www.amazon.com
Open in
urlscan Pro
2600:9000:214f:5000:7:49a5:5fd2:8621
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URL:
https://www.amazon.com/Nudge-Improving-Decisions-Health-Happiness/dp/014311526X
Submission: On January 19 via manual from US — Scanned from DE
Submission: On January 19 via manual from US — Scanned from DE
Form analysis 5 forms found in the DOM
Name: site-search — GET /s/ref=nb_sb_noss
<form id="nav-search-bar-form" accept-charset="utf-8" action="/s/ref=nb_sb_noss" class="nav-searchbar nav-progressive-attribute" method="GET" name="site-search" role="search">
<div id="nav-search-bar-internationalization-key" class="nav-progressive-content">
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<div class="nav-left">
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<span id="nav-search-label-id" class="nav-search-label nav-progressive-content" style="width: auto;">Bücher</span>
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<label id="searchDropdownDescription" for="searchDropdownBox" class="nav-progressive-attribute" style="display:none">Wähle die Kategorie aus, in der du suchen möchtest.</label>
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<option value="search-alias=automotive-intl-ship">Automobil</option>
<option value="search-alias=baby-products-intl-ship">Baby</option>
<option selected="selected" current="parent" value="search-alias=stripbooks-intl-ship">Bücher</option>
<option value="search-alias=computers-intl-ship">Computer</option>
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<option value="search-alias=electronics-intl-ship">Elektronik</option>
<option value="search-alias=movies-tv-intl-ship">Filme und Fernsehen</option>
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<option value="search-alias=hpc-intl-ship">Gesundheit & Haushalt</option>
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<option value="search-alias=digital-music">Musik-Downloads</option>
<option value="search-alias=instant-video">Prime Video</option>
<option value="search-alias=deals-intl-ship">Sales & Angebote</option>
<option value="search-alias=beauty-intl-ship">Schönheit & Körperpflege</option>
<option value="search-alias=software-intl-ship">Software</option>
<option value="search-alias=toys-and-games-intl-ship">Spielzeug und Spiele</option>
<option value="search-alias=sporting-intl-ship">Sport und Freizeit</option>
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<div class="a-row"><span class="a-text-bold">Ähnliche Artikel Versand nach Deutschland</span></div>
<div class="a-scroller a-scroller-horizontal">
<table class="a-bordered a-vertical-stripes _export-alternative-card-desktop_style_export_alternative_table__SO8NV">
<tbody>
<tr class="_export-alternative-card-desktop_style_export_alternative_table_image_title_row__31u-4">
<td class="_export-alternative-card-desktop_style_export_alternative_table_first_empty_col__3xZRw"></td>
<td class="_export-alternative-card-desktop_style_export_alternative_table_image_title_cell__2L2zL" style="width:160px" role="columnheader">
<a class="a-link-normal export-alternative-product-link" href="/dp/0300122233/ref=ex_alt_wg_d?_encoding=UTF8&pd_rd_i=0300122233&psc=1&pd_rd_w=zODba&pf_rd_p=4e1b46a8-daf9-4433-b97e-d6df97cf3699&pf_rd_r=AEZ7858RVGTDAEJD7PBQ&pd_rd_wg=4OiI4&pd_rd_r=c0685b7c-8a05-4eea-9014-85cd5658cbf2&content-id=amzn1.sym.4e1b46a8-daf9-4433-b97e-d6df97cf3699"><div class="a-row a-spacing-top-small"><img alt="Nudge: Improving Decisions About Health, Wealth, and Happiness" src="https://m.media-amazon.com/images/I/41F7M+zICGL._AC_SR160,160_.jpg"></div><div class="a-row a-spacing-top-small"><span class="a-truncate" data-a-word-break="break-all" data-a-max-rows="2" data-a-overflow-marker="&hellip;" style="line-height:1.3em !important;max-height:2.6em" data-a-recalculate="false" data-a-updated="true"><span class="a-truncate-full a-offscreen">Nudge: Improving Decisions About Health, Wealth, and Happiness</span><span class="a-truncate-cut" aria-hidden="true" style="height: auto;">Nudge: Improving Decisions About Health, Wealth, and Happiness</span></span></div></a>
</td>
<td class="_export-alternative-card-desktop_style_export_alternative_table_image_title_cell__2L2zL" style="width:160px" role="columnheader">
<a class="a-link-normal export-alternative-product-link" href="/dp/0061353248/ref=ex_alt_wg_d?_encoding=UTF8&pd_rd_i=0061353248&psc=1&pd_rd_w=zODba&pf_rd_p=4e1b46a8-daf9-4433-b97e-d6df97cf3699&pf_rd_r=AEZ7858RVGTDAEJD7PBQ&pd_rd_wg=4OiI4&pd_rd_r=c0685b7c-8a05-4eea-9014-85cd5658cbf2&content-id=amzn1.sym.4e1b46a8-daf9-4433-b97e-d6df97cf3699"><div class="a-row a-spacing-top-small"><img alt="Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions" src="https://m.media-amazon.com/images/I/516XdxUXpNL._AC_SR160,160_.jpg"></div><div class="a-row a-spacing-top-small"><span class="a-truncate" data-a-word-break="break-all" data-a-max-rows="2" data-a-overflow-marker="&hellip;" style="line-height:1.3em !important;max-height:2.6em" data-a-recalculate="false" data-a-updated="true"><span class="a-truncate-full a-offscreen">Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions</span><span class="a-truncate-cut" aria-hidden="true" style="height: auto;">Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions</span></span></div></a>
</td>
<td class="_export-alternative-card-desktop_style_export_alternative_table_image_title_cell__2L2zL" style="width:160px" role="columnheader">
<a class="a-link-normal export-alternative-product-link" href="/dp/0374533555/ref=ex_alt_wg_d?_encoding=UTF8&pd_rd_i=0374533555&psc=1&pd_rd_w=zODba&pf_rd_p=4e1b46a8-daf9-4433-b97e-d6df97cf3699&pf_rd_r=AEZ7858RVGTDAEJD7PBQ&pd_rd_wg=4OiI4&pd_rd_r=c0685b7c-8a05-4eea-9014-85cd5658cbf2&content-id=amzn1.sym.4e1b46a8-daf9-4433-b97e-d6df97cf3699"><div class="a-row a-spacing-top-small"><img alt="Thinking, Fast and Slow" src="https://m.media-amazon.com/images/I/41wI53OEpCL._AC_SR160,160_.jpg"></div><div class="a-row a-spacing-top-small"><span class="a-truncate" data-a-word-break="break-all" data-a-max-rows="2" data-a-overflow-marker="&hellip;" style="line-height:1.3em !important;max-height:2.6em" data-a-recalculate="false" data-a-updated="true"><span class="a-truncate-full a-offscreen">Thinking, Fast and Slow</span><span class="a-truncate-cut" aria-hidden="true" style="height: auto;">Thinking, Fast and Slow</span></span></div></a>
</td>
<td class="_export-alternative-card-desktop_style_export_alternative_table_image_title_cell__2L2zL" style="width:160px" role="columnheader">
<a class="a-link-normal export-alternative-product-link" href="/dp/0062449923/ref=ex_alt_wg_d?_encoding=UTF8&pd_rd_i=0062449923&psc=1&pd_rd_w=zODba&pf_rd_p=4e1b46a8-daf9-4433-b97e-d6df97cf3699&pf_rd_r=AEZ7858RVGTDAEJD7PBQ&pd_rd_wg=4OiI4&pd_rd_r=c0685b7c-8a05-4eea-9014-85cd5658cbf2&content-id=amzn1.sym.4e1b46a8-daf9-4433-b97e-d6df97cf3699"><div class="a-row a-spacing-top-small"><img alt="The Paradox of Choice: Why More Is Less, Revised Edition" src="https://m.media-amazon.com/images/I/41eeQ1z4SlL._AC_SR160,160_.jpg"></div><div class="a-row a-spacing-top-small"><span class="a-truncate" data-a-word-break="break-all" data-a-max-rows="2" data-a-overflow-marker="&hellip;" style="line-height:1.3em !important;max-height:2.6em" data-a-recalculate="false" data-a-updated="true"><span class="a-truncate-full a-offscreen">The Paradox of Choice: Why More Is Less, Revised Edition</span><span class="a-truncate-cut" aria-hidden="true" style="height: auto;">The Paradox of Choice: Why More Is Less, Revised Edition</span></span></div></a>
</td>
</tr>
<tr>
<td class="_export-alternative-card-desktop_style_export_alternative_table_first_label_col__ivoXZ" role="rowheader"><span class="a-text-bold a-nowrap"> Bewertung</span></td>
<td>
<div class="a-row"><i class="a-icon a-icon-star a-star-4-5"></i></div>
<div class="a-row"><span class="a-color-secondary">1756 kundenrezensionen</span></div>
</td>
<td>
<div class="a-row"><i class="a-icon a-icon-star a-star-4-5"></i></div>
<div class="a-row"><span class="a-color-secondary">5986 kundenrezensionen</span></div>
</td>
<td>
<div class="a-row"><i class="a-icon a-icon-star a-star-4-5"></i></div>
<div class="a-row"><span class="a-color-secondary">31037 kundenrezensionen</span></div>
</td>
<td>
<div class="a-row"><i class="a-icon a-icon-star a-star-4-5"></i></div>
<div class="a-row"><span class="a-color-secondary">1316 kundenrezensionen</span></div>
</td>
</tr>
<tr>
<td class="_export-alternative-card-desktop_style_export_alternative_table_first_label_col__ivoXZ" role="rowheader"><span class="a-text-bold a-nowrap"> Preis</span></td>
<td><span class="a-color-price a-text-bold">29,75 $</span></td>
<td><span class="a-color-price a-text-bold">11,99 $</span></td>
<td><span class="a-color-price a-text-bold">11,29 $</span></td>
<td><span class="a-color-price a-text-bold">14,99 $</span></td>
</tr>
<tr>
<td class="_export-alternative-card-desktop_style_export_alternative_table_first_label_col__ivoXZ" role="rowheader"><span class="a-text-bold a-nowrap"> Versandkosten</span></td>
<td style="width:160px"><span>11,38 $</span></td>
<td style="width:160px"><span>9,98 $</span></td>
<td style="width:160px"><span>10,73 $</span></td>
<td style="width:160px"><span>9,77 $</span></td>
</tr>
<tr>
<td class="_export-alternative-card-desktop_style_export_alternative_table_first_label_col__ivoXZ" role="rowheader"><span class="a-text-bold a-nowrap"> Einfuhrzölle</span></td>
<td><span>0,00 $</span></td>
<td><span>0,00 $</span></td>
<td><span>0,00 $</span></td>
<td><span>0,00 $</span></td>
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<tr>
<td class="_export-alternative-card-desktop_style_export_alternative_table_first_label_col__ivoXZ" role="rowheader"><span class="a-text-bold a-nowrap"> Gesamtkosten</span></td>
<td><span class="a-text-bold">41,13 $</span></td>
<td><span class="a-text-bold">21,97 $</span></td>
<td><span class="a-text-bold">22,02 $</span></td>
<td><span class="a-text-bold">24,76 $</span></td>
</tr>
<tr></tr>
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<td class="_export-alternative-card-desktop_style_export_alternative_table_cta_cell__1c3f_">
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<td class="_export-alternative-card-desktop_style_export_alternative_table_cta_cell__1c3f_">
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<div id="exports_desktop_unqualifiedBuybox_all_buying_options_cta_feature_div" class="celwidget" data-feature-name="exports_desktop_unqualifiedBuybox_all_buying_options_cta" data-csa-c-type="widget"
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</span>
<script type="application/javascript">
P.when("A", "load").execute("aod-assets-loaded", function(A) {
function logAssetsNotLoaded() {
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<div class="a-button-stack"> <span class="a-declarative" data-action="show-all-offers-display" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-show-all-offers-display" data-show-all-offers-display="{}"
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<div id="exports_desktop_unqualifiedBuybox_glowContextualIngressPt_feature_div" class="celwidget" data-feature-name="exports_desktop_unqualifiedBuybox_glowContextualIngressPt" data-csa-c-type="widget"
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<div id="contextualIngressPtPin"></div>
<span id="contextualIngressPtLabel" class="cip-a-size-small">
<div id="contextualIngressPtLabel_deliveryShortLine"><span>Liefern nach </span><span>Deutschland</span></div>
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</div> </div> </a> </span>
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<div id="alternativeProductMessage_div" class="a-section a-spacing-base"> <span></span> </div>
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data-cel-widget="exports_desktop_unqualifiedBuybox_atwl_feature_div">
<hr aria-hidden="true" class="a-spacing-base a-divider-normal">
<script>
function atwlEarlyClick(e) {
e.preventDefault();
if (window.atwlLoaded) {
return; //if JS is loaded then we can ignore the early click case
}
var ADD_TO_LIST_FROM_DETAIL_PAGE_VENDOR_ID = "website.wishlist.detail.add.earlyclick";
var paramMap = {
"asin": "014311526X",
"vendorId": ADD_TO_LIST_FROM_DETAIL_PAGE_VENDOR_ID,
"isAjax": "false"
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var url = "/hz/wishlist/additemtolist?ie=UTF8";
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xhr.onload = function() {
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xhr.send();
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<div id="wishlistButtonStack" class="a-button-stack">
<script>
'use strict';
P.when('A').execute(function(A) {
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e.$event.preventDefault();
(function() {
if (window.P && window.atwlLoaded) {
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return;
}
window.atwlEc = true;
var b = document.getElementById('add-to-wishlist-button-group');
var s = document.getElementById('atwl-dd-spinner-holder');
if (!(s && b)) {
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s.style.zIndex = 1;
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});
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<div id="add-to-wishlist-button-group" data-csa-c-func-deps="aui-da-a-button-group" data-csa-c-type="widget" data-csa-interaction-events="click" data-hover="<!-- If PartialItemStateWeblab is true then, showing different Add-to-wish-list tool-tip message which is consistent with Add-to-Cart tool tip message. -->
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Auf die Liste? Bitte wähle aus dem Sortiment links." class="a-button-text a-text-left"> Auf die Liste </a></span></span> </div>
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<div class="a-spinner-wrapper"><span class="a-spinner a-spinner-medium"></span></div>
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<div class="a-row a-text-ellipsis">
<div id="atwl-inline-sucess-msg" class="a-box a-alert-inline a-alert-inline-success" aria-live="polite" aria-atomic="true">
<div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
<div class="a-alert-content"> <span class="a-size-base" role="alert"> Hinzugefügt zu </span> </div>
</div>
</div> <a id="atwl-inline-link" class="a-link-normal" href="/-/de/gp/registry/wishlist/"> <span id="atwl-inline-link-text" class="a-size-base" role="alert"> </span> </a>
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<div class="a-box a-alert-inline a-alert-inline-error" role="alert">
<div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
<div class="a-alert-content"> <span id="atwl-inline-error-msg" class="a-size-base" role="alert"> Hinzufügen war nicht erfolgreich. Bitte versuche es erneut. </span> </div>
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<div id="atwl-dd-spinner-holder" class="a-section a-hidden">
<div class="a-row a-dropdown">
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<div class="a-box a-popover-loading">
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{"showInlineLink":false,"hzPopover":true,"wishlistButtonId":"add-to-wishlist-button","dropDownHtml":"","inlineJsFix":true,"wishlistButtonSubmitId":"add-to-wishlist-button-submit","maxAjaxFailureCount":"3","asin":"014311526X"}</script>
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<script>
'use strict';
window.P.now('atwl-ready').execute(function(atwlModule) {
var isRegistered = (typeof atwlModule !== 'undefined');
if (!isRegistered) {
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<div class="aok-hidden" data-amazon-lists-csrf-token="g2nuBN4lI9dc26ODtbkNQy1RfPTVaBxtlTDBZTNnZ7qOAAAAAQAAAABjyJSpcmF3AAAAAHuL9oHQYR32uqP6iUf9gA=="></div>
<script type="text/javascript">
(function(f) {
var _np = (window.P._namespace("list-CF-register-js"));
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var isRegistered = (typeof module !== 'undefined');
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}));
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<style type="text/css">
.registry-button-width {
width: 100%;
margin-left: ;
margin-right: ;
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margin-bottom: 0;
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</div>
</div>
</div><input data-addnewaddress="add-new" id="cartAddressNew" name="dropdown-selection" type="hidden" value="add-new" class="nav-progressive-attribute"><input data-addnewaddress="add-new" id="cartAddressUsed" name="dropdown-selection-ubb"
type="hidden" value="add-new" class="nav-progressive-attribute">
</form>GET
<form method="get" action="" autocomplete="off" class="aok-hidden all-offers-display-params"> <input type="hidden" name="" value="true" id="all-offers-display-reload-param"> <input type="hidden" name="" id="all-offers-display-params"
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<form method="post" action="" class="_shopping-cx-feedback-widget_style_radio-feedback-form__2dveN">
<fieldset>
<h1 id="radioHeading" class="a-size-large a-spacing-double-large a-text-center feedbackRadioHeading a-text-bold">Wie bewertest du heute deine Erfahrung beim Kauf von Büchern auf Amazon?</h1>
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<table class="a-normal _shopping-cx-feedback-widget_style_radio-feedback-table__3PsBH">
<tbody>
<tr class="_shopping-cx-feedback-widget_style_form-horizontal-radiobutton-input-row__1t5DJ">
<td class="_shopping-cx-feedback-widget_style_form-table-column__3c_E1">
<div data-a-input-name="shoppingCXRadio" class="a-radio a-radio-fancy feedbackRadioButton"><label for="radio1"><input type="radio" id="radio1" name="shoppingCXRadio" value="1" autocomplete="off"><i class="a-icon a-icon-radio"></i><span
class="a-label a-radio-label"><span aria-hidden="false" hidden="">Sehr schlecht</span></span></label></div>
</td>
<td class="_shopping-cx-feedback-widget_style_form-table-column__3c_E1">
<div data-a-input-name="shoppingCXRadio" class="a-radio a-radio-fancy feedbackRadioButton"><label for="radio2"><input type="radio" id="radio2" name="shoppingCXRadio" value="2" autocomplete="off"><i class="a-icon a-icon-radio"></i><span
class="a-label a-radio-label"><span aria-hidden="false" hidden="">Schlecht</span></span></label></div>
</td>
<td class="_shopping-cx-feedback-widget_style_form-table-column__3c_E1">
<div data-a-input-name="shoppingCXRadio" class="a-radio a-radio-fancy feedbackRadioButton"><label for="radio3"><input type="radio" id="radio3" name="shoppingCXRadio" value="3" autocomplete="off"><i class="a-icon a-icon-radio"></i><span
class="a-label a-radio-label"><span aria-hidden="false" hidden="">Weder noch</span></span></label></div>
</td>
<td class="_shopping-cx-feedback-widget_style_form-table-column__3c_E1">
<div data-a-input-name="shoppingCXRadio" class="a-radio a-radio-fancy feedbackRadioButton"><label for="radio4"><input type="radio" id="radio4" name="shoppingCXRadio" value="4" autocomplete="off"><i class="a-icon a-icon-radio"></i><span
class="a-label a-radio-label"><span aria-hidden="false" hidden="">Gut</span></span></label></div>
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<td class="_shopping-cx-feedback-widget_style_form-table-column__3c_E1">
<div data-a-input-name="shoppingCXRadio" class="a-radio a-radio-fancy feedbackRadioButton"><label for="radio5"><input type="radio" id="radio5" name="shoppingCXRadio" value="5" autocomplete="off"><i class="a-icon a-icon-radio"></i><span
class="a-label a-radio-label"><span aria-hidden="false" hidden="">Großartig</span></span></label></div>
</td>
</tr>
<tr class="_shopping-cx-feedback-widget_style_form-horizontal-radiobutton-label-row__2mRxc">
<td class="_shopping-cx-feedback-widget_style_form-table-column__3c_E1">
<div class="_shopping-cx-feedback-widget_style_feedback-radio-label__JZ92s"><span aria-hidden="true" class="a-size-base">Sehr schlecht</span></div>
</td>
<td></td>
<td class="_shopping-cx-feedback-widget_style_form-table-column__3c_E1">
<div class="_shopping-cx-feedback-widget_style_feedback-radio-label__JZ92s"><span aria-hidden="true" class="a-size-base">Weder noch</span></div>
</td>
<td></td>
<td class="_shopping-cx-feedback-widget_style_form-table-column__3c_E1">
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NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH, AND HAPPINESS. TASCHENBUCH –
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Now available: Nudge: The Final Edition
The original edition of the multimillion-copy New York Times bestseller by the
winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein:
a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink,
Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel
Kahneman’s Thinking, Fast and Slow
Named a Best Book of the Year by TheEconomist and the Financial Times
Every day we make choices—about what to buy or eat, about financial investments
or our children’s health and education, even about the causes we champion or the
planet itself. Unfortunately, we often choose poorly. Nudge is about how we make
these choices and how we can make better ones. Using dozens of eye-opening
examples and drawing on decades of behavioral science research, Nobel Prize
winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show
that no choice is ever presented to us in a neutral way, and that we are all
susceptible to biases that can lead us to make bad decisions. But by knowing how
people think, we can use sensible “choice architecture” to nudge people toward
the best decisions for ourselves, our families, and our society, without
restricting our freedom of choice.
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1. Seitenzahl der Print-Ausgabe
312 Seiten
2. Sprache
Englisch
3. Herausgeber
Penguin Books
4. Erscheinungstermin
24. Februar 2009
5. Abmessungen
13.72 x 2.03 x 21.44 cm
6. ISBN-10
9780143115267
7. ISBN-13
978-0143115267
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PRODUKTBESCHREIBUNG DES VERLAGS
NUDGE: THE FINAL EDITION
REZENSIONEN DER REDAKTION
REVIEW
One of The Strategist’ s “13 Best Personal Finance Books, According to Money
Experts”
“One of the few books . . . that fundamentally changed the way I think about the
world.” —Steven D. Levitt, coauthor of Freakonomics
“Engaging and insightful . . . The conceptual argument is powerful, and most of
the authors’ suggestions are common sense at its best. . . . For that we should
all applaud loudly.” —The New York Times Book Review
“An essential read . . . The book isn’t only humorous, it’s loaded with good
ideas that financial-service executives, policy makers, Wall Street mavens, and
all savers can use.” —The Boston Globe
“This book is terrific. It will change the way you think, not only about the
world around you and some of its bigger problems, but also about
yourself.” —Michael Lewis, author of Moneyball and Liar’s Poker
“This gem of a book . . . is a must-read for anyone who wants to see both our
minds and our society working better. It will improve your decisions and it will
make the world a better place.” —Daniel Kahneman, Nobel Prize–winning author of
Thinking, Fast and Slow
“Utterly brilliant . . . Nudge won’t nudge you—it will knock you off your
feet.” —Daniel Gilbert, author of Stumbling on Happiness
“Nudge is as important a book as any I’ve read in perhaps twenty years. It is a
book that people interested in any aspect of public policy should read. It is a
book that people interested in politics should read. It is a book that people
interested in ideas about human freedom should read. It is a book that people
interested in promoting human welfare should read. If you’re not interested in
any of these topics, you can read something else.” —Barry Schwartz, The American
Prospect
“Engaging, informative, and thoroughly delightful.” —Don Norman, author of The
Design of Everyday Things and The Design of Future Things
“A wonderful book: more fun than any important book has a right to be—and yet it
is truly both.” —Roger Lowenstein, author of When Genius Failed
“Save the planet, save yourself. Do-gooders, policymakers, this one’s for you.”
—Newsweek
“Great fun to read . . . Sunstein and Thaler are very persuasive.” —Slate
“Nudge helps us understand our weaknesses, and suggests savvy ways to counter
them.” —The New York Observer
“Always stimulating . . . An entertaining book that also deeply informs.”
—Barron’s
“Entertaining, engaging, and well written . . . Highly recommended.” —Choice
“This Poor Richard’s Almanack for the 21st century . . . shares both the
sagacity and the witty and accessible style of its 18th-century predecessor.”
—Law and Politics Book Review
“There are superb insights in Nudge.” —Financial Times
ABOUT THE AUTHOR
Richard H. Thaler was awarded the 2017 Nobel Prize in Economics. He is the
Charles R. Walgreen Distinguished Service Professor of Behavioral Science and
Economics at the University of Chicago’s Booth School of Business, where he is
the director of the Center for Decision Research. He is also the co-director
(with Robert Shiller) of the Behavioral Economics Project at the National Bureau
of Economic Research and in 2015 was the president of the American Economic
Association. He has been published in several prominent journals and is the
author of a number of books, including Misbehaving: The Making of Behavioral
Economics.
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law
School, where he is the founder and director of the Program on Behavioral
Economics and Public Policy. He is by far the most cited law professor in the
United States. From 2009 to 2012 he served in the Obama administration as
Administrator of the White House Office of Information and Regulatory Affairs.
He has testified before congressional committees, appeared on national
television and radio shows, been involved in constitution-making and law reform
activities in a number of nations, and written many articles and books,
including Simpler: The Future of Government, Wiser: Getting Beyond Groupthink to
Make Groups Smarter, The World According to Star Wars, and Impeachment: A
Citizen's Guide. He is the recipient of the 2018 Holberg Prize, awarded annually
to a scholar who has made outstanding contributions to research in the arts,
humanities, the social sciences, law, or theology.
EXCERPT. © REPRINTED BY PERMISSION. ALL RIGHTS RESERVED.
Common "Nudges"
1. The design of menus gets you to eat (and spend) more. For example, lining up
all prices on either side of the menu leads many consumers to simply pick
the cheapest item. On the other hand, discretely listing prices at the end
of food descriptions lets people read about the appetizing options first…;
and then see prices.
2. "Flies" in urinals improve, well, aim. When Amsterdam's Schiphol Airport was
faced with the not uncommon issue of dirty urinals, they chose a unique
solution: by painting "flies" in the (center of) commodes, men obligingly
aimed at the insects, reducing spillage by 80 percent.
3. Credit card minimum payments affect repayment schedules. Among those who
only partially pay off credit card balances each month, the repayment level
is correlated with the card's minimum payment — in other words, the lower
the minimum payment, the longer it takes a consumer to pay off the card
balance.
4. Automatic savings programs increase savings rate. All over the country,
companies are adopting the Save More Tomorrow program: firms offer employees
who are not saving very much the option of joining a program in which their
saving rates are automatically increased whenever they get a raise. This
plan has more than tripled saving rates in some firms, and is now offered by
thousands of employers.
5. "Defaults" can improve rates of organ donation. In the United States, about
one–third of citizens have signed organ donor cards. Compare this to
Austria, where 99 percent of people are potential organ donors. One obvious
difference? Americans must explicitly consent to become organ donors (by
signing forms, for example) while Austrians must opt out if they do not want
to be organ donors.
Mehr lesen
--------------------------------------------------------------------------------
PRODUKTINFORMATION
* ASIN : 014311526X
* Herausgeber : Penguin Books; Revised & Expanded Edition (24. Februar
2009)
* Sprache : Englisch
* Taschenbuch : 312 Seiten
* ISBN-10 : 9780143115267
* ISBN-13 : 978-0143115267
* Artikelgewicht : 340 g
* Abmessungen : 13.72 x 2.03 x 21.44 cm
* Amazon Bestseller-Rang: Nr. 18,589 in Bücher (Siehe Top 100 in Bücher)
* Nr. 18 in Soziologie der Sozialtheorie
* Nr. 39 in Unternehmensentscheidungen
* Nr. 74 in Entscheidungsfindung & Problemlösung in Unternehmen
* Kundenrezensionen:
4,5 von 5 Sternen 2.762 Sternebewertungen
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ÜBER DIE AUTOREN
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1. Folgen
CASS R. SUNSTEIN
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Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law
School, where he is the founder and director of the Program on Behavioral
Economics and Public Policy. He is by far the most cited law professor in
the United States. From 2009 to 2012 he served in the Obama administration
as Administrator of the White House Office of Information and Regulatory
Affairs. He has testified before congressional committees, appeared on
national television and radio shows, been involved in constitution-making
and law reform activities in a number of nations, and written many articles
and books, including Simpler: The Future of Government and Wiser: Getting
Beyond Groupthink to Make Groups Smarter.
Weitere Informationen auf der Seite des Autors
2. Folgen
RICHARD H. THALER
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Richard H. Thaler is the Charles R. Walgreen Distinguished Service Professor
of Economics and Behavioral Science at the University of Chicago's Graduate
School of Business where he director of the Center for Decision Research. He
is also a Research Associate at the National Bureau of Economic Research
where he co-directs the behavioral economics project. Professor Thaler's
research lies in the gap between psychology and economics. He is considered
a pioneer in the fields of behavioral economics and finance. He is the
author of numerous articles and the books Misbehaving: The Making of
Behavioral Economics; Nudge: Improving Decisions about Health, Wealth and
Happiness (with Cass Sunstein), The Winner's Curse, and Quasi Rational
Economics and was the editor of the collections: Advances in Behavioral
Finance, Volumes 1 and 2. He also wrote a series of articles in the Journal
of Economics Perspectives called: "Anomalies". He is one of the rotating
team of economists who write the Economic View column in the Sunday New York
Times.
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4,0 von 5 Sternen Nudge your mind
Rezension aus den Vereinigten Staaten vom 23. März 2019
Have you ever tried to set a new year resolution such as weight-losing but gave
up in the end? Such things usually happen!For example, on Saturday morning,
people might say they prefer exercising to watching TV, but once the afternoon
comes, they are on the couch watching Netflix. How can such behavior be
understood?The author of “Nudge”, Nobel behavioral economy award, introduced two
factors, temptation and mindlessness choosing, to explain this phenomenon.The
term "temptation" is easier to recognize than to define. We call something
tempting if we consume more of it. Mindlessness choosing can be explained in
many situations when people put themselves into an “auto-pilot” mode, in which
they are not actively paying attention to the task at hand.We usually think we
can decide for ourselves. In fact, many effects around us influence our
behavior, and we even don’t know about them. That’s why most people will use
some self-controlled strategies to overcome this kind of issues.By reading
“Nudge”, we could understand these effects and use what the writer called
“nudge”, a small and subtle pushes, to make decisions between real-world choices
and then improve our life.While some of the anecdotes are funny, many of the
writer’s proposals contain the America social and economic issues that will take
a while to comprehend for a reader of a non-American.Until you are fascinated by
these scenarios the author is addressing, I would suggest others read related
books that explore in a much more engaging way.
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Gary Moreau, Author
4,0 von 5 Sternen Nudging the human econ - we do it now, let's do it right
Rezension aus den Vereinigten Staaten vom 26. Oktober 2017
Verifizierter Kauf
I admit to buying this book after Richard Thaler received the 2017 Nobel Prize
in Economics for his work in “understanding the psychology of economics.” And to
be fair, this book was published in 2008, so I’m sure Mr. Thaler and Mr.
Sunstein both have a large body of work that post-dates it.
The book is well written and the authors are methodical in both laying out their
case and pointing out its potential flaws. It doesn’t compromise the book in any
way, but I did find it a bit odd that they refer to themselves throughout the
book in the third person. When I first came across it I had to recheck the cover
to make sure they weren’t referring to someone else, but it’s a minor point of
style.
I was enthused by the idea of mixing sciences; in this case psychology and
economics. As the authors note, economists have historically worked with a proxy
of the average person that is fully informed, completely rational, and lives in
a vacuum. That’s not where the people who actually make, spend, and invest money
actually live and that gap between what the authors term Econs and Humans has
historically compromised a lot of otherwise sound economic theory.
The ideas in the book are built around what the authors call libertarian
paternalism. Over-simplified, it’s paternalism with choice, in which the
paternalism is achieved by nudging the choices in ways that are effective, but
otherwise cheap in cost, modest in sacrifice, and easy to avoid. It’s a kind of
win-win solution in which one win is slightly favored by human decency or
universal standards of justice.
We are constantly nudged without always being conscious of the nudging. When you
stand in front of a retail display deciding which shampoo to buy you may have no
idea how deliberately that display has been constructed by the retailer and the
manufacturers. Tremendous amounts of thought and research are behind it. It’s
established fact that positioning drives sales, often more than the variations
in products and prices themselves.
Most of the nudges that Professors Thaler and Sunstein introduce are less
invasive and more transparent than the commercial nudges we are already subject
to. How to get people to save more for retirement? How to get more organ donors?
How to combat obesity and encourage people to live healthier life styles?
In all cases, there is ample evidence that this is what people themselves want.
They are impeded in their efforts, however, by the realities of human
psychology. Things like the “status quo bias”, “pluralistic ignorance”, and
“loss aversion” are all existing nudges common to the human psyche. Fitting in,
going along with the crowd, and irrational optimism are as natural as the
sunrise.
Thaler and Sunstein just want to use these commonplace and natural biases to
nudge people toward decisions that they probably want to make but frequently
don’t, for reasons having little to do with the value of the intention. The idea
makes a lot of sense and I found myself in general agreement most of the way.
I admit to having some difficulties with the context at times, however. For
example, in their discussion relating to retirement savings, one chapter is
titled, “Naïve Investing”, and the authors suggest ways in which savers could be
enticed into more astute strategies by way of theoretically painless nudges.
There is, however, an inevitable bias underlying the nudge itself. In this case
it is the conventional wisdom that equities outperform fixed income investments
over a long period of time. This is true in the aggregate and over a long period
of time, of course, but not universally true when considering the investment
needs and horizon of a single investor.
My point is not to argue that bias, however, which they, in fact, acknowledge.
My point is merely that the nudge itself introduces its own contextual bias,
creating, in effect, a multi-level bias that the “choice architects,” in the
vernacular of nudging, must be cognizant of if the nudging is to realize the
original objective of positive paternalistic influence.
The authors don’t ignore this incremental bias, mind you. On a related note,
they cite the example of an Enron employee who lost his entire life savings in
company stock, making a sound and appropriate argument in favor of further
limiting 401k and defined benefit plan investments in company stock. They’re
right, of course, although in this case I think an outright ban is ethically
warranted.
The “nudge” is, more or less, an aggressive form of default planning that
recognizes the weaknesses in human behavior, particularly our seemingly
instinctive inability to understand probability theory. (As Peter Hollins points
out, in a sample of 23 people the chances of two of them sharing a birthday is
50-50.)
In the closing chapters of the book the authors acknowledge the potential
criticisms that will be leveled at libertarian paternalism from both the right
and left extremes of the political spectrum. Their defense is a strong one but
there is an implicit admission that said defense relies on the duality of
paternalism and libertarianism. I agree with their assessment that the combined
term is not an oxymoron, but one without the other will render the concept less
defensible. And that’s where the execution, as they fully acknowledge, could
compromise the intent. Or as the old adage goes, the only difference between
theory and practice is the practice.
When all is said and done I think that what the authors are really advocating is
simpler than it reads—moderation, compromise, and common sense. “With respect to
government, we hope that the general approach might serve as a viable middle
ground in our unnecessarily polarized society.” Nudge on.
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Rezensionen auf Deutsch übersetzen
J. Kane
4,0 von 5 Sternen Absolutely Worth the Read for those into Poli.Sci., Econ., and
all other Social Sciences
Rezension aus den Vereinigten Staaten vom 31. August 2012
Verifizierter Kauf
First some quick comments, then some longer ones:
1) Anyone interested in the Social Sciences should get this. Parts of it are
written as if the book were a guide to finance, but that was probably just a
marketing ploy of some sort. The main thesis is really interesting and very
refreshing for those interested in the somewhat stale and oversimplified "big
vs. small government" debate.
2) I read this right after Kahneman's "Thinking Fast and Slow." Both are
extremely similar, but Nudge is more to the point and more organized. "Thinking
Fast and Slow" was still brilliant though.
3) All those reviewers who call this "manipulation" or some other "Big
Government!!!" charge, I must say, probably didn't read the book. The authors
address libertarian concerns multiple times, and with great consideration,
throughout the entire book. Understanding what makes "libertarian paternalism"
libertarian is an extremely important step in getting the authors' main point.
Honestly, if anything, it made my political views MORE libertarian rather than
less, so it's difficult for me to think of Nudge as a "defense of Big Brother"
or some other right-wing nonsense.
4) The only inconsistency I came across (and I mention this below) is that when
they talk about being "anti-mandate," they really mean being against public or
consumer mandates. However, many of their proposals do implicitly involve
mandates on businesses though, such as requiring that air conditioner
manufacturers install a light that would tell the user when the filter needs
replacement (which would save a good amount of energy). I am not opposed to this
whatsoever, but it's important to acknowledge that it's still a government
mandate, so it's not as libertarian as it first seems. However, it's still more
libertarian than other conceivable alternative mandates that could be placed on
the public to use less energy.
5) My take-away from the book: The authors spend a good amount of time
describing ECONS and HUMANS, but not so much time describing why ECONS are so
important for right-wing economists. This is also partly because authors' main
objective, it seemed, was political. They describe their philosophy as
"libertarian paternalism." They are libertarian in the sense that they
(ostensibly) don't generally like the idea of the government "banning,"
"mandating," and "outlawing" economic choices, or making some economic choices
extremely difficult for the consumer (for example if the government made all
vehicles which get less than 20 MPG twice as expensive via taxes, and mandated
that a consumer must wait 90 days before being able to register a low-MPG
vehicle, whereas high-MPG vehicles could be registered immediately). However,
the other part of their philosophy involves "paternalism"--a very dirty word to
libertarians. The basic normative argument for paternalism is that the
government has some role to play in guiding people toward better choices. In
talking about "libertarian paternalism," they are saying that whatever the
government does, it is going to have some effects upon the population, even if
it is not explicitly trying to manipulate or persuade the public. So, instead,
adopt smart policies (with predictable results) that guide the public toward a
"good" direction, but allow individuals to opt-out if they wish. An interesting
example they brought up involved organ donors. Turns out that there are some
massive inter-country differences when it comes to the desire to donate organs.
But is this because the people in each country have such massively different
attitudes about it? No--the main variable is a simple one: Is the default option
to donate, or not to donate? In the U.S., on our licenses, we have to check a
box that confirms we want to be organ donors and, therefore, our default is that
we are not donors. In other countries, the default option is that citizens are
donors--but of course they are free to opt-out at any time.
Bringing it back to the ECONS vs. HUMANS debate is what makes a simple example
like this so mind-blowing (for me, at least). The crucial key to understand is
that, to the ECON, it makes no difference what the default is. The ECON always
knows what s/he wants--if s/he wants to be a donor, and the default is "No," the
ECON would instantly change it to "Yes," and vice versa. Simple as that. But
HUMANS, on the other hand, don't do this. HUMANS have a massive, statistically
proven bias toward the default option and, as a result, which route the
government decides to go ends up making a massive difference. If the government
decides that it's probably a "good" thing if most citizens are willing to donate
vital organs, the authors argue, then it should keep the default at "Yes" and
allow people to opt-out. (Notice that if the government simply mandated that
everyone donate their organs, it would be paternalism outright, not libertarian
paternalism.) The book is essentially a collection of examples like this, where
the authors wish to enact policies that result in a better society/economy while
staying true to the libertarian paternalist ethic. (One place where I think they
slip a bit, though, is that they are more inclined to support "regulations" on
businesses--but these regulations are of course mandates, however much they
don't want to call them mandates. When they say they are against mandates, they
seem to be more against regulating average citizens and consumers than
regulating businesses.)
As I see it, the die-hard libertarian still has a valid argument to make.
Basically, they can object to the nudge argument on purely political grounds,
which would sound like this, "I don't give a crap if libertarian paternalism
would result in a better economy or better society. The government has no right
to--i.e., shouldn't--participate in manipulative policymaking." It's a fair
political argument, but it doesn't cohere with the free-market argument, which
states that free-market policies will actually result in a better economy. Nudge
shows how free-market policies actually won't result in a better economy, in
large part because the actors receiving, evaluating, and acting upon economic
signals are HUMANS, not ECONS.
For those interested, I wrote an article about this type of stuff (and long
before reading Nudge or much else in the way of behavioral economics) called
"Unmasking the GOP's Faith-Based Economics" available @Truthout.org
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NinjaReader
1,0 von 5 Sternen Tenta embarcar na onda de freakonomics...
Rezension aus Brasilien vom 14. Mai 2018
Verifizierter Kauf
Não gostei do livro. Além de considerar que o autor não fez uma boa pesquisa
sobre os temas do ponto de vista jurídico, entendo que não está ciente e,
portanto, não fala, no livro, as implicações de muitos "nudges" que trata no
livro. O autor vê o estágio 1 de suas interferências - nudges - mas não vai além
disso. O livro poderia, também, sofrer edição para retirar muito besteirol.
Afirmo que os primeiros capítulos são interessantes, porém parece que o gás
acaba e tenta-se preencher as páginas de qualquer forma, mesmo em detrimento do
prazer proporcionado ao leitor.
Lesen Sie weiter
12 Personen fanden diese Informationen hilfreich
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Pan
5,0 von 5 Sternen Five Stars
Rezension aus dem Vereinigten Königreich vom 29. Februar 2016
Verifizierter Kauf
Common sense is not so common, but the science of it is in this book.
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Bruno Santos Cunha
5,0 von 5 Sternen Nudge!
Rezension aus Brasilien vom 17. Juni 2020
Verifizierter Kauf
Apesar de relativamente novo (2008), "Nudge" já pode ser considerado um clássico
da economia comportamental (behavioral economics), da teoria dos incentivos e da
ciência das escolhas. De fato, a simples "presença" de Cass Sunstein (ganhador
do Holberg Prize) e Richard Thaler (ganhador do Nobel Prize) como autores já
diferencia o livro e, por si, torna a leitura recomendável.
Partindo da ideia de um "paternalismo libertário", Sunstein e Thaler desvendam
uma verdadeira arquitetura das escolhas públicas e privadas, de forma a
demonstrar como seria possível, a um só tempo, preservar a liberdade de escolha
dos indivíduos (caractere libertário) e influenciar a direção das atitudes
individuais em um sentido economicamente ótimo (caractere paternalista).
A fim de demonstrar que a suposta incongruência entre libertarianismo e
paternalismo pode ser muito menor na prática cotidiana do que na teoria, os
autores dissecam exemplos de arquitetura de escolhas nas mais diversas áreas de
atuação humana: do incentivo à poupança e aos investimentos a questões saúde
pública; do casamento a questões de sustentabilidade ambiental; de previdência à
educação pública e privada.
Recheado de exemplos de como pequenos incentivos podem alterar substancialmente
as escolhas individuais em direção a níveis ótimos, "Nudge" foge de estereótipos
ideológicos pra mostrar uma realidade passível de mudança a partir de critérios
racionais facilmente realizáveis. Enfim, um livro muito bom.
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Javier.
5,0 von 5 Sternen Obra fundamental de la economía del comportamiento.
Rezension aus Mexiko vom 27. Dezember 2019
Verifizierter Kauf
Es una obra básica para entender la implementación de políticas aplicando la
economía del comportamiento. Junto con “Misbehaving” y Thinking fast and slow”
ofrecen un panorama comprensivo sobre esta rama de la economía.
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Marcos Luz
5,0 von 5 Sternen Interesting
Rezension aus Brasilien vom 18. März 2021
Verifizierter Kauf
The first part of this book, that one that brought us the hypothesis, is
brilliant: nudge and choices architecture. The other chapters are most useful
for Americans but not so to the rest of the world (too specific for them, the
Americans). So, if you do not have spare time just read the first part of the
book; in case you are curious about mortgages, healthy care, credit card, and
student loans, go ahead and read it all (I did).
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