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Taxo.gg

by Grasp

Request a demo
NAMING & TRACKING
COMPLIANCE AT 100%

Standardization ∘ Prevention ∘ Alert ∘ Governance

& more

JOIN THE LIST OF COMPANIES BELOW THAT NOW HAVE CLEAN BI DATA THANKS TO TAXO




AN INDUSTRY-WIDE CHALLENGE

$0.21 of every $1

Media budget is wasted
due to poor data quality

80%

Media data is inaccurate or lost
due to human errors

TAXO NIPS HUMAN ERRORS IN THE BUD

The patent-pending preventive technology of Taxo revolutionizes digital campaign
taxonomy enforcement, by empowering media teams to do the right thing from the
very start.


ONE SOURCE OF TRUTH

Taxo allows data teams to standardize complex global taxonomies. By reflecting
updates and changes in real-time, Taxo serves as a connected source of truth.




PREVENTIVE CHECK

Taxo verifies taxonomy configurations during campaign setup, and can intervene
campaign launch if any mistake or noncompliance is detected.




NATIVE BUILD

Using Taxo as a productivity tool, media teams can build out taxonomies directly
on 20+ media buying platforms, without passing through any 3rd party naming tool
or Excel file.




ACCOUNTABILITY

Taxo pinpoints campaign managers accountable for each taxonomy noncompliance,
for efficient communication and immediate correction.




GOVERNANCE & CONTROL

Taxo allows you to grasp the full picture of taxonomy compliances worldwide, and
is the ultimate top > down solution for media data governance.




AND MORE...

Omnichannel

Taxo is integrated with 20+ media buying platforms, to ensure omnichannel
consistency

Flexibility

Taxo is designed to handle industry’s most complex taxonomies.

Real-time

Real-time notifications are triggered in case of noncompliance at the moment of
campaign creation.


Plug & Play

Taxo requires 0 learning curve & 0 process change from media teams.


READY TO DIVE IN? REQUEST A DEMO TODAY.

Request a demo

> The complexity of piloting global brands and their media buying requires new
> tools. Grasp and its very dynamic team are on the top of this evolution.
> 
> Jochen Zaumseil
> Former Executive Committee Member, L'Oréal

> Grasp’s unique media data solution allows us to enforce and govern our global
> digital media taxonomies. By tapping into every media data opportunity, we are
> able to make fully informed decisions in our digital marketing efforts.
> 
> Lincoln Faulkner
> Director of Global Media Innovation, PepsiCo


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