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Features

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Conceptual design for the physical Reef sculpture


+6K


A GENERATIVE ART PROJECT OF 10301 UNIQUE 3D CRYSTALS WILL EVOLVE INTO
A COLLECTIVE ARTWORK. THE CRYSTAL REEF WILL BE REALIZED AS A PHYSICAL SCULPTURE
AND SHOWN IN MUSEUMS AND GALLERIES AROUND THE WORLD. IT IS A LONG-TERM ART
PROJECT WITH UNIQUE MECHANICS BRIDGING THE GAP BETWEEN CONVENTIONAL AND NFT ART
WORLDS.

CREATED BY MICHAEL JOO, DANIL KRIVORUCHKO, AND THE OG:CR COMMUNITY.


FEATURED
MEDIA

A NEW COLLECTION OF NFT COLLECTIBLES THAT WILL REVOLUTIONIZE OUR UNDERSTANDING
OF NFTS.



SCIENTISTS PLAN TO SPEND 20% OF THE RECEIVED AMOUNT ON THE PUBLICATION
OF STUDIES ON NEW SPECIES OF OCEANIC INVERTEBRATES.



THIS NFT PROJECT RE-EVALUATES NOTIONS OF ACCESSIBILITY AND AUTHORSHIP.



THIS FASCINATING NEW PROJECT PROMISES TO BEGIN A NEW, THRILLING CHAPTER
IN DIGITAL ART.



STOICHIOMETRY: THE MECHANICS OF ORGANIC GROWTH: CRYSTAL REEF
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1

Upon initial minting purchase of the crystals on the primary market, collectors
received a "seed crystal" and chose its color.


2

Several days later that "seed" had grown into an OG:Crystal, its facets and
contours completely individualized, and algorithmically generated by merging
each owner's unique crypto wallet ID/ history with the myriad possible
combinations of crystalline and coral reef form and structure.


3

Each time that OG:Crystal was sold to someone else, the original crystalline
form remained but was transformed by the addition of a new personalized and
unique crystal structure influenced by the new collector's wallet properties.


4

While that OG:Crystal was repeatedly sold, each stage of its growth was saved in
a separate file. Everyone can observe the details of the algorithm's creativity
in each generation.


5

After three months from the initial sale date, or seven generations of growth by
sale, every OG:Crystal was "locked", so new transactions would not influence its
shape, structure, or rarity.


6

The complete sale of all primary "seeds" ensured that each of these remarkable
OG:Crystals will be combined into a single communal artwork, creating a kind of
crystalline reef that is the co-creation of each owner and the artists as a
collective effort.


Features: THE CRYSTAL REEF IS GOING TO BE
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THE CRYSTAL REEF IS THE FINAL AND MOST AMBITIOUS STAGE OF THE ROAD MAP. THIS
SCULPTURE WILL AGGREGATE ALL OG:CRYSTALS FROM THE ENTIRE COLLECTION AND BE SHOWN
IN MUSEUMS AROUND THE WORLD. THE IMPLEMENTATION STAGES OF THIS PART OF THE
ROADMAP ARE INDEED COMPLEX, REQUIRING ITERATIVE TESTING FOR PRINTING AS WELL AS
NEGOTIATIONS WITH THE MUSEUMS AND INSTITUTIONS THEMSELVES. MICHAEL JOO IS
ALREADY CURRENTLY IN NEGOTIATIONS. IT WILL TAKE TIME, BUT WE WILL BE PROUD TO
SPOTLIGHT EACH IMPLEMENTATION STAGE OF THIS PROJECT FOR OUR COMMUNITY.


FEATURES: AR & 3D ROTATION IS AVAILABLE FOR MAIN PLATFORMS
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Scan this QR-code with your mobile phone.



ONE OF THE HEADLINERS OF OG:CR IS THE BRAND NEW FOR THE NFT MARKET AR FEATURE WE
PRODUCED AS OUTLINED IN OUR ROAD MAP. YOU CAN GET AR ASSETS AND USE THEM TO
PRODUCE CREATIVE VIDEOS WITH CRYSTALS IN AUGMENTED REALITY. THE UNIQUENESS
OF THIS FEATURE ALSO LIES IN ITS DIRECT AVAILABILITY ON OPEN SEA. WE IMPLEMENTED
OUR AR BUTTON RIGHT ONTO EACH CRYSTAL NFT AND NOW ANYONE CAN DIVE DEEP INTO AR
STRAIGHT FROM OPEN SEA.

3D model is loading, it might take a while...


View in AR

FEATURES: Traits
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THE MIX OF POSSIBLE TRAITS FOR EACH CRYSTAL IS FAIRLY COMPLEX: THERE ARE
4 GENERAL TYPES OF CRYSTALS (SPIKY, FRACTAL, CLUSTER, AND CORAL), 2 COMPLEXITY
VARIANTS, 5 BASIC COLORS WITH ADDITIONAL SHADES, SEVERAL OPTIONS FOR BRIGHTNESS
AND DARKNESS, AND 4 SPECIAL MATERIALS (OBSIDIAN, GOLD, QUARTZ, AND PYRITE).
DETAILED INFORMATION ON THE EVENTS THAT TRIGGER SPECIFIC CHANGES AND THEIR
PROBABILITIES CAN BE FOUND ON GITHUB.

OWNER #1

Green, Gluster

OWNER #2

Spiky, Red

OWNER #3

Coral, Violet

OWNER #4

Fractal, Neutral

OWNER #5

Cluster, Violet


Features: Traits special
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THE UNIQUE MECHANICS OF THE PROJECT ALLOWED US TO CREATE 6 HOMAGE TRAITS
FOR BAYC, ARTBLOCKS, CRYPTOPUNKS, KSOIDS, MEEBITS, OMNIMORPHS AND 89SECONDS NFT
COLLECTIONS. IF YOUR WALLET CONTAINED ONE OF THE AFOREMENTIONED NFTS, YOU HAD
A CHANCE OF GETTING A SPECIAL TRAIT.


BAYCCRYPTO PUNKSART BLOCKSMEEBITSKSOIDSOMNIMORPHS89 SECONDS
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# 102
Ξ 1862
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# 121
Ξ 185
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# 135
Ξ 1703
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Ξ 1145
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Ξ 2299
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Ξ 3925
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Ξ 4736
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# 268
Ξ 1608
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Ξ 1425
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MIRROR PLANE: MEET THE TEAM
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THE OG:CR PROJECT IS THE PRODUCT OF MICHAEL'S MANY YEARS OF RESEARCH AND
ARTISTIC PRACTICE INVOLVING PROCESS-BASED ART, CRYSTALLINE FORMS, AND COLLECTIVE
IDENTITIES, AS WELL AS DANIL'S LONG EXPERIENCE IN GENERATIVE ART AND ALGORITHMIC
CONTENT CREATION.


MICHAEL JOO



SCULPTOR, MULTI-MEDIA ARTIST



Michael Joo Sculptor, Multi-media Artist Michael Joo (ASomatica) is a
contemporary artist based in Brooklyn, NY. His work has been widely exhibited at
galleries, museums and international events such as Kukje Gallery, the Whitney
Museum of American Art, and Venice Biennale. He has received numerous art awards
and his work is in the collections of the Guggenheim Museum, LACMA, and Moderna
Museet, among others. Michael recently exhibited at K11 Art Foundation in Hong
Kong, and is currently showing in the Hawaii Triennial 2022 in Honolulu.

"My art practice has always revolved around the liminal and spaces between. From
creating a geodesic halo of surveillance cameras around a 3rd century Gandhara
Buddha, to collaborating with local Korean children to make a monument at the
threshold of the Korean DMZ, I have an ongoing engagement with access and
collectivity.

When I first met with Snark.Art nearly two years ago, I was taken by the
potential for blockchain technology to speak to and cultivate communities.
They'd been working for some time with geologic and crystalline forms, and the
parallels between the inaccessible transformative space and lives of things
underground, to the intangible transformative space of things virtual and
digital were inspiring to me.

In developing the concept and work itself, I was introduced to Danil whose
motion graphics and programming vision I admired and whose experience with both
NFTs and community building resonated with me. My own ongoing work with fossils
of ancient marine life prompted thinking of our project's potential evolution as
a collective similar to that of a reef: coral polyps crystallized into calcium
carbonate exoskeletons that speak to both objects and sites of potential. I am
thrilled and excited by both our collaborative efforts and the 'seed' we are
releasing."


DANIL KRIVORUCHKO
DIGITAL ARTIST



Danil Krivoruchko, aka Myshli, is an NYC-based creative director and digital
artist whose clients include Apple, Nike, Intel, Boeing, and more. His work has
been featured in many motion design publications and won a variety of festival
awards. The first NFT collection created by Danil, in collaboration with
Snark.Art, "One Thousand ksoids" is currently held by many prominent NFT
collectors.

"Creating projects combining data visualization and generative art is my ongoing
passion. I've already completed quite a few projects in this field (including
one for the NY Mathematics Museum and mypersonal NFT art based on data from the
Ethereum blockchain). Thus, when I was introduced to Michael and he outlined the
concept, I started working on the project immediately. I tried to adapt the idea
of crystal usage and their growth to the digital world and connect it to using
blockchain data. Before this, hardly anybody had tried to create a dynamic NFT
project connected to consumers' data. And no one has ever tried to create
anything of such ambition and technical complexity. To achieve this, we had to
do a lot of research and development and make a custom server code that would
connect the blockchain to the 3D-crystal generation and rendering. It also
required a huge amount of hardware power to handle the rendering en-mass. But
this is the price you pay when you innovate and try to push the boundaries. I'm
very excited about the result and proud of the team's achievement."


SNARK.ART
TECHNOLOGY



Snark.art, founded in 2017, is one of the innovators in the emerging NFT and
digital art space. Working at the meeting point of fine art and digital art,
they have consistently worked with internationally renowned artists to create
blockchain-based projects. Some of the highlights include Eve Sussman's "89
Seconds Atomized", Cassil's "White Male Artist: $HT Coin", as well as projects
with museum collected artists including Kabakovs, AES+F, and Kendell Geers.

Organic Growth: Crystals Reef is the latest project to come from a powerful
collaboration with Danil Krivoruchko and Michael Joo. With groundbreaking
mechanisms to create interactive art on the blockchain, we believe OG:CR will be
seen as yet another project where the limits of the past will be removed, and we
can truly go into a new experience of art.

The cooperation with Danil Krivoruchko and Michael Joo perfectly exemplifies the
position where Snark.art sees the future of powerful and innovative NFT
projects: bringing together cutting-edge technology and digital art processing,
with the experience of decades of art in the traditional world.



EXAMPLES: SELECTED CATEGORIES
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INVENTIVE COLORS GIVE THE CRYSTALS AN IMPRESSIVE SOLIDITY THAT RANGES FROM
INTENSE TO SUBLIME.


INVENTIVE COLORS GIVE THE CRYSTALS AN IMPRESSIVE SOLIDITY THAT RANGES FROM
INTENSE TO SUBLIME.


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REALISTIC MATERIAL TEXTURES AND ORGANIC SHAPES COME TOGETHER WITH DYNAMIC
RESULTS.


REALISTIC MATERIAL TEXTURES AND ORGANIC SHAPES COME TOGETHER WITH DYNAMIC
RESULTS.


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THE DEAD TRAIT WAS COINED TO COUNTERACT UNDERPRICING, BUT HAS BECOME
SURPRISINGLY POPULAR.


THE DEAD TRAIT WAS COINED TO COUNTERACT UNDERPRICING, BUT HAS BECOME
SURPRISINGLY POPULAR.


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We have launched several
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TO SUPPORT HIGH-CONCEPT ART AND COLLECTIONS OG:CR COLLABORATES WITH DIFFERENT
PROJECTS ARTISTS AND INFLUENCERS.


7 ARTISTS — 7 GENS
COLLAB ART PROJECT



OG:CR is collaborating with 7 prominent artists from diverse backgrounds to
create a one-of-a-kind crystal. This crystal has a place reserved for it in a
museum.

The Foundational Gen was formed between Danil and Michael, then Glenn Kaino,
Nicholas Galanin, Sarah Meyohas, Tom Sachs, and Krista Kim joined this
collaboration.


Link to the Project


THE HERMITAGE
ART GALLERY



The OG:crystals NFT project is featured front and center in a world-class museum
exhibition at the Hermitage! Aka the world's largest museum. It featured an
OG:CR AR crystal floating prominently in the middle of the main gallery of its
premiere Metaverse exhibition.

IRL gallery and museum shows figure highly on the OG:CR roadmap. Here is to a
great virtual beginning to that journey!


celestialhermitage.ru


MARINE LIFE DONATION
NON-PROFIT



In recognition of the tireless work the scientific community does to help us
better understand and safeguard our environment, OG:CR donated of 3% of the
earnings from the OG:CR NFT primary sales to @Scripps_Ocean at @UCSanDiego. In
addition to supporting the coral reef conservation research conducted by the
Jennifer E. Smith Labs, we were honored to participate in the official
scientific naming of a new marine species discovered during zoological
exploratory work.


Read more


STORY OF OUR NEW MASCOT
NON-PROFIT



As this donation was only made possible with our community's support we shared
the privilege of this opportunity with them. Now the new species is called
“Xyloplax Aetheorum." This name was proposed by community member @sshiib3 in an
exciting and creative naming contest.


Watch more


Following Our
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WE CONTINUE MOVING FORWARD STAGE BY STAGE, FOLLOWING OUR ROADMAP:


RENDER

A 3D model for each OG:Crystal was created


3D+AR

AR-ready versions of each OG:Crystal that can be used on Metaverse platforms


DAO

OG:CR DAO was launched on the 26th of April, 2022, giving each crystal holder
voting power. A one-time contribution of 38 ETH and 50% of secondary royalties
will be distributed to the DAO vault.
Check DAO Constitution for more details


EVENT

An offline event in New York to promote the collection (location TBD) — all
members of the OG:CR collaboration will be invited


REEF

A new collective artwork — The Crystal REEF — aggregating all the OG:Crystals
from across the collection will be brought together as a physical sculpture and
shown in museums around the world


Browse & Purchase
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View all collection


CRYSTALLIZING IT ALL: QUESTIONS & ANSWERS
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WHAT IS CRYSTAL REEF?

Crystal REEF is a physical artwork that will be made using each individual
OG:Crystal and will be collectively owned by the community (owners DAO).


AM I CO-CREATOR OF MY OG:GRYSTAL?

If you participated in the growth of your OG:Crystal (claimed, bought, or sold
it during the growth period), then yes - you are a co-creator. All participants
will also receive credit as co-creators of the Crystal REEF, so it will become a
collective artwork made by thousands of people.


WHAT HAPPENED AFTER OG:CRYSTALS STOPPED GROWING?

After the growth period, the collection was locked and is now a collection
created by the community.


WHEN WAS A GROWTH DEADLINE?

Initially, the growth period was planned for 2 months after the project launch,
but was extended for one more month upon the community's decision and ended on
December 31, 2021.


WHAT ARE DEAD CRYSTALS?

Dead crystals (or dead traits) were obtained during the crystal growth stage,
when the selling price was lower than the floor price of the collection. Some
crystals have only one "dead" trait, while others have several, up to 6. Dead
crystals are quite rare and have their own admirers, so called "the dead-cult
society".


HOW DO I RATE THE RARITY OF MY CRYSTAL?

Thanks to the cooperation with Rarity Sniper, every crystal owner can now
estimate its rarity with a specially prepared rating from Rarity Sniper.


WHAT IS THE UTILITY OF CRYSTALS?

Usually a luxury item or a work of art has zero utility, but this is not the
case with OG:Crystals. While the owner can use their crystal in almost any
virtual and augmented reality world (owners can download 3D models for that),
they might also receive exclusive drops from our partners and many other cool
benefits.  We can't reveal all the details at the moment, but we encourage you
to stay tuned!


WHAT IS OG BIOME?

OG:Biome is limited high resolution NFT posters collection based on weekly
Rarity Sniper rating updates of OG:CR collection.


CAN I PRINT MY CRYSTAL?

Yes. We provide 3D models for each crystal, so feel free to print it!


WHERE AND HOW DO I DOWNLOAD THE 3D ASSET FILE?

Go to collection, select the crystal you like and click the "download 3D model"
button. Please note that you can download a model of ANY crystal, not just
yours. This was a decision by the OG:Crystals community.



WHAT IS OG:CR DAO?

OG:CR DAO embodies the ideals of transparency, independence, and self-governance
exemplified and reinforced by blockchain and also determines the ongoing
evolution and development of the project up to and beyond the creation of the
collective sculpture, the OG:Crystal Reef, our joint physical masterpiece. Check
DAO Constitution for more details.




SUPERSPACE: CONTACT US
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FOR ALL PRESS INQUIRIES AND QUESTIONS PLEASE CONTACT HELLO@OG.ART. NOT TO MISS
ANY UPDATES, PLEASE SUBSCRIBE TO US ON SOCIAL MEDIA.


OPENSEA


TWITTER


DISCORD


INSTAGRAM

Organic Growth:
Crystal Reef ©2021—2022

by MICHAEL JOO, SNARK.ART
& DANIL KRIVORUCHKO

Design by Accuraten



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