www.majoritystrategies.com
Open in
urlscan Pro
141.193.213.21
Public Scan
Submitted URL: https://majoritystrategies.com/blog/quality-vs-quantity/
Effective URL: https://www.majoritystrategies.com/blog/quality-vs-quantity/
Submission: On November 02 via api from US — Scanned from DE
Effective URL: https://www.majoritystrategies.com/blog/quality-vs-quantity/
Submission: On November 02 via api from US — Scanned from DE
Form analysis 0 forms found in the DOM
Text Content
* Home * Elections * Advocacy * Brand * Community Architect * Team * Blog * News * Resources * Careers * Contact electionsadvocacybrand QUALITY VS. QUANTITY Majority Strategies partnered with a Micromobility Company to acquire users for their mobility app. Our objective was increased ridership. Posted on September 27, 2021 by Majority Strategies Previous Article First-Time 2020 Voters Next Article Energy and the Environment Apps are experiencing rapid growth as mobile devices continue to dominate digital screen time. Installs increased 7% in 2020 as App Store revenue increased 20% worldwide. The Problem 79% of installs never get opened again just 1 day after installing.1 The Solution Quality Installs vs. Quantity = Repeat Users. Majority Strategies partnered with a Micromobility Company to acquire users for their mobility app. Our objective was increased ridership. We conducted a test campaign in 2 cities, targeting multiple audiences of likely users simultaneously, and reached them across social media, websites, and apps. We targeted both iOS and Android devices, designed dozens of creative concepts, and implemented complex tracking infrastructure to measure and quantify the results. The Result We increased ridership among every audience we engaged. The individuals who installed the app from our campaign averaged 8.9 rides – nearly 2x more than usual. Nearly 90% of the installs took at least 3 rides after installing, providing the Micromobility Company with high-quality users to combat retention issues. > THIS CAMPAIGN SHOWCASES THE STRATEGIC APPROACH OF MAJORITY STRATEGIES TO WEAVE > TOGETHER INDIVIDUAL INSIGHTS, ACTIONABLE DATA, AND COMPELLING ADVERTISING TO > MAXIMIZE THE RESULTS FOR OUR CLIENTS FOCUSED ON APP INSTALLS AND USERS. Learn more about Majority Strategies. Reach out to our team of strategists to get started. RECENT POSTS * The New Normal: A Guide to Advertising During the COVID-19 Crisis * How a State Rep teamed with Majority Strategies to support his community and constituents through the COVID-19 Pandemic * The RGA: Helping Governors Get the Message out on COVID-19 * Keeping Constituents Informed During the COVID-19 Crisis * Being Accessible and Responsive to Constituents- Helping Alleviate Concerns About our Ads Privacy Policy Terms of Use Copyright © 2020 Majority Strategies. All rights reserved. 12854 Kenan Drive, Suite 110, Jacksonville, Florida 32258 • (904) 567-2008 *By providing your phone number, you are consenting to receive calls and text messages, including autodialed and automated calls and texts, to that number from Majority Strategies. Message and data rates may apply. Text "STOP" to opt-out. Privacy Policy Notifications