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THE ROADMAP TO STREAMING SUCCESS

CTV Blueprint navigates the complexities of the streaming campaigns with a
commitment to providing our advertisers with a better programming, better
reporting and superior return their advertising investment.

Book My Demo Today


THE ROADMAP TO STREAMING SUCCESS

CTV Blueprint navigates the complexities of the streaming campaigns with a
commitment to providing our advertisers with a better programming, better
reporting and superior return their advertising investment.

Book My Demo Today



WE’RE AN INNOVATIVE FORCE SPECIALIZING IN THE REALM OF STREAMING TV AND
STREAMING RADIO

In navigating the competitive advertising landscape of streaming TV, CTV
Blueprint utilizing a “multi demand side platform strategy.”  That means that we
buy multi seats on DSPs in order to secure the best positions and programming
for our clients. 

Out targeted advertising, underscore the company’s understanding of the evolving
preferences and expectations of our customer base.

Additionally, a digital experience to keep an eye on campaign structure, co-op
compliance, market trends, and emerging technologies positions CTV Blueprint at
the forefront of the industry, ready to adapt and innovate in response to the
ever-changing demands of the digital entertainment ecosystem.

As the company continues to push boundaries of return on investment (ROI),
return on ad spend (ROAS) and in store technologies. 

Learn more



HOW CTV BLUEPRINT OPTIMIZE STREAMING TV CAMPAIGNS BETTER


CHANNEL FIRST OPTIMIZATION STRATEGY

We optimize our campaigns with a Channel first strategy.  Meaning out of the
1,000+ streaming channels that exist.  CTV Blueprint will only serve ads on
about 50 of those channels.

Premium Streaming TV Channels

By starting your campaign optimization with only 50 selectable channels.  CTV
Blueprint sees far better consumer engagement, brand recognition and view rates
due to the high quality of programming we run your ads on.

Data Driven Strategy To Choose Programming

Once we optimize your campaign on a channel first strategy.   We track ROI and
ROAS at the channel level with both website visits and in store visits.  This
allows CTV Blueprint to understand which channels are producing the best ROI.

Learn More


ZIP CODE TARGETING

We optimize our campaigns with a Channel first strategy, and then CTV Blueprint
works with our clients to provide zip code targeting data.   We never use
radius, PMA, or any other geographic targeting. 

Zip Code Targeting is Superior

Zip code targeting allows advertisers to be more precise in reaching their
desired audience. It enables them to focus on specific geographic areas,
ensuring that their ads are shown to the most relevant and potentially
interested viewers.

Primary Marketing Area (PMA) vs Conquest Zip Codes

Every zip code we target is labeled as a Primary Marketing Area or Conquest Zip
code.  We then break down the percentage of impressions served based either
being a PMA or Conquest zip code.




SELECTABLE AUDIENCE OPTIONS

CTV Blueprint has the ability to serve our clients ads both using 1st Party and
3rd Party Data.    However with all of our campaigns, we only serve audiences
within the channels and zip codes that we optimize for.

Why Most DSPs dont allow for 1st Party Audience Uploads?

The separation of first-party audience data management from DSPs to DMPs is a
strategic decision based on privacy, compliance, data integration, segmentation
capabilities, and the overall campaign planning process. The process adds an
extreme amount of value, but also cost as well.

CTV Blueprint uses a blend of 1st Party and 3rd Party Data

Remember that while third-party audiences can enhance targeting capabilities, a
holistic approach to data management and audience engagement is essential for
sustained and positive ROI. Regularly review and adapt your strategy based on
the evolving landscape of data and marketing technologies.


REAL TIME AND TRANSPARENT REPORTING

CTV Blueprint provides all clients our real time reporting via our Business
Intelligence Platform.    You can see a sample of our realtime reporting HERE

DOMO is the leader in Business Intelligence Platform

Using DOMO and an ETL to extract, transfer and learn our multiple DSP reports.  
We are able to combine all reporting into one easy to understand report.   

Transparency is our biggest asset

We show transparent reporting for each channel and zip code all the way down to
CPM, Impression and household.  It allows are customers to see a 360 degree view
of our streaming tv campaigns.


BOOK MY DEMO TODAY


WHY CHOOSE CTV BLUEPRINT

In a saturated marketing of streaming tv adversing, our commitment to
transparency and understanding the market will ensure your adverting dollars are
effectively spent.


CUTTING EDGE TRANSPARENT REPORTING

There is no other provider of streaming tv ad services that provides channel,
zip code and program level reporting in real time.


CTV BLUEPRINT STRATEGIC APPROACH TO PROGRAMMING

By securing only top DSP seats, we are able to serve our clients ads on premium
programming and channels.


UNMATCHED RETURN ON INVESTMENT

Tracking both website and in store visits allow our customers to have channel
and zip code level data to make better and more informed decisions.


CTV BLUEPRINT STANDS AS AN INNOVATOR

Our model will be the norm in the next 5 years as more ad dollars flow into
Streaming TV

 * CTV Blueprint
 * Streaming TV
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 * About CTV Blueprint
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 * CTV Blueprint
 * Streaming TV
 * Streaming Radio
 * About CTV Blueprint
 * Our Services
 * CTV Blueprint News
 * Contact CTV Blueprint


LOCATION


CHICAGO, IL


EMAIL


INFO@CTVBLUEPRINT.COM

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