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Interested in learning how to apply generative AI to innovation? Check out my
resources at ProductPrompts.




MARTIN SLANEY IS A LEADING EXPERT ON LEVERAGING GENERATIVE AI FOR PRODUCT
INNOVATION.

DON'T BE BETTER. BE RADICALLY DIFFERENT.


I WORK WITH FOUNDERS AND PRODUCT TEAMS WHO ARE EXCITED BY THE IDEA THAT
“EVERYTHING YOU’VE LEARNED UP TO THIS POINT IS WRONG”.

 * Book a discovery call



“Martin helped us get back on track after too long spent spinning our wheels.
Following our strategy sprint, our differentiated direction and focus is now
clear, and we’ve a plan for testing and refining that strategy.I feel more
confident that we can do this, more confident that we should do this, and also
more sure that we needed help. :) And I really appreciate that it felt like
Martin was right there in the trenches with us.He didn't just guide us - he
worked alongside us, putting just as much energy and brainpower into the sprint
as we did - maybe even more. He made a huge impact on the trajectory of our
startup in a very short time.”— Liz Heinberg, Founder of Ditto


TRUSTED BY




I'M MARTIN, A VENTURE BUILDER, INSIGHTS AND STRATEGY CONSULTANT, AND PRODUCT
COACH.

I've built 0-to-1 businesses and scaled established ones. At Dabbl, I co-founded
the UK’s first B2C mobile-first investing app. At Openwage, I started and led a
corporate B2B2C venture bringing on-demand wages to employees. As a consultant
identifying and scoping out new opportunities, I’ve helped companies like Absa
Bank (aka Barclays Africa), Atom Bank, RBS and Wise. At BlackRock, I established
a product-led culture across distributed teams. At Royal Mint, I was in the
founding team building a gold-backed crypto for the UK government.

I’m a Strategy & Insights Consultant and fractional CPO. I help early-stage
companies and product teams solve key strategic problems pre-launch, and then
navigate the go-to-market phase and achieve traction. I typically use highly
collaborative and accelerated workshops and methods to deliver tangible,
actionable outcomes - fast. As a fractional CPO or Product Lead, I can help with
establishing a product org, shaping the culture and embedding best practice
customised to your stage.

I'm a PM Coach. I help product managers and leaders leverage their unique assets
while providing frameworks and tactics that have worked for similar problems. My
approach is empathetic & actionable, and I strive to empower the people I work
with to arrive at "the answer", through demonstrating different mental models
and thinking toolkits.

 * Work with me


HERE’S WHAT OUR PARTNERSHIP WILL FEEL LIKE:

Kris Soderlund
Former Propositions Design Manager, Atom Bank


He brought boundless energy, along with deep expertise in customer insights,
ideation and strategy.
Feb 28, 2020

Nathan Doughty
CEO, Asite


Martin is a brilliant product professional. Supremely dedicated and a
super-effective facilitator of collaborative groups. He is particularly
effective building lean, mission-focused teams.
Mar 1, 2022

Chris Horn
Founder, FuryLab


His vast knowledge and wealth of experience on the intricacies of bringing
products to life really shine through. Martin is a collaborative team player,
who can effortlessly coordinate multiple moving parts at once, support team
members as well as direct the overall strategy, hallmarks of a great product
manager. He’s an exceptional visionary and has the ability to see opportunities
for product direction.
Jan 20, 2020

Liz Heinberg
Founder of Ditto


Martin helped us get back on track after too long spent spinning our wheels.
Following our strategy sprint, our differentiated direction and focus is now
clear, and we’ve a plan for testing and refining that strategy. He didn't just
guide us - he worked alongside us, putting just as much energy and brainpower
into the sprint as we did - maybe even more. He made a huge impact on the
trajectory of our startup in a very short time.
Nov 1, 2022

Paul Stockdale
Delivery Director, Red Badger


Martin is a true product leader. Not only as a coach but as a practitioner. He
can dive right down into the day-to-day methods and activities that lead to a
great product strategy.
Aug 30, 2022

Mohamed Brahim
CTO, Profile Pensions


His great sense of collaboration through workshops…made this very enjoyable to
everyone in our teams who were involved.
Mar 14, 2022

Kelly Parkhurt
Head of Product Design, absa Bank


Working with Martin opened my eyes on how a product leader should operate in the
current era.
Jan 28, 2021

Kate Moody
Strategy Director, 11:FS


Martin is a brilliant product strategist and the perfect sounding board for
helping a customer nerd like me to go from initial idea to MVP and beyond. It's
a far harder skill than most people realise to bring multiple individual experts
together in a highly productive way, and I've seen Martin deliver this time and
again. Martin also has a great blend of experience across both startups and
corporates, so he always comes to the table with a hugely practical view of how
to make things happen. It also helps that he is hugely calm under pressure,
something I've experienced firsthand working on some slightly less conventional
briefs.
Mar 21, 2023

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 * Work with me


I HELP YOU ANSWER THE HIGH-STAKES QUESTIONS, BEFORE IT’S TOO LATE.

How do we get traction?How do we know we’re moving in the right
direction?Where's the opportunity that others have missed?How niche should we
go?Who’s our target customer?Can we compete with X?Which value proposition
should we launch with?Can we make money from this?How do we optimise the product
for retention?What should we focus on now?How do we get to our next fundraising
milestone?What’s the best way to validate this idea?How do we create our own
category?Does our business model stack up?How can we make better decisions,
faster?Is this really going to fly?How do we conduct effective customer
interviews?How do we run experiments to validate whether people want this?What
are we saying “no” to?What should we include in our MVP?How do we de-risk the
idea before we build anything?


OH, AND I WROTE A BOOK!

Product For Punks is written for product leaders who are thinking: I wish I
could do MORE.

This is a rallying cry for the Product Punks - a new breed of radical product
thinkers ready to cut through the noise and achieve lasting differentiation and
professional success.

A collection of 111 principles and how to apply them, setting out the mindsets
and strategies needed to overcome and succeed. Because nobody wants to be
working on mediocre products, making incremental impact, or not meeting
potential. So let's stop, rethink, and make good things happen.

 * Get Product For Punks


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