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HOW TO: CREATE SUCCESSFUL EVENTS TO GROW YOUR BRAND

ByCathy Xiao Chen

Paperback

USD 14.00

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In HOW TO: CREATE SUCCESSFUL EVENTS TO GROW YOUR BRAND, Cathy Xiao Chen
introduces The Business Event Canvas, a powerful new approach to designing
business events with purpose and precision. Developed from her years of
experience managing impactful events, Cathy’s framework simplifies the
complexities of event planning, making it accessible to professionals across
industries. This book offers a step-by-step guide for crafting events that not
only engage but also deliver measurable business outcomes. From defining your
event’s core objectives and aligning with company goals to building targeted
communication plans and post-event strategies, Cathy provides a clear path to
success. Packed with data-driven insights and practical tools, The Business
Event Canvas transforms event planning from a logistical challenge into a
strategic opportunity, ensuring every detail contributes to your brand’s
success. Whether you’re an event manager, marketing professional, or business
leader, this book equips you with a structured approach to creating
unforgettable events that drive impact and leave lasting impressions.


DETAILS

Publication DateNov 18, 2024LanguageEnglishISBN9781326819439CategoryBusiness &
EconomicsCopyrightAll Rights Reserved - Standard Copyright LicenseContributorsBy
(author): Cathy Xiao Chen


SPECIFICATIONS

Pages113Binding TypePaperback Perfect BoundInterior ColorColorDimensionsDigest
(5.5 x 8.5 in / 140 x 216 mm)


KEYWORDS

eventcontent marketingdesign eventssuccessful eventseffective eventsevent
strategystartup eventsmanage eventsbusiness eventpromotional eventevent
professionalentrepreneurfounderstrategic eventsthe business event canvasbusiness
event canvas
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ABOUT CATHY XIAO CHEN

Cathy Xiao Chen is an event management professional. With a background in
hospitality and a strong connection to Stockholm’s dynamic startup ecosystem,
Cathy now dedicates her expertise to photography and empowering event managers
through her innovative framework, The Business Event Canvas. As a passionate
advocate for effective event design, Cathy understands the power of purposeful
gatherings in driving business outcomes and creating meaningful connections. Her
work is characterised by a unique blend of strategic thinking and creativity,
enabling her to deliver compelling event experiences that resonate with diverse
audiences and inspiring others to achieve exceptional results in their event
initiatives.
Go to author's page


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