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Booking.com News


BOOKING.COM PREDICTS THE TOP TRENDS FOR THE FUTURE OF TRAVEL

20 Oct 2020 | 3 min read time
 | Save
From accelerated innovations in technology to travellers adopting a more
eco-conscious mindset, here are the travel trends set to shape the future


BREADCRUMB

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 4. Booking.com predicts the top trends for the future of travel


Nicola Donovan

Click. Magazine Writer

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Drawing on research among more than 20,000 travellers across 28 countries
combined with insights from proprietary search and endorsement data, Booking.com
has predicted nine themes that will fuel the future of travel - in the coming
year and beyond. 


WANDERMUST

Time at home has made people crave the world outside more than ever. During
recent lockdowns, two-thirds (65%) of travellers reported being excited about
travelling again, with 42% wanting to travel more in the future to make up for
time lost in 2020 (rising to 51% for Gen Z and 49% for Millennials). Over a
third (38%) intend to plan a trip to make up for a celebration missed due to
Coronavirus (COVID-19), while two-fifths (40%) intend to rebook a trip they had
to cancel. 


VITAL VALUE 

Travellers will be scrutinising spend in 2021, with 62% of travellers indicating
they will be more price-conscious when it comes to searching and planning a
future trip. In addition, 55% are more likely to hunt down promotions and
savings, behaviours that we predict will last years. 

The focus on flexibility will also remain at the forefront, with 46% of
travellers considering refundable accommodation a must-have for their next trip.


FAMILIARISTS NOT TOURISTS

Domestic trips will continue to dominate the travel space, with 47% of people
planning to travel within their own country in the medium term (7-12 months) and
38% planning to in the longer term (in over a year’s time). When it comes to
local travel, 43% plan to explore a new destination within their home
region/country and 46% will take the time to appreciate the natural beauty of
their home country. Half (50%) intend to travel somewhere - locally or not -
they’ve already been previously for its familiarity. 


SEARCH ESCAPISM 

Seeking comfort and distraction during weeks in lockdown, the majority (95%) of
travellers spent time looking for vacation inspiration, with over a third (38%)
looking at potential travel destinations as often as once a week. As
restrictions continue to ebb and flow, destinations and accommodations will come
up with even more inventive ways to capitalise on travellers’ heightened desire
to escape reality and connect them with the experiences that await - from
accommodations revamping their social media presence to local tourist boards
creating Computer Generated Imagery (CGI) content to visually showcase the best
these places have to offer. 

Image



 


SAFETY CLEANS UP 

In the future, 79% of global travellers will take more precautions and 70%
expect tourist attractions to adapt to allow for social distancing. In parallel,
70% will only book a particular accommodation if it’s clear what health and
hygiene policies it has in place, with three quarters (75%) favouring
accommodations that have antibacterial and sanitising products. 


IMPACT AWAKENING

Travellers will have a more eco-conscious mindset next year and beyond, with
over half (53%) of global travellers wanting to travel more sustainably in the
future. As a result, more than two-thirds (69%) expect the travel industry to
offer more sustainable travel options, and travellers will consequently visit
alternative destinations to avoid overcrowding (48%). 


BYE BYE 9 TO 5 

Working remotely has irreversibly entered the mainstream during the pandemic
with the knock-on effect that more people will look to take longer trips in the
future that effectively combine work and pleasure than ever before. Over a third
(37%) of travellers have already considered booking somewhere to stay in order
to work from a different destination, while 52% say they would take the
opportunity to extend any business trips to enjoy leisure time at the
destination. 


SIMPLE PLEASURES 

So much time spent in our own homes with our loved ones has given birth to a
desire to enjoy more of our natural resources. Use of simple endorsements such
as hiking (94%), clean air (50%), nature (44%) and relaxation (33%) on
Booking.com have increased since the start of the pandemic, while research shows
that over two-thirds of travellers (69%) will look to appreciate more simple
experiences such as spending time outdoors or with the family while on vacation.
Over half (56%) will seek out more rural, off-the-beaten-track experiences to
immerse themselves in the outdoors. 


SPONTECHNAITY

Tech innovation will play a crucial role in rebuilding traveller confidence, and
we will see the accelerated use of tech to adapt to a new type of traveller.
Already, 64% of travellers agree that technology will be important in
controlling health risks when travelling and 63% say that accommodations will
need to use the latest technologies to make travellers feel safe. More than half
(53%) will want tech options to make last-minute restaurant reservations and
almost a quarter (21%) will want more self-service machines instead of ticket
desks.

 

Rebuilding Together

Discover more trends and insights to help you attract demand. 

Recovery Toolkit


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NICOLA DONOVAN

Click. Magazine Writer

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Topics
Industry Insights
Takeaway
 * Research commissioned by Booking.com and conducted among a sample of adults
   who have travelled in the past 12 months/plan to take a trip in the next 12
   months
 * In total 20,934 respondents across 28 countries were polled 
 * Respondents completed an online survey in July 2020


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