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WHITNEY CARLSON





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MIXHERS REBRAND


Branding
Print
Social
Packaging

The Mixhers rebrand was an exciting opportunity to refresh and reimage an
already successful brand. Our creative team worked with an agency out of New
York to execute our vision for the company to maintain the vibrancy and fun of
our current brand, but build the trustworthy and credible supplement that you
could see in stores nation wide.

I was responsible for executing the new brand across all platforms and mediums.
While the agency set the strategic direction, I worked closely with both the
agency and our brand team to ensure a seamless rollout of the brand identity.
From digital assets to print materials, I translated the vision into tangible,
cohesive designs that adhered to brand standards at every touchpoint. My role
was critical in maintaining consistency and ensuring that the rebrand resonated
with our business objectives.


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MIXHERS ADS



Social
Motion
Static

Mixhers has 14 products, each with their own unique design elements. Each ad
needed to represent the Mixhers brand, while still being distrinctive from the
other products. To ensure we reached the widest possible audience, all ads were
formatted for Instagram, Facebook, and TikTok.

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MIXKIDS EVENT + PR CAMPAIGN





Packaging
Print
Illustration

The Mixhers rebrand did not happen all at once, rather it was rolled out
product-by-product. As each product was launched we looked for unique ways to
create interest in the products. 

For Mixkids our target demographic were pre-teens and their parents. So we
focused on creating design assets that would appeal to a younger audience. We
collaborated with Gabb and HydroJug in sending out a PR box to influencers with
pre-teen children, and hosting a family event with free stickers, and product.


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CHATBOOKS




Branding Application
Social
Motion
Illustration

Chatbooks products are easy, their brand is fun, and their customers are
families. While working with them I edited videos, animated motion ads, created
static designs, and illustrations.

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KINMUNDO BRANDING




Branding
Social
Print
Illustration

On Kinmundo, families discover their own distinct culture - their unseen
patterns, strengths and blind spots - and then receive customized guidance to
help them become their best.

When designing  Kinmundo’s brand I wanted everything to feel somewhat hand made
- no perfect circles or completely straight lines. Just like a family nothing is
perfect, but everything fits.





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BYU OFFICE OF INFORMATION & TECHNOLOGY





Motion
Illustration
Branding Application

While working for BYU’s department of Information & Technology I had the
opportunity to create this fun and informative video introducing Eduroam to
campus.

All illustrations were designed in Adobe Illustrator then brought in to Adobe
After Effects to have textures, and effects applied before being animated.

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PERSONAL PROJECTS


Illustration
Motion

These projects are all things I made just for fun in my free time. I love doing
vector based illustration in Adobe Illustrator and motion design in Adobe After
Effects.