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Beauty Insight

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The Beauty Edition

November 20th, 2024

Dear Formes de Luxe Beauty Community,

The luxury industry has less wind in its sails these days and industry players
are skittish about what’s to come. And yet, the premium product pipeline isn’t
at a standstill. In the burgeoning market for baby and children’s fragrance,
entry-level products with hefty price tags remain in demand. On the niche front
too the slowdown isn’t showing just yet judging from recent launches from Octo
(a debut €169 moisturizer) and Mercedes Maybach, whose 100ml eaux de parfums
retail for €295. One thing for certain is that inspiration is alive and well.
Speaking of which, don’t miss our voyage through de toutes beautés ! an
exhibition at the Louvre in Paris that explores beauty rituals and canons
through the ages.

Wishing you fruitful reading,

 

Alissa Demorest, Editorial Director

Delphine Urbach, L'Oréal: "This journey proves that beauty is essential to
humanity"

On November 13th, the L'Oréal Group and the Louvre Museum inaugurated a new
exhibition: de toutes beautés !. The show follows the evolution of
representations of beauty over 100,000 years...

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INDIE BRAND



Behind the scenes of Octo’s unisex luxury skincare

With global ambitions, Octo is currently in a soft launch phase. Building retail
distribution...

TRENDS



What potential for children's luxury fragrance?

The children's fragrance market may be rather confidential, but several luxury
brands have...

BRAND



Maybach haute parfumerie brings Mercedes-Benz Parfums upmarket

Mercedes Maybach has launched its first fragrances in collaboration with
Mercedes-Benz' licensing...

PACKAGING



Cosmotec’s fragrance caps innovations on show at Les Places d’Or 

At Paris trade show Les Places d’Or that took place from November 12-14, 2024,
Italian company...

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