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IS IT TACTLESS TO MEET IN MAUI NOW?

Bringing a group to a tropical paradise for sun and fun when that paradise is
reeling from loss may seem like a bad idea. But that’s the opposite of how
Hawaii’s tourism leaders see it.

Sue Hatch | Sep 05, 2023

Save

The shocking fire that burned the town of Lahaina, Maui, to the ground in early
August took at least 115 lives and likely many more. For organizations
considering meetings and events on the island, the devastation has left them
wondering when it will be appropriate to gather there without being insensitive
to the suffering of those in Maui and throughout the state.

The answer coming from Meet Hawaii is a clear: “come now,” with just a few
exceptions.

“While non-essential travel to West Maui (including Lahaina, Nāpili, Kāʻanapali,
and Kapalua) is currently strongly discouraged through October 17, 2023, per
Governor Green’s sixth emergency proclamation, group business to all other parts
of Maui (including Kahului, Wailuku, Kīhei, Wailea, Mākena, Pāʻia and Hāna) and
other Hawaiian Islands are welcomed to keep residents employed and our economy
alive,” said John Reyes, senior vice president and chief meetings, conventions
and incentives sales officer at Meet Hawaii. “Hotels in unaffected


areas will continue to operate and welcome guests.”a

Seventy percent of Maui’s economy is tourism based, and bringing groups to the
parts of the island that are open ensures jobs for island residents, notes Visit
Hawaii. But the marketing organization is also “urging meeting attendees
throughout Hawaii to be especially mindful and respectful as our community
endures this extremely difficult time.”

For groups interested in donating to Maui’s recovery, the Hawaii Department of
Business, Economic Development, and Tourism suggests financial rather than
in-kind donations. It recommends three relief organizations in particular:
• The Hawaii Community Foundation’s Maui Strong
Fund https://www.hawaiicommunityfoundation.org/maui-strong
• The Hawaii Red Cross https://www.redcross.org/local/hawaii.html
• Maui United Way https://mauiunitedway.org/disasterrelief

Maui will also be sending a welcome-back message to leisure travelers and event
organizers through a new $2.6 million Maui Marketing Recovery Plan, recently
authorized by the Hawaii Tourism Authority’s Board of Directors. The advertising
campaign, running through the end of October, will focus on rebuilding travel
demand from the continental United States.








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