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MIDDLE CLASS


ASEAN ASCENDS – VIETNAM EVALUATED: BOOMING CONSUMER MARKET

02 July 2024

Vietnam, with nearly 100 million people, is the third most populous of the ASEAN
countries. Over the past decade, its GDP has grown rapidly at an annual rate of
about 6%, resulting in an expanding middle class and ever-rising consumer
confidence. The government has promoted industrial upgrading...

Information Technology Services, Vietnam



EXPANDING THAI MARKETS: DESIGN SERVICES, DIGITAL MARKETING AND SOFTWARE MARKET

23 April 2021

Thailand shows some of the region's strongest development of e-commerce and
consumers’ engagement in social media. Taking profit from these trends, the
demands of some relevant commercial services including design services and
software application services are surging in Thailand.

Design Services, Thailand



THAI CONSUMERS: PRICING STRATEGIES FOR NEW BRANDS AND PURCHASING HABITS FOR
DIGITAL PRODUCTS

12 April 2021

A recent HKTDC study has identified product features for which middle-class Thai
consumers are willing to pay extra, offering tips on pricing to businesses
attempting to enter the Thai market. The study also reveals the highest prices
that middle-class Thai consumers would be willing to pay for...

Thailand



THAI CONSUMERS: MARKETING THROUGHOUT THE CUSTOMER JOURNEY (4)

07 April 2021

According to Bain and Co., a 5% increase in customer retention can increase a
company’s profitability by 75%. Businesses can usually get current customers to
make repeated purchases more easily, and cheaply, than they can find new
customers. It is therefore critical for businesses to look at ways...

Advertising Services, Thailand



THAI CONSUMERS: MARKETING THROUGHOUT THE CUSTOMER JOURNEY (3)

29 March 2021

In order to convert a prospect to a customer, it is essential for businesses to
understand what the determinant factors are for the consumer’s first purchase.
According to Hubspot, 71% of people are likely to purchase based on social media
user reviews. A recent HKTDC consumer survey made a...

Advertising Services, Thailand

Circular Economy in France
Low carbon city

energy certificate schemesolar energylow-carbon constructionenergy renovation

The government introduced in 2006 an energy performance certificate scheme for
all properties in France. Properties with poor energy performance are not
allowed for rent. 

select againmore

Paris has witnessed a remarkable 60-fold rise in solar energy generation since
2015, reaching 6 TWh in 2022.

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Wood concrete with a negative carbon balance offers excellent thermal insulation
and water vapour diffusion properties to guarantee summer thermal comfort for
non air conditioned buildings.

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Energy renovation of buildings is a priority of the France Relance Plan. Between
2015 and 2030, 500,000 buildings are given thermal renovations each year, and
700,000 annually between 2030 and 2050.

select againmore


THAI CONSUMERS: MARKETING THROUGHOUT THE CUSTOMER JOURNEY (2)

22 March 2021

Awareness serves as a crucial connector in the customer journey. Brand awareness
is the extent to which customers are familiar with the qualities of a particular
business product or service. It is more than just brand recognition. Awareness
implies knowledge and understanding of a brand, that...

Advertising Services, Thailand



THAI CONSUMERS: MARKETING THROUGHOUT THE CUSTOMER JOURNEY (1)

17 March 2021

Today, marketing is more than just advertising. As technology advances,
consumers and browsers have more ways to interact with businesses than ever
before. However, this presents a challenge to businesses. They need a strategic
approach to understand customer expectations and improve the customer...

Advertising Services, Thailand



THAI CONSUMER PREFERENCES: HEALTH, BEAUTY AND WELLNESS

08 March 2021

Thailand has always been a strong market for health, beauty and wellness in
Asia. The relatively low cost of treatment, high standard of care, and relaxing
environment for body and soul mean that people look towards this country as the
perfect place for beauty and wellness retreats.

Beauty Services, Thailand



THAI CONSUMER PREFERENCES: HOME ENTERTAINMENT

01 March 2021

Home entertainment is probably one of the best ways people can escape from the
emotional stress created by the pandemic. In a recent HKTDC Research study, 83%
of the Thai consumers surveyed planned to spend more or about the same as they
do now on home entertainment in the next three years.

Film / Audio-Visual Production, Thailand



THAI CONSUMER PREFERENCES: EDUCATION

22 Feb 2021

Lifelong learning aims at fully developing people’s capacity with sufficient
basic knowledge and skills for living, working, and adjusting to rapid social
and environmental changes throughout their lives.

Education & Training, Thailand



THAI CONSUMER PREFERENCES: TRAVEL AND LEISURE

08 Feb 2021

The outbreak of COVID-19 has created unprecedented challenges for the tourism
sector. Facing restrictions such as quarantine measures, travel bans and border
closures, and based on the patterns of previous crises, the tourism sector is
expected to record a massive loss in revenue, especially at...

Tourism (Travel), Thailand



THAI CONSUMER PREFERENCES: CLOTHING AND ACCESSORIES

25 Jan 2021

Middle-class consumers see fashion as the ultimate form of self-expression.
Nowadays, clothes have more than a practical purpose. People feel more confident
if what they wear matches up with their personality, identify and mood.

Garments, Textiles & Accessories, Thailand



THAI CONSUMER PREFERENCES: PACKAGED FOOD AND BEVERAGES

11 Jan 2021

In a recent HKTDC Research study, 91% of the Thai consumers surveyed planned to
spend more or about the same as they do now on packaged food and beverages in
the next three years. Focus groups also revealed that middle-class consumers are
keen on small indulgences such as coffee, ice cream, cakes...

Food & Beverages, Thailand



THAI CONSUMER PREFERENCES: SKIN CARE AND COSMETICS

04 Jan 2021

A recent HKTDC Research study found that 81% of the Thai consumers surveyed
planned to spend more or about the same as they do now on skin care and
cosmetics in the next three years. The affluent Thai middle class has an
insatiable appetite for fresh new beauty products.

Health & Beauty, Thailand



THAI CONSUMER PREFERENCES: CONSUMER ELECTRONICS

28 Dec 2020

In a recent HKTDC research study, 88% of Thai consumers surveyed planned to
spend more or about the same as they do now on consumer electronics in the next
three years. The demand for products such as earphones, headphones, selfie
sticks, camera bags, tripod stands, cables, chargers and remotes...

Electronics & Electrical Appliances, Thailand



THAI CONSUMER PREFERENCES: HOME AND LIVING

21 Dec 2020

Home is where the heart is. Each home reflects the personality of its owners. A
recent survey conducted by HKTDC Research indicated that middle-class Thais are
increasingly willing to spend money on making their home feel cosier and more
comfortable, as well as making it match their own style...

Household Products, Thailand



THAI CONSUMERS: PERSONAL GROWTH AND SELF-IMPROVEMENT ASPIRATIONS

20 Nov 2020

Thailand has seen strong economic growth over the past two decades, enabling a
large part of its population to achieve middle-income status. A recent HKTDC
consumer survey has found a strong link between the vibrant and rapid growth of
the Thai middle class and the aspiration of acquiring...

Education & Training, Thailand



THAI CONSUMERS: HEALTH AND ENVIRONMENTAL CONCERNS

17 Nov 2020

As part of their diversification strategy, Hong Kong businesses have shown a
strong interest in pursuing market opportunities in Thailand, targeting the
country’s rising middle class in particular. In order to understand the evolving
consumer lifestyle of the Thai middle class, especially in the...

Health & Beauty, Thailand



CHINA’S ELDERLY MARKET: MIDDLE-CLASS PRODUCT PURCHASERS

28 Nov 2019

A consumer survey commissioned recently by HKTDC Research found that mainland
consumers are buying senior-specific products ranging in price between several
hundred yuan and over RMB1,000. Older people tend to use fewer shopping channels
and rarely shop online. Also, mainland consumers’ main...

Health & Beauty, Mainland China



CHINA’S ELDERLY MARKET: THE CHANGING LIFESTYLES OF THE NEW OLD

21 Nov 2019

The consumer survey commissioned by HKTDC Research in mainland China has found
that the new generation of elderly people meet frequently online as well as
face-to-face, and enjoy sharing consumption information with friends. Increased
incomes and appreciating asset values have resulted in greater...

Information Technology Services, Mainland China

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