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Submission: On May 27 via api (May 27th 2023, 10:50:22 am UTC) from FI — Scanned from AU

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EDIBLE NFTS? I’M DONE

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ASHA BARBASCHOW

Published 1 year ago: February 3, 2022 at 10:30 am -
Filed to:chicken
frank's redhothot saucenftsuper bowl LVIy
Image: Frank’s RedHot

One of the biggest complaints (I said one, I know there’s many) people have with
NFTs is that they aren’t tangible, that is, you get something that sits
somewhere in the internet but belongs to you. Well, this hot sauce guy would
like to introduce you to ‘edible NFTs’.

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Ugh.

Frank’s RedHot is a hot sauce company based in the U.S.. You can buy their gear
from Woolies and look, it’s great hot sauce.

Last week, the company ‘unveiled’ the ‘first-ever edible NFT’. No, actually.

Alongside this edible NFT, they also released a spoof cryptocurrency ‘Bonecoin’
as a way (they say) of celebrating the Super Bowl LVI (because buffalo wings are
the Big Game’s favourite snack, ‘Murica). But anyway you scan your wings and
earn Bonecoins.

“Bonecoin. It’s got nothing to do with real money, and everything to do with
taking pictures of bones of the wings you’ve recently devoured,” they say.

The fan who accrues the most Bonecoin will win the Frank’s RedHot NFT and its
edible replica, the eNFT.

“Whoever earns the most Bonecoin by the end of the Big Game gets our first-ever
edible NFT. But how do you make an NFT edible? How about you stop asking
questions and start eating!,” Frank’s says.

I mean, that was fine, it existed as a ‘cute’ little promotion that absolutely
did not need to be linked to the blockchain at all, in any way, Frank’s could
have just gone with “Take pics of your chicken and you could win a thing”. And
good on them for jumping on the craze that internet fiends are for some reason
obsessed with. But…

Former quarterback Eli Manning overnight appeared on Today in the U.S. to chat
about the promo (we think).

Imagine talking about NFTs on mainstream television a year ago. They were
simpler times. I miss them.

The eNFT promotion is open to U.S. residents only, which I know you’re so bummed
about.

Anyway, as you were.

www.gizmodo.com.au Open in urlscan Pro 192.0.66.63 Public Scan

Form analysis 7 forms found in the DOM

GET https://www.gizmodo.com.au/

POST https://www.gizmodo.com.au/newsletter/sign-up/

Name: loginform — POST https://www.gizmodo.com.au/wp-login.php

POST https://www.gizmodo.com.au/register/process/

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POST https://www.gizmodo.com.au/newsletter/sign-up/

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www.gizmodo.com.au Open in urlscan Pro
192.0.66.63 Public Scan

Form analysis
7 forms found in the DOM