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GET https://juragancipir.com/

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semrush review Here is my complete review of Semrush.    In this post you’ll
see:    What Semrush does well  What Semrush doesn’t do well  My opinion of
Semrush’s SEO and PPC features  Whether Semrush is worth the monthly fee  A
whole lot more  Let’s get started.    Domain Overview  This is a big picture
overview of a site’s overall SEO and PPC marketing efforts.    Semrush – Domain
Overview – Backlinko  And if you want to dig deeper, you can get details on a
site’s organic traffic, backlinks, PPC campaigns, engagement metrics (like
bounce rate), the site’s main competitors in Google search, and more.    This
report is helpful if you want to quickly see how much traffic a site gets from
SEO or Google Ads.    But the real value here comes from each of the detailed
subreports. So let’s break down a few of these right now.    Organic Research 
This feature is simple. Yet super powerful if you know how to use it.    Organic
Research tells you how much traffic a site gets from Google. And how it’s
changed over the years.    Semrush – Organic Research – Backlinko  Yeah, it’s
interesting to see how a competitor’s rankings have changed over time. But it’s
not super useful.    The real value in this report is the regularly-updated list
of the keywords that a site ranks for in organic Google search.    Semrush –
Backlinko – Keywords  In my experience, reverse engineering your competitor’s
keywords is one of the best keyword research strategies on the planet.    And
Semrush is one of the best SEO tools on the market for this approach.    That’s
because Semrush has a HUGE database of 21,1 billion keywords. And they update
this list pretty much every day.    Semrush – Organic Positions – Updates  While
not 100% accurate, Semrush’s organic traffic estimates are as accurate as you’ll
find on the market.    The data is spot on 99 times out of a 100. But you will
run into an edge case where the data is completely out of whack.    With that,
let’s check out Semrush’s next major SEO-focused feature: Backlinks.   
Semrush’s Backlink Analytics  Next up is Semrush’s backlink checker feature.   
Semrush – Backlink Analytics – Backlinko  Overall, I think Semrush’s backlink
checker is SUPER good.    That’s because Semrush has a massive link index. And
it finds new pages and backlinks super quickly.    That’s all you can really ask
for in a link analysis tool.    And while I do prefer the Ahrefs link analysis
UI, Semrush’s is still really good.    Specifically, they have dozens of filters
that you can use to find the backlinks that you want to find.      Overall,
Semrush’s backlink checker is comparable to Ahrefs in many ways. It has a solid
index. And a ton of features, like domain authority metrics (called “Authority
Score” in Semrush), anchor text breakdown, number of links a site has received
over time, and more.    Semrush’s backlink tool even has a few cool features
that Ahrefs doesn’t have.    For example, Semrush actually breaks a site’s
referring domains down into different categories.    For example, 25% of my
backlinks come from sites in the “Marketing” niche. And another 25% are from
websites that Semrush considers “Search Engine Optimization & Marketing”.   
Semrush – Referring domains categories  That sounds about right to me. My site
is about digital marketing and SEO. So it makes sense that most of my links
would come from other sites on those topics.    Semrush also shows you a list of
websites that have similar link profiles.    Semrush – Similar profile websites 
This can be super helpful if you’re kicking off a link building campaign.   
Why?    Because it can help you find the right sites to reverse engineer. After
all, if a site has a similar link profile as you do, it probably means that
they’re getting links from places that you want to get links from.   
Advertising Research  Most SEO tools tack on a PPC feature as an afterthought. 
  But that’s not the case with Semrush. They’ve been PPC-focused since day 1.   
And they continue to pour a ton of their resources into their PPC competitive
analysis features.    In fact, you can use Semrush to see pretty much every ad
that a competitor is running. And how much traffic those ads bring in.   
Semrush – AdWords Positions – Nerdwallet  They even have estimated CPCs to give
you an idea of how much that site is spending on Google Ads every month.   
That’s already super valuable intel.    But the real gem here is the ability to
see the exact ads that your top competitors are currently running.    Semrush –
Ad Copies  If you’re familiar with Quality Score, you know that the #1 factor is
your ads CTR. The higher your CTR, the less you’ll have to bid.    And if you
see that a competitor has been using an ad for months or years, you KNOW that
it’s getting a decent CTR. Otherwise, semrush review wouldn’t be using that ad. 
  For example, if you look at this set of ads in the credit card niche, you can
see that a good chunk of them use the same phrase.      Semrush – Ad Copies –
Same phrase  That’s definitely something you want to test in your ads.    And if
you want to see even more ad copy and keywords to use as part of your PPC
campaigns, hit the “Competitor” tab. And you’ll get a list of sites that are all
bidding on the same keywords.    Semrush – AdWords – Competitors  To be clear:
Semrush isn’t just for PPC ads.    They also have a solid display advertising
feature in their app center called AdClarity.    Semrush – App – AdClarity  Not
only can you see their display ads.    Semrush – AdClarity – Display ads  But
you can even get a list of the exact sites that they’re advertising on.   
Semrush – AdClarity – Top publishers  Overall, Advertising Research is one of
Semrush’s best features.    Traffic Analytics  Traffic Analytics is Semrush’s
answer to SimilarWeb.    Semrush – Analytics – Traffic – Backlinko  In other
words: Traffic Analytics shows you non-Google sources of a site’s traffic. And
how site visitors interact with that site when they get there.    For example,
Semrush estimates that my site gets 793.5k unique visitors per month.    Semrush
– Unique visitors – Backlinko  This estimate includes SEO. But also takes into
account YouTube, social media, other blogs, and direct traffic.    How accurate
is that number?      Well, according to my Google Analytics, we got 465,266
unique visitors (“Users”) over the last 30 days.    Google Analytics – Backlinko
users  So at least from this one example, Semrush’s traffic estimates are a bit
higher.    Market Explorer  Market Explorer is one of many new features that
Semrush is adding all the time.    (In fact, that’s one of the things I like
about the tool: they’re ALWAYS adding new features. These new features aren’t
always useful to me. But some are.)    Anyway, Market Explorer is designed to
show you the landscape of a given niche.    For example, when I put Backlinko
into Market Explorer, it shows me the “Established Players” (like Moz) and “Game
Changers” that are growing quickly.    Semrush – Market explorer – Overview  You
can even see which sites get the lion’s share of traffic in that space.   
Semrush – Market explorer – Share of visits  Why is this useful?    Well, let’s
say that you just took on a new client. And they’re in a niche that you know
nothing about.    It can take days of research to figure out who you’re even
competing against. And who the established sites are.    And Semrush’s Market
Explorer report makes this sort of market analysis much easier.    Keyword
Overview  Here’s where you can do a deep analysis on a single keyword.   
Semrush – Keyword Overview – SEO tools  In this report you can see a keyword’s
search volume, keyword difficulty, CPC estimates and more.    And you can see
the first page competition for that keyword in the SERPs.    Semrush – Keyword
Overview – SERP  So yeah, nothing really groundbreaking here. This is the kind
of data you’d expect from any keyword tool.    What I like about this feature is
the massive set of keyword ideas that you get.    Specifically, Semrush
generates keyword ideas in the form of variations, questions and “related
keywords”.    Semrush – Related keywords  Keyword variations are the kind of
terms that you’d probably come up with on your own. For example, here are
variations that Semrush has for the keyword “social media marketing”.    Social
media marketing – Keyword variations  Yeah, there may be some long tail keywords
that you hadn’t thought of here. But for the most part, it’s not great for
uncovering new keywords.    On the other hand, the list of related “questions”
IS really helpful.    Social media marketing – Questions  That’s because it
generates questions that I probably wouldn’t have thought of on my own (which is
kind of the point of using a keyword research tool in the first place).   
“Related keywords” is a list of terms that are on the same topic as the one you
put in. But the terms on this list may not use the same keyword that you used as
your seed keyword.    For example, here are a few related keywords for “website
traffic”:    Website traffic – Related keywords  As you can see, most of these
related keywords include the phrase “website traffic”. But some don’t.    Which
is helpful for coming up with lateral keyword ideas that would be tough to think
of on your own.    Keyword Gap  Keyword Gap is another cool little feature for
keyword research in Semrush.    This feature compares your keyword ranking with
a handful of competitors.    Semrush – Keyword Gap – Backlinko  The idea here is
that you can find keywords that many of your competitors rank for in Google. But
you don’t.    And overall, it works super well.    (Note: this assumes that you
put in competing sites that are on the same level as you are in terms of domain
authority and overall SEO. If you analyze a bunch of Fortune 500 company sites
here, it’s not going to be super useful.)    For example, when I analyzed a
handful of competitors, Semrush found a list of keywords that I should optimize
around.    Keyword Gap – Backlinko – Top opportunities  You even get a list of
terms that you and your competitors all rank for.    Keyword Gap – Backlinko –
Shared keywords  That way, you can find keywords that are ranking OK. But have
the potential to rank higher with some on-page optimization or link building.   
For example, my local SEO guide is ranking #4 in Google. But two of my
competitors are ranking above me.    Google SERP – Local SEO  So instead of
spending time on a completely new piece of content, I might be better off
working to improve that page.    Topic Research Tool  This tool is more for
content marketing than straight up SEO.    Here’s how it works:    Enter a topic
that you want to write about on your blog. And Semrush will find a bunch of
related topics. And specific pieces of content that have done well.    (Similar
to BuzzSumo.)    For example, when I put “Digital Marketing” into this feature,
it listed a bunch of similar topics.    Semrush – Topic Research – Digital
marketing  But it also listed out a few strange topics that didn’t really make
much sense.    Semrush – Topic Research – Bad ideas  All in all, I’d say that
this feature has a lot of potential. And as long as you ignore some of the weird
topic ideas, you can find LOTS of topics to write about.    SEO Content
Template  SEO content template is Semrush’s version of Clearscope.io.    In
other words: it scans the top 10 results in Google’s organic search for the
keyword that you want to rank for.    Then, it finds words and phrases that
these pages use in their content.    Semrush – SEO Content Template – Related 
The idea here is that these pages rank partly because they cover a topic
in-depth. And use the type of LSI Keywords that Google wants to see for that
topic.    To be clear: LSI keywords aren’t an SEO magic bullet. But using them
CAN help Google see your content as more thorough, which can improve your Google
rankings a little bit.    This feature doesn’t just hand you a list of LSI
keywords. You can also check your content in real time.    For example, when I
copy and paste one of our recent posts into the tool, I get a “Good” grade.   

Website: https://backlinko.com/semrush-review

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