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Lead Found
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Sally Sitwell
Executive
Sitwell Inc
San successful. Lead data found for:
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Sources:
https://frontapp.com/blog/2018/07/20/how-much-time-are-you-spending-on-email/
https://www.cvent.com/uk/marketing/lp/power-of-live/the-power-of-live-event-data.php
https://www.quora.com/On-average-how-many-emails-does-it-take-to-schedule-a-meeting-between-multiple-people
https://www.marketingdonut.co.uk/exhibitions-and-events/exhibiting/planning-your-follow-up-after-an-event
http://blog.hubspot.com/sales/sales-statistics#sm.000001xzu8aq2t0uqau5tif91tq
Post Show Follow-Up
The quality of your team's follow-up will determine the ROI of your trade shows.
Most planners struggle
to get leads into their sales team’s hands fast enough—and opportunities are
lost in the process.
3050% OF LEADS ARE CLOSED BY THOSE
WHO FOLLOWUP FIRST
By automatically prioritizing follow-up and assigning tasks to sales using
Cvent’s Universal LeadCapture, in concert
with their marketing automation platform (MAP) and customer relationship
management (CRM) solutions.
THE HI G HIMPAC T T RA DE S HOW P L A NN ER :
Ensures Fast Follow-Up
Lead data flows
automatically
from your lead
capture system
to your CRM
and marketing
automation
making it
instantly
available. Get the
reporting data
you need to
measure
success and
improve
outcomes
C L I C K TO LEARN MORE ABOUT
C V E N T ' S T RADE SHOW SOLUTIONS
Automatically
share
E-Literature
with valuable
leads
Capturing Leads
Without a lead retrieval tool, your teams rely on physical business cards and
pieces of paper
to collect leads. Not to mention most of those leads don’t make it back to a CRM
or MAP.
ARE NEVER FOLLOWEDUP
WITH AFTER AN EXHIBITION75% OF LEADS
They rely on tools like Cvent’s Universal LeadCapture to standardize and
systematize,
allowing them to capitalize on every opportunity.
THE HI G HIMPACT TR A DE SHOW P L A N N E R :
Drives Higher ROI
THIS MEANS THE AVERAGE TRADE SHOW BOOTH IS WASTING
3/4 OF THE DOLLARS INVESTED
Using a single lead
capture tool ensures
your sales team
actually uses the
device and no
business cards
disappear into
pockets.
Instantly syncs with
your marketing
automation platform
& CRM so you have
complete visibility
into leads generated.
Robust reporting
provides complete
transparency into
opportunities
and ROI.
Pre-Show Appointment Setting
High-impact planners know the importance of driving appointments for their sales
team.
But manual processes and back and forth emails are sabotaging their impact.
8 EMAILS
TO SCHEDULE A MEETING 1 ,
ON AVERAGE IT TAKES
FOR THE AVERAGE PLANNER,
EMAIL TAKES UP ABOUT
HALF THE WORKDAY
In the time you spend on work email this year you could...
READ THE HARRY POTTER
SERIES COVERTOCOVER 18 TIMES
GO AROUND THE WORLD
IN A BOEING 787 21 TIMES
by using tools like Cvent’s Universal Appointments to automate the process
of setting sales and executive team appointments.
THE HIGHI MPAC T T R ADE SH OW P L AN N ER :
Uses Time Effectively
Ensure your
team has a
full schedule
with full
transparency. Clearly track
ROI including
meetings per
rep and new
pipeline.
Free up time
by using a
dedicated tool
and consistent
process.
Meeting? When Tomorrow?
Won't work... Tuesday? Argh.
Checking in. Still available?
Looping back.
emails 8am-1pm
T H E H I G H - I M P A C T
Trade Show Planner
How do the highest performing trade show planners capture more leads and deliver
a higher ROI?
Here are 4 WAYS to up-level your work and maximize your impact.


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