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Brand Marketing Brand Genius Brandweek Challenger Brands Food & Beverage Gaming
Sports Marketing Sustainability Travel & Transportation
Brand Marketing
Brand Marketing Brand Genius Brandweek Challenger Brands Food & Beverage Gaming
Sports Marketing Sustainability Travel & Transportation


EVERGREEN


HOW TO CHOOSE THE BEST NAME FOR YOUR BRAND


OPINION: MAKE SURE IT HAS THE RIGHT TONE

The names 'Apple' and 'Hulu' are modern, whereas a name like PayPal is purely
pragmatic and 'Greepeace' is emotional.Greenpeace, Apple, Paypal, Hulu
By Grant Polachek

February 21, 2019

It’s no secret that collaboration is essential to growth, but the how of it
isn’t always so clear—and it's the understanding of how that is a true
competitive advantage. Join Adweek X, a uniquely formatted event on December 4
in LA, to unlock fresh perspectives, true collaboration and growth.

When you’re trying to come up with a business name, you may feel like all the
names that you consider “good names” are taken.  

Over 50 million new businesses start each year. Coming up with a name that will
help your business stand out is a challenge. One mistake you should not make is
coveting the names of your forefathers. You may look at the top names of
companies that were the first in those spaces and pine after a similar name,
only to discover that nothing like it is available.




WORK SMARTER - LEARN, GROW AND BE INSPIRED.


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GRANT POLACHEK

Grant Polachek is the director of marketing at Squadhelp.com.

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