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A
NEW
WORLD
OF TRAVEL

WE
DESIGN
EXPERIENCES,
CREATE ITINERARIES
&
EDIT
GUIDES THAT DISTILL THE

ESSENCE
OF A PLACE

FOR
CURIOUS
TRAVELERS
WHO SEEK CULTURE

&

CONNECTION

A
NEW
WORLD
OF TRAVEL

WE
DESIGN
EXPERIENCES,
CREATE ITINERARIES
&
EDIT
GUIDES THAT DISTILL THE

ESSENCE
OF A PLACE

FOR
CURIOUS
TRAVELERS
WHO SEEK CULTURE

&

CONNECTION

A
NEW
WORLD
OF TRAVEL

Next

1 / 3


PRIOR is founded on the conviction that travel is the most powerful way to
foster connection and inspire curiosity.




LATEST ARTICLES

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MOUNTAIN HIGH LIFE

From apres-ski scenes in Gstaad to cutting edge art in St Moritz to vertical
runs in Andermatt, the Swiss Mountains have it all, on and off-piste.





HOT SPRINGS ETERNAL

For centuries, soaking in the mineral-rich waters of hot springs has been a
cure-all for everything from aching muscles to anxious moods. Whether you want
to take a plunge in a tiny onsen in Japan with snow monkeys or bathe under a
starry sky at the historic Castle Hot Springs in Arizona, these are some of the
world’s best places to take the plunge.





JOURNEYS TO ENLIGHTENMENT, FROM A TO Z

From artist-led treks in Antarctica to a zen retreat on Japan’s Awaji Island,
here are 26 ways to expand your travel horizons in the year ahead.





MARRAKECH'S CREATIVE CLASS

As the founder of Riad Mena, among the chicest in Marrakech, Philomena Schurer
Merckoll has earned a reputation as one of the city’s most dynamic expats. Here,
she shares what continually draws her to the Red City.

Guides

Our PRIOR World Guides aim to be the only resource you’ll need on a given
destination.

Venice

New Orleans

Charleston & Savannah

Napa & Sonoma Valleys

Seville

Oaxaca

French Riviera

Marrakech



TRIPS



TRIPS

Join members for global journeys and gatherings in extraordinary places, led by
renowned chefs, designers, performers and artisans who distill regional culture
into multi-day celebrations. Stay in some of the world’s most notable properties
(Clubhouses) or venture on multi-day, multi-destination expeditions (Voyages) to
experience activities from fire-cooking in Uruguay with Francis Mallmann to a
Himalayan trek from a legendary home of Sherpas.

EXPLORE ALL TRIPS

INSIDER ACCESS AND TAKEOVERS OF COVETED PROPERTIES

MULTI-STOP EXPLORATIONS OF A REGION & ITS CULTURE

ADD ON TO OR TAILOR A TRIP USING OUR TEAM OF TRAVEL EDITORS


OUR TRIPS

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Our latest global Clubhouses and Voyages

Phaphlu, Nepal

High in the Himalayas with Happy House 2023
October 23 - November 2, 2023 10 nights

This legendary home of Sherpas is base camp for high-elevation explorations and
a colorful Tibetan festival



Oaxaca, Mexico

Day of the Dead in Oaxaca 2023
October 28 - November 1, 2023 4 nights

Celebrate this vivid fiesta in Mexico’s food and craft capital with the artisans
and chefs who keep its traditions alive


DESTINATIONS



DESTINATIONS

Through our local editors and creators, PRIOR brings to life an ever-expanding
market of unique half- and full-day Experiences around the globe that reveal the
essence of each place, be it cultural or natural, culinary or design, spiritual
or sensory. Enliven your itinerary: taste, touch, hear, smell and experience the
"only in," only in.

EXPLORE ALL

Customized itineraries combine your interests with our access

Flexible cancellation terms

All-inclusive services of transfers, lodging & experiences

Italy

Europe


Mexico

North America


France

Europe


Spain

Europe


Sub-Saharan Africa

Africa


Scandinavia

Europe


Australia

Oceania


Chile & Argentina

South America


Northern Africa

Africa


Japan

Asia


India & Sri Lanka

Asia




PREMIUM MEMBERSHIP

BECOME A PRIOR BESPOKE MEMBER

PRIOR Bespoke memberships are limited in number and available by application or
referral only. PRIOR Bespoke is akin to having a team of editors bringing your
own travel magazine to life. Whether planning your annual travel calendar, or
milestone celebrations at home or abroad, your dedicated team of PRIOR
membership managers, editors and support staff will elevate each experience and
trip, and deliver the seamless convenience of a travel life well planned.

APPLY NOW
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