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1-831-252-9851 adam@adamjf.com

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CONTENT STRATEGY AND WRITING FOR COMPELLING CONTENT

HARNESS THE POWER OF THE ADAM


SERVING B2B TECHNOLOGY
INNOVATORS AND LEADERS

EXPLORE ADAM'S PORTFOLIO


EXPERTISE IN CLOUD, IOT, BIG DATA, ANALYTICS, SECURITY

LEARN ABOUT ADAM'S SERVICES
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STRATEGY AND WRITING FOR B2B CONTENT

HARNESS THE POWER OF THE ADAM


SERVING B2B TECHNOLOGY LEADERS

LEARN ABOUT ADAM'S SERVICES


BROAD ENTERPRISE IT EXPERTISE

EXPLORE ADAM'S PORTFOLIO
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COPYWRITING AND CONTENT STRATEGY FOR COMPELLING CONTENT

Copywriting and content strategy for
compelling B2B marketing content
Content that compels action
As a freelance marketing copywriter and content strategist, I help B2B
technology companies develop compelling content. Services include strategic
messaging, website writing, content writing, IA, UX, and content strategy.
As a freelance marketing copywriter and content strategist, I help B2B
enterprises develop compelling content. Services include strategic messaging,
website writing, content writing, IA, UX, and content strategy.



Projects span SEO-driven websites to collateral content, including white papers,
case studies, briefs, eBooks, blogs, and presentations. When you have a crucial
project with an audience you need to convince, contact me.

Focused on your business results
Projects span SEO-driven websites to collateral content, including white papers,
case studies, solution briefs, eBooks, blog posts, articles, and presentations.
When you have a crucial project with an audience you need to convince, contact
me.
FEATURED PROJECTS
FEATURED PROJECTS


IBM CLOUD


RED HAT


NOKIA


CLOUDFX

FEATURED PROJECTS
FEATURED PROJECTS


IBM CLOUD


RED HAT


NOKIA


CLOUDFX

Serving Silicon Valley and B2B technology leaders globally
Serving global technology leaders
Clients include Fortune 500 technology leaders, venture-funded startups and SMBs
in B2B technology markets that span the enterprise IT landscape.



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“Adam completely revolutionized the content of our IBM Cloud web presence. It
went from a disorganized mass of dense, disjointed text to a simple, elegant web
experience.”

— Matthew Starr, Cloud Web Manager, IBM

Deep experience in enterprise IT – from analytics to virtualization
Deep experience in enterprise IT – from analytics to virtualization
I possess deep subject matter expertise with the cloud, IoT, mobile, big data,
analytics, AI, security, virtualization, digital transformation, biometrics,
natural language processing, and other enterprise IT technologies and trends.


CLOUD



DATACENTER

U

BIG DATA



MOBILE

1

ANALYTICS

]

VIRTUALIZATION

p

IOT



SECURITY

Services for developing highly effective marketing content

Services for developing highly effective marketing content

Developing compelling B2B tech content requires both business and technology
expertise. My business experience is grounded in a Stanford MBA and a decade as
a CEO, enabling me to understand your business, its competitive environment, and
the messaging business audiences need to hear to be persuaded.

Developing B2B tech content requires business and technology expertise. My
business experience is grounded in a Stanford MBA and a decade as a CEO,
enabling me to understand your business, its competitive environment, and the
messaging business audiences need to hear to be persuaded.

I am also a tech geek. I coded for years early in my career. Today I am
well-versed in technologies that span enterprise IT, so I can understand your
technology and simplify complexity accurately and appropriately for highly
technical products and audiences.

I am also a tech geek. I coded for years early in my career. Currently, I am
well-versed in technologies that span the enterprise IT landscape, so I can
understand your technology and simplify complexity accurately and appropriately
for highly technical products and audiences.

COPYWRITING AND CONTENT WRITING

It all comes down to words. As a technology marketing copywriter and content
writer, I am adept at critical top-level strategic messaging, shorter-form,
attention-grabbing copy – like landing pages and top-level website pages – and
longer-form content, from white papers to eBooks and customer case studies.

My copywriting and content writing work is empowered by extensive experience
with search engine optimization (SEO), information architecture (IA), user
experience (UX) and content marketing.

STRATEGIC MESSAGING

The consistent use of compelling primary messaging supports brand identity,
strategic business goals, and the effectiveness of your entire content marketing
portfolio. Carefully crafted messaging that is focused on target audiences’ pain
points and motivators is critical to attract and convert prospects into
customers, and customers into loyal repeat buyers.

I help companies like SAP develop core primary messaging documents that provide
strategically-aligned top-level messaging aimed at target audiences. These
documents are used by everyone involved with writing content, helping to ensure
that all content has consistent, persuasive messaging and is appropriately
targeted.

SEARCH ENGINE OPTIMIZATION (SEO)

SEO is embedded into everything I do, from developing content plans to writing
website copy and collateral marketing content. I follow an SEO-driven,
mobile-first approach to all work – otherwise, your content won’t be found or
soon will become obsolete.

I’ve been doing SEO for nearly 20 years, having helped numerous Silicon Valley
tech leaders with their first and second-generation websites, back in the day.
More recently, my content strategy and website content development work for IBM
Cloud focused on SEO goals, with organic search visits for the site increasing
more than 50 percent every year for three years.

 

EDITORIAL MANAGEMENT

For some clients, I manage an extended group of content writers and
contributors, acting as “editor-in-chief,” reviewing all content to keep
everything aligned to the client’s primary strategic messaging and targeted
personas.

This was part of my role for three years at IBM Cloud, and for a year working
with Red Hat. Much earlier in my career, in the pre-digital age, I was an
Editor-in-Chief for numerous national and international publications.

CONTENT STRATEGY

I help clients decide what content to put on their websites and what new
collateral content to develop. Content strategy services include content audits,
content analysis, and targeted content plans based on personas and mapping
content needs to a buyer’s journey.

I managed content strategy for IBM Cloud as the business grew from $3 billion to
$7 billion in annual revenues. I’ve helped Silicon Valley start-ups launch their
first websites, and I work with divisions of major enterprises to launch content
libraries to support new initiatives.

CONTENT MARKETING

For B2B companies marketing to busy business executives and IT managers, content
is more important than ever (and it used to be King). Prospects engage with your
content long before they speak to a salesperson, with the average buyer guiding
themselves through 60 to 90 percent of the traditional sales funnel before ever
contacting a brand.

This means that creating high-quality content that is truly valuable to your
target audience – the guiding principle of content marketing – can be
business-critical, and it is a driving principle for all my content services.
The focus is on creating content that helps prospects and customers solve their
problems, so they come to trust your brand and products.

USER EXPERIENCE (UX)

We all want our audiences to have a great user experience when visiting our
website and using our mobile apps. “I love your site and easily found what I was
looking for,” is what we want to hear, not, “Your website was confusing and
clunky, I couldn’t find what I was looking for and gave up.”

User experience (UX) is a cross-functional discipline involving IA, content
strategy, information design and more. The ability to get into a user’s skin is
essential and empathy for novice users is critical. I’ve been designing superior
user experiences for 20 years, and I can help your users have great experiences
with your website, apps and content.

INFORMATION ARCHITECTURE (IA)

Whether you are completely redesigning your website, or just adding a
significant new section – say a solutions or industry verticals section – I can
help you organize and design your content and its place on your website to
support ease of use and content findability.

The IA of a website creates the foundation for its navigation and determines how
easy it is for visitors to find what they are looking for. By understanding your
audience, your content and its context, I can help develop a strong and
effective information architecture that provides the foundation for a superior
user experience.

COPYWRITING AND CONTENT WRITING

It all comes down to words. As a technology marketing copywriter and content
writer, I am adept at critical top-level strategic messaging, shorter-form,
attention-grabbing copy – like landing pages and top-level website pages – and
longer-form content, from white papers to eBooks and customer case studies.

My copywriting and content writing work is empowered by extensive experience
with search engine optimization (SEO), information architecture (IA), user
experience (UX) and content marketing.

CONTENT STRATEGY

I help clients make important decisions regarding what content to put on their
websites and what new collateral content to develop. Content strategy services
include content audits, content analysis, and developing targeted content plans
based on refined personas and mapping content needs to a buyer’s journey.

I managed website content strategy for IBM Cloud as the business grew from $3
billion to more than $7 billion in annual revenues. I’ve helped Silicon Valley
start-ups launch their first websites, and I work with divisions of major
enterprises to launch content libraries to support new initiatives.

STRATEGIC MESSAGING

The consistent use of compelling primary messaging supports brand identity,
strategic business goals, and the effectiveness of your entire content marketing
portfolio. Carefully crafted messaging that is focused on target audiences’ pain
points and motivators is critical to attract and convert prospects into
customers, and customers into loyal repeat buyers.

I help companies like SAP develop core primary messaging documents that provide
strategically-aligned top-level messaging aimed at target audiences. These
documents are used by everyone involved with writing content, helping to ensure
that all content has consistent, persuasive messaging and is appropriately
targeted.

SEARCH ENGINE OPTIMIZATION

SEO is embedded into everything I do, from developing content plans to writing
website copy and collateral marketing content. I follow an SEO-driven,
mobile-first approach to all work – otherwise, your content won’t be found or
soon will become obsolete.

I’ve been doing SEO for nearly 20 years, having helped numerous Silicon Valley
tech leaders with their first and second-generation websites, back in the day.
More recently, my content strategy and website content development work for IBM
Cloud focused on SEO goals, with organic search visits for the site increasing
more than 50 percent every year for three years.

INFORMATION ARCHITECTURE (IA)

Whether you are completely redesigning your website, or just adding a
significant new section – say a solutions or industry verticals section – I can
help you organize and design your content and its place on your website to
support ease of use and content findability.

The IA of a website creates the foundation for its navigation and determines how
easy it is for visitors to find what they are looking for. By understanding your
audience, your content and its context, I can help develop a strong and
effective information architecture that provides the foundation for a superior
user experience.

USER EXPERIENCE (UX)

We all want our audiences to have a great user experience when visiting our
website and using our mobile apps. “I love your site and easily found what I was
looking for,” is what we want to hear, not, “Your website was confusing and
clunky, I couldn’t find what I was looking for and gave up.”

User experience (UX) is a cross-functional discipline involving IA, content
strategy, information design and more. The ability to get into a user’s skin is
essential and empathy for novice users is critical. I’ve been designing superior
user experiences for 20 years, and I can help your users have great experiences
with your website, apps and content.

EDITORIAL MANAGEMENT

For some clients, I manage an extended group of content writers and
contributors, acting as “editor-in-chief,” reviewing all content to keep
everything aligned to the client’s primary strategic messaging and targeted
personas.

This was part of my role for three years at IBM Cloud, and for a year working
with Red Hat. Much earlier in my career, in the pre-digital age, I was an
Editor-in-Chief for numerous national and international publications.

CONTENT MARKETING

For B2B companies marketing to busy business executives and IT managers, content
is more important than ever (and it used to be King). Prospects engage with your
content long before they speak to a salesperson, with the average buyer guiding
themselves through 60 to 90 percent of the traditional sales funnel before ever
contacting a brand.

This means that creating high-quality content that is truly valuable to your
target audience – the guiding principle of content marketing – can be
business-critical, and it is a driving principle for all my content services.
The focus is on creating content that helps prospects and customers solve their
problems, so they come to trust your brand and products.

“I've turned to Adam for several projects when precision, style and tight
deadlines were paramount, and Adam always delivered. I consider Adam a trusted
and valued partner.”

— Peter Ruzicka, VP Corporate Marketing, Force10 Networks (Dell)

— Peter Ruzicka, VP Marketing, Force10 (Dell)

HARNESS THE POWER OF THE ADAM
 * Home
 * Services
 * Portfolio
 * Clients
 * About
 * Contact