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EXPERT TIPS FOR OPTIMIZING YOUR GOOGLE BUSINESS PROFILE IN 2024

By Webteasor Technologies More Posts

June 20, 2024 5 min read

Find out more

Did you know? Google searches for business using Google business profiles with
phrases “where to buy” and “near me” have increased by 200% in the last five
years. Moreover, having and maintaining a decent online business profile yields
immense benefits for a business regardless of its size and service.

However, the process of reaping these benefits is not as easy as simply creating
a business profile on Google and abandoning it. It is essential to improve
business profile on Google to increase engagement, attract more visitors and
retain customers.

Confused where to begin from? You have arrived at the right blog post! This blog
is a comprehensive guide offering expert tips for optimizing your Google
business profile in 2024.

* BE SPECIFIC:

Google business profile optimization begins from being specific about your
business’ name and the services you offer. Accurate representation of your
brand’s offerings determines how the business appears in Google’s search
results.

Thoroughly check the name and spelling of your business and avoid making the
mistake of adding your services alongside the brand name. For instance; if your
business is that of digital marketing don’t write the name as “ABC Consultancy
Digital Marketing”.

Additionally, be particular in the business category that you are choosing and
keep updating the same if your business evolves. You can choose multiple
secondary categories to improve the visibility of your products and services,
but they must be specific.

* LINK CONTACT INFORMATION, WEBSITE, AND SOCIAL MEDIA:

The key to optimizing your Google business profile lies in getting the basics
right. Remember to mention your contact information like email id and phone
number in the profile to facilitate communication. While you have the option of
hiding the phone number, doing so would prove to be an obstacle to converting
leads into customers.

Additionally, link your business website to the GMB. In today’s contemporary
world, consumers go through the online presence of a business before taking any
step. Hence, a creative and interactive website and its link to your business
profile will significantly improve your chances of customer conversion and
increase the traffic.

And the most important part of linking contact information is to link the social
media profiles of your business be it Facebook, Twitter, or LinkedIn. Social
media profiles showcase legitimacy and are proof of the fact that you are
actively investing toward growing your brand.

* ADDRESS AND AREAS OF SERVICE:

The third most important step to optimize your Google business profile in 2024
is to make sure your business address is updated and accurate. Double check the
area, postal code, street name and add a landmark to make your office easier to
locate.

According to Safari Digital’s SEO statistics, 86% of consumers use Google Maps
to find local businesses. Hence, if you have more than one location, you can
create multiple profiles for every location which will result in maximized local
search visibility. However, you cannot use the same method if you have a single
office as it can result in your account getting suspended.

Additionally, specify the geographic localities that your business caters to
including towns, regions, cities, and even neighborhoods.

* ADD IMAGES:

While impeccable services and products are secondary and make for a consumer
experience at a later stage, authentic images are what draw customers to your
google profile and attract more visitors to your business. Never use images from
third party websites like Getty or Pinterest to mislead the target audience and
invest in a professional photoshoot of either your office or the products you
sell. Make sure you use relevant descriptions and keywords to optimize the
images for the business’ local area.

Moreover, encouraging satisfied consumers to upload an image from their end will
also add to your Google business profile’s credibility.

* TRY RESPONDING TO ALL REVIEWS:

Embracing all kinds of reviews is not only good for business but for your Google
profile as well. According to Bright Local, 98% of people read reviews for local
businesses. Responding to most if not all reviews instills faith and confidence
in the potential customers eyeing your services, that you would serve them well
and would help in increase google business profile traffic.

Replying to good reviews can be monotonous yet positive-sounding like: Thank you
for taking out some valuable time to give us a review. We are thrilled to hear
about your positive experience with us and look forward to serving you again.

On the other hand, using phrases like “we can’t help it”, “don’t lie”, or “your
review doesn’t make sense” is not appreciated when dealing with negative
reviews. Instead you can say: We are sorry to hear about your negative
experience and appreciate your honesty in bringing it to our attention. Please
connect with us directly so we can serve you better and address your concern.

THE BOTTOM LINE-

All in all, these 5 simple steps are your online business profile help and guide
for 2024. Our team of expert digital marketers hone immense experience and
expertise to help you not only develop but also retain consumer-attracting
business profiles on Google. Get in touch with Webteasor’s proficient team right
away and our SEO experts will assist you in increase google business profile
traffic and improve online engagement.

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