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Text Content

Open Menu
 * Who We Help
   * Multi-Location Provider Groups
   * Behavioral Health
   * Health Systems
   * DSOs
   * Senior Care
   * Private Equity
   * Veterinary Medicine
   * Primary Care
 * Solutions
   * Patient Acquisition StrategyGrow with holistic performance marketing
     strategies.
   * Talent Recruitment SupportAttract best-in-class healthcare workers.
   * Digital TransformationTake your healthcare brand into the digital era.
   * MSO Digital StrategyBuild a scalable platform to maximize returns.
   * Business IntelligenceGain deep insights to fuel your growth.
   * Patient RetentionPrevent patient churn and unlock lasting loyalty.
 * Capabilities
   * PPC ManagementDrive high-quality leads with scalable Google Ads strategies.
   * Facebook AdsBolster brand awareness and drive demand with eye-catching
     creative.
   * TikTok AdvertisingSupercharge your brand with engaging and authentic video
     content.
   * Display & Video AdsStay top of mind with engaging display ads.
   * SEODominate search with robust multi-site SEO strategies.
   * AnalyticsLeverage data insights to level up your growth strategy.
   * Email & SMSBoost patient loyalty & revenue with email & SMS.
   * Web DesignCreate scalable websites patients love.
 * Insights
   * Case Studies
   * Blog
   * Webinars & Events
   * Podcast
   * Scaling Up Summit
 * About Us
   * Careers
 * Contact Us

Break Through Your Growth Plateau


SCALABLE HEALTHCARE PERFORMANCE MARKETING STRATEGIES

We’re strategic growth partners dedicated to helping the world’s largest
healthcare organizations scale their business—and their impact.

Request a Strategy Consultation
 * 
 * 
 * 



Client Case Studies


HEALTHCARE GROWTH STORIES TO ENVY

Nation’s largest physical therapy group meets capacity targets with data-driven
PPC strategy.

77% increase in CVR
Read the Case Study

Veterinarian network of 300+ hospitals meets ambitious growth goals with
data-driven PPC strategy.

55% increase in total leads YoY
Read the Case Study

Growing DSO increases lead volume with new holistic performance marketing
strategy.

116% increase in lead volume
Read the Case Study
Previous Slide Next Slide
Why Hire Cardinal?


WE HELP HEALTHCARE BRANDS SCALE WITH HIPAA-COMPLIANT CUSTOM DIGITAL MARKETING
SOLUTIONS.

SCALING ORGANIZATIONS IS OUR SUPERPOWER

We’re experts in building scalable, strategic digital marketing frameworks that
ignite rapid growth across new markets, helping healthcare organizations like
yours scale swiftly and strategically. Just call us your multi-location growth
masters!

PROACTIVE AND PERFORMANCE-DRIVEN

Our performance ethos? “Continuous Improvement.” We anticipate possibilities
instead of reacting to them. You can count on the agency to always keep growth
moving ahead, catalyzing momentum to achieve your business goals. 

HIPAA-COMPLIANT MARKETING

At Cardinal, we understand the nuances of marketing in a HIPAA-regulated world.
We’ve been in the healthcare space for a long time and understand the
regulations and how to help you reach patients in an ethically, compliant
manner.

“CANNED” ISN’T IN OUR VOCABULARY

But we can offer robust digital marketing solutions (see what we did there?)
with in-depth market analysis, website and competitor audits, and growth
opportunity identification, ultimately igniting results bespoke to your
organization.


GET READY TO GROW

We know finding a strategic healthcare marketing agency can be complicated, but
we’re here to make things easy for you. Request a free proposal today to find
out how we can help you grow—without the growing pains.

Request a Strategy Consultation

Industries Served


WHO WE WORK WITH

See All Healthcare Specialties We Help
Orthopedics
Optometry
Physical Therapy
LASIK
Dentists & DSOs
Mental Health Providers
Private Equity
Addiction Treatment
Women’s Health
Urgent Care
Veterinary Medicine
Dermatology
Orthodontics
Plastic Surgery
Orthopedics
Optometry
Physical Therapy
LASIK
Dentists & DSOs
Mental Health Providers
Private Equity
Addiction Treatment
Women’s Health
Urgent Care
Veterinary Medicine
Dermatology
Orthodontics
Plastic Surgery
Orthopedics
Optometry
Physical Therapy
LASIK


STRATEGIC GROWTH FOR DENTISTS & DSOS

With deep roots in dental, we fully understand the unique needs dental groups
and DSOs face as they scale—especially when it comes to launching de novos and
meeting capacity goals. 

Get the DSO Marketing Guide
116%

Increase in lead volume for Peak Dental

48%

Increase in CVR for The Smilist

See how we can help your dental group grow


PERFORMANCE MARKETING FOR MENTAL HEALTH PROVIDERS

As the mental healthcare market rapidly expands, we serve as your strategic
growth partner to facilitate sustainable growth.

Get the Behavioral Health Marketing Guide
195%

Increase in total site conversions in six months for LifeStance

82%

Increase in traffic from new users

Learn how we can help your mental health organization reach new heights


LEVERAGE CARDINAL’S EXPERIENCE TO ACCELERATE YOUR PORTFOLIO'S GROWTH

We offer a consistent, repeatable marketing framework you can depend on to
deliver rapid growth for each new acquisition.

Get the Proven Marketing Playbook for MSOs
445%

Increase in YoY Conversions for TheKey

82%

Increase in new traffic for LifeStance Health

Learn how we can ignite performance for your portfolio


AMPLIFYING IMPACT FOR ADDICTION TREATMENT PROVIDERS

Our suite of strategic growth services empowers addiction treatment brands to
scale and accelerate their impact on the lives of their patients.

Get the Addiction Treatment Marketing Guide
52%

Increase in average monthly organic conversions for Bluff Plantation

43%

Increase in average monthly organic sessions

Learn how we can help your addiction treatment center reach new heights


FRICTIONLESS GROWTH FOR WOMEN’S HEALTH BRANDS

We know how to address your patients’ unique needs with empathetic,
patient-centric messaging that drives conversions.

Get the OB/GYN Marketing Guide
25%

Increase in conversions for Boston IVF

27%

Decrease in Cost Per Acquisition

Discover how Cardinal helps defy growth plateaus


DRIVING IMMEDIATE PATIENT VOLUME FOR URGENT CARE FACILITIES

We’ll help you rise above the competition—and see a rise in profits—with
outstanding local SEO and targeted PPC practices aimed at scaling your urgent
care brand.

Get the Urgent Care Marketing Guide
173,880

Digital leads in 9 months for CareSpot

25%

YOY increase in call leads the two past years for RMD

Supercharge growth for your urgent care brand


DATA-DRIVEN PERFORMANCE MARKETING FOR VETERINARY CLINICS

We ignite ambitious growth with proven tactics to help you scale your veterinary
clinic swiftly and strategically.

Get the Veterinarian Marketing Guide
55%

increase in total leads YoY for Southern Veterinary Partners

Learn how we can ignite growth for veterinary practice


STRATEGIC GROWTH FOR DERMATOLOGISTS

Cardinal strengthens the patient pipeline and drives strategic growth for
dermatology practices with targeted performance marketing strategies.

Get the Dermatology Marketing Guide
309%

Increase in patient leads for VitalSkin Dermatology

159%

increase in conversions YoY for Water’s Edge Dermatology

Learn how we can help your dermatology practice reach new heights


PERFORMANCE MARKETING FOR ORTHODONTIC GROUPS

An orthodontic practice must consistently attract new patients to grow. Our
marketing team will work to increase your web presence and brand awareness,
which helps drive referrals to your office.

Get the Orthodontics Marketing Guide
73%

increase in calls and form submissions for Smile Doctors

20%

increase in PPC conversion rate for Smile Design Dentistry

Increase patient volume for your orthodontic group


CUSTOM DIGITAL MARKETING STRATEGIES FOR PLASTIC SURGERY PRACTICES

Just as each patient receives treatment tailored to their specific needs,
Cardinal builds a customized marketing strategy designed to help your practice
grow.

Get the Plastic & Cosmetic Surgery Marketing Guide
294%

increase in new patients for Advanced Reconstructive Surgery Alliance

192%

increase in conversion rate for Tolson Center for Cosmetic Surgery

Supercharge growth for your plastic surgery practice


SUPERCHARGING GROWTH FOR ORTHOPEDIC SURGERY PRACTICES

Cardinal’s marketing experts are skilled at creating customized marketing
strategies to boost growth for your orthopedic surgery practice.

Discover the Top Orthopedic Marketing Trends
91%

increase in web traffic for OrthoAtlanta

325%

increase in leads each month for Atlanta Brain and Spine Care

Discover how we help orthopedic surgeons grow online


ENGAGE NEW OPTOMETRY AND OPHTHALMOLOGY PATIENTS

Our strategic growth services help optometrists and ophthalmologists scale their
practices a swiftly and strategically.

Get the Optometry & Ophthalmology Marketing Guide
41%

increase in website traffic for America's Best Contacts & Eyeglasses

27%

increase in conversion rate for Pacific Cataract and Laser Institute

See how we can help optometrists and ophthalmologists grow online


FRICTIONLESS GROWTH FOR PHYSICAL THERAPY CLINICS

We know how to address your patients’ unique needs with empathetic,
patient-centric messaging that drives conversions.

Get the Physical Therapy Marketing Guide
334%

increase in lead volume for Piedmont Hospital

1300

additional qualified leads funnel to the OrthoAtlanta site monthly

Discover how we can help you find and engage new patients


EXPAND YOUR PATIENT PIPELINE WITH POWERFUL LASIK MARKETING STRATEGIES

We help LASIK and cataract surgery groups soar to new heights with proven
patient generation tactics.

Get the LASIK Marketing Guide
44%

increase in PPC impression share for Pacific Cataract and Laser Institute

31%

increase in page views for America's Best Contacts & Eyeglasses

Discover how we can help you defy growth plateaus

With Cardinal, Peak has not only experienced unprecedented new patient growth,
but we have also seen our business grow exponentially.

Lori Mixon VP of Marketing


How We Help Healthcare Groups Grow


OUR PERFORMANCE MARKETING SOLUTIONS

With over a decade of healthcare performance marketing expertise, we’ve
developed a robust suite of solutions that cater to the complex needs and growth
goals of multi-site healthcare groups. Our solutions are not just effective;
they are also fully HIPAA-compliant, ensuring your strategies not only meet
business goals, but also adhere to strict privacy regulations.

SEARCH ENGINE OPTIMIZATION

From primary care to dermatology to nursing facilities and beyond, we help
high-growth healthcare organizations achieve higher search rankings and attract
new patients with SEO strategies bespoke to their needs.

Learn More

PAY-PER-CLICK MANAGEMENT

We believe that your PPC strategy should deliver high-quality leads, not empty
promises.  Our pros will develop an efficient Google Ads strategy that allows
you to hit your CPA and capacity goals effortlessly.

Learn More

FACEBOOK ADVERTISING

Don’t let the power of Facebook advertising go untapped. We’ll be your social
media masters, helping you reach your target audience and inspire action with
scroll-stopping creative and click-inducing copy.

Learn More

CONVERSION RATE OPTIMIZATION

If CRO is considered a science, just call us Bill Nye. Data-driven and
meticulous, we help healthcare organizations convert more prospects into loyal
patients across every stage of the marketing funnel.

Learn More
Healthcare Marketing Educational Resources


INSIGHTS AND STRATEGIES TO POWER YOUR GROWTH

Article


2024 HEALTHCARE MARKETING TRENDS FORECAST: BALANCING COMPLIANCE AND PERFORMANCE

Explore the healthcare marketing trends that are redefining how providers should
reach and engage patients in 2024.

Read More
Article


PRIVACY FIRST: MARKETING TECHNOLOGIES THAT PRIORITIZE HIPAA COMPLIANCE

Healthcare marketers must strike a balance between effective marketing
strategies and strict privacy rules. Here's our list of HIPAA-compliant
marketing technologies healthcare marketers can use to get their jobs done while
still ensuring compliance.

Read More
Article


5 M&A MARKETING BEST PRACTICES THAT DRIVE VALUE CREATION

Marketing matters, post-merger. Five marketing best practices PE firms should
consider after M&A to ensure value creation doesn’t flounder.

Read More
Article


ENHANCING LEAD QUALITY IN HEALTHCARE: A 5-STEP PROCESS

Every lead is not a good lead, especially in the healthcare vertical. If you’re
looking to fill your patient pipeline with higher-quality patient leads—leads
that bring the most value and are easier to convert—here’s our guide to
evaluating and improving lead quality.

Read More
We’re Performance-driven and Our Clients’ Results Prove It


HEAR FROM PEAK DENTAL SERVICES




FREQUENTLY ASKED QUESTIONS


WHAT IS HEALTHCARE MARKETING?

The goal of healthcare marketing is to increase awareness of medical conditions
and treatments, build trust with patients, and guide them through their unique
journey to finding care. 

Through efficient paid search campaigns, patient-centric social strategies, and
a full-funnel approach to organic search, healthcare marketing can increase
engagement, build trust, and strengthen your brand.

With the healthcare industry growing more competitive by the day, healthcare
marketing has become an essential tool for providers to reach potential
patients!


HOW DO I INCREASE PATIENT VOLUME?

A full-funnel digital marketing strategy is an effective way to increase patient
volume. Connect with patients at every step of their healthcare journey with
engaging social ads and targeted PPC campaigns. To foster organic growth, pair
these strategies with a responsive, scalable website fully optimized for search.

Remember, all businesses have their own unique goals, so it’s important to take
a look at your current marketing maturity and patient demographics to determine
which digital marketing mix works best for you. Leveraging the right tactics and
working with an experienced healthcare marketing agency will help you build a
strong patient pipeline.


HOW DO YOU IMPROVE THE DIGITAL PATIENT EXPERIENCE?

In today’s world, much of the patient experience occurs online. That’s why it’s
crucial to create low-friction digital experiences. Begin by optimizing your
website for mobile devices and local SEO to make it easy for patients to find
and connect with your medical practice. Simplify the scheduling process with
easy online booking options and automated reminders to reduce no-shows and keep
patients engaged. 

Offering helpful content like health tips and educational resources can also
improve patient loyalty. By prioritizing a seamless digital experience, you’ll
establish your practice as a trusted source of information and care, ultimately
leading to happier patients.


WHAT ARE THE BENEFITS OF MARKETING?

Healthcare marketing can provide numerous benefits for your brand. By engaging
patients at every step of their journey, targeting the right audience, and
optimizing your conversion rates, you can generate consistent leads for all your
locations. 

Adopting innovative marketing solutions will give your organization the
opportunity to expand, boost ROI, and ensure potential patients are choosing
your practice over the competition. Partnering with a specialized medical
marketing agency can amplify these benefits, offering expert guidance and
strategies to navigate the complexities of the healthcare industry effectively.

 


WHAT ARE THE LATEST HEALTHCARE MARKETING TRENDS IN 2023?

2023 is about providing exceptional patient experiences through digital
marketing initiatives. The top healthcare marketing trends to keep in mind for
2023 include building a scalable website platform with an emphasis on
patient-centric content and great UX, as well as creating personalized
experiences at each stage of the patient journey. Google’s goal of making search
more useful for healthcare consumers is fueling new SEO trends, and we predict
you’ll see more updates on how providers are displayed on the SERP.

Economic uncertainty and staffing shortages are still impacting the healthcare
industry, so it’s essential to remember that when planning your 2023
initiatives. Investing in a solid talent acquisition strategy will help you
build an indestructible employer brand to support an influx of new
patients. Google Ads and PPC trends in 2023 reflect this economic uncertainty
with a heightened focus on performance and lead quality. As a result, ad budgets
are being scrutinized, and new channels are being evaluated carefully.


WHAT ARE THE TOP HEALTHCARE MARKETING STRATEGIES & ADVERTISING TACTICS?

In today’s digital age, the top healthcare marketing strategies revolve around
digital prowess and patient engagement. Modern healthcare advertising is more
than just selling your medical products and services; you must find new ways to
reach and connect with your patient base. Providing a high-quality digital
experience through your website is crucial for attracting new patients to your
practice.

Leveraging local SEO and running a proficient Google Ads campaign will increase
your visibility on the web, giving your organization an edge over the
competition. Additionally, having a robust reputation management strategy to
establish trust and credibility, as well as developing engaging video marketing
campaigns, can significantly boost your practice’s success!


WHY DO DOCTORS NEED SEO AND DIGITAL MARKETING?

The healthcare market is highly competitive; therefore, having a strong online
presence is essential. Let’s face it: everyone is using the internet to find
providers. As patients are now more reliant on online sources rather than
traditional referrals, digital marketing is crucial for doctors to attract and
retain these new consumers. 

SEO is one important piece of the digital marketing puzzle. Ultimately, a robust
full-funnel SEO strategy for doctors will help drive organic traffic AND highly
qualified leads to all your locations. Plus, modern healthcare SEO best
practices encourage marketers to adopt a patient-first approach, which will help
cement your brand as a trusted provider. If you’re not sure where to start,
working with an experienced healthcare marketing agency can help you avoid
common mishaps. 


HOW DO YOU PERSONALIZE YOUR WEBSITE TO IMPROVE THE PATIENT EXPERIENCE?

To improve the patient experience, you can start by optimizing your website’s UX
to make it intuitive and easy to navigate. Enhancing page load speeds will
ensure your website is responsive and convenient while developing a
mobile-friendly website ensures accessibility.

You can also provide unique, helpful content that caters to the specific needs
of your patients. Creating patient personas will enable you to understand and
address their needs better, and implementing patient portals will provide a
personal touch, allowing them to manage their health records and appointments
conveniently. 

Always remember, before you start your website personalization campaign, mind
your campaign’s legal and ethical guidelines to ensure HIPAA compliance. If
navigating these technical and regulatory landscapes seems daunting, consider
partnering with a healthcare marketing company. They can help you build a
HIPAA-compliant tech stack and guide you through the intricacies of effective,
compliant digital marketing.


WHY IS HEALTHCARE MARKETING IMPORTANT?

In the face of growing consolidation in healthcare, practices can level the
playing field through strategic healthcare marketing. By creating targeted,
data-driven campaigns, they can attract new patients and keep existing ones.

With relevant, personalized content, they can build brand loyalty and encourage
repeat visits. Organizations looking to drive high-quality leads, increase
revenue, and maintain healthy profits need a robust multi-channel marketing
strategy in place.


WHAT IS A PATIENT JOURNEY?

The patient journey is the healthcare “customer’s” path. It’s every step a
patient takes, from researching symptoms and seeking a healthcare provider
online to making an appointment, receiving treatment, and post-care follow-up.

This encompasses all interactions with doctors, hospitals, clinics, and digital
touchpoints like websites or emails. For healthcare marketers, understanding
this journey is critical. It helps you meet the patient where they are,
personalize their experience, and build long-term loyalty. Thus, a comprehensive
digital marketing strategy is crucial to effectively engage with patients
throughout their journey.


HOW CAN MARKETING BE PATIENT-CENTRIC?

Patient-centric marketing means putting your patient’s needs and experiences at
the heart of your strategy. Use digital tools and personalized content to
connect with your patients and build trust. Not only will this enhance patient
satisfaction, but it will also foster patient loyalty and streamline your
operational processes. Remember, a satisfied patient is your best advocate.

Who We Are


ABOUT CARDINAL DIGITAL MARKETING

As a leading healthcare digital marketing agency, Cardinal Digital Marketing has
partnered with some of the most recognizable brands in the country. We’ve helped
countless multi-location organizations reach and convert patients through
tailored, HIPAA-compliant patient acquisition solutions, comprehensive digital
transformation strategies, and stunning brand creative.

Our extensive experience and innovative approach make us the preferred
healthcare marketing company for high-growth, multi-site providers. A
partnership with Cardinal means highly targeted strategies that increase patient
volume, improve brand recognition, and drive revenue. Performance marketing, on
your parameters.


Let’s Get Started


READY, SET, GROW.

Growth shouldn’t be groan-inducing. Let us help you scale your organization with
performance marketing services that take the guesswork out of growth. We’ll
start with your business goals and budget, then help you find the right
HIPAA-compliant digital marketing strategy to ignite real results. 

 

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Cardinal is a healthcare performance marketing agency focused on driving growth
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