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Back to Success Stories


ANDAZ SAN DIEGO ACHIEVES A 33:1 ROI AND TRAVEL MARKETING EXPERTISE WITH SOJERN


Results


33X ROI

over a third above goal


MAXIMIZED

the business impact of marketing spend


LEVERAGED

travel and digital marketing expertise

Package Used
Programmatic Media

Channels
Display

Industry
Hotel

Andaz San Diego has partnered with Sojern since 2018, with Sojern running
programmatic display campaigns on their behalf. The team leverages Sojern’s
expertise in travel and digital marketing to drive results and bookings. The
most recent campaign achieved a 33:1 ROI, 37% above target.


“ULTIMATELY WE LOOK AT THE RETURN. THE VALUE IS OBVIOUS, AND SOJERN TAKES CARE
OF SOMETHING THAT WE WOULDN’T HAVE ACCESS TO OTHERWISE. I’VE WORKED IN MULTIPLE
PROPERTIES AND WE’VE ALWAYS WORKED WITH SOJERN. IT’S GREAT TO HAVE A RELIABLE
PARTNER.”

Adam Drescher
Director of Sales, Events and Marketing


GOAL

Besides recovering from setbacks caused by COVID-19, Andaz San Diego has a lean
marketing team. While Hyatt has strong marketing infrastructure, the team sought
a way to raise their individual property presence. “I come from a hotel
background, not necessarily a marketing background,” explains Adam Drescher,
Director of Sales, Events and Marketing, “so we want a partner to help activate
that for us.”


SOLUTION

Sojern ensures that Andaz San Diego’s marketing dollars are hard at work
delivering the best results. Our proprietary travel audiences, technology
platform and team of travel experts ensure we efficiently hit your goals and
maximize the business impact of our customers’ marketing spend. The most recent
campaign achieved an ROI that was 37% above target, at 33:1.

Download PDF




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