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@acquiredstyle/TikTok JHVEPhoto/ShutterStock (Licensed)


‘I WOULD JUST SHOP ONLINE’: CVS CUSTOMER HAS TO PRESS HELP BUTTON TO GET
TOOTHPASTE, SOAP THAT ARE BEHIND LOCKED SHELVES


'I WOULD NOT GO TO THE STORE ANYMORE.'

 

Braden Bjella

Trending

Posted on Sep 24, 2023

In the past few years, an increasing number of stores have opted to put their
products behind lock and key. Doing this, the stores say, deters shoplifters, as
many chains claim that they are victims of organized shoplifting crime. The data
to support this claim is lacking.

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No matter the reason, customers are now required to ask for an employee every
time they want to purchase goods like soap or batteries. This has proven to be
an annoyance, with many shoppers taking to platforms like TikTok to express
their dismay.

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For example, one user claimed they had to ask for an employee to unlock a $2.49
bag of candy. Another alleged that they waited 10 minutes for an employee due to
the store’s understaffing. Even more simply documented their in-store
experience, noting that goods were locked up in nearly every aisle.

Now, a user’s clip on TikTok has gone viral after they showed what shopping at
one of these locked-down stores looks like. In a video with over 2.7 million
views as of Sunday, TikTok user Brigette (@acquiredstyle) shows herself buying
items at CVS.

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> @acquiredstyle
> 
> Mood
> 
> ♬ original sound – ACQUIRED STYLE

“I think the worst part about living in New York is having to ring these bells
every time you wanna get something at CVS,” Brigette says. The video shows her
ringing a bell to buy toothpaste, and then another bell to buy soap. Ringing the
bell calls an employee, who must unlock the case and hand Brigette the item
before locking the case up again.

In the comments section, many users claimed that the rise of locked cases has
turned them off of in-person shopping altogether.

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“I would just shop online,” a user shared. “It’s hell for shy people.”

“I would legit order everything online if that was the case,” another echoed. “I
wouldn’t have the patience.”

“This is stressful,” observed a third. “Shopping should be fun.”

“At that point staff should just follow you around from entrance to check out,”
an additional TikToker wrote.

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A few users offered ways to improve the experience for shoppers.

“wWhy dont they just put the box for display and people get the box [and] pay
[for] it in the cashier,” suggested a user. “After u pay u can go to a register
to get the actual thing.”

Others noted that, though largely unheard of in Europe, this locking down of
goods was not unique to New York City.

“I live in Baltimore and here even the trash bags are behind locked doors,”
stated a commenter.

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“I have to do it at my rural Colorado Walmart…I hate life,” declared a second.

The Daily Dot reached out to CVS and Brigette via email.

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*First Published: Sep 24, 2023, 8:27 am CDT

BRADEN BJELLA

Braden Bjella is a culture writer. His work can be found in Mixmag, Electronic
Beats, Schon! magazine, and more.



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