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THE NEW PRODUCT
MARKETING STANDARD.

“PMA is the new standard of excellence to help product marketers lead their
product lines and companies to the next level.” Marc Stitt, Product Marketing
Leader

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THE NO. 1 PRODUCT MARKETING PLATFORM FOR 95,000+ PMMS.



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2:26









Unlock your PMM membership.
Learn from the world’s leading product marketers, access an ever-growing bank of
templates, content, and presentations, and reach your product marketing
potential with the quintessential kit for leveling up your product marketing
efforts.
UNLOCK INVALUABLE CONTENT
The latest talking points.

Product Marketing Competitive intelligence Pricing OKRs Positioning Go-to-Market
B2C


9 MUST-KNOW B2C PRODUCT MARKETING STRATEGIES TO BOOST GROWTH

Read more
Members-only
Members-only


HOW TO BUILD A HIGH-IMPACT VOICE OF THE CUSTOMER STRATEGY

Get ready to learn all about the voice of the customer, why you should own it,
and six steps to build your very own voice of the customer strategy today....

 * Amelia Wilson

7 min read
Members-only
Podcasts


FROM PRODUCT MARKETER TO FOUNDER: WHY PMMS HAVE AN ENTREPRENEURIAL EDGE WITH
TAMARA GROMINSKY, FOUNDER OF PMM CAMP

Tamara shares how her career has always embodied an entrepreneurial spirit, from
partnering directly with founders during her PMM roles to recently stepping out
on her own....

 * Stevie Langford

2 min read
Members-only
Leadership


MOTIVATING YOUR TEAM: 7 STRATEGIES FOR SENIOR PMMS

Having a motivated team is critical. But with demanding workloads, evolving
priorities, and ambitious targets, motivation can wane.  So, how do you keep
your team engaged for the long haul?  Discover seven tactics to motivate your
crew, from inspiring OKRs to building a culture of recognition....

 * Amelia Wilson

6 min read
Members-only
product marketing


THE JOURNEY TO THE TOP: HOW TO PREPARE FOR A C-SUITE ROLE

The path to these elite corporate leadership positions like CEO, CRO, and CMO is
not always clear. While each person's journey is unique, there are common
experiences and preparations that can set you up for C-suite success....

 * Stevie Langford

7 min read
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PMMFixx
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regions, and roles. Discover whether you’re being paid your worth. Negotiate
your next salary with confidence. Get the Product Marketing Salary Survey 2022.
FIND YOUR EARNING POTENTIAL

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2:24









Get product marketing certified.
Catapult your career with the only CIM & CIPD accredited course for product
marketers. Led by experts at Adobe, Meta, HubSpot, IBM, and more, arm yourself
with exclusive knowledge and actionable templates to nail every aspect of PMM.
GET CERTIFIED
Join the community.
Networking with your peers has never been easier. Join our Slack Community and
speak with over 30,000 like-minded Product Marketers across the globe to
exchange ideas, meet in person, ask questions, and find exciting new job
opportunities.
JOIN YOUR PEERS
Upcoming product marketing events.

Location All North America EMEA APAC LATAM Online Type All In-person summits
In-person meetups In-person courses Virtual festivals Virtual meetups Virtual
courses Webinars Members-only events
24 November 2023


PMM THERAPY SESSIONS

A safe place to share challenges and worries
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24 November 2023


PMA LONDON: PMMFIX

End of Year: Demonstrating the Value of PMM
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28 November 2023


PMA PARIS

Unlocking Product Marketing Potential with Data
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28 November 2023


PMM NOW

Messaging + AI: Dos and Donts
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28 November 2023


PMA VANCOUVER

Networking drinks in your city
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28 November 2023


PMM TALKS

Go-to-Market
Find out more
29 - 30 November 2023


LONDON

Product marketers gather in London for two days of inspiring content.
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29 November 2023


PMA INDIA: VIRTUAL MEETUP

Network with other PMMs in India
Find out more
30 November 2023


PMM POWERHOUR

Virtual meetup tackling PMM challenges
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6 December 2023


PMM HIRED

Workshops to get hired or level up in your career
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6 December 2023


PRODUCT MARKETING TRAILBLAZERS

Product marketing Trailblazers virtual event
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6 - 7 December 2023


TORONTO

Product marketers gather in Toronto for two days of inspiring content.
Find out more
6 - 7 December 2023


SEATTLE

Interactive workshop with PMM expert & Founder of br8k
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7 December 2023


PMA LOS ANGELES

Networking drinks in your city
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7 December 2023


PMA BRIGHTON

Networking drinks in your city
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7 December 2023


PMM POWERHOUR

Virtual meetup tackling PMM challenges
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7 December 2023


PMA MIAMI

Networking drinks in your city
Sign up here
8 December 2023


PMA BERLIN

Networking drinks in your city
Sign up here
13 December 2023


HOW NOT TO TELL A STORY: CRAFTING COMPELLING NARRATIVES

Learn how to change minds, transfer deep meaning, and craft truly compelling
narratives.
Register here
14 December 2023


PMM POWERHOUR

Virtual meetup tackling PMM challenges
Sign up now
14 December 2023


PMA AUSTIN

Networking drinks in your city
Sign up here
21 December 2023


PMM POWERHOUR

Virtual meetup tackling PMM challenges
Sign up now
13 - 14 February 2024


AUSTIN

Product marketers gather in Austin for two days of inspiring content.
Find out more
19 - 20 March 2025


TEL AVIV

Product marketers gather in Tel Aviv for two days of inspiring content.
Find out more

We don't have any in the calendar yet, but check back soon for updates. In the
meantime, why not explore our other live events?

SEE ALL EVENTS
SEE MORE EVENTS
Lots of ♥, from lots of PMMs.
They’ve found their tribe, now it’s your turn.
Madeline Turner
Chief Marketing Officer

"Not only has this community been an absolute wealth of knowledge and answers -
it's a place of constant inspiration. I see questions asked or answered in ways
that I had never thought of before. In many ways, this network has been an
extension of my team. We're learning, growing, and testing together"
JD Prater
Head of Product Marketing

"I love PMA and what it stands for, elevating the role of product marketing.
Through this community, I’ve connected with many great product marketers across
the world. They encourage me. They inspire me. They challenge me. It’s a honor
to be a part of this community."
Madison Moyd
Product Marketing Manager

"My joining PMA started by looking for a hub of educational resources to become
the best Product Marketer I could be. I had no idea I’d soon find new friends,
mentors, and future colleagues who shared my same passion for this expertise."
Yoni Solomon
Director of Product Marketing

"The PMA truly is a product marketer’s dream organization -- in that it aligns
product marketers from all walks of life, from all around the world."
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Product Marketing Alliance was founded in February 2019 with a mission of
uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.

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