urlscan.io logo urlscan.io
SecurityTrails logo

www.marketingdive.com Open in urlscan Pro
2606:4700::6812:72e  Public Scan

Back to summary
Submitted URL: https://link.marketingdive.com/click/30046536.87940/aHR0cHM6Ly93d3cubWFya2V0aW5nZGl2ZS5jb20_c2FpbHRocnVfbGlzdHNbRWRpdG9yaWFsJTI...
Effective URL: https://www.marketingdive.com/?futureupdates=1&utm_source=Sailthru&utm_medium=email&utm_campaign=Trial%20Blast:%20Issue:%20202...
Submission Tags: falconsandbox
Submission: On February 16 via api from US — Scanned from DE

Form analysis 6 forms found in the DOM

Name: signup-inter-form — POST /signup/

<form id="signup-inter-form" class="form-basic js-form-email-validate" name="signup-inter-form" action="/signup/" method="POST">
  <input type="hidden" name="signup_box_location" value="interstitial">
  <input type="hidden" name="signup_initial_url_path" value="">
  <h1> Don’t miss tomorrow’s marketing industry news </h1>
  <p class="interstitial-text"> Let Marketing Dive’s free newsletter keep you informed, straight from your inbox. </p>
  <p class="form-error__message" id="interstitial-error"></p>
  <div id="form-interstitial">
    <input type="email" name="email" placeholder="Work email address" class="email" required="" id="id_a79036_email">
    <div id="newsletter-list-section">
      <ul id="id_a79036_site_newsletters" class="list-no-bullets">
        <li><label for="id_a79036_site_newsletters_0"><input type="checkbox" name="site_newsletters" value="7" class="list-no-bullets" id="id_a79036_site_newsletters_0"> Daily Dive <span class="secondary-label">M-F</span>
            <a class="xsmall signup-view-sample" href="/user_media/thumbnails/newsletter_lists/MarketingDive_sample20151208.jpg" target="_blank">view sample</a>
            <p class="newsletter-description small">Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more.</p>
          </label>
        </li>
        <li><label for="id_a79036_site_newsletters_1"><input type="checkbox" name="site_newsletters" value="105" class="list-no-bullets" id="id_a79036_site_newsletters_1"> Mobile Weekly <span class="secondary-label">Every Thursday</span>
            <p class="newsletter-description small">Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more.</p>
          </label>
        </li>
        <li><label for="id_a79036_site_newsletters_2"><input type="checkbox" name="site_newsletters" value="1815" class="list-no-bullets" id="id_a79036_site_newsletters_2"> Agencies Weekly <span class="secondary-label">Every Monday</span>
            <p class="newsletter-description small">Topics covered: business models, technology, partnerships, culture and high profile personnel changes.</p>
          </label>
        </li>
      </ul>
    </div>
    <div id="interstitial-consent-container">
      <input name="user_consent" value="1" id="id_user_consent" type="checkbox">
      <span> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and
        <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span>
    </div>
  </div>
  <input id="signup-inter-submit" class="email_submit submit button" type="submit" data-role="none" value="Subscribe today">
  <div class="fieldWrapper">
    <label class="error email_error" style="display:none;" for="email-inter"> A valid email address is required. </label>
  </div>
</form>

GET /search/

<form action="/search/" method="GET" data-ajax="false">
  <label for="search-desktop">
    <span class="screen-reader-text search">Search</span>
  </label>
  <input id="search-desktop" type="search" name="q" placeholder="Search" data-role="none">
  <button type="submit" value="" data-role="none" class="analytics t-search-navigation-drawer">
    <img src="/static/img/menu_icons/search.svg?320116291121" alt="search" height="16" width="16" loading="lazy">
  </button>
  <img class="close" src="/static/img/menu_icons/close.svg?273117231121" width="16" height="16" loading="lazy">
</form>

Name: signup — POST /signup/

<form class="form js-form-email-validate" name="signup" action="/signup/" method="POST">
  <label for="id_ec4c50_email" class="email-input js-email-input">
    <span class="screen-reader-text">Email:</span>
    <input type="email" name="email" placeholder="Work email address" class="email" required="" id="id_ec4c50_email">
  </label>
  <input type="hidden" name="signup_box_location" value="sidebar">
  <input type="hidden" name="signup_initial_url_path" value="/">
  <input type="hidden" name="js_enabled" value="1" id="id_ec4c50_js_enabled">
  <ul class="signup-list list-no-bullets">
    <li>
      <label><span class="screen-reader-text">Select Newsletter:</span></label>
      <input id="newsletter-sidebar-checkbox-7" type="checkbox" name="site_newsletters" value="7" class="checkbox">
      <label for="newsletter-sidebar-checkbox-7">
        <span class="newsletter-title">Daily Dive</span>
        <span class="secondary-label">M-F</span>
      </label>
    </li>
    <li>
      <label><span class="screen-reader-text">Select Newsletter:</span></label>
      <input id="newsletter-sidebar-checkbox-105" type="checkbox" name="site_newsletters" value="105" class="checkbox">
      <label for="newsletter-sidebar-checkbox-105">
        <span class="newsletter-title">Mobile Weekly</span>
        <span class="secondary-label">Every Thursday</span>
      </label>
    </li>
    <li>
      <label><span class="screen-reader-text">Select Newsletter:</span></label>
      <input id="newsletter-sidebar-checkbox-1815" type="checkbox" name="site_newsletters" value="1815" class="checkbox">
      <label for="newsletter-sidebar-checkbox-1815">
        <span class="newsletter-title">Agencies Weekly</span>
        <span class="secondary-label">Every Monday</span>
      </label>
    </li>
    <li>
      <label><span class="screen-reader-text">Select user consent:</span></label>
      <input type="checkbox" name="user_consent" id="id_user_consent-sidebar" value="1" class="checkbox">
      <label for="id_user_consent-sidebar">
        <span class="signup-user-consent_box">
          <span> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and
            <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span>
        </span>
      </label>
    </li>
  </ul>
  <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button>
  <label class="error email_error" style="display:none;">A valid email address is required.</label>
  <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label>
</form>

Name: signup — POST /signup/

<form class="form js-form-email-validate" name="signup" action="/signup/" method="POST">
  <label for="id_1733fd_email" class="email-input js-email-input">
    <span class="screen-reader-text">Email:</span>
    <input type="email" name="email" placeholder="Work email address" class="email" required="" id="id_1733fd_email">
  </label>
  <input type="hidden" name="signup_box_location" value="bottom">
  <input type="hidden" name="signup_initial_url_path" value="/">
  <input type="hidden" name="js_enabled" value="1" id="id_1733fd_js_enabled">
  <ul class="signup-list list-no-bullets">
    <li>
      <label><span class="screen-reader-text">Select Newsletter:</span></label>
      <input id="newsletter-bottom-checkbox-7" type="checkbox" name="site_newsletters" value="7" class="checkbox">
      <label for="newsletter-bottom-checkbox-7">
        <span class="newsletter-title">Daily Dive</span>
        <span class="secondary-label">M-F</span>
      </label>
    </li>
    <li>
      <label><span class="screen-reader-text">Select Newsletter:</span></label>
      <input id="newsletter-bottom-checkbox-105" type="checkbox" name="site_newsletters" value="105" class="checkbox">
      <label for="newsletter-bottom-checkbox-105">
        <span class="newsletter-title">Mobile Weekly</span>
        <span class="secondary-label">Every Thursday</span>
      </label>
    </li>
    <li>
      <label><span class="screen-reader-text">Select Newsletter:</span></label>
      <input id="newsletter-bottom-checkbox-1815" type="checkbox" name="site_newsletters" value="1815" class="checkbox">
      <label for="newsletter-bottom-checkbox-1815">
        <span class="newsletter-title">Agencies Weekly</span>
        <span class="secondary-label">Every Monday</span>
      </label>
    </li>
    <li>
      <label><span class="screen-reader-text">Select user consent:</span></label>
      <input type="checkbox" name="user_consent" id="id_user_consent-bottom" value="1" class="checkbox">
      <label for="id_user_consent-bottom">
        <span class="signup-user-consent_box">
          <span> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and
            <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span>
        </span>
      </label>
    </li>
  </ul>
  <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button>
  <label class="error email_error" style="display:none;">A valid email address is required.</label>
  <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label>
</form>

GET /search/

<form action="/search/" method="GET" data-ajax="false">
  <label for="search-mobile">
    <span class="screen-reader-text">Search</span>
    <input id="search-mobile" type="search" name="q" placeholder="Search" data-role="none">
  </label>
  <button type="submit" value="" data-role="none" class="analytics t-search-navigation-mobile">
    <img src="/static/img/menu_icons/search.svg?320116291121" width="15" height="15" alt="search">
  </button>
</form>

Name: signup — POST /signup/

<form class="form js-form-email-validate" name="signup" action="/signup/" method="POST">
  <label for="id_65de48_email" class="email-input js-email-input">
    <span class="screen-reader-text">Email:</span>
    <input type="email" name="email" placeholder="Work email address" class="email" required="" id="id_65de48_email">
  </label>
  <input type="hidden" name="signup_box_location" value="integrated_menu">
  <input type="hidden" name="signup_initial_url_path" value="/">
  <input type="hidden" name="js_enabled" value="1" id="id_65de48_js_enabled">
  <ul class="signup-list list-no-bullets">
    <li>
      <label><span class="screen-reader-text">Select Newsletter:</span></label>
      <input id="newsletter-integrated_menu-checkbox-7" type="checkbox" name="site_newsletters" value="7" class="checkbox">
      <label for="newsletter-integrated_menu-checkbox-7">
        <span class="newsletter-title">Daily Dive</span>
        <span class="secondary-label">M-F</span>
      </label>
    </li>
    <li>
      <label><span class="screen-reader-text">Select Newsletter:</span></label>
      <input id="newsletter-integrated_menu-checkbox-105" type="checkbox" name="site_newsletters" value="105" class="checkbox">
      <label for="newsletter-integrated_menu-checkbox-105">
        <span class="newsletter-title">Mobile Weekly</span>
        <span class="secondary-label">Every Thursday</span>
      </label>
    </li>
    <li>
      <label><span class="screen-reader-text">Select Newsletter:</span></label>
      <input id="newsletter-integrated_menu-checkbox-1815" type="checkbox" name="site_newsletters" value="1815" class="checkbox">
      <label for="newsletter-integrated_menu-checkbox-1815">
        <span class="newsletter-title">Agencies Weekly</span>
        <span class="secondary-label">Every Monday</span>
      </label>
    </li>
    <li>
      <label><span class="screen-reader-text">Select user consent:</span></label>
      <input type="checkbox" name="user_consent" id="id_user_consent-integrated_menu" value="1" class="checkbox">
      <label for="id_user_consent-integrated_menu">
        <span class="signup-user-consent_box">
          <span> By signing up to receive our newsletter, you agree to our <a href="https://www.industrydive.com/terms-of-use/" target="_blank">Terms of Use</a> and
            <a href="https://www.industrydive.com/privacy-policy/" target="_blank">Privacy Policy</a>. You can unsubscribe at anytime. </span>
        </span>
      </label>
    </li>
  </ul>
  <button class="button button--medium signup-button" type="submit" value="Sign up">Sign up</button>
  <label class="error email_error" style="display:none;">A valid email address is required.</label>
  <label class="error newsletter-error" style="display:none;">Please select at least one newsletter.</label>
</form>

Text Content

Skip to main content

CONTINUE TO SITE ➞




DON’T MISS TOMORROW’S MARKETING INDUSTRY NEWS

Let Marketing Dive’s free newsletter keep you informed, straight from your
inbox.



 * Daily Dive M-F view sample
   
   Topics covered: social media, mobile, advertising, marketing tech, content
   marketing, and more.

 * Mobile Weekly Every Thursday
   
   Topics covered: Campaigns, platform developments, apps, gaming, trends, and
   much more.

 * Agencies Weekly Every Monday
   
   Topics covered: business models, technology, partnerships, culture and high
   profile personnel changes.

By signing up to receive our newsletter, you agree to our Terms of Use and
Privacy Policy. You can unsubscribe at anytime.
A valid email address is required.

 * Deep Dive
 * Library
 * Events
 * Topics

Menu
 * Search
 * Subscribe

Search
 * Brand Strategy
 * Mobile
 * Creative
 * Social Media
 * Video
 * Agencies
 * Data/Analytics
 * Influencer Marketing
 * Ad Tech
 * CMO Corner


Marketing Dive subscription updated: You will no longer receive newsletters from
Marketing Dive. Based on your selection, we will keep you up to date as we
launch into more industries.
Retrieved from Instagram on May 18, 2021


INSTAGRAM SUNSETS LIVE SHOPPING AS COMMERCE RETREAT CONTINUES

The move, which goes into effect March 16, follows the removal of the Shop tab
this month and arrives amid a period of revenue declines.  Read more ➔


TOP STORIES

 1. Deep Dive
    
    
    ‘SAFE, LAZY, BORING’: HOW SUPER BOWL LVII ADS MOSTLY FUMBLED


 2. TRADE DESK REVENUE UP 24% AS ADVERTISERS CONTINUE SHIFT TO CTV, RETAIL MEDIA


 3. COKE PROMOTES FANTA SHAKEUP WITH MOBILE GAME, GEN Z CREATORS


 4. BY THE NUMBERS: SUPER BOWL LVII


 5. COCA-COLA DEBUTS ‘TRANSFORMATION-FLAVORED’ SODA IN ITS LATEST LIMITED-TIME
    OFFERING


THE LATEST

 * Access now➔
   Pinterest Business
   Trendline
   
   
   LATEST MARKETING TRENDS IN CONSUMER PACKAGED GOODS
   
   If CPGs can adeptly adjust to emerging mandates, they have an opportunity to
   strengthen their brands.  

 * PeopleImages via Getty Images
   
   
   AOR MODEL DECLARED ‘DEAD’ AS BRAND NEEDS DIVERSIFY BEYOND CREATIVE, MEDIA
   
   New business wins at agencies increased 11% in 2022 but the value of that
   business decreased by 35%, according to a new report by R3.
   
   Brand Strategy
 * Courtesy of NBCUniversal
   
   
   WHAT DOES NBCUNIVERSAL’S ‘NERD COACHELLA’ MEAN FOR ADVERTISERS?
   
   The overall theme of its annual developer conference was making a mindset
   change, switching from “or” to “and” on the marketing frontlines.
   
   Video
 * Courtesy of McDonald’s
   
   
   MCDONALD’S READIES FIRST-EVER DUO MEAL WITH CARDI B AND OFFSET
   
   Timed to Valentine’s Day, the effort includes tie-ups with dating apps and a
   kiss cam billboard in Times Square.
   
   Brand Strategy

 * Illustration: Madeline McMahon for Industry Dive
   
   Tracker
   
   
   AD BLITZ: TRACKING EVERY MARKETING PLAY FOR SUPER BOWL LVII
   
   The details on every big game spot, from Tubi’s interface takeover to The
   Farmer’s Dog’s emotional storyline.
   
   Brand Strategy
 * Access now➔
   Jonathan Francisca / Unsplash
   Trendline
   
   
   INSIDE THE CHANGING DATA LANDSCAPE IN MARKETING
   
   The pandemic accelerated digital transformation, pressuring marketers to
   master data and analytics capabilities that can strengthen personalization
   and foster loyalty.
   
   Access now➔
   Pinterest Business
   Trendline
   
   
   LATEST MARKETING TRENDS IN CONSUMER PACKAGED GOODS
   
   If CPGs can adeptly adjust to emerging mandates, they have an opportunity to
   strengthen their brands.  

 * iStock via Getty Images
   
   
   DDB TAPS AI TO QUICKLY PRODUCE CREATIVE PROPOSALS
   
   A new tool, The Uncreative Agency, has already produced creative proposals
   for a number of marketers based on one-sentence briefs.
   
   Agencies
 * Courtesy of State Farm
   
   
   INSIDE STATE FARM’S SUPER BOWL LVII MOBILE STRATEGY
   
   As it vies for Gen Z and millennial attention, the insurance company opted
   against a big game ad in favor of TikTok and the app’s most popular creator.
   
   Brand Strategy
 * Courtesy of Behr Paint
   
   
   HOW BEHR PAINT CONNECTS WITH MILLENNIAL HOMEOWNERS ON TIKTOK
   
   A competition series, “To DIY For,” highlighted ways in which do-it-yourself
   projects can bring new life to old objects, boosting the brand’s followers.
   
   Brand Strategy
 * Jacob Lund via Getty Images
   
   
   38% OF MARKETERS SHIFT STRATEGY FROM CUSTOMER ACQUISITION TO LOYALTY
   
   While 30% expect higher budgets this year, 54% think resources will remain
   the same, while the agency outlook is less rosy, per Advertiser Perceptions.
   
   Brand Strategy
 * Access now➔
   Pinterest Business
   Trendline
   
   
   LATEST MARKETING TRENDS IN CONSUMER PACKAGED GOODS
   
   If CPGs can adeptly adjust to emerging mandates, they have an opportunity to
   strengthen their brands.  
   
   Access now➔
   Jonathan Francisca / Unsplash
   Trendline
   
   
   INSIDE THE CHANGING DATA LANDSCAPE IN MARKETING
   
   The pandemic accelerated digital transformation, pressuring marketers to
   master data and analytics capabilities that can strengthen personalization
   and foster loyalty.

 * Retrieved from Priceline on February 09, 2023
   
   
   PRICELINE HIDES TRAVEL DEALS IN DIGITAL ADS RUNNING AROUND SUPER BOWL LVII
   
   Pre-game spots are complemented by interactive videos that access over $5
   million in offers as the travel marketer ramps up a new brand platform.
   
   Brand Strategy
 * Retrieved from Gorton’s Seafood on February 09, 2023
   
   
   HOW GORTON’S SEAFOOD IS USING TIKTOK FOR A PRODUCT LAUNCH
   
   The brand recruited an eight-person team of influencers to create ongoing
   exclusive content as part of its push toward younger audiences. 
   
   Brand Strategy
 * Courtesy of Uber Eats
   
   
   UBER EATS READIES POST-CHECKOUT ADS FOR SUPER BOWL LVII LAUNCH
   
   Brands such as Paramount+ will be able to reach app users as they check out
   during one of the busiest weekends of the year for the delivery service.
   
   Brand Strategy
 * Jeenah Moon via Getty Images
   
   
   MICROSOFT, GOOGLE’S AI RACE POINTS TO SHIFTING SEARCH POWER BALANCE
   
   Marketers should still take a cautionary approach, as Google’s early hiccups
   with Bard demonstrate shortcomings with the technology.  
   
   Brand Strategy
 * Courtesy of Snapple
   
   
   SNAPPLE TURNS TO AI FOR NEXT ITERATION OF BRAND’S ‘REAL FACTS’ PROGRAM
   
   The beverage brand is inviting consumers to use an OpenAI-powered tool to
   generate facts, with some appearing under bottle caps in 2024.
   
   Brand Strategy
 * Courtesy of PepsiCo
   
   
   PEPSI BREAKS FOURTH WALL IN SUPER BOWL ADS SATIRIZING CELEB ENDORSEMENTS
   
   Spots starring Ben Stiller and Steve Martin riff on the night’s typically
   star-studded commercials to encourage people to try the new Pepsi Zero Sugar.
   
   Brand Strategy
 * Courtesy of Jersey Mike’s
   
   
   DANNY DEVITO DREAMS UP BIG GAME COMMERCIAL FOR JERSEY MIKE’S
   
   The QSR chain describes what its big game commercial would look like
   — despite not running one this year.
   
   Brand Strategy
 * PeopleImages via Getty Images
   
   
   OMNICOM EYES AI AS MEANS TO ELIMINATE MUNDANE AGENCY WORK
   
   Reporting strong Q4 results, the group also pointed to deals like
   Kroger-Albertsons as a sign retail media and commerce will stay in the
   spotlight. 
   
   Agencies
 * Permission granted by CNW Group/Klarna
   
   
   KLARNA JUMPS BACK TO Y2K WITH HELP FROM PARIS HILTON
   
   A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot”
   catchphrase and references trends from the era, like the velour tracksuit.  
   
   Brand Strategy
 * Courtesy of Roku
   
   
   WENDY’S FIRST TO TEST ROKU, DOORDASH DEAL AROUND SHOPPABLE TV ADS
   
   The first-of-its-kind partnership lets DoorDash merchants place
   click-to-order offers within Roku ads that they can attribute, target and
   measure.
   
   Brand Strategy
 * Permission granted by Old Spice
   
   
   OLD SPICE REVEALS FIRST BRAND MASCOT AS SUPER BOWL ANTICIPATION HEATS UP
   
   Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a
   larger “Smelf-Confidence” campaign inspired by Broadway.
   
   Brand Strategy
 * Courtesy of ZipRecruiter
   
   
   ZIPRECRUITER PARTNERS WITH ANT-MAN TO SHOWCASE JOB-SEEKING TECH
   
   The Marvel Studios tie-up spotlights the employment platform’s 1-Click Apply
   feature and is timed to the release of “Ant-Man and The Wasp: Quantumania.”
   
   Brand Strategy
 * Sitthiphong via Getty Images
   
   
   PUBLICIS GROUPE’S DATA AND TECH BETS PAY OFF WITH STRONG GROWTH
   
   “Booming” areas like CTV and retail media dovetail with the holding company’s
   data personalization and media services, according to its CEO. 
   
   Agencies
 * Courtesy of American Honda Motor Co.
   
   
   HONDA, ACURA TEE UP TOPGOLF DEAL IN SWING FOR MILLENNIALS, GEN Z
   
   The auto brands are seeking a way to engage with the young consumers who
   represent nearly half of the golf entertainment company’s players.
   
   Brand Strategy
 * Justin Sullivan via Getty Images
   
   
   GOOGLE JOINS TECH PEERS IN TOUTING AI AS BALM TO ADVERTISING WOES
   
   After reporting a 3.6% revenue drop in Q4, including continued weakness in
   YouTube, the company highlighted AI and Shorts as promise areas.
   
   Video
 * Retrieved from Neutrogena on February 02, 2023
   Column
   
   
   CAMPAIGN TRAIL: NEUTROGENA LATHERS UP REALITY TV PARODY ON TIKTOK
   
   Movers+Shakers mined dating show tropes to turn one of the skincare brand’s
   products into the “bombshell” of “Hydro House.”
   
   Brand Strategy
 * Courtesy of Roblox
   
   
   INTUIT, NFL TEAM UP FOR CONCERT ON ROBLOX WITH SAWEETIE
   
   The virtual performance will be broadcast repeatedly in the run up to the big
   game, while Roblox’s Super NFL Tycoon seeks to teach financial literacy.
   
   Brand Strategy

More stories
Access now➔
Pinterest Business
Trendline


LATEST MARKETING TRENDS IN CONSUMER PACKAGED GOODS

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to
strengthen their brands.  


GET THE FREE NEWSLETTER

Subscribe to Marketing Dive for top news, trends & analysis

Email:
 * Select Newsletter: Daily Dive M-F
 * Select Newsletter: Mobile Weekly Every Thursday
 * Select Newsletter: Agencies Weekly Every Monday
 * Select user consent: By signing up to receive our newsletter, you agree to
   our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Sign up A valid email address is required. Please select at least one
newsletter.



MOST POPULAR

 1. Deep Dive
    ‘Safe, lazy, boring’: How Super Bowl LVII ads mostly fumbled
 2. McDonald’s readies first-ever duo meal with Cardi B and Offset
 3. By the numbers: Super Bowl LVII
 4. How Behr Paint connects with millennial homeowners on TikTok


LIBRARY RESOURCES

 * Playbook
   How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom
   content for LedgerPay
 * Case Study
   How Chipotle Targets & Engages Guests with Mobile Marketing Custom content
   for Vibes
 * Trendline
   Inside the mobile trends shaping retail Supported by FullStory

View all


COMPANY ANNOUNCEMENTS

 * RollWorks Helps Find Sales-Ready Accounts for Free With In-Market Account
   Finder From RollWorks
 * Alchemer Launches Alchemer Workflow – the Fastest, Easiest, Most Effective
   Way to Close the Fe… From Alchemer
 * Walnut Launches ‘Ace’ to Improve Sales Team Efficiency with the Help of
   OpenAI and More From Walnut
 * Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by
   2027, Acast Study Fi… From Acast

View all | Post a press release


WHAT WE’RE READING

 * Ad Exchanger Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are
   Becoming Interchangeable
 * Adweek Mondelēz Moves Global Production Duties Out of S4 Capital Into WPP,
   Publicis
 * The Wall Street Journal Why I’m Resigning as an FTC Commissioner

View all


EVENTS

 * 16 FEB
   Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize
   Opportunity in 2023 Presented by studioID and Plante Moran
 * 21 FEB
   Webinar | 2 p.m. ET How Historical Traffic Data can Lead to ROI for Retailers
   Presented by studioID and Korem


INDUSTRY INTEL

 * Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game
   Webinar - on demand • Provided by Design Pickle
 * Mastering Agency Profitability with Megan Bowen, COO of Refine Labs Webinar -
   on demand • Provided by Teamwork
 * The Ultimate Guide to Increase your Marketing Results with Email Signatures
   eBook • Provided by Letsignit

Access now➔
Jonathan Francisca / Unsplash
Trendline


INSIDE THE CHANGING DATA LANDSCAPE IN MARKETING

The pandemic accelerated digital transformation, pressuring marketers to master
data and analytics capabilities that can strengthen personalization and foster
loyalty.


MARKETING DIVE NEWS DELIVERED TO YOUR INBOX

Get the free daily newsletter read by industry experts

Email:
 * Select Newsletter: Daily Dive M-F
 * Select Newsletter: Mobile Weekly Every Thursday
 * Select Newsletter: Agencies Weekly Every Monday
 * Select user consent: By signing up to receive our newsletter, you agree to
   our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Sign up A valid email address is required. Please select at least one
newsletter.


--------------------------------------------------------------------------------

 * 
 * 
 * 
 * 

EXPLORE

 * About
 * Editorial Team
 * Contact Us
 * Newsletter
 * Article Reprints
 * Press Releases
 * What We’re Reading
 * CPM Calculator

REACH OUR AUDIENCE

 * Advertising
 * Post a press release

RELATED PUBLICATIONS

 * Retail Dive
 * Social Media Today

--------------------------------------------------------------------------------

image/svg+xml
Industry Dive is an Informa business
© 2023 Industry Dive. All rights reserved. | View our other publications |
Privacy policy | Terms of use | Take down policy.
Cookie Preferences / Do Not Sell
Search
 * Home
 * Topics
   * Brand Strategy
   * Mobile
   * Creative
   * Social Media
   * Video
   * Agencies
   * Data/Analytics
   * Influencer Marketing
   * Ad Tech
   * CMO Corner
 * Deep Dive
 * Library
 * Events


GET MARKETING DIVE IN YOUR INBOX

The free newsletter covering the top industry headlines

Email:
 * Select Newsletter: Daily Dive M-F
 * Select Newsletter: Mobile Weekly Every Thursday
 * Select Newsletter: Agencies Weekly Every Monday
 * Select user consent: By signing up to receive our newsletter, you agree to
   our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

Sign up A valid email address is required. Please select at least one
newsletter.