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America Europe Sign In Menu ADVISORY SERVICES STRATEGIC ADVICE FOR COMMERCIAL REAL ESTATE INVESTORS AND OPERATORS TO ENHANCE VALUE FOR STAKEHOLDERS * Advisory Services: * Strategic * REIT IPO’s * Real Estate Monetization * Valuation * Transactions * Cross-border * Become a Client INSIGHTFUL, STRATEGIC REAL ESTATE EXPERTISE Green Street's Advisory Services Group delivers tailored, unbiased advice to owners and investors worldwide, spanning diverse asset classes and markets, both traditional and niche. With unrivaled independence and expertise in both public and private real estate sectors, Green Street's insight has consistently driven significant shareholder value throughout cycles. STRATEGIC ADVISORY & BEST PRACTICES Maximize value while managing risk and conflicts of interest REIT IPO ADVISORY Advising REIT IPOs for over 20 years Advising REIT IPOs worldwide for over 20 years REIT CONVERSIONS & REAL ESTATE MONETIZATION ALTERNATIVES Explore strategies for real estate monetization COMPANY & PORTFOLIO VALUATION Providing insight into real estate values TRANSACTION ADVISORY Advised over $40 billion in transactions Advised over $40 billion in transactions around the globe CROSS-BORDER ADVISORY Unique global perspective ADVISING A WIDE RANGE OF LEADING REAL ESTATE PLAYERS Clients have included private real estate companies, publicly traded and non-traded REITs, C-corps, operating companies, hedge funds, pension funds, family offices, and more. SHAREHOLDER VALUE SERVICES Communication Strategy Public Real Estate Operating Company IPO ADVISORY $690 Million IPO First REIT IPO in India COMPANY POSITIONING Global property owner STRATEGIC ADVISORY Fortune 500 Retailer Retail ACTIVIST SITUATIONS OpCo/PropCo Darden Restaurants IPO ADVISORY $725 Million IPO Cold Storage BESPOKE RESEARCH Ground Lease Primer PORTFOLIO VALUATION Private REIT Industrial MEET OUR TEAM OF COMMERCIAL REAL ESTATE ADVISORS Our Advisory group has over 100 years of industry experience. We capitalize on the expertise of Green Street's esteemed team of research professionals and have a wealth of knowledge and practical experience from working with high-profile real estate market participants. Green Street Advisory Services is a state registered investment adviser regulated by the California Department of Financial Protection and Innovation. Services are only offered to clients or perspective clients where Green Street and its advisory representatives are properly licensed or exempt from licensure. Please note, Green Street's US Research, Data, and Analytics products along with its global news publications are not provided as an investment advisor nor in the capacity of a fiduciary. The firm maintains information barriers to ensure the independence of its non-regulated businesses from the regulated services provided by Green Street. *Europe team members are employees of Green Street Advisors (UK) Limited, an affiliate of Green Street and regulated through the Financial Conduct Authority. All Acts performed in the United States are supervised by Green Street US. 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Advisory & Consulting Group U.S. FARMLAND SECTOR PRIMER: INVESTMENT MERITS U.S. Farmland is one of the largest commercial real estate sectors and remains under allocated among institutional investors. The sector has delivered steady returns through economic cycles thanks to a favorable supply/demand dynamic that is unique in the real estate industry. Download this primer authored by Green Street’s Advisory Group for an overview of the U.S. Farmland sector and an in-depth analysis of its investment merits, including a framework on how to approach, benchmark and value the sector’s unique investment attributes against other real estate asset classes. View More Sep 21, 2021 Dirk Aulabaugh GREEN STREET SAYS NON-TRADITIONAL SECTORS STILL OFFER RISK PREMIUM In this 3-minute clip, Dirk Aulabaugh, Managing Director of Green Street’s Advisory Group, discusses non-traditional sector outperformance and the risk premium they offer compared to major sectors. Dirk shares that institutional investors are searching for yield and his team is witnessing an increasing focus on these non-traditional sectors all over the globe. Green Street expects continued divergence of traditional and non-traditional sector yields. View More Dec 9, 2019 Dirk Aulabaugh & Nathan Siino CANNABIS-RELATED REAL ESTATE: THE NEXT EMERGING PROPERTY SECTOR? Green Street’s Advisory Group opines on momentum and “the first mover advantage” in non-traditional sectors. This article includes analysis of the first REIT owning cannabis-related industrial assets and perspective on the regulatory risk and opportunity for this type of real estate. View More Oct 1, 2019 Jim Sullivan, Pierre Rigaud & Mitchell Carter GAMING REITS: SECTOR PRIMER Gaming REITs are structured much like triple-net (NNN) REITs and constitute a relatively new property sector. Discounted valuations relative to NNN REITs are the result of investors still assessing the “real” risks versus the “perceived” risks in the gaming REIT space. The three US-listed gaming REITs engaged Green Street’s Advisory & Consulting Group to produce a primer intended to educate the market and facilitate a dialogue on the merits of the gaming REIT sector. View More Aug 2, 2019 Jim Sullivan VIDEO: JIM SULLIVAN ON THE SIGNALS FROM THE LISTED REAL ESTATE MARKET Jim Sullivan, President of Green Street's Advisory & Consulting group, discusses the reasons why all real estate investors should look to the public market for signals on operating fundamentals and valuations. View More Feb 23, 2018 Phillip Owens VIDEO: BEST PRACTICES FOR SMALL COMPANIES COMPETING FOR CAPITAL Green Street’s Advisory Group undertook a study of small and mid-sized REITs to identify key trends among the most successful companies and compare them to their larger REIT peers. “We found that the smaller REITs had higher highs and lower lows, so it’s a volatility issue not an underperformance issue,” Phil Owens says. View More Jan 12, 2018 Jim Sullivan & Otto Aletter WHITE PAPER: 2017 MALL TENANT TURNOVER ANALYSIS Although department store struggles continue to dominate headlines, they provide only a small portion of a mall’s net operating income (NOI) because many anchor tenants own their stores or pay little-to-no rent. In-line tenants on the other hand, have an outsized impact on mall NOI, and their performance offers a preferred indicator of mall health. View More Jan 8, 2018 Jim Sullivan JIM SULLIVAN DISCUSSES RETAIL ON THE ADVENTURES IN FINANCE PODCAST Jim Sullivan discusses the impact of retail woes on private and public real estate markets, and implications for investors. We are in the midst of a transition that is creating damage for some and huge opportunity for others. Brick-and-mortar owners need to be flexible and nimble. View More Nov 23, 2017 Phillip Owens WEBINAR: PILLARS OF U.S. REIT BEST PRACTICES Small and mid-sized REITs often face unique challenges as they compete for investor interest versus their larger REIT peers. What are some feasible, actionable ways to address these challenges, and what opportunities exist for these often-overlooked companies to rise above the rest? View More Nov 1, 2017 Jim Sullivan CONSIDERATIONS IN MONETIZING RETAIL REAL ESTATE It is no secret that brick-and-mortar retailers are facing unprecedented headwinds. Given the increasingly competitive retail environment, retail C-suite executives would be well served to shift their thinking and begin viewing real estate as a financial asset rather than just an operating location. View More Aug 17, 2017 Jim Sullivan VIDEO: RETAIL HEADWINDS & TAILWINDS Jim Sullivan opines on the headwinds in the retail sector, but also sheds light on the tailwinds that tend to be overlooked. Jim shares insight into how Green Street’s Advisory Group is helping retailers and CMBS investors tackle challenges in the space. With mall REITs trading at such steep discounts to NAV, “Is the public market appropriately evaluating the headwinds and the tailwinds, or is it overblown by media headlines?” View More Apr 11, 2017 Yoel Kranz, Jim Sullivan & Dirk Aulabaugh A DEBATE OVER REIT CORPORATE GOVERNANCE Who should be in control of key outcomes for REITs – the shareholders or the Boards? Corporate Governance is a very important issue for all REIT market participants. Watch this 30-minute webinar with Jim Sullivan, President of Green Street’s Advisory Group, and Yoel Kranz, Partner at Goodwin, as they debate REIT Corporate Governance “best practices." View More Mar 14, 2017 Jim Sullivan ARE REITS HEADED TO CHINA? Jim Sullivan, President of Green Street’s Advisory Group, recently traveled to China for two REIT-related conferences. China currently does not have a REIT regime. One of the key takeaways from Jim in this special article: “The creation of a REIT structure in China could lower the cost of capital for real estate companies in the market while also providing an efficient and liquid investment vehicle for institutional and retail investors.” View More Dec 5, 2016 Justin Brown GREEN STREET SEES POTENTIAL FOR INCREASED REIT M&A ACTIVITY The REIT industry is well-suited for M&A and current market conditions suggest the environment today is more conducive to combinations than at any point since 2008. Justin Brown of Green Street's Advisory & Consulting group highlights the potential catalysts for deal-making, and how companies can best position themselves to take advantage of new trends. View More May 18, 2016 Jim Sullivan THE REIT INDUSTRY: GROWING LEAPS AND BOUNDS Much of the rapid growth in the REIT industry in recent years is from REIT conversions, where C-corps that control substantial amounts of real estate choosing to convert into REITs. These REIT conversions are occurring in property types that are less familiar to real estate investors – timber land, data centers, prisons, casinos, cell towers, and billboards. View More Dec 8, 2014 Advisory & Consulting Group DARDEN REAL ESTATE PRIMER A sophisticated hedge fund client believed the value of Darden Restaurants, Inc's (NYSE: DRI) real estate holdings was not fully reflected in the company’s share price. The client retained Green Street to provide an independent opinion of the real estate value of nearly 2,000 owned and leased properties. View More Mar 31, 2014 Advisory & Consulting Group GENERAL GROWTH PROPERTIES: A CASE STUDY IN BALANCE SHEET DISTRESS Equity value exists even under a bankruptcy scenario. A look at how one of the largest and most successful mall owners fell into bankruptcy and emerged just over one year later. View More Nov 23, 2010 BECOME A CLIENT LEARN ABOUT OUR SERVICES To inquire about becoming a client, or if you have any questions about any of our products and services, please contact Sales at +1 (949) 640-8780 or follow the link below and complete our online form. To become a client or learn more about how our service offerings can benefit you, please call our sales team at +44 (0)20 3793 7000 or follow the link below and complete our online form. Contact Us *Please note that we only accept as clients entities or persons who can be classified as professional clients or eligible counterparties under the FCA rules. RESEARCH HIGHLIGHTS. DELIVERED MONTHLY. Join our Green Street community of real estate professionals! Get an inside look at some of our latest insights straight to your inbox. 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