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BUSINESS


6 GAMING STARTUPS TO WATCH

From haptic clothing that lets you “feel” your games to technology that adds
smell to your virtual reality experiences, here are the top gaming startups to
watch this year.

By HP Tech Ventures — June 15, 2023



BUSINESS


6 GAMING STARTUPS TO WATCH

From haptic clothing that lets you “feel” your games to technology that adds
smell to your virtual reality experiences, here are the top gaming startups to
watch this year.

By HP Tech Ventures — June 15, 2023

Editor’s Note: This article originally appeared on the HP Tech Ventures blog.

 

Game developers are usually at the leading-edge of what’s new in tech — with
innovations that delight (and sometimes baffle) players and creators alike.
While the Garage has kept a pulse on mainstream developments — such as tackling
“tilt,” gear to level up your gaming space, and championing groups that are
making games and game design more inclusive — there’s much more waiting in the
wings. 

Industry-watchers, too, are keeping a collective eye on gaming trends that will
shape the future of this projected $107 billion business. Innovations in
peripherals and accessories, cloud and mobile gaming, immersive and interactive
gaming enabled by XR and AI tech, and the continued popularity of esports all
make the top of the list. 

HP, for its part, sees startups at the forefront of innovation for the world’s 3
billion gamers. From haptic clothing that lets you feel your games to technology
that adds smell to your virtual reality experiences, here are the top gaming
startups to watch this year: 

Getty Images


MOBALYTICS


HOW THEY’RE CHANGING THE GAME

Mobalytics, OK, so we’re biased and it is an HP Tech Ventures portfolio company,
is an AI-powered personal gaming assistant that helps gamers conquer their
favorite games. As the first personal performance analytics for competitive
gamers, the platform analyzes players’ performance over many sessions and helps
them define their weaknesses and strengths and provides personalized advice on
improving their aim, strategy, and teamwork.


WHY WE’RE WATCHING

We admire Mobalytics’ bold vision to help all gamers reach their full potential,
and their founder and CEO, Bogdan Suchyk, embodies that spirit by leading as
though nothing is impossible.

 


RELATED: ESPORTS INSIGHTS FOR GAMERS AND BEYOND


 


AVALON


HOW THEY’RE CHANGING THE GAME 

Avalon is revolutionizing how games and virtual experiences are built. Founded
by pioneers and leaders from games including “EverQuest,” “Call of Duty,”
“Diablo,” “God of War,” “Assassin’s Creed,” and “Elden Ring”, Avalon is building
a new interoperable universe.


WHY WE’RE WATCHING

With a comprehensive and extensive background in games, Avalon solves problems
that will face creators and designers in the near future and is building the
tools and framework that will allow them to do so.


PARSEC


HOW THEY’RE CHANGING THE GAME

Parsec, an HP Tech Ventures portfolio company that exited to Unity, has a
proprietary desktop capturing application perfect for any graphically intense
applications in game development, broadcast, media and entertainment,
architecture, engineering, and construction.


WHY WE’RE WATCHING

Optimized for low latency, high frame rate, and security, Parsec enables gamers
to stream video game footage through an internet connection. It allows users to
run a game on one computer but play it remotely through another device, which
has proven a winning formula for professionals and gamers with high-end compute
needs.


TANGLE


HOW THEY’RE CHANGING THE GAME

Tangle is a virtual space for teams to connect and collaborate. A central hub
for remote communications, Tangle enables customers to grow a thriving remote
work culture that teams love.


WHY WE’RE WATCHING

Where gaming and hybrid work meet, Tangle offers avatars and other fun features
to make remote work a unique and enjoyable experience. Users can project their
personality yet still protect their privacy while also communicating to
colleagues their openness to collaborate vs. the need to focus. Sort of like
closing or opening that office when people had private offices with a lot more
useful features and gradations.


RUNWAY


HOW THEY’RE CHANGING THE GAME

Runway’s mission is to make content creation accessible to all. They’re taking
recent advancements in computer graphics and machine learning to push the
boundaries of creativity and lower the barriers to content creation.


WHY WE’RE WATCHING

Runway offers a broad toolset for art generation and supplements another
long-time favorite of ours, user-generated content. The platform is forming the
next generation of generative AI tools as it embodies a spectrum of tools. It
not only includes text input, but also easy-to-use editing and personalized data
set training.


SCENARIO


HOW THEY’RE CHANGING THE GAME

Scenario enables artists and game developers to create their own image
generators trained on the specific style of their games. Starting with specific
training data should enable creators to rapidly iterate and go much faster than
trying to develop everything from scratch themselves.


WHY WE’RE WATCHING

Regardless of the level of technical expertise, game developers can create
custom generators capable of producing entirely new game assets consistent with
a given style.

 

READ 7 MORE EMERGING AREAS OF TECHNOLOGY TO WATCH THIS YEAR.



Tags Entertainment / Sports / Gaming / Technology and Innovation / Community
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