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Church Tech and Marketing Guidebook

Graphic Design Featured


WHAT TO DO WHEN SOMEONE ASKS YOU TO MAKE THE LOGO BIGGER

I was at a local Creative Marketing meetup when someone asked the panel of
speakers this question. "What should you do when the client asks you to make the
logo bigger?" You may know feedback like this all too well, but it doesn't have
to be this way.
Nov 2, 2022 7 min read
Figma


DO DESIGN TOOLS MATTER?

Do tools matter? If so, how can the tools we use affect our ability to do our
jobs as church communicators?
Sep 15, 2022 5 min read
Marketing


HOW TO MASS PRODUCE CONTENT WITHOUT A LARGE TEAM

Creating content at scale is challenging, but it doesn't have to be hard because
there are many ways to help automate and streamline the content creation
process.
Mar 17, 2022 5 min read
Freelancing


VALUE PRICING VS HOURLY BILLING

If you're a freelancer or independent consultant pricing your services based on
value is essential. However, there is a common theme among value pricing
advocates that suggests hourly workers don't value price, which simply isn't
true.
Mar 10, 2022 2 min read
Livestreaming


THE ULTIMATE GUIDE TO LIVE STREAM FRAME AND BIT RATES

Are you having trouble determining which frame rate or bit rate you should be
using? Don't fear, in this reference guide we're going to find out which
settings you need to be using for your live stream.
Feb 21, 2022 8 min read
Books


NEW YEARS RESOLUTIONS: READ MORE BOOKS

Already gave up on your New Years Resolution? Let's try something easier
instead. Here are 6 books to keep your mind going strong!
Jan 6, 2022 3 min read
church websites


HOW TO AUTOMATICALLY UPDATE YOUR WEBSITE'S FOOTER COPYRIGHT YEAR

Want to learn how to update your website's footer copyright year automatically?
This copy and paste code snippet is for you!
Jan 3, 2022 3 min read
Livestreaming


LIVE STREAMING AFTER CORONA: DON'T STOP

Most of our regions have started or have already lifted COVID restrictions on
churches, but should churches continue to live stream after COVID-19?
Dec 30, 2021 5 min read
Visitors


DON'T PARK THERE: HOW TO CRAFT MEANINGFUL VISITOR EXPERIENCES

This is a post about parking lots, mugs, and spam. Confused about how those
three fit together? Well, the answer is visiting a church.
Nov 4, 2021 7 min read
Cameras


$1000 CHURCH LIVESTREAM VIDEO CAMERA GUIDE (UPDATED 2023)

We can't all afford $5000 cameras and most of us aren't shooting 8k every
Sunday. Thankfully there are a few good options in the sub-$1000 range that are
perfect for most church use cases. Keep in mind that generally the cheaper the
camera the smaller the sensor which means
Oct 21, 2021 3 min read
Design


TECHNOLOGY IS DRIVING THE DIRECTION OF DESIGN

Technology has shaped the way we view and use design from the very beginning.
How has technology led us to where we are now and what does the future of design
look like?
Oct 14, 2021 6 min read


DEPLOY A STATIC WEBSITE TO DIGITAL OCEAN (FOR FREE)

Let's create a free self-hosted Bio Link web page in 5 steps using an
open-source template and Digital Ocean's App platform.
Oct 7, 2021 6 min read
Copyright


COPYRIGHT BASICS: WHAT YOU NEED TO KNOW

Intellectual property (IP) law is admittedly quite complicated and nuanced;
after all, there is a whole discipline in law dedicated to it. However, it is
essential for anyone intending to use or repurpose the work of others to be at
least mildly familiar with the highlights.
Sep 28, 2021 3 min read
Coding


SHOULD CHURCH COMMUNICATORS LEARN PYTHON?

Spoiler Alert: I think so. Here's why I think you should learn Python or at
least hire someone who does.
Aug 30, 2021 3 min read
ProPresenter


TOP 7 FONTS FOR WORSHIP IN 2022

Are you using the wrong font for your worship services? What makes a good font
for ProPresenter?
Jun 7, 2021 4 min read
Analytics


ACTIONS SPEAK LOUDER THAN WORDS: HOW TO COLLECT FEEDBACK

You're probably collecting member feedback wrong. How can the term "Actions
speak louder than words" be applied to your leadership strategy?
May 25, 2021 4 min read
Marketing


CONNECT GHOST TO CONVERTKIT

A tutorial for connecting your Ghost site to ConvertKit. Uses Javascript and
Cloudflare Workers. Beginner friendly and code provided.
Apr 13, 2021 6 min read
Marketing


3 WEBSITES TO FIND HIGH-QUALITY FREE STOCK PHOTOS (OUTSIDE OF UNSPLASH)

Not just Unsplash. 3 high-quality free stock photo sites that you can use for
your church's social media and graphic design.
Apr 11, 2021 3 min read
Analytics


WHY WE USE PLAUSIBLE ANALYTICS

When most people think of web analytics, they first think of Google Analytics,
and that's probably because Google Analytics can be found on over 84% of sites.
There are a few reasons for that. The biggest reason likely being because it's
free. Google Analytics is easy to add to a
Apr 6, 2021 2 min read
Church Resources Featured


THE ULTIMATE CHURCH RESOURCE LIST

There are a ton of church media and resource companies. It seems like new ones
pop up every day. Which ones are worth subscribing to and which ones should be
passed up? Well, glad you asked. In this post, we have compiled the Ultimate
Church Resource List including both free
Apr 3, 2021 7 min read
Ghost


NEW LOOK, NEW SITE

The Church Factory is going through some changes. Same owner, same writer but
instead of being based on WordPress, we're moving to Ghost. Ghost is a CMS
designed for sites like ours. Meaning it's primarily designed for writing and
membership sites. Our goal moving forward will be to get you
Mar 31, 2021 1 min read
Best NDI converter


WHAT IS NDI AND HOW CAN IT HELP ME?

What Is NDI? NDI (Network Device Interface) was first revealed in September 2015
by NewTek, the makers of Tricasters, it has grown from being what some called a
gimmick or toy to a standard recognized and used by even the largest of
productions. History of NDI I first heard about
Feb 6, 2021 8 min read
Best Church Live Streaming Setup


$6000 CHURCH LIVE STREAMING SETUP (UPDATED 2023)

In this church live streaming gear list, we are going to cover the best live
streaming setup you can create for $6000.
Feb 13, 2020 13 min read
Christian


HOW TO PRICE YOUR SERVICES AS A FREELANCER

Often when working in the church world, you get asked by church members that
admire your work or by other churches if you freelance. Freelancing can be a
rewarding but also scary step. We’ve put together this short list of tips for
new and aspiring freelancers that want to
Feb 7, 2020 3 min read
Design


THE DIFFERENCE BETWEEN WORDPRESS.ORG AND WORDPRESS.COM

Often times when first starting out it is difficult to tell the difference
between WordPress.org and WordPress.com. WordPress.com vs WordPress.org One main
difference between WordPress.com and WordPress.org is who is hosting your
website. With WordPress.org, YOU host your own blog or website through
Feb 7, 2020 2 min read
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