper than your typical one
is a good idea.
Back to FACE MAKEUP
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