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PRIVACY POLICY

 

English (U.S.)
 * Privacy Policy Summary
 * 1. Personal Information We Collect
 * 2. How We Use Your Personal Information
 * 3. How We Share Your Personal Information
 * 4. Your Privacy Choices
 * 5. Wendy’s Rewards – Notice of Financial Incentive
 * 6. External Links
 * 7. Data Security and Retention of Personal Information
 * 8. Children’s Privacy
 * 9. Wendy’s Customers from Outside the United States
 * 10. California Consumer Privacy Notice
 * 11. Notice for Residents of Other U.S. States with Consumer Privacy Laws
 * 12. Company Employees in Illinois
 * 13. Changes to this Privacy Policy and How to Contact Us

Privacy Policy Summary
 * Privacy Policy Summary
 * 1. Personal Information We Collect
 * 2. How We Use Your Personal Information
 * 3. How We Share Your Personal Information
 * 4. Your Privacy Choices
 * 5. Wendy’s Rewards – Notice of Financial Incentive
 * 6. External Links
 * 7. Data Security and Retention of Personal Information
 * 8. Children’s Privacy
 * 9. Wendy’s Customers from Outside the United States
 * 10. California Consumer Privacy Notice
 * 11. Notice for Residents of Other U.S. States with Consumer Privacy Laws
 * 12. Company Employees in Illinois
 * 13. Changes to this Privacy Policy and How to Contact Us

Effective Date: 12/31/2023

Welcome!




Thank you for viewing Wendy’s (“Wendy’s,” “our,” “us,” “we”) privacy policy.
This privacy policy applies when you visit our restaurants; use the Wendy’s
website (www.wendys.com), other related websites, mobile applications (“mobile
app(s)”), and other services, tools, and applications we provide; or otherwise
interact with us (collectively, “services”).




This privacy policy explains our privacy practices – the information we collect
and how it’s collected, used, shared, and otherwise processed, the choices you
can make about the collection and use of information you submit through our
services, and our commitment to protecting your personal information. We want
you to have all the information you need to make informed decisions before you
use the Wendy’s services.




By using the Wendy’s services, you agree to our personal information collection,
use, and disclosure practices, and other activities described in this privacy
policy. If you do not agree, please discontinue your use of the Wendy’s
services.

If you are looking for information about our and your legal rights, obligations,
and MyWendy’s Account management when using Wendy’s services, please visit our
Terms and Conditions.




U.S. State Privacy Notices: 

California residents can find information about their privacy rights and how to
exercise them here. California residents may submit privacy requests to Wendy’s
by filling out the form here or by emailing us at privacy@wendys.com. 




Residents of Colorado, Connecticut, Utah, and Virginia can find information
about their privacy rights and how to exercise them here and submit privacy
requests to Wendy’s by filling out the form here.




1. Personal Information We Collect




When you use our services, we, or vendors acting on our behalf, may collect your
personal information, which is any information that can be used to identify you
directly or indirectly through combination with other information about you.
This generally happens in one of three ways – you provide us with personal
information, we collect personal information through automated methods, or we
collect personal information from other sources.




Personal Information You Provide to Us 

You may share certain personal information when you interact with us. For
instance, when you create a MyWendy’s account or call our Customer Care line,
you may give us personal information about yourself and your experience with
Wendy’s. For example, you may provide: 

 * Personal identifiers, such as your name, address, phone number, email
   address, date of birth, payment card information, and other personal
   characteristics
 * Purchase details, such as your favorite Wendy’s order or location and your
   purchase history
 * Information about your restaurant visit or a transaction when you call
   Customer Care, chat with us, use your MyWendy’s account, or interact with us
   on social media




Personal Information Collected Through Automated Methods 

When you use our services, our technology has the ability to collect certain
types of personal information. For example, when you use the Wendy’s mobile app
to place an order, depending on your device’s location settings and your
choices, we may use your location to determine which restaurant is closest to
you to help you place your order from the right restaurant. 

We, as well as certain vendors we work with (including those that provide
content and other functionality for Wendy’s services) may use cookies, web
beacons, and other similar tracking technologies, and the information collected
from such technologies, as part of our services. We also may collect: 

 * Information about your online interactions with us, such as IP address,
   device identifiers, device advertising identifiers, mobile network, operating
   system details, language preferences, referring URLs, length of visits,
   anonymous traffic data, pages viewed, browsing history, search history, and
   information regarding interactions with our services or advertisements 
 * Geolocation data such as real-time information about the precise or
   approximate location of your device (GPS and network-based) 
 * Voice recordings or chat transcripts when you interact with our Customer Care
   team or chat with us




Personal Information From Other Sources

Sometimes we get personal information about you from other companies. For
instance, we work with vendors who help us understand and use the information we
collect. Some of these vendors may give us information about you from other
sources to help us verify or improve the personal information we have about you.
Additionally, when you mention Wendy’s or interact with us through social media,
we may collect information related to your posts about or interactions with us.
Wendy’s services also offer social networking sign-on services that allow you to
use social networking credentials (for example, your Apple, Facebook, or Google
login) to access our services.




Compiling Personal Information

We may combine certain personal information we collect with information we
obtain about you from others, such as social media sites or data brokers. This
information helps us understand your online activities over time and across
different services, which gives us a better idea of the profile of a Wendy’s
customer and helps us improve our services. For instance, we may combine
information from various sources to help us give you more personalized
experiences or offers that reflect your preferences and interests. 




2. How We Use Your Personal Information




We use the personal information we collect for various purposes – including
providing you with our services, improving our operations, generating analytics
to understand our customers, and preventing fraud and maintaining legal
compliance – all of which help us learn about how our customers interact with
Wendy’s services and provide you with a better Wendy’s experience.




To Operate and Provide Wendy’s Services

We use much of the personal information we collect to operate our business and
provide you with our services. For instance, we use your personal information
to: 

 * Take and manage your orders and other purchases
 * Respond to your requests 
 * Provide customer service 
 * Give you information about your account and your Wendy’s Rewards
 * Maintain and improve the operation of our restaurants and our online
   experiences
 * Provide you with a safe, secure, efficient, and customized experience 




To Analyze and Better Understand Our Wendy’s Customers

We use personal information in connection with targeted advertising, and we may
share this information with our vendors. Our vendors, such as our marketing and
advertising partners, may use, store, or access data from cookies, web beacons,
and other storage technologies used on our services and elsewhere on the
Internet. The information collected is used to understand how people interact
with our advertising and to provide our marketing and advertising to potential
customers, which may include targeted advertising. For instance, we may use your
personal information to: 

 * Personalize your experience by providing content on our services 
 * Inform our marketing practices 
 * Deliver content relevant to your interests, including targeted advertising
 * Improve our products and services 
 * Assess promotional effectiveness 
 * Administer surveys, rewards, and promotions 

We may also use third-party web analytics services, such Google Analytics, to
help us understand and analyze how visitors use our services. We use this
information, for example, to implement Google advertising features such as
remarketing with analytics, interest-based advertising, demographics and
interests reporting, user segment analysis, and impression reporting. For more
information on how Google Analytics uses data collected through the Wendy’s
services, visit www.google.com/policies/privacy/partners/.




To Prevent Fraud and For Other Legal Purposes 

We may use any personal information to prevent, detect, and investigate fraud,
security breaches, and prohibited or illegal acts; enforce our company’s
policies and procedures, including this privacy policy and our Terms and
Conditions; or otherwise comply with laws and regulations applicable to us.




3. How We Share Your Personal Information




We may share your personal information with other entities in our corporate
family, our franchisees, vendors acting on our behalf, and governmental agencies
or other public authorities.




Wendy’s Corporate Family

We may share your personal information with our corporate family, including our
affiliates, for a variety of purposes, including to: 

 * Provide joint content and mutually provided services
 * Help prevent, detect, and investigate fraud, security breaches, and
   prohibited or illegal acts and enforce our company’s policies and procedures
 * Assist with decision-making affecting company products and services




Franchisees

While this privacy policy does not apply to personal information processed
solely by our franchisees on their own behalf in connection with restaurants,
websites, or applications they own and independently operate, we do share
information with our franchisees to ensure you have a seamless experience. For
instance, we share information with our franchisees if you make an order through
our services for pickup at a franchise restaurant. 




Vendors Acting on Wendy’s Behalf 

We may share your personal information with vendors who help with our business
operations, such as fraud investigations, bill collection, payment processing,
gift card support, analytics, operations, and delivery of marketing
communications. Data obtained through SMS short code program will not be shared
with any third parties for their marketing purposes.




Government and Law Enforcement

We may share your personal information with governmental agencies, law
enforcement, public authorities, or other authorized parties in response to any
activity that may expose us, you, or any other party to legal liability or when
otherwise reasonably requested.




Business Transactions

We may share your personal information in connection with, or during
negotiations of, any proposed or actual merger, purchase, sale, or other type of
acquisition or business combination of all or a portion of our assets, including
the transfer of all or a portion of our business to another company. 




Others

We may disclose your personal information to other parties at your request, if
you consent to such disclosure, or if such disclosure is otherwise legally
permitted. 




4. Your Privacy Choices




When it comes to your personal information, you have choices. Depending on your
state of residence, you may have additional rights regarding our use of your
personal information, as explained in the state-specific sections in this
privacy policy.




Changing Your Personal Information 

If you have a MyWendy’s account, you may review, update, and change the personal
information you provide to us at any time by accessing your account settings.
You may also exercise your privacy rights, detailed in Sections 10 and 11 below,
by submitting a form here.




Opt Out of Marketing Communications

If you do not wish to receive marketing communications from us, please do not
select the option to get our communications and offers when you sign up for a
Wendy’s account. If you already receive our marketing communications, you can
opt out of future marketing communications by following the instructions
provided in those communications, such as the unsubscribe link at the bottom of
your Wendy’s email. You can also change your communications preferences by
logging in to your account and updating your account settings. Please note that
opting out of marketing communications will not affect our administrative
communications to you, such as when we confirm your order or give you
information about your Wendy’s Rewards.




Tracking Technology Choices

You can choose not to permit tracking technologies, such as cookies and web
beacons, when you use our services, but blocking some types of these tracking
technologies may interfere with your experience. For instance, we may not be
able to recognize you as a returning customer, save your preferences, or find
the Wendy’s closest to you. 




Browser-Based Opt Outs. You may be able to disable tracking technologies using
your web browser settings. Please review your browser’s instructions or visit
All About Cookies for general information. Note that your web browser may have
settings that allow you to transmit a “Do Not Track” signal when you use online
services. Like many websites, Wendy’s websites are not currently designed to
respond to “Do Not Track” signals received from browsers. 




Self-Regulatory Program Opt Outs. Two self-regulatory programs are available to
help you control the use of tracking technologies on your browsers — the Digital
Advertising Alliance and the Network Advertising Initiative. Both programs help
to regulate vendors in the digital advertising space. One function of their
self-regulatory programs is to give you the ability to opt out of targeted (or
interest-based) advertising, including the use of tracking technologies, from
their member companies. You can visit the Digital Advertising Alliance’s Your Ad
Choices website to opt out of targeted advertising for participating vendors.
The Network Advertising Initiative similarly assists with opt outs through their
Opt Out of Interest-Based Advertising webpage.




Google Analytics Opt Out. To opt out of Google Analytics cookies, visit Google’s
My Ad Center and/or download the Google Analytics Opt-Out Browser Add-On.




5. Wendy’s Rewards – Notice of Financial Incentive




You automatically opt into Wendy’s Rewards when you sign up for a MyWendy’s
account. You can terminate your Wendy’s Rewards and your MyWendy’s account at
any time by emailing us at customercare@wendys.com or calling us toll-free at 1
(888) 624-8140. Please note that both must be terminated together. You are not
required to have a MyWendy’s account or participate in Wendy’s Rewards to order
from us.




Wendy’s collects personal information, such as your name, email address, and a
password, to operate Wendy’s Rewards and provide you with associated benefits.
You may also provide Wendy’s with additional personal information if you choose
to do so.  We do not sell personal information we collect as part of the Wendy’s
Rewards program. We may disclose this personal information to the vendors who
help us administer the Wendy’s Rewards, such as our payment processors.




Participants collect points through Wendy’s Rewards that can be redeemed for
rewards, such as discounts. The benefits associated with the program, including
how rewards accrue, are valued, and can be redeemed are outlined in the Wendy's
Rewards Terms and Conditions, which also provide additional information about
the Wendy’s Rewards program. 




6. External Links




For your convenience, Wendy’s services may include links to websites or other
services that are not owned, operated, or controlled by Wendy’s. This privacy
policy does not apply to those websites or services, which may have their own
privacy policies or notices that you should review to understand how they
collect, use, or disclose your personal information. Wendy’s is not responsible
for the content or privacy practices of any linked websites or services that it
does not own, operate, or control. 




7. Data Security and Retention of Personal Information




We protect personal information using technical and administrative security
measures designed to reduce the risks of loss, misuse, unauthorized access,
disclosure, and alteration. Although we implement industry-standard security
measures throughout our services, you should be aware that Wendy’s cannot
guarantee the security of your personal information.




Except as otherwise permitted or required by applicable laws or regulations, we
retain your personal information for as long as necessary to fulfill the
purposes for which we collected it, as necessary to satisfy any legal
obligations, or when required to resolve any disputes. To determine the
retention period for personal information, we consider applicable legal
requirements, the amount, nature, and sensitivity of the personal information,
the potential risk of harm from unauthorized use or disclosure of your personal
information, the purposes for which we process your personal information, and
whether we can achieve those purposes through other means.




8. Children’s Privacy




Our online and mobile app services are not intended for children under the age
of 16, and we do not knowingly collect personal information online or through
our mobile app from children under the age of 16. If we become aware that we
have obtained personal information from a child under the age of 16, we will
delete such information in accordance with applicable law. 




9. Wendy’s Customers from Outside the United States




Wendy’s franchisees operate in countries around the world, and to support these
operations, the majority of our computer systems, networks, and devices are
currently based in the United States. Accordingly, personal information we
obtain through our services may be processed in the United States. By using our
services, you agree to the collection and processing of your personal
information in the United States. For more information on our personal
information processing in connection with our operations in Canada visit here
(English) or here (French) or the United Kingdom visit here. 

10. California Consumer Privacy Notice




The California Consumer Privacy Act (“CCPA”) is a state law intended to enhance
privacy rights for residents of California (“consumers”). This California notice
supplements our privacy policy and provides additional information for
California consumers. Unless otherwise noted, this California notice covers our
activities in the 12 months prior to the privacy policy’s effective date as well
as our current practices.




Our Collection, Use, and Disclosure of Consumer Personal Information

We collect, use, and disclose California consumers’ personal information as
previously described in this privacy policy. See Sections 1-3 for details. We
provide additional information for California consumers in the table below,
which is aligned to the definitions in the CCPA for your convenience. Please
note that the specific types of personal information we collect about you will
vary depending on how you interact with us and may not include all examples
listed.




Category of Personal Information

Business Purposes for Collection, Use, & Disclosure

Identifiers / Personal Records, such as name, address, email address, online
identifiers, device identifiers, payment card information

 * Enhance your experience with our services, for example, by remembering
   whether you are logged in or recalling your preferences from a prior visit
 * Respond to your requests and offer customer support
 * Provide you with an account and inform you about it
 * Manage your purchases and process payments
 * Administer surveys, rewards, and promotions 
 * Assist with our decision-making about products and services
 * Maintain our services, monitor web traffic, and detect and prevent fraud 

Characteristics of Protected Classifications under California or federal law,
such as age, gender, or race and ethnicity

 * Personalize your experience on our services through targeted content and
   offers 
 * Inform our marketing practices 
 * Deliver targeted ads about Wendy’s 

Customer Account Details / Commercial Information, such as purchase history or
tendencies 

 * Personalize your experience on our services through targeted content and
   offers 
 * Inform our marketing practices 
 * Deliver targeted ads about Wendy’s 
 * Offer customer service and account support

Internet or Other Electronic Network Activity Information, such as IP address,
device identifiers, operating system details, language preferences, referring
URLs, pages viewed, and information about your interactions with our services or
advertisements 

 * Enhance your experience with our services, for example, by remembering
   whether you are logged in or recalling your preferences from a prior visit
 * Assist with our decision-making about products and services
 * Maintain and improve our services, monitor web traffic, and detect and
   prevent fraud 

Geolocation data, such as information about the approximate location of your
device

 * Determine which Wendy’s restaurant is closest to you to help you place your
   order from the right restaurant or to provide you relevant offers or
   promotions

Sensory Data, such as customer care call voice recordings and CCTV footage

 * Offer customer service and account support
 * Train our customer service representatives
 * Maintain the safety and security of our restaurants

Inferences, which are used to create a profile reflecting your preferences,
characteristics, and behavior based on your personal information

 * Analytics to inform our marketing practices 
 * Assist with our decision-making about products and services
 * Deliver targeted ads about Wendy’s 
 * Personalize your experience on our services through targeted content and
   offers 

Sensitive Personal Information, including precise geolocation, race and
ethnicity data, and health data, may be collected voluntarily

 * Precise geolocation directly from your device if you permit location settings
   to be used to find your nearest Wendy’s location, to help you place your
   order from the right restaurant and to provide you relevant offers or
   promotions
 * Your race and ethnicity may be voluntarily provided if you respond to one of
   our surveys
 * Your health data may be voluntarily provided if you communicate with us about
   a food safety incident




California Consumer Rights

Right to Know. California consumers have the right to know about and get a copy
of personal information that we have collected and disclosed during the 12
months prior to any request. California consumers also may request the
following: 

 * The categories of personal information we have collected about you 
 * The categories of sources from which the personal information was collected 
 * Our business or commercial purposes for collecting, selling, or sharing your
   personal information 
 * The categories of your personal information we sold or shared and the
   categories of third parties to whom each category of personal information was
   sold or shared 
 * The categories of personal information we disclosed about you for a business
   purpose and the categories of recipients to whom it was disclosed 
 * The specific pieces of personal information we have collected and maintain
   about you 

Right to Delete. You may request that we delete your personal information that
we have collected from you.




Right to Correct. You may request that we correct personal information that is
inaccurate. Upon receipt of a verifiable request to correct inaccurate personal
information, we will use commercially reasonable efforts to correct your
personal information. You can also correct certain personal information yourself
in your MyWendy’s account.




Right to Opt Out of the Sale and Sharing of Personal Information. We sell and
share personal information for valuable consideration (not in exchange for
money). This personal information is primarily collected via our use of tracking
technologies, such as cookies and SDKs. We share this personal information with
our advertising partners and analytics vendors to assist with our cross-context
behavioral advertising (or targeted advertising) efforts. We sell and share the
following categories of personal information from the table above: 

 * Identifiers 
 * Internet or other electronic network activity information
 * Geolocation data 

You may opt out of the sale and sharing of your personal information via
tracking technologies through a browser-based opt-out preference signal that you
set or by opting out here. We recognize such signals to the extent practicable.




Right to Limit the Use of Sensitive Personal Information. We only use sensitive
personal information for legally permitted purposes, so we do not offer this
right.




How to Exercise Your Privacy Rights

Under the CCPA, California consumers have certain rights that they may exercise
independently or through an authorized agent. CCPA rights requests are subject
to an identification and verification process. Before we can fulfill your
request, we must generally be able to verify your identity. We will ask you to
provide your email and will typically use a verification link pushed out through
email to attempt to verify that we have a record of you in our systems. If we
cannot verify your identity, we may not be able to fulfill your request. If you
wish to authorize an agent to make CCPA-related requests on your behalf, you
and/or your agent must be able to provide Wendy’s with enough information that
we can verify the authority of the agent to act for you.




You may submit CCPA-related requests to Wendy’s by filling out the form here or
by emailing us privacy@wendys.com. We use commercially reasonable efforts to
authenticate the identity of the consumer submitting a request. Depending on the
nature of your request, you may be asked to provide information to help verify
your identity before your request can be processed.




We will not discriminate against you for exercising any of your legal rights. We
encourage you to take an active role in the management of your privacy.




California Shine the Light 

California law permits customers in California to request certain details about
how their personal information is shared with third parties, and in some cases
affiliates, if personal information is shared for those third parties’ or
affiliates’ own direct marketing purposes. We do not share personal information
with third parties or affiliates for those third parties’ or affiliates’ own
direct marketing purposes. Californians may request information about our
compliance with this law by contacting us at privacy@wendys.com or by sending a
letter to:




Wendy’s International, LLC 

One Dave Thomas Boulevard, Dublin, OH 43017 

Attn: Legal Department – Privacy/Shine the Light




Any such request must include your name and “California Shine the Light Privacy
Rights Request” in the first line of the description and, if sent by mail, must
include your street address, city, state, and zip code.




Please note that “Shine the Light” rights and CCPA rights are granted by
different laws and must be exercised separately. 

11. Notice for Residents of Other U.S. States with Consumer Privacy Laws




This section provides additional information for residents of other U.S. states
with consumer privacy laws, including Colorado, Connecticut, Utah, and Virginia,
about your privacy rights and how to exercise them.




Right to Access. You have the right know what personal information we have about
you and to access that personal information.




Right to Delete. You have the right to request that we delete personal
information that we have collected about you.




Right to Correct. You have the right to request that we correct inaccuracies in
your personal information. You can also correct certain personal information
yourself in your MyWendy’s account.




Right to Opt Out of Targeted Advertising. We process personal information for
targeted advertising. This personal information is primarily collected via our
use of tracking technologies, such as cookies and SDKs. We share this personal
information with our advertising partners and analytics vendors to assist with
our targeted advertising efforts. We share the following categories of personal
information for targeted advertising purposes: 

 * Personal identifiers, such as your name, address, phone number, email
   address, and other personal characteristics
 * Information about your online interactions with us, such as IP address,
   device identifiers, device advertising identifiers, mobile network, operating
   system details, language preferences, referring URLs, length of visits,
   anonymous traffic data, pages viewed, browsing history, search history, and
   information regarding interactions with our services or advertisements 
 * Geolocation data such as real-time information about the approximate location
   of your device (GPS and network-based) 

You may opt out of targeted advertising through managing your tracking
technology preferences, as outlined in Section 4 above by clicking here




Right to Opt Out of the Sale of Personal Information. We disclose personal
information for valuable consideration (not in exchange for money). Under some
state privacy laws’ definitions of “selling,” including Colorado and
Connecticut, our actions may qualify as a sale of personal information that you
have the right to opt out of. Please note that this personal information is
primarily collected via our use of tracking technologies, such as cookies and
SDKs. We “sell” this personal information to our advertising partners and
analytics vendors to assist with our targeted advertising efforts. As such, your
right to opt out of the sale of personal information overlaps with your right to
opt out of targeted advertising.




If you are a resident of Colorado or Connecticut, you can opt out of the sale of
personal information by clicking “Manage Privacy Preferences” in our website
footer.




Right to Opt Out of Profiling. We do not engage in profiling that results in
legal or similarly significant effects about your economic situation, health,
personal preferences, interests, reliability, behavior, location, or movements.
For this reason, we do not offer the right to opt out of profiling.




How to Exercise Your Privacy Rights 

Residents of Colorado, Connecticut, Utah, and Virginia may submit privacy
requests using our  form or sending us an email at privacy@wendys.com. We use
commercially reasonable efforts to authenticate the identity of the consumer
submitting a request. Depending on the nature of your request, you may be asked
to provide information to help verify your identity before your request can be
processed. If you are unsatisfied with our response to your privacy request, you
may ask us to reconsider our response by exercising your right to appeal.




We will not discriminate against you for exercising any of your legal rights. We
encourage you to take an active role in the management of your privacy. 

12. Company Employees in Illinois




If you are a current or former employee of Wendy's* and a resident of Illinois
and want a copy of the Company's publicly available Illinois Biometric
Information Privacy Act (BIPA) policy, please contact us at privacy@wendys.com.




*Within the Wendy’s system, there are restaurants that are Company-owned and
operated, as well as restaurants that are owned and operated by independent
franchisees. Franchisees are solely responsible for employment matters at the
restaurants that they own and operate, including hiring, firing, discipline,
supervisions, staffing, and scheduling employees. Wendy’s has no control over
employment matters at franchisee restaurants. These policies are specific to
employees working for the Wendy’s company either in Company-owned and operated
restaurants or in field/remote positions.

13. Changes to this Privacy Policy and How to Contact Us




We will update this privacy policy as laws and our practices change. We will
indicate the date of the last update by changing the “Effective Date”
information at the top of this privacy policy. Your continued use of Wendy’s
services after any update to this privacy policy will constitute your acceptance
of any changes.




If you have any questions regarding this privacy policy or our privacy
practices, please email us at privacy@wendys.com. We want to hear from you!




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