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Portfolio Why Lexicon Services About Us Insights Join Us
Get Started (415) 332-1811
Back Latest Work Technology Startups & Innovation Corporate Consumer Automotive
Food & Beverage Entertainment Financial Health
Back Why Lexicon Value Of A Lexicon Name Our Process
Back Our Services Brand Naming Brand Architecture Consumer Research WorldBrand
Trademark Research in Asia
Back About Lexicon Founders Comments News


Portfolio Latest Work Technology Startups & Innovation Corporate Consumer
Automotive Food & Beverage Entertainment Financial Health Why Lexicon Why
Lexicon Value Of A Lexicon Name Our Process Services Our Services Brand Naming
Brand Architecture Consumer Research WorldBrand Trademark Research in Asia About
Us About Lexicon Founders Comments News InsightsJoin Us
Get Started(415) 332-1811
 


WE CREATE COMPANY, PRODUCT AND BRAND NAMES TO PLAY STRATEGIC COMMUNICATION
ROLES.


NAMES THAT CREATE ANTICIPATION. NAMES THAT WIN.

Impossible Foods, Sonos, P&G’s Swiffer and Febreze, Subaru’s Outback and
Forester, Intel’s Pentium and Xeon computer processors, Coca-Cola’s Dasani
waters, and BlackBerry phones are all brand names created by us.

We can do the same for you.

Our clients include both Fortune 500 corporations and innovative startups.  Most
of our creativity is focused on new-to-the-world products, companies and
services.

There are plenty of suppliers that can generate a list of names.  There are even
some that claim to be the ‘world’s leading naming company.’ That’s easy to do.
Creating brand or product names that form the strategic core of many of the
world’s most successful brands and companies is what’s hard. The brand names
we’ve created are the only claim we need to make.

Contact Us
 
 
 


ALL OF THE NAMES ON THIS SITE HAVE BEEN CREATED BY LEXICON

 

 

The Value Of A Lexicon Name
 


OUR NAMING SERVICES:

●     Brand naming: Lexicon has been creating global brand names since 1982. Our
proven brand name development process focuses on creativity supported by
linguistics, cognitive science, and decades of in-house research.

●     Brand architecture: Our collaborative approach to brand architecture
delivers clear, considerate, and interesting brand architectures for our
clients.

●     Brand name research: Developing the right name is the first step. Our
proprietary consumer research helps you sell the name internally, inform other
design and marketing elements, and determine how your name fits into an
effective brand strategy.

●     Linguistic and Cultural Evaluations: A good name travels. Our WorldBrand®
network of linguists use their expertise to evaluate the cultural relevance,
ease of communication, and any liabilities with your names.

●     Trademark Screening: Few brand naming agencies feature an in-house
trademark attorney and legal team. Our preliminary trademark screening helps you
avoid frustration when you ultimately go to register your name.

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> “No other agency has generated more envy than Lexicon.”

— Fast Company Magazine

> “The best business decision we made was hiring Lexicon Branding to help us
> with our brand mark. I worked directly with David, the legendary founder of
> Lexicon who is like the father of modern brand naming - he gave me two amazing
> pieces of advice - he said a great name is a ‘visual poem.’ And second, great
> names always ‘feel familiar, yet create anticipation.’”

— NAMRATA KAMDAR, FOUNDER, PLENAIRE

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NAMING A NEW PRODUCT? REBRANDING YOUR COMPANY? CONTACT LEXICON.

We have named more billion-dollar products and companies than any other branding
agency in the industry. Innovative brands who are looking to win, please contact
us today.

 

 


YES TO NEW IDEAS.

Contact Us

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