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WORK AUTOMATION INDEX 2024

The 2024 Automation, AI and Integration Trends

Experieco and Workato



2023’s mix of economic headwinds and AI momentum set the stage for another year
of change. Companies are rapidly adopting AI, and their investments are paying
off. Automated processes with generative AI have exploded by 500% in the last
year alone. 

The outcomes have been staggering. Companies report exponential outcomes across
team productivity, demand generation, security, customer experience, and more.

The data shows companies are drawing on a mix of new technologies and a new
mindset: 

 * AI and low-code automation are emerging natural partners in businesses. Their
   combined forces in businesses are interweaving digital brains (LLMs)
   throughout business processes.  

A new automation mindset that embraces agility, systems thinking, and
inclusiveness is on the rise.

In this report, we share real data on how organizations are revolutionizing the
way they work with AI, automation, and integration, and what that means for
their work in 2024.

This data is based on real, anonymized automated process data collected in 2023




TOP 8 TAKEWAYS



GENERATIVE AI IS SKYROCKETING BY 400% IN BUSINESS PROCESSES:

Processes with generative AI grew by 400% in 2023, and generative AI endpoints
grew by 500%.



REVENUE AND IT OPERATIONS LEAD GENERATIVE AI ADOPTION:

Revenue operations is the top adopter of gen AI with 48% of processes, and IT is
in second place with 31% of use cases.



CUSTOMER RETENTION IS THE #1 GROWING STRATEGIC PRIORITY FOR AUTOMATION:

Customer support & operations experienced 226% growth in automated processes in
2023.



OPERATIONS ROLES ARE AUTOMATING MORE PROCESSES THAN ANY OTHER GROUP:

Business operations teams automated 27.7% of all processes in 2023 - more than
any other subgroup across IT or business teams.



44% OF ALL AUTOMATED PROCESSES ARE BUILT OUTSIDE OF IT:

Democratization and the citizen development trend continues to show strong
stability as more automation work is handled by teams outside of IT.



AUTOMATED PROCESSES ARE GROWING MORE COMPLEX:

Over time, we are seeing a consistent trend that processes connect to more apps,
involve more steps, and require more sophisticated logic.



MULTI-DEPARTMENT AUTOMATION IS AT AN ALL-TIME HIGH:

Over 50% of companies have automations in 4 or more departments, more than we
have ever seen in the history of this report.



11% OF AUTOMATED PROCESSES IN 2023 INCLUDE HUMANS “IN THE LOOP”:

A large percentage of automated processes are designed for human interactions,
such as approvals or exception handling.




WANT TO KNOW MORE?

Click the button below to download the full report:

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